SCHOOL OF BUSINESS

ASSIGNMENT
-ENTREPRENEURSHIP(MBDS6004)

TEAM MEMBERS SUBMITTED TO:

NIKHIL KUMAR (22GSOB2010513) DR . RANJUL RASTOGI MAM

SONIKA VASHISHT (22GSOB2010206)

PROGRAM- MBA DUAL SPECIALIZATION SEM 2

SECTION- 8
TEAM MEMBERS

NIKHIL KUMAR (22GSOB2010513)

SONIKA VASHISTH (22GSOB2010206)

UNIQUE BUSINESS IDEA

#Unique Business Idea: EV Subscription Service for the

Indian Market
Overview:

The unique business idea for building EV vehicles in the Indian market is to offer an EV subscription
service. Instead of traditional vehicle ownership, customers can subscribe to a flexible and hassle-free
EV service, providing them with access to electric vehicles as per their requirements. This model offers
several unique benefits and differentiates the company from traditional car manufacturers.

Key Features of the EV Subscription Service:

Vehicle Flexibility:

Customers can choose from a wide range of EV models based on their needs, such as compact cars for
city driving, larger vehicles for family trips, or commercial vehicles for businesses. The subscription
service allows customers to switch between different EV models as their needs change, offering
flexibility and variety.
All-Inclusive Service:

The subscription fee covers all aspects of vehicle ownership, including vehicle maintenance, insurance,
roadside assistance, and charging infrastructure access. Customers do not have to worry about
additional costs or administrative tasks related to vehicle ownership, making it a hassle-free
experience.

Charging Infrastructure:

The company will establish a robust network of charging stations in strategic locations to ensure
convenient access for subscribers. This network will include fast-charging stations, enabling quick and
efficient charging experiences, reducing range anxiety, and promoting the adoption of EVs.

Digital Platform:

A user-friendly digital platform will be developed to facilitate seamless subscription management,

vehicle reservations, and access to various services. The platform will also provide real-time data on
charging station availability, driving range, and EV performance, enhancing the overall user experience.

Sustainability Initiatives:

The subscription service will align with sustainability goals by offering only electric vehicles,
contributing to a greener and cleaner environment. The company can also implement carbon offset
programs and collaborate with renewable energy providers to ensure the energy used for charging
comes from renewable sources.

Additional Benefits:

To further differentiate the service, the company can provide perks such as discounted rates for EV-
related products and services, access to exclusive events and partnerships, and integration with smart
city initiatives, offering a comprehensive and unique experience to subscribers.

Advantages of the EV Subscription Service:

Affordability and Cost Savings:

The subscription model eliminates the need for a large upfront investment in purchasing an EV.
Customers can access EVs at a fraction of the cost, making it more affordable for a wider range of
individuals and businesses. Additionally, subscribers can save on maintenance, insurance, and fuel
costs typically associated with vehicle ownership.
Overcoming Infrastructure Challenges:

India's EV market is still evolving, and one of the barriers to adoption is limited charging infrastructure.
By establishing a network of charging stations specifically tailored to the subscription service, the
company can address this challenge and provide convenient charging options to subscribers.

Convenience and Flexibility:

The subscription service offers convenience and flexibility for customers who prefer not to commit to
long-term vehicle ownership or worry about the hassles of maintenance and insurance. Subscribers
can switch between vehicles based on their changing needs, such as upgrading for a family vacation or
downsizing for daily commutes.

Enhanced User Experience:

Through a user-friendly digital platform, the company can provide a seamless and personalized
experience for subscribers. From vehicle reservations to tracking charging station availability, the
platform will enhance customer satisfaction and engagement with the service.

Conclusion:

The unique business idea of an EV subscription service in the Indian market provides an innovative
approach to EV adoption by offering flexible, cost-effective, and hassle-free access to electric vehicles.
By addressing infrastructure challenges, promoting sustainability, and delivering a convenient user
experience, the company can differentiate itself in the Indian EV market and cater to the evolving
needs of customers seeking sustainable transportation solutions.

