Ateneo de Zamboanga University

Senior High School

PERFORMANCE TASK No. 1

__________________________________
Written Analysis of the Case (WAC)

In Partial Fulfilment of the Requirements in

ABM 128 - Principles of Marketing

Submitted to
MR. HERBERT V. DEIRIO, MBA

Submitted by
ABM G12
Surname, Given Name MI.
DELA PEÑA, Gabriel
RAMOS, Vera
IH, Lovely

October 11, 2018

1
I. Summary

Provide a brief summary about the case…. 1 paragraph is enough. Just get the
facts of the given case.

II. Statement of the Problem

Your problem statement should be in a question form? You have to scrutinize

and diagnose the main problem of the case. The other problems might be the side
effect of the main problem. You might have different problem because it depends on
how you look at case based on your perspective.

e.g. What should the President/manager/management/company/ or name of

the person responsible do to address the incompetent and corrupt government
officials in the country?

III. Objectives

Your objectives should be SMART. What do you want to achieve after solving
the problem? What are the results do you want to happen after addressing the
problem of the case?

This is only an example….

 To eliminate wrong doing of corrupt officials in the country.
 To create basis for judgment for future decision making.
 To develop better monitoring and evaluation system for them.

IV. Areas of Consideration

To further analyze the problem and issues of the case, there are factors to
consider in making suitable strategies through a SWOT Analysis that is determining
the Strength, Weaknesses, Threats and Opportunities for______________________.

Strengths Weaknesses
 From the case, examines what are  Determine the current weaknesses,
the strengths, core values, the negative aspect of the
advantages/edge, competitiveness, business, what is lacking in the
and positive aspects of the company that weaken their
company/business. process, and the business in
general.

2
 Opportunities
 Identify what are given opportunities 
in the environment and the market
to help improve your business
STATUS QUO. It could be the
process, system, application, latest
innovation, emergence of IT and the
like.
 Consider the PESTN, customers,
suppliers, market trends, taste and
preferences of your customers which
is performing an environment
scanning.
Threats
Identify what is the threat that
hinders/challenge your business in
attaining goal. It could be your
competitors, suppliers, customers
and many others outside your
organization.
 This is by studying what are the
external forces that might greatly
affect your business progress, sales
and profitability and the overall
performance of the firm.

V. Alternative Courses of Action

Provide at least two or three strategies (solutions) that solved the problem. If you are
the consultant of the firm, what are your ways to propose to solve the problem of the
case? The following are examples only.

1. Create an executive team or body for managerial decision making regulated

with policies, rules and regulations and even SOP.

Advantages Disadvantages

1. 1.

2. Design an advertising campaign related on the smoking social issue that

provides public awareness.

Advantages Disadvantages
1. 1.

3. Establish regular monthly planning among the members of the

unit/department.

Advantages Disadvantages
1. 1.

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VI. Recommendation

Out of your ACAs or the solutions presented, choose one that seeks best solution to
recommend solving the case, and explain or discuss you chose this. Support your
recommendation with facts to become realistic.

VII. Plan of Action

You know this; I already gave you this in our planning discussion. From your
recommended ACA, develop a plan of action or series of activities that are connected
from top to bottom, indicating the person responsible to comply or perform that
tasks, and how long will you take this particular task – that is setting a realistic time
frame.

ACTIVITY PERSON(S) TIME FRAME

RESPONSIBLE/INVOLVE
 Example: call a meeting  Secretary
 Discuss the ….  President/CEO
 HR Head

 

VIII. Potential Problem Arise

Think of a possible problem that may arise that arise in your recommended ACA…
e.g. Time consuming??? Or it requires additional capital??? Or resistance among the
members??? And so on and so forth…

Only provide limited PPA because if you found out that a lot of problem cause by
this recommended solution, thus this ACA is not the one that is effective and
efficient for the company to solve the problem. So, try to limit your PPA.

Prepared by: Mr. Herbert V. Deirio, MBA