Table Of Contents

I. Free Radicals and Antioxidants:

The Importance of Measuring Free Radical Damage for Better Health....... 1

II. Revelar is Breakthrough Science.......................................................................... 3

III. Revelar Brings Measurement to Your Regime and Patient Health................ 3

IV. Revelar Builds Your Practice in at least 4 Ways................................................. 6

V. What are Important Facts for Patients to Know?.............................................. 6

VI. The Critical Preliminary Health Assessment....................................................... 7

VII. Recommendations for Interventions to Reduce the Revelar Score............. 8

VIII. Telling Patients Their Rev Score............................................................................ 23

IX. Revelar works for all types of Patients................................................................. 24

X. Suggested Pricing.................................................................................................... 25

XI. Marketing Suggestions in the Present Health Care.......................................... 26

XII. Additional Tips and Suggestion............................................................................. 27

XIII. Key Industry Quotes................................................................................................ 28

I. Free Radicals and Antioxidants:
The Importance of Measuring
Free Radical Damage for Better Health
Summary
External factors, such as diet, activity levels, stress,
chemicals, and pollutants cause our bodies to produce
excess free radicals that damage healthy cells. This can
lead to heart disease, cancer and rapid aging. The choices Not all antioxidants are alike.
we make and the regimens we keep play a critical role in Not all protect healthy cells.
our overall health. We don’t always make the right choices
and more importantly, we don’t know what is really making the strongest impact
toward better health.

To limit the effects of free radical damage, millions of Americans take anti-oxidants,
making them a multi-billion dollar industry. Anti-oxidants help the body to effectively
process free radicals and reduce damage to healthy cells within the body. Incredibly,
81% of people know that antioxidants protect them from free radical damage (IFIC,
2009). What is not known is which ones really work and most effectively reduce
free radical damage. Patients take more antioxidants but sometimes give up without
evidence of what is really working.

For the first time, Revelar can accurately assess free radical damage and over time
determine which supplements and regime are best working to lower free radical
damage and improve the health of your patients.

What are Free Radicals?

The job of defending the body against free radicals
falls to the antioxidant defense system, disarming free
radicals before they can attack their target tissue. By
controlling free radicals, antioxidants can make the
difference between life and death, as well as influence
how fast and how well we age.
Free radicals are unstable molecules
(meaning they have an unpaired
electron) produced within our
bodies. Free radicals damage healthy
cells by “stealing” an electron from
the healthy cell in order to become
stable. Free radicals are naturally
occurring molecules present in
every person. However, internal
and external factors such as diet,
lifestyle, activity levels, chemicals
and pollutants can increase the
levels of free radicals, and thereby
increase the risk of damage from
free radicals. Free radical damage is
also known as oxidative stress.

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 How Free Radicals Damage Healthy Cells
The membranes of our cells contain oxygen atoms, which are targeted by free radicals.
The oxygen atoms will be “stolen” by the free radicals, altering the stability and function
of a cell. This process is known as lipid peroxidation, and
creates a chain reaction that increases the presence of
other free radicals in the body.

The activity of free radicals in our bodies can cause cell

membranes to deteriorate to the extent that they fail
to function effectively. The cellular membrane is a very
important part of the human body because it facilitates
communication among different systems within the body.
Scientists have concluded that the cellular membrane is Oxidation in our cells and tissues is
the true ‘brain’ of the cell, and it has greater effect on our caused by products of cellular reactions,
and these are free oxygen molecules
biological well being than any of the other microscopic
that sit on healthy tissue and oxidize it
components of our bodies. like a rusty pipe.

Excessive Free Radicals Cause Diseases

When there is an abundance of free radicals in our bodies, the genetic code material of
cells can be changed, and this will result in mutations that can lead to aging and to serious
conditions such as leukemia, other forms of cancer, and chronic degenerative diseases.

Antioxidants Can Protect

Certain antioxidants have been shown to reduce free radical damage. Studies have
shown that antioxidants reduce the risk of certain diseases, such as various types of heart
disease, as well as reduce the risk of cancer, eye disease and the overall aging process.
Because there are so many antioxidants available in the market today, it is important to
use products, which are clinically proven. Up until recently, there was no effective and
precise way to measure whether antioxidants and other steps are working. That is why
Revelar™ was developed.

Measuring Free Radical Damage

Revelar provides unprecedented accuracy in measuring aldehydes, an effective indicator
of free radical damage. Aldehyde presence and quantity is directly correlated to the
level of lipid peroxidation or cell damage brought about by free radicals. Measuring
aldehydes creates a strong indicator of the degree to which oxidative stress (free radical
damage) is taking place. Revelar is able to measure the aldehydes in our breath capturing
the important ones that can lead to damage. By measuring the extent of free radical
damage, Revelar can accurately and quantitatively determine the choices that lead
patents to healthier lives.

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II. Revelar is Breakthrough Science
Up until now, the only way to measure free radical damage was via blood testing. TBARS
(thiobarbituric acid reactive substances) is a blood test that is the current standard
for measuring free radical damage. It measures primarily only one aldehyde, namely
malondialdehyde (MDA). However, there are as many as 33 different aldehydes of which
MDA is a very minor component.
Revelar capitalizes on key laboratory breakthroughs that have shown that many of the key
aldehydes associated with oxidative stress are also exhaled in a person’s breath. Revelar
has developed a revolutionary breath test that captures most aldehydes in the human
breath, providing unprecedented accuracy and the most complete analysis of oxidative
stress. This includes a proprietary reagent that reacts to human breath, with specific color
indicators that are analyzed by the Revelar device with statistically effective algorithms.
The Revelar reagent also features specificity. Other reagents are known to react with
aldehydes, but their reactivity is not specific only to oxidative stress but also other forms
of body breakdowns i.e. carbohydrates and amino acids. Therefore, their results cannot
focus on oxidative stress and become diluted. The Revelar reagent shows very low
reactivity with such non-relevant compounds, especially those known to be present in
exhaled breath.
In summary, Revelar is breakthrough science because it:
1. Delivers unprecedented accuracy in measuring the important aldehydes, apparent
in oxidative stress.
2. Leverages breath technology that captures the important aldehydes produced by
oxidative stress and evident in the human breath.
3. Utilizes a proprietary reagent that captures these aldehydes and displays their
sensitivity with specific color indicators that only Revelar can measure.
4. Features a reagent that only reacts to aldehydes and not insignificant by-products
irrelevant to oxidative stress.

III. Revelar Brings Measurement to Your Regime and

Patient Health
There is a lot of noise in the marketplace today about antioxidants, free radicals and
making healthier choices. The fact is that there is no quantitative measure on the effects
of our choices. Consumers spend billions on antioxidants but don’t really know the effect.
Patients may temporarily feel better from some treatments but again, don’t know what
effect it is having on their health.