#Feasibility Study of Launching EV Vehicles in the

Indian Market:

Market Analysis:

a. Market Size and Growth: Analyze the current and projected market size for EVs in India, considering
factors such as government policies, infrastructure development, consumer preferences, and
competition. Evaluate the growth potential of the market and assess if it can support the entry of a
new EV manufacturer.

b. Government Initiatives: Evaluate the regulatory landscape, subsidies, tax incentives, and other
government initiatives supporting the adoption of EVs in India. Assess the stability and continuity of
these policies to determine the long-term viability of the market.
c. Infrastructure Development: Assess the availability and growth of EV charging infrastructure in
India. Consider the coverage, accessibility, and reliability of charging stations, as well as any barriers or
challenges that could impact the adoption of EVs.

d. Target Segments: Identify target customer segments, including individual consumers, commercial
fleets, government agencies, and corporate clients. Analyze their needs, preferences, and purchasing
power to determine the market demand for EVs within each segment.

Product Development:

a. Vehicle Models: Design a range of EV models suitable for the Indian market, considering factors
such as affordability, driving range, charging infrastructure, and local preferences. Conduct market
research and feasibility studies to ensure the product offerings align with the target market's
requirements.

b. Battery Technology: Collaborate with battery manufacturers or invest in research and development
to develop cost-effective and efficient battery solutions tailored to the Indian market. Assess the
availability of battery technology and suppliers, and evaluate the feasibility of sourcing or developing
batteries locally.

c. Localization: Establish partnerships with local suppliers to ensure a localized supply chain for
components, leveraging India's manufacturing capabilities and reducing costs. Assess the availability
and quality of local suppliers and evaluate their capacity to meet the production requirements.

Manufacturing:

a. Production Facility: Set up a state-of-the-art manufacturing facility with sufficient capacity to meet
the projected demand, considering factors such as location, infrastructure, and regulatory
requirements. Evaluate the availability of suitable manufacturing locations and assess the feasibility of
acquiring land, permits, and necessary resources.

b. Supply Chain Management: Develop relationships with reliable suppliers for EV components,
batteries, and charging infrastructure, ensuring a streamlined supply chain and maintaining high-
quality standards. Assess the reliability, capacity, and financial stability of potential suppliers.

c. Quality Control: Implement rigorous quality control measures throughout the manufacturing
process to ensure compliance with industry standards and deliver reliable EVs to customers. Evaluate
the feasibility of implementing quality control processes and the associated costs.
Sales and Distribution:

a. Distribution Network: Establish partnerships with authorized dealerships, EV charging

infrastructure providers, and e-commerce platforms to reach customers across different regions in
India. Assess the availability and reach of potential distribution partners and evaluate their capabilities
to promote and sell EVs effectively.

b. Pricing Strategy: Determine competitive pricing that reflects the value proposition of EVs while
considering factors such as manufacturing costs, government incentives, and market demand. Conduct
pricing analysis and evaluate the feasibility of achieving profitability while remaining competitive in
the market.

c. After-Sales Service: Develop a comprehensive after-sales service network to provide maintenance,

repairs, and warranty support to customers, ensuring customer satisfaction and brand loyalty. Assess
the feasibility of establishing service centers, training technicians, and maintaining spare parts
inventory.

Marketing Strategies:

a. Branding and Positioning: Develop a strong brand identity that emphasizes the company's
commitment to sustainability, innovation, and reliable performance. Conduct market research to
understand customer preferences and position the brand effectively in the Indian market.

b. Marketing Campaigns: Utilize digital marketing channels, traditional advertising, and public
relations to raise awareness, educate consumers, and generate leads

c. Collaborations and Partnerships: Form strategic partnerships with government bodies,

environmental organizations, and industry influencers to enhance brand visibility and promote the
adoption of EVs. Assess the feasibility of establishing collaborations and partnerships that align with
the company's marketing objectives and target market.

Financial Projections:

a. Cost Analysis: Prepare a detailed cost analysis, including manufacturing costs, research and
development expenses, marketing budgets, and operational costs. Assess the feasibility of the financial
resources required to launch and sustain the EV manufacturing business in the Indian market.

b. Revenue Projections: Forecast revenue based on projected sales volumes, pricing strategy, and
market share estimates. Evaluate the demand for EVs in the Indian market and the potential market
size within the target segments to estimate revenue generation.
c. Financial Viability: Assess the financial viability of the business by analyzing key financial indicators
such as return on investment (ROI), break-even analysis, and cash flow projections. Conduct sensitivity
analysis to understand the potential risks and challenges that could impact the financial performance
of the business.

