MOONRIDERS

Auto India racing championship

Business model presentation
 THE PROBLEM
1. Limited range: Electric go-karts have a limited range due to their battery life, which can
restrict their use in longer races or events.
2. High initial costs: Electric go-karts are often more expensive to purchase initially than
traditional gasoline-powered go-karts, which can deter businesses from investing in them.
3. The decline in interest from younger generations is causing a decline in the popularity of E-
karting.
4. Performance limitations: Electric go-karts may have performance limitations compared to
traditional gasoline-powered go-karts, such as lower top speeds or less torque.
 PRODUCT FEATURES
• High energy efficiency
• High performance
• Safer than the rest of go karting vehicles
• Better handling
• Regenerative braking
• Pocket friendly
• Low maintenance
• 5 years of life expectancy
 MARKET SUMMARY
• The global electric go-kart market size was valued at INR 1011Cr. in 2020 and is expected to grow at a CAGR of
9.4% from 2021 to 2028. The increasing adoption of electric go-karts in various applications, such as amusement
parks, racing tracks, and indoor go-karting facilities, is a major factor driving market growth.
• Geographically, the Asia Pacific region is expected to be the fastest-growing market for electric go-karts due to
the increasing number of go-karting facilities and rising disposable income of consumers in countries such as
China, India, and Japan.
 ABOUT MARKET COMPETITION
•Gurgaon-based Meco Motorsports: Meco Motorsports is a leading manufacturer of E-karts in India,
producing a range of electric go-karts for both commercial and personal use.

•Meco Motorsports: Meco Motorsports is a leading manufacturer of electric go-karts in India. They
offer a range of E-karts for both adults and children, with top speeds ranging from 25-50 km/h.

•E-kart India: E-kart India is a manufacturer and supplier of E-karts and related equipment in India.
They offer a range of E-karts for both recreational and commercial use, with top speeds of up to 60
km/h.

•Manta Motorsports: Manta Motorsports is a manufacturer of electric go-karts and other electric
vehicles in India. They offer a range of E-karts for both indoor and outdoor use, with top speeds of
up to 50 km/h.

•Evolet: Evolet is a manufacturer of electric vehicles in India, including E-karts. They offer a range
of E-karts for commercial and recreational use, with top speeds of up to 50 km/h.
 WHY YOU SHOULD CHOOSE US ?

• Our E-Kart is providing a far better range than most of our

competitors
• We claim to have a better handling due to our better weight
distribution.
• We have more advanced controller and software can provide
smoother acceleration and improved performance.
• Our design is also aerodynamically better
• We are pocket friendly.
 SWOT ANALYSIS
STRENGTH
• Potential cost savings: E-Karts have lower maintenance costs and lower fuel costs
:
compared to traditional go-karts, which can lead to potential cost savings.

• Growing demand for eco-friendly transportation: As more people become

environmentally conscious, there is a growing demand for eco-friendly
transportation solutions, including E-Karts.

• Government support: The Indian government has implemented various policies and
incentives to encourage the adoption of electric vehicles, which could benefit the E-
Kart industry.

WEAKNES
S • Limited range: E-Karts have a limited range due to battery capacity, which can affect
the overall driving experience.
• Lack of awareness: Many people in India may not be aware of the benefits and
availability of E-Karts, which could limit their adoption
• Limited charging infrastructure: The lack of charging infrastructure in India could
limit the adoption and popularity of E-Karts.
OPPOURTUNITI
ES • Expansion into new markets: The popularity of E-Karts could lead to expansion
into new markets in India, including amusement parks, racing tracks, and
entertainment venues.
• Innovation and technological advancements: There is a lot of room for
innovation and technological advancements in the E-Kart industry, which could
lead to new and improved products.
• Rising income levels: Rising income levels in India could lead to increased
demand for entertainment and leisure activities, including go-karting.
• Potential for government incentives: The Indian government has implemented
various policies and incentives to encourage the adoption of electric vehicles,
which could benefit the E-Kart industry.

THREATS • Competition from traditional go-karts: Traditional go-karts remain popular in India and
could provide stiff competition to E-Karts.
• Battery technology limitations: Battery technology limitations, including limited range
and long charging times, could limit the overall appeal of E-Karts in India.
• Uncertain government policies: Changes in government policies and regulations
regarding the use of electric vehicles could affect the viability of E-Karts in India.
• Economic downturns: Economic downturns and financial instability in India could affect
the adoption and success of E-Karts in the country.
 REVENUE MODEL
• Rental fees: E-kart businesses can generate revenue by renting out their electric
go-karts to customers for use on a track or in a designated area. Rental fees can
be charged by the hour, by the race, or as part of a package deal.

• Sponsorships and partnerships: E-kart businesses can generate revenue through

sponsorships and partnerships with other companies, such as energy drink or
automotive brands, which can provide financial support or equipment in
exchange for marketing exposure.
 • Membership fees: E-kart
businesses can offer
memberships that provide
members with discounted
or exclusive access to the
electric go-kart facility.
Memberships can be
offered on a monthly or
yearly basis.

• Advertising revenue: E-Kart rental or manufacturing companies can

generate revenue by placing advertisements on the E-Karts, charging a fee for
advertising space.
 3 PHASES OF
LAUNCH
POST
Influencer RELEASE
Public Relations Host a Demo Day
Marketing
Share Customer
Social Media RELEASE Stories
Blitz
Influencer
Social Media Marketing Test Drive Events Media interviews
Campaign
Giveaways and

Virtual Launch
PRE RELEASE Contests

Event
Limited Time promotions Social media teasers

Early bird discounts

Influencer
partnerships
Email campaigns
Virtual launch event
 FINANCIAL
DETAILS

QUANTITY MATERIAL PROFIT DISCOUNT TAXES FINAL PRICE

COSTING
1 55,000 10,000 0% 5%(GST) 68,250
10 5,50,000 1,00,000 2% 5%(GST) 6,69,500
50 27,50,000 5,00,000 3.5% 5%(GST) 32,93,063

100 55,00,000 10,00,000 5% 5%(GST) 68,25,000

 COST PIE CHART
ITEMS ESTIMATED COST
(IN RUPEES)
Motor & controller 20700
Transmission system 3000
Braking system 5500
Steering system 3000
Chassis 4000
Wheel assembly 14000
Frame 2000
Fasteners 2000
Driver seat 1500
Innovation 700
TOTAL 54950
 ORGANIZATIONAL STATUS
• MOONRIDERS’S VISION

• MOONRIDERS’S MISSION
NEED OF THE HOUR
OPEN FOR QUESTIONS?