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 For the first time, Revelar provides a biomarker that factually measures your patients’
health and enables you to monitor the effects of your regime. By knowing what is
working, patients are motivated to make and maintain a better lifestyle.

Why Measure?
Free radicals, in excess, have been linked to increased risk for many chronic diseases.
Revelar measures the amount of internal tissue damage from free radical activity and
assigns a number or “score” to the result, a personal Revelar Score or Rev Score. With
initial testing you get a snapshot of the level of tissue destruction taking place in the
body, as well as establishing a baseline for future testing comparisons.
The true value of Revelar testing comes with repeated monitoring of the score. This
way you can confirm whether tissue destruction is improving or getting worse (causing
early aging, wrinkling and increased risk of chronic disease). You finally have a way to
determine what effect your intervention is having and give your patients a basis for their
improvement. What’s more, quantitative measuring gives patients the motivation to
further improve their scores and make the right choices. Furthermore, monitoring can be
used to help determine if more aggressive treatment approaches are needed.
It is important to know that no two individuals will create or neutralize free radicals in
exactly the same manner. Genetic factors play a significant role in how the body handles
oxidative stress as well as diet, stress levels nutritional supplementation and lifestyle
choices. In addition, environmental exposure to toxins and chemicals plays an important
role in the burden of free radicals that our body is exposed to on a daily basis.

Free radicals attacking healthy

cells.

Free radicals exist naturally

inside the body. They are a
product of oxidation, a process
involved with respiration and
other chemical reactions such
as metabolism, digestion,
energy production and
consumption. The more we
use oxygen, the more we are
likely to produce free radicals.

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HERE IS WHAT WE HAVE LEARNED FROM TESTING:

Typical initial scores fall into a

broad range from about 300 to
900. The real value of this initial
score — is to establish a starting
point to compare with future
‘score’ changes as you undertake
methods to reduce free radical
damage. In other words to help
know what’s working.

No Intervention
Without any change in
antioxidants, diet or lifestyle,
Revelar scores remain constant
over the short run, thereby
showing consistency. Over a
longer period of time, bad health
habits, illnesses, environmental
impacts and aging will tend to
increase free radical activity. Only
by choosing to change one’s
habits will one see a change in
their score.

THE GOOD NEWS:

Antioxidant supplement
intervention alone has been
shown to reduce Revelar scores
by up to 21%. Consistent use
of high-quality antioxidant
supplements have resulted in a
decline in Revelar scores over 10
days.

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 IV. Revelar Builds Your Practice in at least 4 Ways
Revelar will help you enable your patients to lead healthier lives. It will factually measure
their health progress and help identify the regimes most effective in controlling free
radical damage. At the same time, Revelar will also help you build your practice. There
are at least four ways this will happen:
1. Revelar truly measures the effectiveness of which supplements are making the
difference in your patients’ regime and prove their continued use. As shown,
supplements can have an effect on scores. Through quantitative measurement of
your patients’ health progress, you can substantiate the sale of proven antioxidant
supplements.
2. Encourage repeat visits for progress testing, every 2-3 weeks as you find the
regime that works best. Patients will want to improve their scores and are
motivated to ensure they are making the right choices. Revelar will give your
patients the motivation to see you not only when they are not well or in pain.
3. Offer fair test prices to your patients at a good margin to you. A fair price is
between $25 to $40 per test, with an average price of about $30. This provides
you with a healthy profit margin on each test both for the initial baseline and
subsequent progress tests. Revelar will pay for itself quickly and become an
attractive source of revenue for your practice.
4. Truly differentiate your practice. With Revelar you will be able to offer factual
measurement of the progress your patients are making toward better health. Not
everyone has the device. Patients will be anxious to get their family and friends
tested too.

V. What are Important Facts for Patients to Know?

Here are important facts for your patients to know:
• Free radicals are unstable molecules in our system — we
make more of them if we don’t treat ourselves properly.
• If you are one of the millions who take antioxidants, you
share a common dilemma: you don’t know whether the
antioxidants actually protect you from free radical damage.
• When left unchecked, free radicals cause aging, tissue
damage and, over time, increased risk of cardiovascular Model showing
disease and cancer. free radical damage
in human DNA.
• With initial testing you get a ‘baseline’ of the level of free
radical damage in your body, as well as establishing a
benchmark for future testing comparisons.

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 • Each human being has different physio-characteristics so that your score may
not be directly comparable to others. What is important is your own personal
benchmark.
• The true value of Revelar testing comes with repeated monitoring of your Revelar
or Rev Score. This way you can confirm that free radical damage is being abated.
• Testing will help you avoid wasting time and money on continuing ineffective
approaches by allowing modifications of treatment to be initiated.
• As well, monitoring can be used to help determine if more aggressive treatment
approaches are needed to decrease your Rev Score and ultimately decrease
health risks.
• Continued monitoring and progress leads you to a much healthier lifestyle that is
proven effective for your own needs.

Your Baseline Rev Score: What it Means

Your Rev Score represents the amount of oxidative stress that your body is experiencing
at the time of testing. Because oxidative stress occurs on a moment-by moment basis in
the human body, it is likely that your score will change from one testing to another. The
long-term goal of multiple tests should be to implement lifestyle, food and supplement
choices that will lead to a downward trend in your Rev Scores over time, representing
an overall reduction in your oxidative stress. You should expect that under periods of
increased oxidative stress (such as illness, poor eating habits, excessive stress, etc.) your
test score would be higher. The Rev Score provides you with the real time opportunity
to have an objective measure of your oxidative stress state by which you can then
implement a plan to lower your oxidative stress and improve health.
Making changes to live healthier means living longer.

VI. The Critical Preliminary Health Assessment

Revelar changes the way you can treat patients. Rather than waiting for patients to
come in with problems, it is important to know up front how they are treating their
bodies and increasing their likelihood for free radical damage. The Revelar Patient
Health Assessment form (provided separately) enables you to provide proactive and
preventative patient care. It helps you determine how patients are taking care of
themselves now and establish a basis for improvement. This preliminary assessment
is critical to understanding a patient’s current health state and potential degree of free
radical damage. Together with the Rev Score, the Health Assessment, it will be used
during the preliminary baseline intake and then during ongoing tracking to understand
the basis for variations. Finally, it will be integrated with a form that allows for your own
recommendations at each stage, The Revelar Patient Recommendation form (provided
separately).

