What is Brainstorming

All About?

T
his is not your typical seminar, conference, or work-
shop. The Annual Multifamily Housing Brainstorming
Sessions™ is supercharged to deliver ready-to-apply
solutions. Brainstorming is a totally unique event,
designed to kick-start the creative genius in you.
Imagine three days of creative idea generation, problem
solving, training, education, resource sharing, networking,
and so much more. You’ll join forces with our industry’s lead-
ing professionals and develop solutions to the issues and chal-
lenges that are most important to you.
Register Now
I’m so confident you’ll agree with the thousands of others who have benefited
The 17th Annual Multifamily
from previous Brainstorming Sessions, I offer you a 100 percent money-back guar-
antee of satisfaction. Housing Brainstorming Sessions™
This year’s agenda includes special guest speakers, sessions geared towards East is scheduled for April 27-29,
executives, and more than 20 educational sessions led by renowned industry and with pre-event activities on April
non-industry experts. 26, at the Hilton in the Walt Disney
You’ve never seen, heard, felt, or experienced anything like it. You’ll learn hun- World Resort® in Orlando, Florida.
dreds of ready-to-implement ideas from other industry professionals. You’ll grow The cost of attendance is $495 per
as a person and as a professional and walk away with enough fresh leasing, mar- person. For hotel reservations call
keting, management, and retention ammunition to blow the competition away and 1-407-827-4000 and request the
snowball your communities’ income and value. It’s not just proven to work for you “Brainstorming” group rate of
and your company—it’s guaranteed. $179 per night (single or double
Complete the registration form and return it to us right away. With a limited
occupancy). Book your hotel by
number of seats available and the word-of-mouth demand created by previous
Brainstorming Sessions, you must R.S.V.P. now if you are serious about attending. March 25th to take advantage of
We’ll see you at Brainstorming! this special rate.
Simply complete the registra-
Sincerely, tion form and return it to us right
away! Our final cut-off date for
registration is March 27, 2006 pro-
viding seats are still available. All
payments must be received by
Tami L. Siewruk March 27, 2006.
Chief Imagination Officer
Sales & Marketing Magic Companies Inc.

Topics Covered
At Brainstorming

Student, Seniors, and Tax Credit Issues

Using the Internet and Other
Information Technologies

The Service Department

Ancillary Services

Employee Recruiting and

Resident Retention and Renewals Retention

Management and Operational Concerns
Leasing Without Concessions

Traffic Generation
Managing Condo Conversions

Advertising Resources
Corporate Universities

Rehabilitation and Development
Training

Resident Referrals
Models

Human Resources and Relations
Security

Employee Incentives
Marketing (including

Motivational Programs Marketing with no money!)

Maximizing Value and Raising Rents
Leasing Tools

Increasing “Other Income” AND MUCH, MUCH MORE!

1 Register now at www.Multifamilypro.com/brainstorming.htm or call 800-363-7384

 Keynote Presentation:
The Seven Deadly Sins of Strategic Implementation
Speaker: Stan Slap
Thursday, April 27, 2006

1, 2, 10! In between lies the Seven Deadly Sins of Strategic Implementation™. The most
dangerous strategic myth is that a strategy has to be planned well to be successful. What are
ya, nuts? A strategy has to be implemented well to be successful. In this mind-blowing
keynote speech, Stan explains exactly how your employee culture works—and how to work
the culture. You can't sell it outside if you can't sell it inside.
Stan Slap is the president of the international consulting company called, by a remark-
able coincidence, Slap. He has a 20-year history as the CEO of companies with as many as
5,000 employees reporting to him. Stan now serves as a director of several companies with
their CEO's reporting to him, which he prefers a whole lot more. He has developed the suc-
cessful expansion and positioning for companies ranging from Patagonia to Pennzoil. Ray
Lane, CEO of Oracle, hired Stan to create the cultural enrollment plan supporting that company's major strategic intent—to
40,000 employees in 167 countries. He has created successful branding strategies for companies ranging from Esprit to Warner
Music Group. Stan has created many successful advertising campaigns and strategies, consulted to advertising agencies, and
written slogans currently in use by companies ranging from Coca-Cola to Checkpoint Software. Stan Slap is intent on making
a profound difference in the world before he is forcibly removed from it; so don’t miss this outstanding opportunity to hear
his radically mind-altering message at Brainstorming East!

