CASE - THINNING DIET INDUSTRY

PRESENTED BY:
Abhishek Mehta –O4
Anshul Rawat – 11
Ashish Gutgutia – 19
Dhananjay Puri 28
Ethical issues:

 Misguiding program performance in

advertisements
 Not giving the supporting information
 Product development without explaining the
side effects
Stakeholder analysis using
POWER-INTEREST MODEL:
 Customers
 Government
 Investors

High High power, High power,

low interest high interest
SATISFY ENGAGE
Power
Low power, Low power,
low interest high interest
Low MONITOR INFORM
Low Interest High
Ethical test for identified
situations:
 Misguiding program performance in
advertisements
 Smell test: Unethical
 Right test: Unethical
 Justice test: Unethical
Ethical test for identified
situations:
 Product development without explaining the
side effects
 Smell test: Unethical
 Right test: Unethical
 Justice test: Unethical
Code of conduct to deal the
situations
 Should give information properly about the
product and also gather and mention the
supporting data
 Clients must be informed about hidden costs of
product or tests that are part of diet program
 The duration of conducting the program should
be communicated properly.
 Include disclosures that most weight loss is
temporary and say whether a testimonial is
typical or not?
Question - 1
 Don’t people just wan’t to lose weight quickly?
What if you told them they would gain it back
and face health risks but they decide to go
forward anyway? Would you and your product
be adhering to a proper moral standard of full
disclosure and freedom of choice?
Question - 2
 Does the diet industry make money from
temporary motivation?
Question - 3

 What do you learn about the industry from

Metabolife, the ban, the suits and the
indictment?
Questions?

 Thank You!!