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 VII. Recommendations for Interventions to Reduce
the Revelar Score
Revelar has been developed to help your
patients reduce their levels of oxidative
stress and implement the intervention that Good Regular
Diet Exercise
will enable them to live longer, healthier
lives. We have found that there are at least
four key pillars that help lower free radical
damage. These are: Good Diet, Regular
Exercise, Stress Reduction and Antioxidant REDUCING
Supplementation. FREE RADICAL
DAMAGE

In order to provide specific

recommendations for your patients, we
asked the renowned, Ruthie Harper, MD,
Stress Antioxidant
to provide us with “The Harper System” for Reduction Supplementation
reducing oxidative stress. Dr. Ruthie Harper
is one of the leading nutritional medicine
physicians in the United States. Dr. Harper
has developed hundreds of nutraceutical formulations and lifestyle programs aimed at
improving various disease states. By way of example, her AREDS antioxidant formula called
“Sight Defense MV” has become one of the leading products for macular degeneration.
She has served on the Pulse Health Science Advisory Board since 2007.

The Harper System: The Revelar Plan for Reducing Oxidative Stress
The Harper System is based on Dr. Harper’s experience in her medical practice as well as
published studies documenting interventions to reduce oxidative stress. Because each
individual is biochemically different, he or she will react uniquely to the recommendations
set forth below.
Each of the recommendations below includes a detailed description of the recommended
steps to follow for Diet, Exercise, Stress Release, Antioxidant Supplementation and
Detoxification. Each section concludes with bulleted helpful tips to implement with your
patients. These are designed to complement the Patient Health Assessment form and work
in conjunction with your own recommended patient plan.
The higher a patient’s score the greater the likelihood that he will be able to lower his/her
Rev Score by following the recommendations listed. Because each Revelar score is unique,
look at each score as a moment-by-moment analysis of personal oxidative stress levels with
the goal of lowering a patient’s reading from one testing to the next. If a patient’s score is
higher on a reading don’t despair, simply review what areas the patient can improve upon to
lower their score and improve their health.

Note: Look for the icon in the margin after each section of The Harper System
for important “Tips to Doctors”.
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Diet
Food is designed to be the fuel that makes our bodies healthy and lean, and getting
the right balance of nutrients for your body composition and metabolism is critical to
reducing oxidative stress, preventing disease and staying lean. Unfortunately, with our
fast-paced lives and demanding schedules, all too often we can only fit in fast food and
processed food that offer little nutritional value and too much fat and sugar. Processed
foods may be more convenient, but the price
you pay for that convenience is your health—
processed foods are filled with chemicals and
preservatives that increase free radicals and
cause oxidative stress. It is important to consume
foods high in antioxidants that fight free radicals
such as brightly colored fruits and vegetables.
Foods providing the right vitamins and minerals
your body needs help to boost your metabolism,
keep your energy levels high, and burn body fat naturally. Achieving your ideal weight
lowers you oxidative stress and keeps your body strong and healthy.
A diet high in refined sugar is known to significantly contribute to weight problems as well
as increasing free radical stress. Because the average American eats about 130 pounds of
sugar each year, reducing your consumption of sugar on a daily basis is an important goal.
Unfortunately, the more sugar you eat, the more you will want because the additional
sugar in your body tells your brain to keep craving it. It’s bad enough that excessive sugar
causes weight gain, but now many researchers blame sugar as a causative factor in a
wide range of degenerative diseases such as metabolic syndrome, diabetes, heart disease,
and cancer, as well as obesity. Even if you don’t eat sweets, many foods you buy at the
grocery store and order from restaurants contain added sugar. Since sugar comes in
many different varieties, it’s important to learn to recognize some of its disguises by name
so that you can eliminate or significantly reduce them from the food.
Although the name “healthy fat” may sound like a misnomer, certain types of fats are
critical to your health. In fact, without healthy fats in your diet your body is much more
susceptible to premature aging and oxidative stress. Consuming quality fats and adequate
vitamins and minerals, while avoiding sugar and other refined foods, is the best way to
stay healthy, maintain energy, and control your weight.
There are many different kinds of fats, but the four main types include
monounsaturated, polyunsaturated, saturated, and trans fats. Unsaturated
fats like those found in olive oil, avocados, safflower oil, nuts, seeds, and
cold-water fish, provide many health benefits as part of a well-balanced
diet. Saturated and trans-fats like those found in partially hydrogenated
vegetable oils, fried foods, commercial baked goods, and margarine are
unhealthy and must be eliminated or significantly limited in your diet. Saturated fats from
animal products like meat, poultry, dairy, seafood, tropical oils, and butter are high in
calories and should be eaten in moderation.

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 The most important fats to include in your daily diet are called essential fatty acids, or
EFAs. The word “essential” refers to the fact that you can obtain them only from food
because your body can’t synthesize them. There are two types of EFAs: alpha-linolenic
fatty acids, or omega-3’s, and linoleic acid, or omega-6’s. EFAs serve as a highly efficient
source of energy and are the primary building blocks for your body’s cell membranes
and hormones and protect your cells membranes against oxidative stress. Alpha-linolenic
acid (ALA), or omega-3 fatty acid, is the primary dietary essential fatty
acid. Omega-3’s are highly concentrated in your brain and provide
important cognitive and behavioral function including memory and
performance. Sources of ALA include many types of nuts and flaxseed.
Your body converts ALA into eicosapentanoic acid (EPA), which can
then be converted into docosahexanoic acid (DHA). You can also
obtain EPA and DHA directly by eating fish—especially fresh and cold-
water fish such as salmon, mackerel, herring, cod, and sardines.
Although your body can convert EPA and DHA from the ALA, this process requires
a number of enzymes that may be deficient in your body because of nutritional
inadequacies, suboptimal health, advanced aging, or disease. For your health, therefore, it
is important to get ALA in your diet by eating nuts and flaxseed, as well as getting EPA and
DHA by eating fish and taking quality daily supplements.
Trans-fatty acids, or hydrogenated oils, are added to food because they are a preservative.
Although trans-fats may taste fine as an added ingredient in food, they are toxic because
your body can’t process and metabolize them like other fats. Hydrogenated oils are
dangerous to your health and increase oxidative stress.
While moderate red wine consumption can be beneficial, excessive alcohol consumption
can lead to acetone production, which can increase lipid peroxidation. Therefore, it’s
useful to keep hard alcohol below three drinks per week.

Tips for Doctors include:

• A useful rule of thumb for a healthful diet is whether the patient eats home-cooked
meals most of the time.
• Fresh vegetables should be part of each meal, with particular focus on broccoli,
spinach, tomatoes and carrots.
• Consumption of pomegranate, blueberry or acai juice daily promotes glutathione
production—most science favors pomegranates.
• Fast food consumption cannot be a component of the patient’s diet while seeking
to lower oxidative stress.
• If the patient consumes alcohol (other than a glass of red wine) daily, encourage
them to cut down to weekends. Patients in the “red” zone should cut out alcohol
consumption entirely.

