Big Bazaar in Pune

Group No. 2
 USPs
• Satisfies every need of the household
• Good products at reasonable prices
• Indianness
Script of the Advertisement
 Scene 1: Kid’s bedroom
• A kid is very frustrated with his parents. The
reason being that his parents had promised him
that they would buy toys for him but ended up
spending the entire evening running from place to
place to buy grocery and other household items.
• The parents are trying to apologize for the
evening but the kid complains to God about it.
• The moment the kid talks to God “Banta Claus”
enters the scene saying “HO HO HO”
 Scene 1
• The kid is amazed looking at Banta Claus at this time of the
year.
• Kid: Santa Claus? Tum aur abhi?
• Banta Claus: Main Santa nahi Banta Claus hu. HO HO HO
• Kid’s father: (sarcasm) Indian Santa Claus…yahan bhi lndian
standard time.
• Banta Claus: HO HO HO. Chalo main tumhe ek aisi jahan le
chalta hu jahan tumhari saari problems ka solution hai.
• Banta Claus waves his bag and they magically enter scene 2.
 Scene 2: Big Bazaar Store
• Kid: WOW!!! Where are we?
• Banta Claus: HO HO HO. We are at my home, Big
Bazaar.
• Kid’s mom: This place is amazing.
• Kid’s father: Check the price tag. (checks the tag)
Itna sasta?
• Kid’s mom: Where is the Kitchen stuff?
• (The elves (assistants at the Big Bazaar store)
assure the lady to the kitchenware dept)
 Concluding scene
• Everybody together: “Is se sasta aur accha
kahin nahi
• Big Bazaar is coming to Puuuune.
Promotional Scheme
 Phase 1
• Posters of Banta Claus
• “everybody is invited to my home”
 Phase 2
• The same posters will display the logo of Big
Bazaar
 Phase 3
• Mascot of Banta Claus at store outlets.
• Special discounts on kid items.
• Introduction of TV serial characters to attract
house wives
• Daily need items “no waiting” system
• Send SMS using coupon number and win
assured gifts
• Playing games such as Bingo, housie etc. with
the customers and special gifts
• Facebook profile for Big Bazaar Pune.