Linda Farnsworth, Dale Phillips, President, Lori Snider, Principal, Lisa Trosien, President,
Director of Learning, Mark-Taylor Residential Creativity For Rent ApartmentExpert.com
Southern Management
Corporation

Optional Industry Trends Luncheon

Sponsored by: RENTNET®
Thursday, April 27
Only $45 Per Person
(Elect this option on your registration form in order to attend.)

If you’ve ever wished for superpowers to foretell the future, then don’t miss the optional Trends Luncheon!
Brainstorming regulars swear by it as a way to get the most revealing look at the very hottest trends occur-
ring in our industry now, offering us amazing new opportunities, changing the way that we work, and influ-
encing our future. Enjoy a delicious lunch while you experience a powerful and fast-paced insider's look at
Training Trends with Linda Farnsworth, Director of Learning, Southern Management Corporation;
Management Trends with Dale Phillips, President of Mark-Taylor Residential; Marketing Trends with Lori
Snider, Principal, Creativity for Rent; and On-Site Trends with Lisa Trosien, Apartment All-Star and Founder
and President of ApartmentExpert.com. It's like having x-ray vision across the industry and an overview you
won't find anywhere else!

Register now at www.Multifamilypro.com/brainstorming.htm or call 800-363-7384 2

 In alphabetical order
Jim Aliberti,
Sr. Vice President
of Property
Management,
So. California
Housing &
Development Corp.

Doug Bibby,
President,
National
Executive Multihousing
Council
Executive Compensation and Retention: Create a Comprehensive Program
That Sticks
Speakers: Dick Kadish, President and CEO, CAPREIT; Mark Sanders, CEO, Fifteen
Group; and additional speakers to be announced
Are big bonuses and golden parachutes the only way to attract and retain executive- Toni Blake,
level employees? Or is creating a comprehensive compensation program based on family President,
values, flexibility, and pay for performance more important? Or is it a little bit of both? TotallyToni.com
Find out what top firms are doing to attract and retain employees. Re-evaluate your busi-
ness and hiring practices so your talented employees remain with your company.

Getting the Bugs Out: How to Make Technology Work for You
Speakers: Dan Haefner, Senior Vice President and Chief Information Officer, Lane Nan Cavarretta,
Company; Ken Miller, President, OneSource Networking; and additional speakers to be Vice President of
announced Operations,
There’s a reason why online shopping is getting more popular: convenience. Property
Everyone wants information quicker and easier, and that means your residents and Counselors
employees as well. So, what are you doing to improve your convenience and communi- Management
cations between your company and residents and employees? Hear from leading firms
on how they have used technology to help with this process. Find out what’s on the hori-
zon and what technology tools you should be looking into. Learn how to avoid buying
technology solutions but rather buy a technology approach.
Shelley Conroy,
Legends and Leaders: The Best and Brightest Share Their Experiences Chief Executive
Speakers: Doug Bibby, President, National Multihousing Council; Doug Crocker, Partner, Officer, e-Training
DC Partners, LLC and additional speakers to be announced Solutions
Have you ever wondered how some of the largest and most profitable multifamily
companies have become so successful? Now is your opportunity to find out. Past and
present leaders will team up to share the growth strategy of their respective companies
and the tough decisions that had to be made to get there. The lessons learned will help
you make better decisions in the future and become better educated on the necessary Christopher Coy,
risks to reach comparable successes. Director of
Marketing, Gene
Management Sponsored by: Apartments.com B. Glick

Stress Management for Today's Superhero: Keeping a Healthy Balance

Speakers: Christopher Coy, Director of Marketing, Gene B. Glick, and Patty Morgan-
Seager, President, Patty Morgan-Seager and Associates
Is your mind moving faster than a speeding bullet? Is the apartment building you
used to leap in a single bound looking insurmountable? Does your cape feel like kryp- Doug Crocker,
tonite? Join us and learn to recognize the key warning signs of stress as it manifests in Partner, DC
your physical, emotional, and behavioral worlds. We’ll take a reading of your current Partners, LLC
stress level, demonstrate simple and effective stress-reducing techniques, and share a
collection of ten super tonics, sure to restore your powers to Superhero status!