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 • When choosing fruits to eat, think red grapes (resveratrol), blueberries
(polyphenols) and apples (quercetin). Note that the quercetin in apples has been
shown to reduce aldehydes in even healthy subjects.
• Except for superfruits that supply polyphenolic benefits, do not substitute fruit
juice for whole fruits—it doesn’t work and has high sugar content.
• Green tea is a mild stimulant that contains polyphenols—a great
replacement for coffee.
• Wild fish and grass-fed beef are strongly preferred as an
alternative to farm raised fish and corn-fed beef to avoid build-
up of arachodonic acid.

Exercise
It is hard to ignore the benefits of regular exercise. Every day new studies emerge touting
the merits of daily exercise—everything from developing a strong body and losing
weight, to building better health and yes- reducing free radicals. Research directly links
a physically active lifestyle to lower rates of cardiovascular disease, Type 2 diabetes, and
cancer. However, the latest research suggests that inactivity not only makes you more
vulnerable to disease, but it may actually speed up the aging process. This may be due in
part to lower levels of human growth hormone (HGH). HGH is a hormone produced in
the pituitary gland that increases basal metabolic rate, stimulates cell reproduction, helps
improve concentration, coordination, and memory, and delays the effects of aging.
When it comes to exercise, the right type and amount are essential in providing many
benefits for your body that you can’t in any other way.
Exercise promotes fat burning and increases your metabolic rate (the calories you burn
at rest) so you burn off more calories per hour.
Exercise ensures your body will maintain or gain lean
muscle mass, which is essential for permanent weight
loss because the more muscle you have the more
calories you will burn even at rest.
Exercise stabilizes blood sugar levels, eliminating
cravings and inappropriate eating habits.
Exercise sensitizes your tissues to hormones that
promote fat burning.
Ideally, your exercise program must incorporate activities
that stimulate your body’s natural production of HGH.
This will provide the ideal results from exercise as well
as reducing oxidative stress. In order to produce HGH
during exercise you should include the right mix of
aerobic, anaerobic, resistance, and flexibility training.

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 • Aerobic (with oxygen) includes any activity that uses your large muscle groups, is
rhythmical in nature, and can be maintained continuously like cycling, running, and
swimming (although you can create an anaerobic program using these forms of
exercise).
• Anaerobic (without oxygen) includes small bursts of intense cardio exercise with
slower periods in between sets. Anaerobic exercises like sprinting, jumping, interval
training, rowing, swimming, and body building increase the lactic acid responsible for
the production of growth hormones.
• Resistance (weight training) exercise increases growth hormones, which are essential
for fat mobilization and burning. It also raises testosterone, which helps burn fat.
• Flexibility and stability training lowers stress hormones, gives you a better range of
motion, and helps you maintain strength.
The “right” mix of anaerobic, resistance, and flexibility training triggers your body to
send chemical messages to your brain to burn fat and build muscle. On the other hand,
exercising incorrectly or at the wrong intensity level can signal your body to consume
more food and hold onto fat and increase free radicals. It’s important to determine
the right mix of exercises for you so you can send the right messages to your body to
reduce oxidative stress.
Anaerobic vs. Aerobic Training
Studies show intense exercise sessions from anaerobic activities like interval training
are twice as effective as aerobic exercise. Experts say that is because intense bursts
of activity are exactly what your body needs to build stronger muscles, increase
metabolism, and reduce free radicals.

Tips for Doctors include:

• Identify a baseline of exercise activity, from walking/ at-home exercise.
• If there is no baseline, move gradually into an exercise routine. Even moderate
exercise for a sedentary patient could have a pro-oxidant effect. A sedentary
patient should start with a 20-30 minute walking regime no less than three times
per week. Likewise, sedentary women should start with 2-5 pound weights and
sedentary men with 10 pound weights for anaerobic exercise.
• Identify aerobic activities.
• Determine consistency—is the patient a “weekend warrior” or subject to cyclical
exercise? This could contribute to free radical production, not inhibit it.

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Stress Relief
Stress is a biological response that occurs in the body
as a result of stimuli. The term itself was originally
coined by endocrinologist Hans Selye in 1936, who
defined stress as “the non-specific response of the
body to any demand for change.”
Stress accounts for 75% to 90% of all primary care
doctor visits in the US, and almost all disease is
either caused by or aggravated by stress. Stress is the
number one reason why people are unsuccessful
at committing to programs that support health
and wellness. Instead, we often try and decrease
stress through drugs or alcohol, tobacco, over-
eating or over-consuming sugar and carbohydrates,
overworking or oversleeping, or using excess
stimulants such as coffee, colas, and energy drinks.
Most people perceive stress as something negative,
but stress in balance is a positive and healthy part of
life. For example, when we wake up in the morning,
our bodies make the stress hormone “cortisol” to
get us up and going. If you eat a good breakfast, your stress hormone levels drop back
down to a healthy baseline. If you rush out the door to work, up goes your cortisol level.
But, it is doing its job because it is helping you get there in time. This normal rise and
fall of cortisol levels throughout the day is part of a healthy lifestyle. However, the stress
hormone cortisol is a double-edged sword: not enough and we can’t adapt to stressful
situations, too much and our bodies become overweight, aged, and disease-ridden. The
goal in life is to keep stress in balance.
For most of us stress is damaging to our health, because we engage in stressful behaviors
every day that create an excessive amount of stress. Our lifestyle choices such as poor
diet, lack of sleep, overconsumption, overworking, and ingesting environmental toxins
increases our stress hormones beyond our capacity to keep them in balance and the
end result is an increase in oxidative stress. Stress affects us over time, so it is easy to kid
ourselves and think that we can keep up these behaviors without any repercussions as
we slowly burn ourselves out and create excessive amounts of free radical damage.

Tips for Doctors include:

• Get eight or more hours of uninterrupted sleep per night. (If you are “burnt-out”
you may require nine or more to heal.)
• Scientific literature has shown that chiropractic adjustments, acupuncture and
massage reduce stress and, particularly, oxidative stress.

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 • Alignment issues stemming from stress, including neck stress that can be alleviated
through chiropractic adjustments and, potentially, laser therapy.
• Eat a balanced diet of optimal protein, healthy fats, high fiber carbs, and non-starchy
veggies in small meals and snacks every 3-4 hours to give your body the building
blocks to rebuild brain chemicals and hormone messengers. Remove toxic chemicals
like artificial sweeteners and sugar from your diet.
• Give your body the nutrients it needs to keep the stress hormones from going too
high, including Omega 3 Fatty Acids, Phosphatidyl Serine, B Vitamins, and Vitamin C.
• Build in downtime and fun activities to your routine.
• Turn exercise into stress-reduction activities by opting for restorative yoga
• There are a number of techniques you can employ any time, such as guided imagery,
breathing exercises and meditation. (Health practitioners should develop some specific
suggestions.)

