Name: Alexander T.

Quemada

Date:November 14,2023

Score:

Assignment: Identifying and selecting target market and Market Positioning. (40pts)

Instruction: Using the indentified Business Established of your Marketing Plan, provide the information
by answering the questions below, as follows:

1. Who are the customers of the business establishment? What kind of market segmentation that
the business establishment used?

Answer: The name of the business is “ DRAGONA FOR U!” With this, The customer or target
market of the business would be the college students of the Ateneo De Zamboanga
University. Also, The assumed age range of the target market is between 18 to 24 years old.
Moreover, The DRAGONA FOR U! would have a market segmentation based on their
customer’s gender and allowances.

2. Considering that the business establishment has existed already for more than a month now,
what kind of product/service image was inculcated on the minds of the buyers?

Answer: It’s amazing how hard and crucial it can be for a business to engrave something to its
customer. Thus, It plays an important role in a business growth and perception, meaning it can
completely make a business successful. With this, I believe that our business’s product
inculcates good and scintillating quality experiences for our customers that engrave on their
minds. To support this statement, our product shows a unique taste and concept because it
has pearls inside. Thus, it’s like a combination of milk tea and a shake.

Conclusion:
 In conclusion, "DRAGONA FOR U!" targets the college student demographic, specifically those aged 18
to 24 at Ateneo De Zamboanga University located at Lapurisima Street. The business emphasizes market
segmentation based on gender and allowances. Moreover, The success of the business is attributed to its
ability to provide unique and good-quality experiences, blending elements like the combination of milk
tea and shakes with the addition of pearls. The target market, and product concept are strategically
aligned and instilled to contribute to the business's growth and positive perception and experiences.
Lastly, Understanding the target market and market positioning would have a great impact on the
business owners because it allows them to strategize properly that will make them continue in the long
term run and be known in different places around the world.