BAJAJ AUTO LTD.

AGENDA

• Introduction
• Products
• Organizational structure
• Sales strategies
• Sales quota
• Annual sales
• Sales techniques
• Schemes
• Parameters
• Sales ethics protocol
  Founded in the year 1945
 The Economic times has conferred “Company of the year”
award to the company in the year 2010-11
 Manufacturing facilities are located at Chakan near Pune, Waluj
INTRODUCTION near Aurangabad, and at Pant Nagar in Uttarakhand
 Word’s largest three-wheeler manufacturer and third-largest
two-wheeler manufacturer
 India’s Number 1 motorcycle exporter – 2 out of every 3
motorcycles exported are Bajaj
PRODUCTS
BIKES

Pulsar 125 Dominar 400 Platina 100

Price Starting Price Starting Price Starting
from 89 984/-* from 183757/-* from 67 808/-*
PRODUCTS
ELECTRIC

BAJAJ RE E-Tech 9.0 CHETAK

INR 3 25 476/-* Price Starting from
115002/-*
PRODUCTS
THREE-
WHEELER

MAXIMA
Price starting from
283000/-*
 SALES
STRATEGIES

Online Presence : Offline : Margin Structure:

• User-Friendly Website • Financing & Insurance • Balancing Affordability &
• Targeted Online • Service & Maintenance Profitability
Marketing • Cost Efficiency
• Focus on After-Sales
SALES
QUOTA

Sales quota forecasting is crucial for Bajaj Auto Ltd to set achievable
targets for its sales team and different regions. Here's how they can
approach it:

• Historical Sales Data

• Market Trends
• Industry Reports
• Dealer Inputs
• Time series analysis
 SALE
ANNUAL
2021
 SALES
ANNUAL
2021
 SALES
ANNUAL
2021
 SALES
ANNUAL
2021
 SALES
ANNUAL
2022
 SALES
ANNUAL
2022
 SALES
ANNUAL
2022
 SALES
ANNUAL
2023
 SALES
ANNUAL
2023
 SALES
ANNUAL
2023
 SALES
TECHNIQUE

Traditional Customer-Centric
Techniques: Modern Techniques: Techniques:
• Mass Media • Digital Marketing • Extended Warranties &
Advertising • Strategic partnerships Free Service Packages
• Test ride events • Loyalty programs
• Exchange and upgrade
offers
SCHEMES

PRODUCT SCHEMES

Low down payment, attractive interest rate, extended

BIKES
repayment options, exchange offers, free accessories

Subsidies and government incentives, charging

ELECTRIC
infrastructures incentives, Bajaj chetak specific offers

3- Down payment assistance, exchange bonus, free

WHEELERS service packages, accessories, Bajaj auto finance
PARAMETER
S
Possible Performance
Parameters:
• Sales Volume & Revenue
• Customer satisfaction
• Achievement of specific goals
Motivational Training
Program Elements:
• Incentive programs
• Recognition and awards
• Skill-based recognition
• Leadership opportunity
PARAMETER
S
PARAMETER
S
 ORG.
STRUCTURE National
Manager

General
Manager
SALES
ETHICS

Dealer Network
Management: Customer Focus: Industry Standards:
• Code of Conduct • Transparency • Automotive Manufacturers
• Training and • No misrepresentation Association of India (AMAI)
monitoring
THANK
YOU GROUP :
Ajinkya Deshpande
Adesh Singh
Viresh Bangar
Ashish Kumar Mishra
Nitu Daga
Aman Singh