Antioxidant Supplementation
Good nutrition and a well-balanced diet are essential for optimal health and prevention
of oxidative stress. Many people are surprised to learn that their chronic condition or
disease often can be traced to a nutritional deficiency. Nutrition affects the ability to fight
against free radicals as well as providing support to the immune system, organ function,
hormonal balance, and cellular metabolism. Research also indicates that those who are
deficient in essential vitamins and minerals are at a higher risk of developing and dying of
chronic diseases like diabetes, heart disease, and cancer.
However, with our busy schedules and fast-
paced lifestyles, most of us substitute food
quality for quantity and convenience. We
consume a lot of fast food, over-processed
food, highly refined sugar, carbohydrates,
and trans-fats. Such foods actually prevent
our bodies from properly absorbing essential
vitamins and minerals. Additionally, many foods
we buy from the grocery store are grown
on farms that use pesticides, non-organic
fertilizers, and waste-treated water in order to
grow food quickly and cheaply. Imported foods
(and many non-local foods) are chemically
treated, and the natural enzymes are virtually non-existent by the time they reach our
kitchen tables. For this reason, supplementing your diet with vitamins and minerals can
help you prevent both oxidative stress and chronic disease, as well as look and feel
younger.

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Antioxidants are chemical substances that donate an electron to free radicals and
convert them into harmless molecules. Antioxidants intercept free radicals and protect
cells from the oxidative damage that they can cause leading to aging and disease.
Some antioxidants are made in our cells and include enzymes and the small molecules
glutathione, uric acid, coenzyme Q-10 and lipoic acid. Other essential antioxidants such
as vitamin C, E, and selenium must be obtained from our diet. Fruits, vegetables and
grains are rich sources of antioxidant vitamins minerals and phytochemicals (botanicals).
Phytochemicals are plant chemicals that are neither vitamins nor minerals; yet have
health-enhancing effects. Many phytochemicals are antioxidants, including carotenoids,
and flavonoids.

Specific Supplement Recommendations

• N Acetyl Cysteine (Highly Recommended-
600 mgs/day)
N-Acetyl Cysteine (NAC) is a potent antioxidant
and cell detoxifier. It is derived from the amino
acid L-Cysteine, and plays an important role in
the production of glutathione, the body’s primary
antioxidant that’s crucial in the fight to neutralize
free radicals. The primary function of N-Acetyl
Cysteine is in the production of glutathione.
Glutathione is a small protein found inside
cells that plays an important role in the body’s
antioxidant defense system. N-Acetyl Cysteine
is quickly metabolized into glutathione once it
enters the body. Glutathione then functions
as a powerful antioxidant and cell detoxifier. As an antioxidant, glutathione effectively
scavenges free radicals, neutralizing their harmful effects upon cells and thereby
reducing lipid peroxidation.
• Vitamin E
Annatto tocotrienols (Highly Recommended particularly with ascorbic acid—400 mgs/day)
Vitamin E is often thought of as a single entity. However, it is a mixture of both
tocotrienols and tocopherols, two forms of the same vitamin. Scientists have found that
although both tocotrienols and tocopherols are similar, they work differently in the body.
In fact, the newest research indicates that even though both forms possess antioxidant
activity, tocotrienols are superior to tocopherols in their ability to serve as antioxidants
in protecting cell membranes. Furthermore, evidence indicates that tocotrienols are
absorbed better than tocopherols. A little known tropical-rainforest-derived plant called
Annatto ranks highest in tocotrienol content. Annatto contains 100 percent tocotrienols,
and is virtually tocopherol-free. A special patented, solvent-free extraction of Annatto
seeds produces the two most effective tocotrienol isomers: 90 percent delta-tocotrienol
and 10 percent gamma-tocotrienol. Annatto is the only source of tocotrienols that
contains 100 percent desmethyl tocotrienols and virtually no tocopherols. Tocotrienols
boost glutathione production.

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 • Vitamin C (Highly recommended—500 mgs/day)
Vitamin C is a highly effective antioxidant (even in small amounts) which can work
both inside and outside the cells to combat free radical damage. Vitamin C is an
excellent source of electrons; therefore, it can donate electrons to free radicals such
as hydroxyl and superoxide radicals and quench their reactivity. Vitamin C works along
with glutathione peroxidase (a major free radical-fighting enzyme) to revitalize vitamin E, a
fat-soluble antioxidant. In addition to its work as a direct scavenger of free radicals in fluids,
then, vitamin C also contributes to the antioxidant activity in the lipids. Through its action
vitamin C protects critical molecules in the body, such as proteins, lipids (cell membranes),
carbohydrates, and DNA from damage by free radicals that are generated during normal
metabolism as well as through exposure to toxins and pollutants (e.g. smoking).

• Co-Q10/Reduced Co-Q10 (Highly recommended—sublingual 300 mgs/day)

Co-Q10, or ubiquinone, is found in the cells mitochondria, and has two known
functions- transporting electrons during energy production and acting as an antioxidant
that protects against free radicals formed during metabolism. Co-Q10 decreases in
some tissues with age. The heart, brain and muscles, which are high in mitochondria,
may be most affected by the falling levels of Co-Q10. Mitochondria actively produce
free radicals as a by-product of energy production. Lipid peroxides are reduced in the
blood of people on Co-Q10 supplementation and antioxidant vitamins E and C are
increased as Co-Q10 helps to regenerate these. Co-Q10 supports SOD, catalase and
glutathione peroxidase. The reduced form of this nutrient (ubiqinol) may be more
protective in individuals over 40.
• Selenium (Highly recommended--.1 mgs/day)
Selenium is a critical cofactor in enzymatic antioxidant defense systems. Antioxidants
like vitamin E, vitamin C and Co-Enzyme Q10 neutralize free radicals by becoming
free radicals themselves that are less harmful than the ones they neutralize. But the
free radical forms of antioxidants must be regenerated or they cannot continue to be
effective antioxidants, and may even be damaging. The glutathione and thioredoxin
antioxidant systems function to regenerate other antioxidants while themselves
providing the primary antioxidant defense in the water phase of the body. Glutathione
peroxidase and thioredoxin reductase are two natural antioxidant enzymes that contain
selenium and depend upon selenium activity for their antioxidant functionality. Both the
glutathione and thioredoxin systems enhance their own antioxidant activity by inducing
the production of other natural antioxidant enzymes.

• Grape Seed, Quercetin, Pycnogenol-Polyphenols (Highly recommended in dietary form)

Polyphenols are a broad family of naturally occurring physiologically active
nutrients. They can be divided into four subgroups- bioflavonoids, anthocyanins and
proanthocyanidins (OPCs) and xanthones.
One interesting property of polyphenols is their ability to modulate the production
of nitric oxide. In correct amounts, nitric oxide is extremely useful. In excess, it is

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neurotoxic. Phenolic compounds seem particularly effective in keeping nitric oxide
within the correct range, thus improving circulation and reducing free-radical damage
from nitrogen peroxides.

