MODULE:

MODULE: RETAIL
RETAIL SALES
SALES &
&
MARKETING
MARKETING

BUYING
BUYING
 REVERSE LOGISTICS
WHEN A PRODUCT TRAVELS BACK IN
THE SUPPLY CHAIN
 EG a warranty claim
 ‘redesign
 Reconfiguration
 Recall of nokia batteries
EG PAPER INDUSTRY the paper is
recylced to produce fresh paper
 RFID BENEFITS
REDUCED INVENTORY
INVENTORY VISIBILITY
LABOR EFFICEINCY (reduced the effort
for tagging, reading, scanning)
IMPROVED FULFILLMENT
BETTER FORECASTING
INCREASE ON SHELF AVAILABILITY
COLD CHAIN MANAGEMENT
THE COMPANY AMUL HAS
DEMONSTRATED ONE OF THE FINEST
EXMAPLES IN THE WORLD
IT HAS 47 DEPOTS, 3500
DISTRIBUTORS AND 5 LAKH RETAIL
OUTLETS, A GOOD EXAMPLE OF SCM
 ABOUT SUPPLY CHAIN
IN A SUPPLY CHAIN SUPPLIER HAS a
make to order supply chain while the
buyer is purchasing items prior to knowing
customer demand
BUT TODAY SUPPLY CONTRACTS
HAVE RISK SHARING BETWEEN
BUYER AND SELLER
 ABOUT SUPPLY CHAIN
COST SHARING CONTRACTS – THE
DISTRIBUTOR AGREES TO SHARE A PART
OF THE PRODUCTION COSTS, INCENTIVE
TO PRODUCE MORE FOR
MANUFACTURER
Eg buy back contract where the supplier
agrees to buy back unsold goods from buyer
THESE ARE EXAMPLES OF STRATEGIC
ALLIANCES
THANK YOU