In conclusion, conducting a comprehensive feasibility study is crucial before launching EV vehicles in

the Indian market. By analyzing the market size, government support, infrastructure development,
target segments, product development, manufacturing capabilities, sales and distribution strategies,
marketing plans, and financial projections, the feasibility study will provide insights into the viability
and potential success of entering the Indian EV market. It will help identify opportunities, assess risks,
and make informed decisions to maximize the chances of a successful launch and sustainable growth
in the Indian EV industry.

#OPPORTUNITY
Opportunity and Targeting in the Indian Market for EV Vehicles:

Opportunity:

a. Growing Demand: The Indian market presents a significant opportunity for EV vehicles due to the
increasing demand for sustainable transportation solutions. Factors such as rising environmental
concerns, government initiatives, and fuel price fluctuations have led to a shift in consumer
preferences towards EVs.

b. Government Support: The Indian government has implemented various policies and initiatives to
promote the adoption of EVs, including subsidies, tax incentives, and charging infrastructure
development. This support creates a conducive environment for EV manufacturers and attracts
investments in the sector.

c. Infrastructure Development: The Indian government is actively investing in the development of EV

charging infrastructure across the country. This infrastructure expansion addresses one of the key
challenges for EV adoption and creates opportunities for EV manufacturers to provide charging
solutions and leverage the growing network.

d. Market Size and Growth Potential: India is one of the world's largest automobile markets, offering
a substantial customer base for EV manufacturers. With increasing awareness and favorable policies,
the market for EVs in India is expected to witness significant growth in the coming years.
Targeting:

a. Individual Consumers: Target environmentally conscious individuals who are looking for cost-
effective and sustainable transportation options. Highlight the benefits of lower operating costs,
reduced carbon emissions, and government incentives to attract this segment.

b. Commercial Fleets: Cater to businesses operating fleets of vehicles, such as delivery services, ride-
sharing companies, and logistics providers. Emphasize the cost savings, lower maintenance
requirements, and environmental advantages of using EVs in their operations.

c. Government Agencies: Focus on providing EV solutions to government entities and public

transportation systems as part of their sustainability initiatives. Highlight the potential for cost savings,
reduced emissions, and the positive impact on air quality in cities.

d. Corporate Clients: Collaborate with corporations and organizations that aim to adopt sustainable
transportation practices and provide EVs as employee benefits. Showcase the brand value, positive
public image, and employee satisfaction associated with supporting green initiatives.

e. Tier 2 and Tier 3 Cities: While the major cities in India have seen significant EV adoption, there is
still untapped potential in tier 2 and tier 3 cities. Target these markets by focusing on affordability,
reliable performance, and charging infrastructure expansion plans specific to these regions.

f. Price-Sensitive Customers: Develop EV models with affordable pricing to target price-sensitive

customers who prioritize cost savings over advanced features. This segment may include first-time car
buyers or customers looking to upgrade from conventional two-wheelers to electric alternatives.

By targeting these segments and aligning marketing strategies with their specific needs and
preferences, EV manufacturers can maximize their market penetration and capitalize on the growing
opportunities in the Indian market.
#PROBLEMS
Launching EV vehicles in India presents an opportunity to address several challenges and problems in
the Indian market. Here are some key problems that EV vehicles can help solve:

Environmental Pollution: India faces significant environmental pollution, particularly in urban areas,
due to high levels of vehicular emissions. Launching EV vehicles can contribute to reducing air pollution
and greenhouse gas emissions, improving the overall air quality and public health.

Dependence on Fossil Fuels: India heavily relies on imported fossil fuels, which impacts the country's
energy security and foreign exchange reserves. EV vehicles offer a solution by promoting the use of
renewable energy sources for transportation, such as solar or wind power, reducing dependence on
fossil fuels.

Rising Fuel Prices: The price of traditional fossil fuels, such as petrol and diesel, continues to increase
in India. EV vehicles provide an alternative with lower operating costs since electricity prices are
generally more stable and affordable compared to volatile fuel prices.

Energy Efficiency: EV vehicles are more energy-efficient compared to internal combustion engine
vehicles. They convert a higher percentage of the energy from the grid to power at the wheels,
resulting in reduced energy wastage and increased overall energy efficiency.

Urban Congestion: Major Indian cities face significant traffic congestion, resulting in increased travel
time, fuel consumption, and pollution. EV vehicles, especially electric two-wheelers and small cars, can
help alleviate congestion and improve traffic flow due to their compact size and maneuverability.