• Acai
Acai is a Brazilian berry that is often times harvested in the rainforests of Brazil. Hidden
within its royal purple pigment is the magic that makes it nature’s perfect energy fruit.
Acaí is packed full of antioxidants, amino acids and essential fatty acids.
A study published in the Journal of Agricultural and Food Chemistry of January 2006
showed that extracts from acai berries triggered a self-destruct response in up to 86
percent of leukemia cells tested. Acai berries are already considered one of the richest
fruit sources of antioxidants. This study was an important step toward learning what
people may gain from using beverages, dietary supplements or other products made
with the berries.

Acai pulp contains a remarkable concentration of antioxidants that help combat

premature aging, with 10 times more antioxidants than red grapes and 10 to 30 times
the anthocyanins of red wine. It supports the actins of SOD and has peroxyl scavenging
capabilities as well as being a rich source of proanthocyanadins, phenolics, and
flavonoids in addition to anthocyanins.

The fatty acid content in acaí resembles that of olive oil, and is rich in monounsaturated
oleic acid. Oleic acid helps omega-3 oils penetrate the cell membrane more efficiently;
together these help to make cell the cell membrane healthier.

• Bioflavonoids
Bioflavonoids are antioxidants that battle and neutralize a wide variety of free radicals
including nitric oxide, the hydroxyl radical (HORAC), singlet oxygen, the super-oxide
radical, and the super-potent combination of superoxide and nitric oxide called the
peroxynitrate radical.
Red Grape Skin extract contains a mix of substances, which are also found in grape
seeds, and some in red wine. These substances include non-bioflavonoid polyphenols
(derivatives of cinnamic and benzoic acid) and bioflavonoid polyphenols (quercetin,
catechins, flavonols, and anthocyanidins).
Flavonoids are phenolic compounds that give vegetables, fruits, grains, seeds, leaves,
flowers, and bark their color. Sometimes these complex flavonoids are referred to by an
older term, namely condensed tannins. It is these tannins that give flowers, vegetables
and fruits hues that include deep red, purple, mauve, blue, all the way to the extremely
dark blue of Northern European bilberries, which can appear practically, black. Thus, the
redness of strawberries and raspberries and the blueness of blueberries are due to the
same class of compounds. Elderberry, persimmon, tart red cherries (tartness indicates
the presence of condensed tannins), red and purple grapes, beets, purple cabbage, and
the peel of the purple eggplant contain anthocyanins and proanthocyanidins. The names

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 of some of the most important bioflavonoids are baicalin, myricetin and quercetin.
They provide many health promoting and antioxidant benefits.
Tannins are very common in the plant world. They are found in the bark of various
trees. The best known bark extract, Pycnogenol, comes from the bark of the French
Maritime Pine, Pinus maritime. The wide distribution of tannins in the plant kingdom
is probably related both to their antioxidant and antimicrobial properties. The fact that
chocolate doesn’t spoil in spite of its high fat content is also due to these fascinating
polyphenols. Bioflavonoids work synergistically with other antioxidants. Vitamin C is
actually recycled and can be reused by the body when bioflavonoids are present.
Bioflavonoids in general are amazingly bioactive with a wide range of benefits raising
the levels of reduced glutathione and vitamin C. A lot of the benefits of phenolic
compounds stem from their antioxidant properties. Flavonoids also enter the body’s
antioxidant network, boosting the levels of vitamin C and of our chief endogenous
antioxidant, glutathione. Higher levels of ascorbates and glutathione mean better
recycling of other antioxidant compounds.
• Proanthocyanidins
Proanthocyanidins are another family of polyphenols that chemists call condensed
tannins or oligomeric proanthocyanidins (OPCs). OPCs offer antioxidant protection
specifically against heart disease and cancer. OPCs owe their current popularity to
French scientists that were successful in finding uses for the waste produced by the
paper pulp and wine making industries. These scientists studied Maritime Pine bark and
grape seeds and found that the OPCs they contained were perfect nutrients to build
and maintain high energy levels. Some of the richest sources of OPCs are the nectars
of grapes, bilberry, blueberry, cranberry, elderberry, prunes and apples. Grape nectar
has the richest source of OPCs of all the botanicals in their seeds and peels. OPCs are
important antioxidants by themselves. Grape OPCs have been shown to protect many
different types of body tissues better than vitamin C, vitamin E, or beta-carotene.

OPCs enhance the effects of other antioxidants. Grapes have antioxidant recycling and
potentiating abilities. The cell membrane protecting ability of vitamin E is improved in
the presence of grape OPCs.

• Xanthones
Xanthones are close cousins to the polyphenol family and have strong antioxidant
effects especially in the lipid rich nervous system.

• Beta-Carotene/Carotenoids
Carotenoids are the fat-soluble colors in fruits and vegetables and are a family of more
than 600 antioxidants. Beta-carotene, which is rich in carrots and other yellow/orange
vegetables and fruits, converts to vitamin-A when the body lacks enough of the vitamin.
Similar to vitamin E, carotenoids trap reactive oxygen species, break free radical chain
reactions and prevent oxidative damage.

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• Lipoic Acid Reduced
Lipoic acid is needed for efficient mitochondrial function and serves as a powerful
antioxidant. It is both made in our cells and can be taken as a supplement. As an
antioxidant, lipoic acid is unusual because it is able to function in both the water and
fat-soluble regions of the cell. It can eliminate free radicals in the aqueous compartment
of the cell, similar to vitamin C, and protect lipids against oxidation in the fatty cell
membrane region, similar to vitamin E. Additionally, it has the remarkable ability to
recycle several other important antioxidants including vitamins C and E, glutathione and
coenzyme Q-10, as well as itself.

• Taurine
Taurine decreases reactive oxygen species levels by increasing the levels of the antioxidant
enzymes including superoxide dismutase, glutathione peroxidase and catalase.

• CLA
CLA possesses unique and potent antioxidant activity. In the body, it is taken up by
phospholipids, a class of fats that serve as the principal structural components of
cell membranes. CLA is now thought to represent a previously unidentified defense
mechanism against membrane attack by oxygen radicals.  

• Phosphatidylcholine
Phosphatidylcholine (PC) is a fat-soluble substance known as a phospholipid. Phospholipids
are essential components of cell membranes. Phosphatidylcholine’s role is the maintenance
of cell membrane integrity and support of all of its vital biological functions.