Un-Tangling Tangled Communications: Facts, Fiction & Feelings For

Effective Business Relationships!
Kevin Doyle, Vice
Speaker: Terri Norvell, Speaker and Trainer, The Inner Prize
President of
Relationships make or break your business, and their success depends on effective
Sales,
communication. Too often, facts get tangled in imagined interpretations; then feelings
Apartments.com
get stirred into the mix. For effective business interactions, you need to untangle this
communication web. Discover how to boost your one-on-one skills, reinvent team

3 For additional sessions please visit www.Multifamilypro.com

 camaraderie, and catapult customer satisfaction by determining the “real” message in
Michelle Ellsworth, interactions; finding the “reality points” in conversations; drawing upon the “resolution
Chief Executive formula;” achieving great confidence in your verbal and written correspondence, and
Officer, more. The result: your clients, team and bottom-line will reap the rewards!
e-Training
Solutions Improve Work Order Management to Boost Retention
Speakers: Henry Baez, Vice President, Service Operations, Lane Company; Doug Miller,
Founder and President, SatisFacts Research; and additional speakers to be announced
Kate Good, We know the value of resident retention, including that one move-out has more finan-
Professional cial impact than a single rental regardless of market condition; but few recognize the
Speaker & importance of work order management to retention, or the changes we can or should make
Marketing Solutions to better serve our resident and retention goals. That will change once you’ve joined our
Expert, Apartment Brainstorming-exclusive, all-executive panel for an inside look at resident satisfaction as it
All Stars relates to work order management, including how many residents you may be losing to
poor staff performance and direct correlations between work orders, satisfaction, and
renewal. Hear real-world case studies in Resident Relationship Management™ including
Dan Haefner, techniques you can implement now; and walk away educated to improve your staff’s abil-
Senior Vice ity to serve residents, control and reduce turnover, increase satisfaction, and reap retention
President and rewards!
Chief
Information Managing the Money
Officer, Lane Speakers to Be Announced
Company It's not what you've got, it's how you use it. That's never been truer than when it comes
to managing money. The secret to success is to educate your team—from the corner office
Stephanie to the front office—to make the smartest possible spending decisions. In this fast-paced and
Helling, Vice information-packed session, industry insiders will share their own success stories and les-
President of sons learned, complete with real-world examples on budgeting and money management,
Education and and ways to enlighten and educate your employees to spend the money as though it’s their
Marketing, own!
Greystar Real
Estate Partners The Three Rs
Speaker: David Lynd, Chief Operating Officer, The Lynd Company; Melissa Smith, Vice
President, Management and Development, Fogelman Management Group; Scott
Wilkerson, President and Chief Executive Officer, BNP Residential
What are the Three Rs you care most about? Retention, Rents, and Renewals. Our
Donna Hickey, panel will share their own success stories and lessons learned and discuss real-world exam-
President, Back ples; and you'll hear about value-enhancing retention and renewal programs that really
To Basics work and pricing strategies that raise resident satisfaction, retention, and revenue. Walk
away with fresh ideas and insights that you can put to work immediately to retain residents
and enhance your company's bottom line, now and into the future.

Marketing Sponsored by: Apartments.com

Bruce Innes,
Vice President Affordable and Tax Credit Marketing
of Marketing, Speakers: Jim Aliberti, Sr. Vice President of Property Management, Southern California
Shelter Group Housing & Development Corp.; Bruce Innes, Vice President of Marketing, Shelter Group;
Karen Kossow, Assistant Vice President of Sales & Marketing, KSI Management Corporation
Effectively marketing affordable and Tax Credit communities requires a special touch,
and it helps to know what works and why. Hear from our panel of affordable marketing
experts about their best successes, lessons learned, and the unique challenges they’ve over-
come. Learn from their experience how to design the most effective advertising; conduct
Dick Kadish, powerful promotions; optimize outreach; differentiate yourself from the competition; and
President and even apply conventional marketing strategies and resources, including the Internet, with
CEO, CAPREIT often more success than conventional communities; and more.

How to Dominate Your Market: Tools & Techniques to Make It Happen

Speaker: Amy Kosnikowski, Principal, Quintessential Marketing & Training
Do you need a jumpstart to get that “edge” and be the leader in your market? The
Todd Katler, opportunity is yours to take, but you’ll need a purposeful plan, determination and passion!
Director of This session offers guidance by focusing on the specific “drivers” that result in market-domi-
Sales, Rent.com nating outcomes. Learn to utilize all the tools available to you in successful marketing and
an eBay com- sales strategies; receive tips on how to effectively set realistic goals and priorities for higher
pany levels of performance, and pointers for sustaining your advantage; and walk away with the
perspective and skills you need to successfully dominate your market.

