You are on page 1of 1

VINOD KUMAR DALAL

Project Report
On
FIFO Marketing
at

1. About Big Bazaar?

Ans:- It is Type of Retail Marketing

In India retail is dotted by traditionally market place called bazaars or haats


comprises of numerous small and large shops, selling different or similar
merchandise .

According to Kotler: “Retailing includes all the activities involved in selling goods
or services to the final consumers for personal, non business use”.

Big Bazaar was started by Mrs. Kishore Biyani in 2004. Its consists of 104 outlet in
the country. Big Bazaar is the part of Future Group and its is the son of
pantaloons.

You might also like