Social and cultural environment refers to the

influence exercised by certain social factor which

are “beyond the companies gate”

Culture refers to dance,

drama, music
and festival include
Knowledge, belief,
art, moral, law, customs &
others capability
 Following characteristic of
culture are
1. Learned : Culture is not inherited or biologically based,
it is acquired by learning and experience
2. Shared : People are member of a group, organisation,
or society share culture, it is not specific individual.
3. Tran generational : Culture is passed on from one
generation to the next.
4. Symbolic: Culture is based on the human capacity to
symbolic or use one thing that represent another.
5. Adaptive : Culture is based on the human capacity to
change or adapt, as opposed to the more genetically
driven driven adaptive process of animanls.
Factors which effect social and
cultural environment

Attitude of people
Attitude of wealth
Marriage
Religion
Education
Ethics
Social Responsibility
Culture that people create

Culture determines personality.

There are sub culture. People have their own idiosyncrasies ,
blend of heredity Cultural experience, sub culture experience,
family experience & unique personal experience (Tata’s Vs Birla’s)

Organisational Culture

Create distinction

Sense of identity

Commitment

Enhance social system stability

Culture and Globalization
When business goes International work motivation, profit motivation, business goal
gift giving, custom, greeting, body gesture, colour and numbers.
U.S. Japan

Company Team in Sport Family in Village

Business goal To Win To Survive

Employees Players in team Children in Family

Human Relation Functional Emotional

Competition Cut throat cooperative

Work motivation Individual Group Income
Income
promotion Acc. To Length of Service
Abilities
Pay Service & Award of patience and sacrifice
Result
 Culture determines good and services
Social/Cultural factor Japan India

Govt./Admn. Emphasis on govt by Prevalence of impersonal

virtuous and abrogation bureaucratic social
of coercion, mutual trust relation, mistrust,
EE minimum control, assumption of human
Highly motivated evil, Highly concentrated
admn.. bureaucratic
delays Low level of
delegation
Attitude towards work Highly result oriented General deep seated
and goal
Discipline Highly disciplined and Lack of discipline. Poor
respect towards S-S relationship
superiors
Group harmony Highly based on informal Assumption of in
facilitative pattern of equality, suspicious
behavior environment, self
centered
Education Highly emphasized General
People attitude towards business: U.K, Saudi Arab, South Korea

Attitude towards work: Moral, Motivation, penalty & reward system

Collectivism & Individualism :

Ambition or complacent ( to get a govt. Job)

Education

Family

Authority

Religion

Marriage

Cultural resource