Business Plan

Bowling plaza in Chandigarh

Location – The Central Mall Phase -1
Presented by:
Sanjeev
Supreet
Kuljinder
Raminder
Sherya
Vineet
Bilal
 Why we choose this plan ?

• Bowling game is one of the growing concept

of inside gaming in most of the metro cities
• Initially we start with three lanes of bowling.
Why Chandigarh?
In Chandigarh there no bowling point till now
so there is potential market for our business
 TARGET MARKET

• Our target market is college going students

,working professionals , people who come for
shopping or picnic .
• Bowling is one of the favorite  leisure time for
youngsters
• Games for children those who come with their
families
 Unique selling points

• We are first one to open this bowling plaza at

this location
• Apart from gaming we are also providing:
• Food and beverages
• Pro- shop
• Billiard tables
• Open competitions in bowling and billiards by
scoring points
 Management Team
• Finance Department

Sanjeev , Supreet and Kuljinder

Marketing Department
Vineet and Bilal

Human Resource Department

Sherya and Raminder
 DIFFERENTIATING FACTOR OF OUR COMPANY

• club member system - housewife club, student

club, etc.
• award program - prize, discounts, bonus
points, etc.
• Locker room
 Cost Analysis
• Rent
• Staff wages
• Electric charges
– 0.50KW/h x 30 days x total lane number
– Electric lighting
• Lane Maintenance Cost
– Lane coating (urethane twice a year)
– Lane conditioning oil
– Lane sanding
– Other maintaince costs
Thank you