For additional sessions please visit www.Multifamilypro.com 4

 Online Marketing Tips, Trends, and Techniques
Amy
Speakers: Kevin Doyle, Vice President of Sales, Apartments.com; Todd Katler,
Kosnikowski,
Director of Sales, Rent.com an eBay company; Maria Pietroforte, President, RENT-
Principal,
NET®; Terry Slattery, Vice President of National Sales, Marketing, and ForRent.com,
Quintessential
For Rent®
Marketing &
Join our Brainstorming-Exclusive, all-executive panel of Internet marketing experts
Training
for this dynamic overview of Internet marketing trends, including, but not limited to:
reasons to have a company/community Web site and be listed on the Internet listing
sites; behavior of renters online; search engine optimization and keyword strategies;
Karen Kossow,
strategies for paid search/sponsored links; best practices for marketing your property
Assistant Vice
online; tips to reach the most qualified renters; the latest statistics on real-time avail-
President of
ability and benefits to consumers, and more. Hear, straight from the experts, how to
Sales &
maximize the “eyeballs” to your community and Internet leads received, now!
Marketing, KSI
Management
Reaching the Mature Market: Marketing and Sales Techniques to
Corporation
Attract the 55+ Crowd
Speaker: Cathy Macaione, Gremlin Stopper, Stopping the Real Estate Gremlins
Over 34 million Americans are over age 55. Is your property attracting this grow-
ing demographic? Now you can learn the marketing and sales strategies that bring the David Lynd,
mature market to your community and keep them there long-term. Discover the mar- Chief
keting messages this group responds to, the community features that most interest Operating
them, and the proven strategies for interacting with them once they’re in your office. Officer, The
The 55-and-up crowd is as diverse in their needs as any other age group; however, Lynd Company
when you know how to market to and attract seniors to your property, you’ll tap into a
rapidly growing demographic segment that can quickly and easily add to your com-
munity’s bottom line.
Cathy Macaione,
Oh My Goddess! Selling to Today's Woman
Gremlin Stopper,
Speakers: Kate Good, Professional Speaker & Marketing Solutions Expert, Apartment All
Stopping the Real
Stars and Lori Snider, Principal, Creativity For Rent
Estate Gremlins
Who are the most powerful consumers today? You guessed it—women! Though
they comprise over half the US population and buy or influence 85% of all product and
service purchases nationwide, marketers often have difficulty connecting with them on
an emotional level. In this information-packed session, you'll learn from two of the
industry's premiere marketing authorities (who also happen to be women) how women Doug Miller,
behave online, how to get their attention, what drives their buying decisions, and how Founder and
to capitalize on this enormous market. Learn to focus on what's truly important to them President,
through “transparent marketing,” and walk away with a wealth of resources to assist SatisFacts
your efforts in marketing not “to,” but “with” women. Research

Training Sponsored by: Apartments.com

The Mysteries of Compliance Training Unmasked! Ken Miller,

Speakers: Shelley Conroy and Michelle Ellsworth, Chief Executive Officers, e-Training President,
Solutions and Wendy Muse, Vice President of Education, Tarragon Corporation OneSource
HUD, OSHA, HazCom, EEOC—who are they and what do they want from us? The Networking
ever-evolving world of workplace compliance and risk management can be confusing, to
say the least. This session (designed especially for training and development profession-
als, HR/ER managers, directors, VPs, CEOs, COOs, and compliance and risk manage-
ment professionals) provides an eye-opening explanation of the legal requirements that
mandate training for Workplace Safety, Fair Housing, Diversity, Sexual Harassment, Patty Morgan-
Ethics and Code of Conduct. Walk away educated and able to create and implement Seager,
effective and engaging compliance training throughout your organization. President, Patty
Morgan-Seager
Training Teams to Rise Above and Associates
Speakers: Stephanie Helling, Vice President of Education and Marketing, Greystar Real
Estate Partners and Jackie Ramstedt, President & Chief Motivational Officer, Ramstedt
Enterprises, Inc.
If you’re looking for super-fast ways to make your teams rise above expectations, Wendy Muse,
look no further! This supercharged seminar is loaded with tried-and-true techniques Vice President
that you can apply now, to make your team better, stronger, and faster—bringing in of Education,
colossal collections; closing leases faster than a speeding bullet; leaping retention Tarragon
challenges in a single bound; providing super customer service; practically reading the Corporation
minds of residents and future residents; and making bad attitudes disappear. The only

5 For additional sessions please visit www.Multifamilypro.com

 sustainable competitive advantage is your ability to learn faster than the competition.
Terri Norvell, Attend this action-packed session and find out how!
Speaker and
Trainer, The Dare to Be Different! New Training Methods for Your 21st Century Team
Inner Prize Speaker: Donna Hickey, President, Back To Basics
If you're not a little weird, you might be doing something wrong. After all, do you
really want to do things the same as everyone else? In this dynamic and information-
intensive session, you’ll hear the latest in who we’re hiring, what to look for, and where
to find them; what makes today’s new hires unique; specific training techniques
designed to motivate today’s teams to achieve tomorrow’s results; and more. If you’re a
Maria trainer, marketing director, manager, supervisor, or in any way responsible for training,
Pietroforte, supervising, or motivating people, this session is for you! Learn to think like the people
President, who work for you, recognize generational differences that impact the way they learn and
RENTNETTM lease, and walk away with the 7 secrets of training success that create the rental results
your company and communities need to succeed!

