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unded as a single company cutting and polishing diamonds for the jewellery trade at Surat,
Gujarat, in 1966, the Gitanjali Group became, many times over, a pioneer among major
diamond and jewellery houses.

  First major diamond and jewellery house to be

launched and run by modern entrepreneurs rather
than dynastic jewellers. An authorised DTC
Sightholder and loyal customer – and a modern
multinational business run on innovative insights.

At the forefront of the global breakthrough in

diamond jewellery design and production brought
about by India’s ability to cut diamonds considered
unworkable for jewellery till then. Has the distinction
of producing the world’s smallest heart shaped
diamond (0.03 carat), and developing some 25
patented facet patterns.

Besides changing the face of manufacture, broke the

mould of traditional jewellery marketing: it
abandoned jewellery trade convention by launching
multiple brands for multiple markets and price
segments.

Opened up distribution via superstores, department

stores and other retail outlets at MRP,supported by
international certifications of scientifically tested
purity and authenticity, across India and in the
world’s jewellery capitals. Even markets branded
jewellery directly by mail order catalogue.

Business model now integrates all operations, from

rough diamond sourcing, cutting, polishing and
distribution, and jewellery manufacture, to jewellery
branding and retail, as well as global lifestyle brands,
in India and abroad.

Brought diamonds within reach of a wide consumer

base. The first to offer diamond studded jewellery at
affordable prices, of standardised designs, quality
and pricing across locations – progressively
precision-producing replicable designs using the
latest CAD and CAM processes and equipment.

Offers jewellery in diverse styles: traditional,

international classic, and casual. For consumers of all
age groups, tastes and budgets. With a growing
hamper of brands, some already global, and each
targeted to specific consumer and market segments.

Having won over 50 awards from the Ministry of

 Commerce, India for outstanding exports of diamond
and jewellery, is today over $1000 million
multinational group, and a publicly listed entity.

Operations span the globe, all the way from USA, UK,
Belgium, Italy and the Middle East to Thailand, South
East Asia China, and Japan.

Values
Integrity, Solidarity, Credibility and Perfection – these are the fundamentals of Gitanjali's working philosophy as it impacts business
and employee relations, transparency of operations and quality assurance, on the way to creating a globally valued organization.

These are values painstakingly nurtured and demonstrably proven over 40 years. We live and breathe them.

Vision
To be the world’s leading manufacturer of diamonds and retailer of branded jewellery, with a strong, globally diversified
infrastructure and integrated operations efficiently linking diamonds from rough to retail.

Mission

• To develop, produce and sell high quality jewellery and accessories worldwide and help our customers to
  get the maximum value for money.
• To create incremental demand for diamonds through marketing and promotion strategies.
• To create incremental enterprise and brand value to increase the net worth of the group
• To build in-house resources of unsurpassable skill in design, manufacture and customer response.
• To protect worker interest and nurture professional growth.
• To remain a loyal business partner to DTC.

Genesis

Gitanjali Group was established in 1966 as one of the earliest of India’s dedicated diamond houses.

The first Group company began cutting and polishing diamonds, at Surat, one of Gujarat’s great diamond gem & jewellery
manufacturing centres.

In under three decades, it became a DTC Sightholder, and one of India’s largest manufacturers, retailers and exporters of diamonds
– and a global frontrunner.

Integration

In 1990, with the startup of Gitanjali Creations, a 100% Export Oriented Unit at Borivli, Mumbai, the Group integrated forward from
diamonds to diamond-studded jewellery.

The Gitanjali Group's operations extended from rough diamond sourcing, cutting, polishing and distribution, to jewellery
manufacture, which involved designing, mould making, wading, casting, sprue grinding, filing, polishing and setting.

The Group made its final departure from jewellery trade convention by launching multiple brands for various markets and price
segments.
Each brand was positioned accordingly. Moreover, the brands were distributed through a variety of channels, from wholesalers,
supermarkets and superstores to upmarket branded jewellery stores.

Spreading Wings

Integration enabled the Gitanjali Group to build strengths and hone expertise in all aspects of product development, marketing and
merchandising, the perfect launching pad for organic and uninterrupted growth.

Besides growth through increased integration and synergy of operations, it grows abroad through subsidiaries and strategic
acquisitions.

With a widening customer base, the Group became one of the largest exporters of studded jewellery with major markets in USA,
Dubai, Saudi Arabia, Singapore, Italy and France.

First mover advantage

In its manifold mission, the Gitanjali Group is overall ahead of rivals because it has been the first, or among the first, to make break
new ground in many directions – an advantage of momentum it continues to build on.

Integrated, multilocation operations

The Group is active in all stages of the diamond jewellery business, from cutting polishing rough stones, to design and manufacture
of finished jewellery. With manufacturing operations in India, China and Thailand, and distribution points across the country, and in
the global orbit, on four continents.

Skills and technology

Gitanjali’s core strength is the expertise of its artisans in cutting and polishing diamonds, and its jewellery designers and marketing
teams in developing market-friendly jewellery in tune with shifting user preferences worldwide, to which it gives shape using high
precision CAD CAM processes and equipment.

Product range and innovation

Having brought diamonds and diamond-studded jewellery within reach of consumers previously unable to afford them, the Group
offers a wide variety of products in classic, ethnic and modern patterns, suitable for consumers at differing price brackets, in line
with market demand in various markets, in India and abroad.

At the same time, we continually press ahead with innovations in design and use of various metals – gold, silver, platinum and
stainless steel: we not only keep up with changing fashions – we make fashions.

Market access and brand support

The Group has quickly secured substantial market share. It has launched a growing hamper of targeted brands, with powerful
communications and merchandising support.

In line with each brand profile, multilayered distribution right down to the retail level, has ensured product delivery to each targeted
consumer segment, whether at upmarket malls, department stores or exclusive retail jewellers’.

Name Designation

Mr. Mehul C Choksi Chairman and Managing Director

Mr. Nehal Modi Non Executive Director

Mr. Nitin Potdar Independent Director

Mr. S Krishnan Independent Director

Mr. Dhanesh V Sheth Non Executive Director

Mr. Sujal A Shah Independent Director

Mr. Sunil Varma CFO

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Us>Chairman's Message

  We are the only completely integrated diamond and jewellery manufacturer

and retailer in the country. We have a strong presence at every level of the diamond business,
right from sourcing diamonds at competitive prices from DTC as sight holders to retailing our
products through a vast network of self owned and franchised stores. We are the pioneers of
branded jewellery in India and have several established brands in our arsenal to tap the
continuously growing branded jewellery market. The list includes well-know and well established
brands such as ‘Nakshatra’, ‘Gili’, ‘Asmi’, ‘Sangini’, ‘D’Damas’ and ‘Giantti’.