How to solve a case study!!

Gaurav Sharma
MBA Second Year
What is a case?

 Description of an Enterprise
– History
– Environment
– Internal Operations
 Cases do not have full information, but
enough information
– Reasonable assumptions
Is all the case information Imp!

 No
 As a manager you will be bombarded with
information
 Manager’s job
– Separate Wheat from chaff
– Deal with uncertainty
How to begin solving the case

 Read the Case

 Prepare a List of the major opportunities
before the company, and the problems faced
by the company
 Multiple solutions might be possible, so
analyze them and choose the best one
 Tell how will you implement the solution
Tools to help you…

 Note the Important Points

– Environment
 Competitors
 Economic Conditions
– Internal Problems
– SWOT
 Strength
 Weakness
 Opportunity
 Threat
Thanks …
For this case study…
SWOT Analysis

 Strength
– Sources of strength for the company
– Cost, Skill, patents, Consumer Loyalty, etc.
 Weakness
– Areas of Vulnerability for the Company
 Opportunity
 Threats
Segmentation

 Dividing the market into distinct meaningful

groups of buyers who can be served
differently.
 Bases for segmentation
– Geographic
– Demographic etc.
Targeting