On-Site Sponsored by: Apartments.com

Jackie Ramstedt,
President and Customer Service for your Maintenance Team
CMO, Ramstedt Speaker: Nan Cavarretta, Vice President of Operations, Property Counselors
Enterprises Inc. Management
If you asked a resident what makes them decide to lease or renew, how you handle
maintenance would be high on the list. In fact, residents are likely to rank the courtesy
and customer service of your maintenance team as more important than the quality of
their work. Ironically, this invaluable frontline force is often last to be given the customer
service skills we demand of the rest of our team. This session—designed especially for
maintenance professionals and their immediate and regional supervisors—will equip
Anne Sadovsky,
you and your service team with the strategies and skills to exceed customer expectations
CSP
by consistently going “above and beyond” throughout the resident relationship, ensur-
ing renewals and enhancing referrals. If you’re not setting your maintenance team up for
success, start now!

Terry Slattery,
Vice President of
The Saturday Series
Educational Sessions Sponsored by: Apartments.com
National Sales,
Marketing, and If you didn’t get enough Brainstorming on Thursday or education on Friday, you
ForRent.com, For may choose either activity (or a combination of both) on Saturday. We’ve supercharged
Rent® Saturday’s agenda to include Specialty Brainstorming as usual, accompanied by two
rounds of educational sessions including these fabulous headliners:

Melissa Smith, Driven: Living in Victory Lane

Vice President, Speaker: Toni Blake, President, TotallyToni.com
Management and Toni’s drive for excellence and her vivid and innovative spirit have driven her from
Development, the front line leasing desk to “Victory Lane” in multifamily housing. How did she get
Fogelman there and stay on top for 21 years? She is driven to both succeed and share her success
Management so others can speed into Victory Lane, too! To be the best in all you do requires more
Group than skill and knowledge. It takes drive, vision, and passion—and Toni’s is contagious.
Find out why so many have been moved and inspired by her example, personal success
strategies, and life lessons. Learn to choose the right team and Crew Chief, deal with life
Lori Snider, in the “Pit,” set your pace, know your track, establish performance goals, and more. Get
Principal, ready to cross the finish line ahead of the competition!
Creativity For
Rent Imagine the Possibilities
Speaker: Anne Sadovsky, CSP
Imagine the possibilities ... of receiving praise and recognition for outstanding per-
formance. Of understanding and working with your boss and team members. Of being
non-judgmental. Of really knowing your customer, what makes them tick, and buy! Of
Scott Wilkerson, being the role model and example of excellence for all those around you. Of continuing
President and your education until the day you retire, and after. Of bringing peace and problem solv-
Chief Executive ing to the workplace. Of truly loving your job! Learn how to imagine these possibilities
Officer, BNP into reality with a little humor, a lot of insight, and a whole new vision of what the future
Residential can hold for you and your team. Hear from the inimitable Anne Sadovsky, and find out
why Brainstormers have named her legendary, and not to be missed!
Photos and sessions available at press time.

