SUMMER INTERNSHIP

ON
CONSUMER SATISFACTION
TOWARDS BAJAJ BIKES

BY
KSHITIJ NEGI
A3906418166
UNDER THE GUIDANCE OF
MR. RAJESH KUMAR YADAV
AMITY SCHOOL OF BUSINESS
 INDTRODUCTION
 Bajaj Auto is a part of Bajaj Group.

 It was founded on 29 November 1945 in Pune, Maharashtra, India

 Bajaj is the second largest motorcycle maker in India.

 Bajaj Auto, is ranked as the world’s fourth largest two- and three-
wheeler manufacturer.

 The company is well known for R&D, product development, process

engineering and low-cost manufacturing skills.
PROFILE OF THE COMPANY
   
Logo

   
Founded November 29, 1945 in Pune Maharashtra, India

Headquarters Bajaj Auto Limited Complex

Mumbai-Pune Road
Akurdi, Pune 411035
Tel: (020) 27472851 (Ext 6063), 27406063
Fax: (020) 27407380
E-mail: www.bajajauto.com
LITERATURE REVIEW: OBJECTIVES:
 Pawan Chabra • Providing customer value for money
 Mahantesh Sabarad
 Amrita Raj
• Keeping a special eye upon Quality,
 Vishal Rana
Safety, productivity.
 Enukurthi, Chaitanya, Kranthi
 Sangeetha Gupta
• Quality Improvement and Customer
 Dr. N Chandrasekaran
Satisfaction.
 Nandini Sen Gupta

• High Performance Products across all

categories.
LIMITATIONS OF THE SURVEY
 Due to COVID-19, during lockdown it was impossible to collect

data by contacting people outside.

 It is possible that the information supplied by the informants may

be incorrect. So, the study may lack accuracy.

 Questionnaire method contains action complexity.

 Co-operation on the part of informants, in some cases, was

difficult to presume.
 RESEARCH METHODOLOGY
Data source: For this project both primary and secondary data were
valuable sources of information.

 I have used online survey feedback questionnaire by the help of

Google Forms.

 I have collected online automobile magazines like i.e. Overdrive,

Bike India, Autocar, Auto Bild etc.

 I have read the articles and online research for my topic from
official website of Bajaj Auto.
 SWOT ANALYSIS
 Strengths:
 Extensive R & D focus.
 Highly experienced management.
 Widespread distribution network.
 High performance products across all categories.

 Weakness:
 Strong cash base but hasn’t been invested efficiently.
 Not a strong international brand despite high export volumes.
 Distribution network is not as strong and extensive as Hero.
 Opportunities:
 Untapped market above 180 cc in motorcycles.
 Double-digit growth in two-wheeler market.
 The growing gearless trendy scooters and scooter market.
 Growing world demand for entry-level motorcycles especially in
emerging markets

 Threat:
 Imitation of designs and technologies.
 Innovations by competitors is easy.
 Foreign players coming in India.
 Declining margins due to increasing Competition
 DATA COLLECTION & ANALYSIS
 Sample Size and Method of selecting Sample: I chose a sample size of 100 respondents
consisting of judgment sampling.
After collecting all the responses data was analysed and the result was calculated based on the
questions.

1. Which Model are you using ?

2. Age
3. For how many years do you using the bike ?
4. Budget
5. Factors that inspired to buy the bike ?
6. Which type of bike you prefer ?
7. Color of the bike you prefer
8. Disadvantages of the bike
9. Mode of purchasing the bike.
10. Whether Satisfied with the services provided or not ?
 FINDINGS
 It's been observed that the purchasers are using their bikes mostly for official
and private purpose. it's has been observed that the notice of Bajaj has come
from the newspapers and televisions.

 When the owners of Bajaj bikes are asked that if, they are satisfied with the
performance of their bikes then most of them agrees with the fact. Therefore,
the majority of the consumer are aware about the bike before they purchase it. 

 The customers of Bajaj bike get more influenced by the mileage, brand value,
quality that Bajaj is providing to them

 It is been observed that most of the owners of Bajaj bikes are able to change
their bikes if the new bikes provide new features.
 CONCLUSIONS
 Bajaj Auto is an emerging brand which is growing exponentially.

 Consumer satisfaction is very important as it helps the company

where they are lacking.

 The consumers overall likes the Bajaj bikes but about half of
them were concerned about the features that they having in their
bikes.

 Majority of the consumers would like to have new features in the

upcoming models that are going to launch in future.
THANK YOU