Sales contest

BY: D’savr
 Need analysis
For analyzing the need of the customer
inside the campus we follow two method
• interviews
• Observation
Sample size 50
 Hostlers 35
 Non hostlers 15
 Need analysis…..
• It was observed that there is a huge
demand of light food products inside the
campus.
• There is no night café within the hostel so
a huge demand is there for light food items
in the night.
 Objective of the task
• To launch a product according to the need
of the student.
• Effective use of different promotional tools.
• Effective use of different marketing
concept.
• To gain practical knowledge of the different
sales and promotional concepts.
 IMC Plan
• Print ad, Hand outs, Danglers, mini billboards
• Direct Marketing, e-marketing, m-marketing
• Advertisement on Social networking sites,
Facebook, orkut, linkedin, twitter, BlogSpot
• Personal selling, face to face seling
IMC Plan……
 IMC tools……
• Blog;
http//dsavr.blogspot.com
• Email id:
dsavrcrunchy@gmail.com
• Website:
www.indiamart.com/dsavr
• Mobile no.
9855394036,9988364123
Mr. Cruchy
 Marketing Mix for the D’savr
• Product Regional mix (Samosa Frame)
• Price Rs.15/ per packet
• Promotion print ad, hand-outs, Danglers, Direct -
marketing, Advertisement on social networking sites, Personal
seling.
• Place LPU campus and hostels
 Budgeting (expected)
• Targeted sales 200 packets
• budgeted Expenses
• product cost 8.5 1700
• Advertisement
• Print media(Print outs) 50
• Danglers 150
• Internet 0
• Email 0
• cost of branding(Labeling) 100
• Sms 30
• Other expenses
• Traveling Expenses 50
• Misc 50
• Total 380
• Total 2080
 Actual sale
• Actual sale 115(packets)
• Selling price 15 1725
• less
• actual product cost(8.5*115) 977.5
• Promotional cost 380
• Total cost 1357.5
• Profit 367.5
 Three major things for seling
any product
• Visibility of your product
• Availability of the product
• Activation Promotion of the product
 Major Learning from sales
• Branding
• Packaging
• Promotion
• Budgeting
Are the important factors for selling any
product.