For additional sessions please visit www.Multifamilypro.com 6


Idea Design Center and
Internet Access Center
Sponsored by: ForRent®
Optional Trends Luncheon
Sponsored by: RENTNET®
Resource Room
7 Register now at www.Multifamilypro.com/brainstorming.htm or call 800-363-7384
Brainstorming Tools, Forms, and Ideas Exchange
Participate Pre-Event for Access Post-Event: Send us one
proven idea, tool, or form and we’ll post all contributions
(hundreds!) to our Web site where only those who contribute
will have access to this treasure trove of ideas. Information
received from the Tools, Forms, & Ideas Exchange more than
repays the cost of the event. Fill out the form at:
http://www.multifamilypro.com/brainstorm_EAST/brain-
storming_exchangeform.htm
Meet and Greet Pre-Event Welcoming Reception
April 26: Join us for early event check-in, complimentary
drinks, and an unbeatable opportunity to meet and network
with your fellow Brainstormers.
Creative Costume Contest with Keepsake Photos
Costume Creation Center
Sponsored by: Crossfire
April 27: One of the best ways to get into the Brainstorming
spirit is to wear your own costume that’s in keeping with our
theme (Superhero Ideas for Superhero Results!). Every
Brainstormer in costume is eligible to receive a digital keep-
sake photo and enter the contest, courtesy of our sponsor.
Internet Access Center
Sponsored by: ForRent®
April 27-29: Enjoy unlimited Internet access.
Idea Design Center™
Sponsored by: ForRent®
April 27-29: A special area where your ideas will be brought
to life.
Networking Reception
April 27: It’s the opening night party that NOBODY misses!
Unwind, spend some quality time with your associates, and
make invaluable networking connections.
Optional Industry Trends Luncheon
Sponsored by: RENTNET ®
April 27: ($45 per person) Don’t miss this revealing, across-
the-industry, insider’s view of the trends that are affecting our
industry, offering us amazing new opportunities, changing
the way we work, and influencing our future. Enjoy a deli-
cious lunch and a powerful, fast-paced look at management,
marketing, training and on-site trends.
BrainAid™ Center
Sponsored by: First Advantage SafeRent
April 27 and 29: Visit anytime throughout the event for
refreshments and opportunities to play or relax whenever you
need to give your brain a rest!
Facilitator Team
April 27 and 29: These dedicated professionals make
Brainstorming work. They keep the conversation going and
help bring out the best and brightest ideas by running the
Brainstorming process and ensuring that every session
results in valuable and ready-to-implement solutions. Visit
our Web site at: http://www.multifamilypro.com/brain-
storm_EAST/brainstorming_team.htm to see a complete list
of our expert facilitators.

Resource Room
April 28: A relaxed, low-pressure opportunity to learn about
products and services from our exhibitor and sponsor partici-
pants. You’ll find a wealth of innovative opportunities to meet
and exceed the growing needs of your company, communities,
and residents more easily, innovatively, and cost effectively.

Resource Room Treasure Hunt

April 28: We’ll give you a list of clues. Answers can be found
in our Resource Room exhibits. And, if you find all of the cor-
rect answers, you’ll have four chances to win $100.00 in cash Creative Costume Contest Previous Winner
that will be given away at the end of the day. Sponsored by: Crossfire
Complimentary Networking and Resource Breakfast
April 28: Meet and visit our exhibitors and sponsors as we
enjoy the most important meal of the day and get ready for an
exciting day of business opportunities and education.

Complimentary Resource Room Lunch

Co-Sponsored by: Apartments.com
April 28: Join us in the Resource Room for a fun and delicious
lunch with a variety of food and beverage options. It’s another
excellent opportunity to meet the people, products, and serv-
ices that can help ensure your success, and feed your brain
before attending more seminars.

Resource and Educational Wrap-up Reception

Sponsored by: Rent.com, an eBay company
April 28: Unwind and have one last look at all the exciting
products and services our exhibitors have to offer, and wrap
up the day’s business Brainstorming style—with lots of great Meet and Greet Pre-Event Welcoming Reception
prizes!

The Brainstorming Club 2006

Post-Event for a Full Year! Just for attending, you’ll receive
exclusive access to this special section of our Web site featur-
ing the ideas that result from the event, a wealth of additional
information, and opportunities to network and Brainstorm,
year-round.

Networking Directory™
Sponsored by: Ellipse Group
April 28: You’ll receive our exclusive Networking Directory,
which features photographs (taken April 26 and 27), complete
contact information, and a brief bio sketch for everyone who
attends; plus contact information for all participating
exhibitors and sponsors. This is one of the most valuable tools
available anywhere within our industry.

(Note: Sales & Marketing Magic reserves the right to produce

only those components of the event mentioned herein for
which we receive sponsor support.) Networking Reception