Infrastructure Development: Launching EV vehicles in India can drive the development of charging
infrastructure across the country. The lack of charging infrastructure is currently a challenge for EV
adoption. By investing in charging stations and promoting their installation in public places and
residential areas, EV adoption can be accelerated.

Cost of Ownership: While the initial purchase cost of EV vehicles may be higher than traditional
vehicles, the total cost of ownership over the vehicle's lifetime can be lower due to lower fuel and
maintenance costs. Launching EV vehicles with competitive pricing and attractive financing options
can help overcome the perception of high upfront costs.

Sustainable Development: India is committed to sustainable development and reducing its carbon
footprint. Launching EV vehicles aligns with the country's goals of transitioning to clean energy sources
and promoting sustainable transportation, contributing to a greener and more sustainable future.
By addressing these problems and challenges, launching EV vehicles in India can contribute to
sustainable development, environmental preservation, and improved quality of life for the population.

#SOLUTIONS
Launching EV vehicles in the Indian market can be a solution to several challenges while also being a
successful idea for the following reasons:

Environmental Sustainability: EV vehicles produce zero tailpipe emissions, reducing air pollution and
contributing to a cleaner and healthier environment. By promoting EV adoption, the Indian market can
significantly reduce carbon emissions and combat climate change.

Government Support: The Indian government has implemented various initiatives and policies to
support the adoption of EV vehicles. This includes subsidies, tax incentives, and infrastructure
development. Leveraging the favorable regulatory landscape and government support can enhance
the success of launching EV vehicles in the market.

Growing Demand: There is an increasing demand for sustainable transportation solutions in India.
With rising environmental awareness and concerns about pollution, consumers are actively seeking
greener alternatives. Launching EV vehicles can tap into this growing demand and offer a compelling
solution for environmentally conscious consumers.

Lower Operating Costs: EV vehicles have lower operating costs compared to traditional vehicles.
Electricity is generally cheaper than fossil fuels, resulting in reduced fuel expenses. Additionally, EVs
have fewer moving parts and require less maintenance, leading to potential long-term cost savings for
vehicle owners.

Technological Advancements: EV technology continues to evolve rapidly, with advancements in

battery technology, charging infrastructure, and driving range. Launching EV vehicles with the latest
technological innovations can position the brand as a leader in the market and attract tech-savvy
consumers.

Competitive Advantage: By entering the Indian EV market early, a company can gain a competitive
advantage and establish itself as a prominent player. Establishing a strong brand presence, building
customer loyalty, and securing market share can create a sustainable business model for long-term
success.
Partnerships and Collaborations: Collaborating with local partners, suppliers, and government bodies
can help overcome challenges related to manufacturing, distribution, and infrastructure. Strategic
partnerships can enhance market reach, streamline operations, and provide access to resources and
expertise.

Supporting Infrastructure: As the demand for EV vehicles increases, the charging infrastructure is
expected to expand rapidly. Launching EV vehicles can stimulate the development of a robust charging
network, making it more convenient and accessible for consumers to adopt EVs.

Brand Differentiation: By positioning the EV vehicles as innovative, technologically advanced, and

environmentally friendly, a company can create a unique value proposition. This differentiation can
attract environmentally conscious consumers and establish a distinct brand identity in the market.

Launching EV vehicles in the Indian market presents a unique opportunity to address environmental
challenges, leverage government support, tap into the growing demand for sustainable transportation,
and offer cost-effective solutions. By capitalizing on these factors, along with strategic partnerships,
technological advancements, and a strong brand image, launching EV vehicles can be a successful and
profitable venture in India's evolving market.

#SUMMARY

Summary of Business Plan: Launching EV Vehicles in the Indian Market

This business plan outlines the strategy for establishing an EV manufacturing company in the Indian
market. The plan focuses on market analysis, product development, manufacturing, sales and
distribution, marketing strategies, and financial projections. With the increasing demand for
sustainable transportation solutions in India, the company aims to capitalize on the opportunities
presented by the EV industry. By offering a range of EV models tailored to the Indian market,
establishing efficient manufacturing processes, building a robust sales and distribution network,
implementing effective marketing campaigns, and ensuring financial viability, the company aims to
become a leading player in the Indian EV market and contribute to a greener and more sustainable
future.