 Telephone (Fixed Landline only) penetration in India in

urban HH in India at 23% and growing

 At the end of June, 2005, total Fixed lines were 47.70
million and mobiles reached 57.38 million taking the total
of telephony subscribers in the country to around 105.08
million (Source TRAI)
 Community Housing projects make it increasingly difficult
to conduct face to face interviews at the household
 Increasing inability of interviewers to enter SEC A1/A2
apartment buildings without prior appointments
 B2B interviews difficult without prior appointment
 Computer Aided Telephonic Interview
 Computer Telephony Integration allows software to
automate much of the interviewers work
 Software handles complex branching, skips and
response piping
 Software automates hard/soft and/or interlocking
quotas
 Centralized data collection allows for greater control
over interviewers and supervisors and higher control
over quality
 Software produces disposition reports at the end of
every study allowing the researcher to determine
incidence and and non-response of refusal bias that may
skew the data
 Reliability of data is ensured through a
proprietary method of voice recording
 Voice files are saved to the number dialed,
interviewer name and date for easy reference.
 Eliminates the need for data entry, since data is
entered directly into the computer
 Output files can be any flat-file format, ASCII,
excel or SPSS labeled output as desired.
 No requirement for scrutiny or validation
programs since the CATI program blocks such
errors
 With a capacity of about 40 seats in Mumbai
 Fiber optic E-1 lines with branded PC’s
 Agent headsets allowing minimal ambient
noise interference
 Supervisor barge-in access to all calls and
agent screens
 Visitor Lounge with one way mirror allowing
barge in to calls and agent screen
 Interviewers with MR experience B2B and B2C interviews
 No telemarketing activities, all respondent data is kept
confidential.
 Thin clients on all work stations ensure that sample cannot
be copied from agent screen. Sample management and
quota controlled handled via central server
 Random Sampling techniques (eg. RDD or Published
number +1) can be used using our random number
generator
 MMRSS has the national numbering plan for both mobile
and fixed networks enabling us to generate ‘true’ RDD
sample.
 MMRSS has Exchange level data (number of lines utilized
and capacity) for 36 cities allowing precise weighting of
data collected through CATI
 Trained NATIVE language speakers for all in-
language studies
 Availability of both male and female
interviewers for sensitive studies
 Voice file formats permit integration into MS
PowerPoint allowing multimedia
presentations to client.
 Prices are based on CPI NOT per hour, so you
do not pay for inefficiency .
 Project Manager Briefing by Client
 Supervisor briefing by Project Manager
 1 designated project manager and lead
supervisor provided as points of contact for
each CATI study.
 Client field supervisor present as necessary
during the course of the study.
 Supervisor briefs and trains agents
 CATI is approved along with dummy dataset
and datamap.
 Mock calls begin – Voice files of completed
mock calls for approval
 Pilot interviews conducted, voice files are sent
to client for final review
 Fielding commences
 Interim dataset is provided to client for
approval
 Fieldwork ends
 Clean data ASCII flat file output provided
along with all voice files submitted to client
 Traditional B2B and B2C studies
 Recruitment for Focus Groups Nation-wide
especially Hard to Recruit/Reach
respondents
 RDD Sampling
 A1/A2 Booster Samples for national
representation
 Telephonic DI’s
 Back Checks
INTERNATIONAL
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