Register now at www.Multifamilypro.com/brainstorming.htm or call 800-363-7384 8

 Things-to-do Checklist
 Please complete the registration form, and mail or fax to Sales & Marketing Magic as directed; or register online at
www.multifamilypro.com/brainstorming.htm. It’s important to ensure that every component of the form is complete so
that we can customize the program to your needs, and represent you accurately in our Brainstorming Networking
Directory™.
 Make your hotel reservations at The Hilton in the Walt Disney World® Resort by calling 1-407-827-4000 or by visiting
http://www.multifamilypro.com/brainstorming.htm to book them online. When calling be certain to tell them that you’re
part of the “Brainstorming” group in order to receive the special group rate of $179 per night. (Book your hotel by March
25th to take advantage of this special rate.)
 Make airline reservations well in advance! You’ll be flying into the Orlando International Airport. Join us on Wednesday,
April 26th for early Brainstorming check-in, Networking Directory photos and our Meet and Greet Welcoming Reception
6:00-8:00 p.m. On Thursday, April, 27th, Brainstorming check-in and Networking Directory photos continues from 7:30-8:45
a.m. The Brainstorming Sessions begin promptly at 8:45 a.m. The event ends on Saturday, April 29th at approxi-
mately 1:30 p.m.
 Upon registration, you’ll receive a Brainstorming “Attendee Confirmation” via e-mail so that you can confirm the information
that we have on file for you, and reply with corrections as needed. The accuracy of this information, including your contact
information as well as any optional events that you may have signed up for, is absolutely necessary, as it will be used to cre-
ate your attendee nametag (which must be prepared before the event and cannot be changed on-site), and to represent you
correctly in our Brainstorming Networking Directory™ .
 Ensure that our office receives payment no later than March 27, 2006 in order to secure your registration. Sales &
Marketing Magic reserves the right to cancel your registration if payment is not received by March 27, 2006. Seating is
extremely limited!
 E-mail or submit your entry online for the Tools, Forms and Ideas Exchange by April 21, 2006. Remember, in order to
receive your password to the compiled Idea Exchange, you must submit at least one contribution!
 Our event theme is “Superhero Ideas for Superhero Results!” All participants are encouraged to dress to the theme and
enter our costume contest on Thursday, April 27th. For costume ideas visit the Attendee Information Section of our Web site
at http://www.multifamilypro.com/brainstorming.htm.
 Bring plenty of business cards to distribute at all of our Brainstorming networking activities as well as participation in
several prize drawings!
 For up-to-the-minute details and answers to your questions, visit the Brainstorming Sessions section of our Web site at
http://www.multifamilypro.com/brainstorming.htm.

Register Now!
The 17th Annual Multifamily Housing Brainstorming Sessions East TM

The Hilton in the Walt Disney World® Resort, Orlando, Florida, April 27-29, 2006 (Pre-event activities begin April 26)

Important - Read this before completing the registration form!

• Please submit your registration prior to March 27, 2006.
• Please submit one registration form per person—make copies as necessary.
• Please note that your registration is subject to qualification and verification. Representatives Full Session Includes:
from industry-supporting vendor and supplier companies may not register as Brainstorming Networking Receptions,
attendees unless their company is a contracted exhibitor (and has abided by the terms and con- Networking & Resource
ditions of that contract). To arrange an exhibit for your company, contact Leigh Curry at Breakfast, Networking
leigh@multifamilypro.com or 609-882-3868 or Jennifer James at jennifer@smmonline.com or
Directory, Resource Room
662-890-9294.
Luncheon, All Educational
• Be sure to supply us with YOUR e-mail address. Most, if not all, of our correspondence prior to
Programs, and Workbooks.
the event will be done via e-mail. This includes your confirmation, receipt, changes, and any
updates for the Brainstorming Sessions event. Full Session Fee: $495
• Be sure to use the business address where YOU receive mail.
• Be sure to use the business telephone number where YOU can receive calls.
• Policy: It is our policy that the promotion of your company is expressly prohibited while engaging in Brainstorming. Sales &
Marketing Magic reserves the right to remove any attendee or representative who engages in overt product or service promo-
tion. This may result in your company’s inability to participate in future events. Submission of the registration form indicates
your agreement to abide by this policy.

9 Register now at www.Multifamilypro.com/brainstorming.htm or call 800-363-7384

 The 17th Annual Multifamily Housing Brainstorming Sessions™ East: April 27-29, 2006
Use this form or register online at www.multifamilypro.com
STEP 1: COPY AND SUBMIT ONLY ONE FORM PER ATTENDEE. PLEASE PRINT CLEARLY.

Full Name _____________________________________________________________________________________________

First, Last (as you’d like it to appear on your name tag)

Title __________________________________________________________________________________________________

E-mail _________________________________________________________________________________________________

Company Name _______________________________________________________________________________________

Address ______________________________________________________________________________________________

City ___________________________________________________________ State ____________ Zip _______________

Telephone __________________________________Ext__________ Fax _________________________________________

Number of Times You’ve Attended Brainstorming (If first time attending please enter 0) _____________________________

STEP 2: THIS SECTION MUST BE COMPLETED

Years industry experience _____________ Geographical experience ___________________________________________

(States or Regions)

Specific areas of expertise ________________________________________________________________________________

