Professional Documents
Culture Documents
ON
CONSUMER SATISFACTION
TOWARDS BAJAJ BIKES
BY
KSHITIJ NEGI
A3906418166
UNDER THE GUIDANCE OF
MR. RAJESH KUMAR YADAV
AMITY SCHOOL OF BUSINESS
INDTRODUCTION
Bajaj Auto is a part of Bajaj Group.
Bajaj Auto, is ranked as the world’s fourth largest two- and three-
wheeler manufacturer.
Founded November 29, 1945 in Pune Maharashtra, India
difficult to presume.
RESEARCH METHODOLOGY
Data source: For this project both primary and secondary data were
valuable sources of information.
I have read the articles and online research for my topic from
official website of Bajaj Auto.
SWOT ANALYSIS
Strengths:
Extensive R & D focus.
Highly experienced management.
Widespread distribution network.
High performance products across all categories.
Weakness:
Strong cash base but hasn’t been invested efficiently.
Not a strong international brand despite high export volumes.
Distribution network is not as strong and extensive as Hero.
Opportunities:
Untapped market above 180 cc in motorcycles.
Double-digit growth in two-wheeler market.
The growing gearless trendy scooters and scooter market.
Growing world demand for entry-level motorcycles especially in
emerging markets
Threat:
Imitation of designs and technologies.
Innovations by competitors is easy.
Foreign players coming in India.
Declining margins due to increasing Competition
DATA COLLECTION & ANALYSIS
Sample Size and Method of selecting Sample: I chose a sample size of 100 respondents
consisting of judgment sampling.
After collecting all the responses data was analysed and the result was calculated based on the
questions.
When the owners of Bajaj bikes are asked that if, they are satisfied with the
performance of their bikes then most of them agrees with the fact. Therefore,
the majority of the consumer are aware about the bike before they purchase it.
The customers of Bajaj bike get more influenced by the mileage, brand value,
quality that Bajaj is providing to them
It is been observed that most of the owners of Bajaj bikes are able to change
their bikes if the new bikes provide new features.
CONCLUSIONS
Bajaj Auto is an emerging brand which is growing exponentially.
The consumers overall likes the Bajaj bikes but about half of
them were concerned about the features that they having in their
bikes.