• Glutathione (Generated by antioxidants and catalysts identified in our recommendations)

Glutathione is often recognized as the most important antioxidant defense. Compounds
that raise glutathione, such as lipoic acid, NAC, and the potent phenolics found in berries,
cherries and walnuts, help protect against free radical damage and lipid peroxidation.
Glutathione is found in almost every cell and since it has limited ability to enter most cells
directly it must be made inside the cell, from its three constituent amino acids: glycine,
glutamate and cysteine. The rate at which glutathione can be made depends on the
availability of cysteine, which is relatively scarce in foodstuffs. Furthermore, the cysteine
molecule has a sulfur-containing portion, which gives the whole glutathione molecules its
biochemical activity. Additionally, glutathione recycles other well known antioxidants such
as vitamin C and vitamin E, keeping them in their active state.

• Carnitine
Carnitine enhances energy production by facilitating the transport of fatty acids into the
energy-producing units in the cells. It increases cellular respiration, and has antioxidant
as well as membrane stabilizing effects.

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 Tips for Doctors include:
• It is safe to assume that water soluble antioxidants don’t take effect for 10 to 21
days. Lipid soluble antioxidants, such as tocotrienols, do not have an effect for as
many as 60 days.

• Initial recommendations should include highly recommended supplements

identified above to focus on glutathione production.

Detoxification
Every day we are bombarded with chemicals and substances our bodies have difficulty
processing. For this reason, each of us has a naturally occurring, built-in detoxification
system for protection. These chemicals and substances—which can be harmful to our
health—come from many different sources, When asked where toxins come from,
many people mistakenly believe they come only from environmental pollutants such as
manufacturing plants and automobiles. However, toxins are everywhere in our world.
Store shelves are lined with skincare products that advertise health and beauty, when
in reality they are loaded with man-made chemicals that pollute our environment and
damage your health. Heavy metals, antibiotics, prescription medications, and other
environmental chemicals leach into our water supply, and our homes are filled with
chemically laden products for cleaning and poisonous pesticides for keeping bugs at bay
and beautifying lawns.
Then there are the less obvious toxins found in foods, such as mercury-exposed
seafood and fish. While you may benefit from some aspect of some of these products,
an accumulation of these chemicals in the body causes damage to the cells and
significantly increases oxidative stress. While in the body, toxins can bind to cell surface
receptors and interfere with normal hormone function and neurotransmitter signaling,
as well as block healthy enzyme function, causing metabolic imbalances and blockages
that lead to a variety of health problems. When toxins accumulate causing oxidative
stress, they create a serious health threat by risking damage to your DNA.
Detoxification prevents harmful substances from accumulating over time and interfering
with your body’s natural detoxification systems. Unfortunately, toxicity isn’t always easy to
detect because the warning signs are often common symptoms that can be blamed on
common causes. For instance, some common symptoms of toxicity include:

• Headaches, migraines
• Mood changes
• Depression and/or anxiety
• Food allergies

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 • Brain fog
• Joint pain
• Chronic pain throughout the muscles and tendons or any soft tissues
• Gastrointestinal issues
• Insomnia
• Fatigue
• Chronic malaise, feeling of discomfort, fatigue, and illness
• Weakened immune system
• Chronic infections such as Candida
• Nervous system malfunctions like burning extremities, numbness, tingling, paralysis
• Rapid aging

The good news is our bodies are designed to handle these harmful substances through
a natural, two-step process called detoxification. Detoxification is the process of
biotransformation by which your body clears and eliminates the harmful elements. To
detoxify effectively and efficiently, your body must have the right balance and storage
of nutrients to prevent build-up of toxins and to maintain healthy organs for elimination.
When done successfully, toxins are neutralized and the potential oxidative stress that can
result is prevented.
The primary organs involved in detoxification include your liver, gallbladder, kidneys,
gastrointestinal tract, lungs, lymph nodes, sweat glands, tear ducts, and skin. All these
systems work together for whole body detoxification, so a problem in any one can cause
toxins to accumulate or interfere with effective elimination.
Phase 1 & Phase 2
Your liver plays the biggest role in detoxification, and most detoxification programs focus
on this vital organ. The liver is responsible for isolating, filtering, and transforming toxic
molecules into substances your body can eliminate This detoxification process involves
two phases and an assortment of nutrients, amino acids, and enzymes to transform
toxins into water-soluble substances that your body can excrete through urine or stool.
During Phase 1, your liver either neutralizes toxins into by-products that your body
can eliminate, or transforms toxins into intermediate compounds that require Phase 2
conjugation. Phase 1 detoxification involves processes including oxidation, hydrolysis,
and reduction to convert and deactivate toxic substances. These intermediate substances
produced in Phase 1 are highly reactive and can be more poisonous and potentially
dangerous to the body than the original toxins by generating free radicals that damage
cells. For this reason a healthy phase 2 system is critical for health.

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 In Phase 2, liver enzymes convert the intermediate compounds into less harmful
substances that can attach to carrier molecules and be transported out of a patient’s
body through his/her kidneys and GI tract. Simply stated, Phase 1 is like taking all the
garbage in your house and putting it into a garbage bag, while Phase 2 is like taking
the garbage bag out of your house to the curb for pick-up. The rate at which Phase 1
produces intermediate compounds must be balanced by the rate at which Phase 2 is
able to complete the process of detoxification. If one or both phases of detoxification are
inefficient or overloaded, serious health consequences can occur. For example, if Phase
2 can’t keep up with Phase 1, it will cause an accumulation of harmful intermediate
compounds that generate free radicals, damage the liver, and adversely affect your
health.

Tips for Doctors include:

• Identify whether the patient is at-risk for toxin exposure.
• If there is an indication of excess toxicity, identify whether patient is symptomatic.
• Develop your own detoxification program

Conclusion
The information provided in this treatment plan is intended to illustrate what we
consider to be sound practices based on published and private studies to bring a patient
back into a more balanced process of neutralizing free radicals as they are naturally
produced. Each doctor should use this information as he or she finds useful, and use
the Revelar device as a monitor of patient progress. While short term stress or dietary
lapses can have some effect on the Rev Score, long term testing should reveal lower
scores with compliance.

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VIII. Telling Patients Their Rev Score
Patients will be excited about their scores and anxious to know what they mean and how
they compare to others. Importantly, they will be excited to know how they can lower
them and become healthier. The Revelar test for free radical damage offers your patients
an easy-to-understand snapshot of an important indicator of their health status. Because
it measures the degree of free radical damage, your patients will be eager to learn how
they can mitigate those harmful effects.
The importance of the Rev Score is to establish a baseline for further improvement.
Because everyone has different physio-characteristics, scores will vary among patients
with different lifestyles, genes and body types. In fact, no two people are alike. Many
factors, including diet, metabolism, exercise, genetics, ethnicity, lifestyle, age, weight
and psychological makeup contribute to the production of the free radicals that cause
damage or oxidative stress. For example, a young, apparently healthy person may
score high, while an overweight, elderly person may score low. Revelar measures each
individual’s unique aging process, and assigns a baseline score.
For this reason, refer to the score as “My Rev Score,” embellishing the fact that this is a
personal score and goal.
The baseline provides a benchmark to determine how well your intervention will work for
them over time.
The only reason to have a baseline is to re-check the score at a later time and compare
it again. This will ascertain if the nutritional, therapeutic or lifestyle changes you have
recommended have had the intended impact on the patients’ health. The true relevance
of the test is to see if the numbers decrease, with intervention, then it only has real value
from the findings at the time of retesting.
It is important the patient understand that it may take several alterations in the
recommendations before you achieve the maximum improvement possible. Therefore it
is valid to retest after 2-3 weeks and then again until you achieve a lower score.