Currently based in (City/State) _____________________________________ # of apartments in my control __________

STEP 3: OPTIONAL PROGRAM

Don’t miss this revealing, across-the-industry, insider’s view of the trends that are affecting our industry, offering us amazing new
opportunities, changing the way we work, and influencing our future. Enjoy a delicious lunch and a powerful, fast-paced look
at management, marketing, training and on-site trends.
Thursday, April 27th: Industry Trends Luncheon $45  Yes  No

STEP 4: METHOD OF PAYMENT (Payment Must Accompany Registration)

 Check Enclosed  Visa (13 or 16 Digits)  Master Card (16 Digits)

Credit Card Number _________________________________________________ Expiration Date _________________

Credit Card Billing Address (Street) ______________________________________________________________________

(City)______________________________________________________________(State)_____________ (Zip)____________

Cardholder Name (Please Print) _________________________________________________________________________

Cardholder Signature ________________________________________________________ Date ____________________

STEP 5: PLEASE MAKE ALL CHECKS PAYABLE TO SALES & MARKETING MAGIC Code
Mail to The Sales & Marketing Magic Companies, Inc.
36431 U.S. Highway 19 North, Palm Harbor, FL 34684 Payment
Payment Must Accompany Registrations
Call 727-784-9469 or 800-363-7384
AFTER March 27, 2006.
Fax 727-784-7978 (Fax registrations require a credit card)
SESSION FEE: $ 495
REFUND POLICY: All cancellations must be in writing. Full refunds will be OPTIONAL PROGRAM:
made if cancellation is received on or before March 27,2006. Absolutely no
credits, refunds, or requests for refunds after March 27, 2006, regardless Trends Luncheon ($45) $________
of registration date. Failure to attend, regardless of your pay status, will
render you ineligible to access the ideas that are generated at the event. TOTAL: $________
NO EXCEPTIONS.
Register now at www.Multifamilypro.com/brainstorming.htm or call 800-363-7384 10
 Brainstorming Agenda Don’t Miss Diamond Sponsor
Please Note: This schedule is subject to change. For a
detailed agenda and up-to-the-minute news visit the
Brainstorming Sessions section of our Web site at
www.Multifamilypro.com. You also will receive a com-
Saturday’s
plete agenda at the event.

Wednesday, April 26, 2006

Program
6:00 p.m.-8:00 p.m. 9:00 a.m.-1:30 p.m.

Early Event Check-in

Meet and Greet Welcoming Reception Idea Design Review Gold Sponsor

Networking Directory Photos
A sneak peek at the best ideas we’ve
Thursday, April 27, 2006 Brainstormed together.
7:30 a.m.-5:30 p.m.

Event Check-in If you didn’t get enough

Networking Directory Photos Brainstorming on Thursday or

Creative Costume Contest with Keepsake education on Friday, you may Silver Sponsor
Photos choose either activity listed

Brainstorming Sessions below or a combination of both!

Brainstorming Club Cards Distributed

Optional Industry Trends Luncheon Optional Specialty

Keynote Presentation: The Seven Deadly Brainstorming Sessions
Sins of Strategic Implementation™ Bronze Sponsors
Presented by Stan Slap The specialized Brainstorming Sessions on
Saturday are all about your unique chal-
5:30 p.m. lenges! You’ll Brainstorm with your peers—

Networking Reception other Brainstormers who are experts in
your field—to solve the toughest chal-
lenges that you’re facing now; and you’ll
Friday, April 28, 2006 walk away from the table with actual solu-
8:30 a.m.-6:00 p.m. tions in your hand, ready to take home and

Complimentary Networking & Resource implement!
Breakfast

Resource Room Exhibits Optional Educational Sessions

Educational Sessions

Treasure Hunt If you didn’t get enough of our outstand-
ing Educational Sessions on Friday, you’ll

Complimentary Resource Room Luncheon

Resource Room Prize Drawings
have the opportunity to choose from sev- Sponsors
eral additional programs scheduled on

Resource & Educational Wrap-Up Saturday!
Reception

Saturday, April 29, 2006

9:00 a.m.-1:30 p.m.

Idea Design Review

Optional Specialty Brainstorming Sessions

Optional Educational Sessions

Closing Remarks

Sales & Marketing Magic

Multifamilypro Presorted Std
36431 US Highway 19 N U.S. Postage
Palm Harbor, Florida 34684
Voice: (800) 363-7384 PAID
Fax: (727) 784-7978 Clearwater, FL
Email: info@smmonline.com Permit # 820
Website: www.multifamilypro.com