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  • Communication Strategy For Relief Efforts: Provincial Disaster Management Authority (PDMA)

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    Farhan Zia
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    The document outlines a communication strategy for a relief organization with the following key objectives: 1) Disseminate efforts to help flood victims and rehabilitate them. 2) Educate the public about properly managing relief funds and counter any claims of mismanagement. 3) Help flood victims access aid from the relief organization. The strategy suggests sharing messages on damage levels, ongoing relief activities, plans for short, mid, and long-term relief. It also identifies key publics and recommends tools like documentaries, public service announcements, and media tours to implement the strategy on budget.

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    PDMA

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    The document outlines a communication strategy for a relief organization with the following key objectives: 1) Disseminate efforts to help flood victims and rehabilitate them. 2) Educate the public about properly managing relief funds and counter any claims of mismanagement. 3) Help flood victims access aid from the relief organization. The strategy suggests sharing messages on damage levels, ongoing relief activities, plans for short, mid, and long-term relief. It also identifies key publics and recommends tools like documentaries, public service announcements, and media tours to implement the strategy on budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    37 views7 pages

    Communication Strategy For Relief Efforts: Provincial Disaster Management Authority (PDMA)

    Uploaded by

    Farhan Zia
    The document outlines a communication strategy for a relief organization with the following key objectives: 1) Disseminate efforts to help flood victims and rehabilitate them. 2) Educate the public about properly managing relief funds and counter any claims of mismanagement. 3) Help flood victims access aid from the relief organization. The strategy suggests sharing messages on damage levels, ongoing relief activities, plans for short, mid, and long-term relief. It also identifies key publics and recommends tools like documentaries, public service announcements, and media tours to implement the strategy on budget.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    Communication Strategy for Relief Efforts

    Government of Sindh
    Provincial Disaster Management Authority (PDMA)
    Communications
    Objectives

    To disseminate the efforts by Sindh Government in the survival


    and rehabilitation of flood victims.

    To educate the publics about Government’s sincerity in


    management of available / allocated funds.

    To neutralize any hostile propaganda regarding mismanagement


    by the Authority and utilization of funds.

    To educate the flood victims about getting help from PDMA.

    To create a reputation of trust amongst local and foreign donors


    as well as flood victims and general population.
    Communications’
    Key Messages

    Level of damage

    Steps in hand and ongoing activities

    Figures of relief

    Plans and steps:


    • Short term- One month

    • Mid term- Three months

    • Long term- One year


    Publics

    Print and Electronic Media

    International Donor Agencies

    Local Donors

    Flood victims

    General population

    Non-Government Organisations and volunteers involved in


    helping the flood victims
    Suggested
    Communication
    Tools
    Documentaries: duration 15 minutes, 5 minutes and 2 minutes

    Public awareness messages for returnees


    • Agriculture (next month sowing)
    • Health and hygiene
    • Education

    Public Awareness Messages in newspapers and periodicals

    Media Seminars

    Media tours of affected areas and where rehabilitation process is


    being conducted.
    Proposed Budget

    Proposed Activity Budget


    requirement
    (Rs.)
    Conclusion

    --------

    --------

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