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SWOT ANALYSIS

STRENGTHS WEAKNESS
EXISTING CUSTOMER BASE
HIGH PRODUCTION COST
ADDED ADVANTAGE OF
CYCLODEXTRIN NEW COMPANY SO NOT KNOWN
NEW TECHNOLOGY - PULSATILE IN THE MARKET
RELEASE
REDUCTION IN SIDE EFFECTS

OPPORTUNITIES THREATS
MOLECULE IN THE GROWTH TOO MANY TELMISARTAN BRANDS IN
THE MARKET
STAGE OF THE PLC
COMPETION FROM OTHER
TOTAL MAKET SIZE 396 cr – MOLECULES SPECIALLY OLMESARTAN
GROWING AT 47% STRONG HOLD OF GLENMARK, CIPLA,
SHIFT IN DISEASE PATTERN LUPIN, DR REDDY’S IN THE MARKET
Projected Sales(CR)
8

5
Projected Sales(CR)
4

0
2010.5 2011 2011.5 2012 2012.5 2013 2013.5 2014 2014.5

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