Scribd Logo
Upload

Welcome to Scribd!

  • Presentation

    Uploaded by

    Neha Sharma
    6 views2 pages
    Apple has a history of expanding globally through product diversification into items like iPods, iPhones, and iPads. The company also entered new markets like China and expanded its retail presence internationally. Apple focuses on stability through consistent innovation, high quality products, and attention to customer experience. When necessary, Apple has retrenched by discontinuing underperforming product lines. The company has also combined capabilities through acquisitions to enhance its offerings.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Apple has a history of expanding globally through product diversification into items like iPods, iPhones, and iPads. The company also entered new markets like China and expanded its retail presence internationally. Apple focuses on stability through consistent innovation, high quality products, and attention to customer experience. When necessary, Apple has retrenched by discontinuing underperforming product lines. The company has also combined capabilities through acquisitions to enhance its offerings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views2 pages

    Presentation

    Uploaded by

    Neha Sharma
    Apple has a history of expanding globally through product diversification into items like iPods, iPhones, and iPads. The company also entered new markets like China and expanded its retail presence internationally. Apple focuses on stability through consistent innovation, high quality products, and attention to customer experience. When necessary, Apple has retrenched by discontinuing underperforming product lines. The company has also combined capabilities through acquisitions to enhance its offerings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Le: Expanding, Stable, Retrenching, Combining

    ChatGPT 3.5

    User
    Discuss in details of Case study on apple company about its expansion , stability, retrenchment and combination

    ChatGPT
    Certainly! Let’s break down the case study on Apple Inc. In terms of expansion, stability, retrenchment, and combination.

    Expansion:
    Background:
    Apple has a history of successful global expansion, marked by innovative products and strategic market entry.

    Strategies:

    Product Diversification: Apple expanded its product line beyond computers to include iPods, iPhones, iPads, and wearables.
    Global Market Entry: The company entered emerging markets like China, broadening its customer base.
    ■ Retail Expansion: Apple Stores globally provide a direct channel, enhancing customer experience and brand visibility.

    You might also like