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 IX. Revelar works for all types of Patients
Experience shows people have a high interest in Revelar testing and getting their Rev
Score. Most people want to do something about their score and monitor their progress
from antioxidant and other treatment intervention. What is great is that people who have
taken the test tend to tell others about it too creating more news for your practice.
You can leverage Revelar testing across your new, existing and lapsed patients.

New Patients
New patients are seeking health care solutions and are looking for a trusted advisor.
Revelar gives you the ability to factually monitor their progress over time and determine
the quantitative result of your intervention. It makes sense to begin each new patient
exam with a Revelar test and mark their first Rev Score.

Existing Patients
Existing patients, presently under treatment, can easily be approached by staff and
offered a test to establish their baseline. Many doctors offer this at no charge, assuring
patients they are doing so because it is a vital new test that can factually measure their
progress toward better health. The more patients who see their test results want to do
something about it.

Lapsed Patients
Revelar can help you reactivate past patients by offering to test them via a breakthrough
new method that determines the free radical damage in their bodies. Tell them that by
doing this you can establish a path for helping them get healthier. Your past patients
may also be concerned about a family member or friend (who is known to them to have
dietary or lifestyle deficiencies) and want them to be tested. This contact can be initiated
via email, mail and/or phone contact.

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X. Suggested Pricing
The price of the Revelar test is judged to be exceptionally fair in the range of $25.00 to
$40.00 per test—most doctors settle at $30.00. That provides a powerful incentive for
your patients and strong margin for you.
Relative to office income, testing is not what results in significant increases. These can
come from following source of revenue:
1. The sale of nutritional products and/or other wellness products and services that
has a positive effect on improving the health of your patients.
2. The ability to bring patients back to your office for visits to monitor their health.
Patient loyalty and retention will be a huge advantage for you.
3. Conversion income can also develop for you. That is when patients enter your
office for Revelar testing and then transition to utilizing your core services.
Remember, Revelar will differentiate your practice.
Many offices perform the first test at no charge. This will further encourage patients to
get on the right track for additional products, services, visits and testing. You may also
consider offering a discounted family package that will be applicable to anyone in the
patients’ family. Consider offering a 25% discount for repeated tests booked in advance.
If you do not elect to offer the first test free then offer a 50% discount for any new family
member.

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 XI. Marketing Suggestions in the Present Health Care
Environment.
It is important to let your current, lapsed and prospective patients know that you have
the Revelar device. You have a distinctive tool that can measurably improve the health of
your patients.
You can let them know in several ways. Suggested ways include:
• Mail, Email and Phone. Let them know that you can accurately measure free
radical damage and set them on the path to a healthier life. Since most of your
patients don’t know whether antioxidants are effective, they will be most curious
about taking the test.
• Internal age-health classes. Get an outside speaker (Pulse Health can help supply
those) to discuss how to adopt a fitness program for healthy aging.
• Open house. Get the message out about your new device and create immediate
new patients. Conduct a highly attended, successful event for the entire
community.
• Health fairs and other ‘health screening’ opportunities. Develop a new patient
prospect list from those taking the test.
• Health classes “to go”. Create a class that is in demand by small and large
companies/corporations.
• In office displays. Put up posters and display the brochures. Create curiosity,
causing inquiries about your device.
• And others, i.e. VIP nights for nutritional patients, coupons for free evaluations,
customized nutritional consultations and ROF, and special retention techniques.

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XII. Additional Tips and Suggestions
Practitioners in our Beta experience offered some suggestions on what can help
improve the Revelar experience for your practice:
• Make sure Revelar is integrated into your
core services as a regular part of health
monitoring and maintenance. This
will help establish the protocol for its
ongoing use.
• Offer initial tests at no charge, to all
patients – past, present and future. (You
will be amazed by how many people
will ‘think about it’ if you charge for the
first test. Conversely, once people know
their score, they want to do something
about it.
• Have a systematic standard operating
procedure for the second and
subsequent set of testing. Establish
appointments for these in advance.
There are many people who will want to
continue monitoring.
• Establish staff meetings to generate
excitement in the office and instantly
identify any questions your staff may
have. Ensure they are comfortable in
promoting the program with patients.
You want everyone confident in his or
her role.
• Any mailers or emails that you send to your patients should ideally be
followed by a phone call to increase response. This helped increase response
by up to 500%.
• Know your vernacular. These terms generated the greatest interest: free
radical damage, antioxidant protection, oxidative stress, aldehydes, rapid
aging, cancer, heart disease, personalized medicine, breakthrough breath
technology, choices for healthier living.

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 XIII. Key Industry Quotes

“Revelar’s measurement system is the gold standard for oxidative

stress assays. There is a lot of subjective information in the market
but now a doctor can accurately determine whether a regime is
working and enable patients to improve their health and understand
why it’s improving,”
• Dr. John Hunt,
Pediatric Respiratory Medicine, University of Virginia.

“Revelar is truly amazing science. It provides the ability to objectively

establish a numerical value for compliance and improvement.
Patients won’t feel better just because they take antioxidants, Free
radicals is still an esoteric concept and this objectifies free radical
measures and personal progress for compliance. Revelar gives them
a number. It enables people to achieve their personal best.”
• Dr. Ruthie Harper, MD

“Revelar helped me grow and differentiate my practice. I have

seen many tools, but Revelar really stood out. When I agreed to
beta test Revelar in Texas, existing patients were excited to take the
test, willing to pay for follow up tests, and wanted to find the right
supplements to get their score down. Perhaps most telling, they were
willing to refer others. We were also able to see how well this worked
at screening booths to bring in new patients from new markets…. We
saw an immediate effect on revenue. I think this will prove to be a
powerful tool for both patients’ health and practice growth.”
• Dr. Ty Talcott

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1331 NW Lovejoy St., Suite 765 For additional support and product assistance, contact
Portland, OR 97209 customer support or your Revelar representative.
tel 503 937 0019
fax 503 937 0036
email info@myrevelar.com
web myrevelar.com
facebook.com/pulsehealth