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    Yeh Ming-Wei
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    American Airlines' customers expect a global route network, competitive pricing and a valuable frequent flyer program. While flying, customers rely on safe, dependable and clean travel with timely baggage delivery. American aims to serve customers of all backgrounds with professional and caring employees across its network of nearly 240 cities in over 40 countries. It provides inflight WiFi, power ports and policies regarding electronic devices to meet customers' in-flight technology needs as a concern for the company's survival.

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    American Airlines' customers expect a global route network, competitive pricing and a valuable frequent flyer program. While flying, customers rely on safe, dependable and clean travel with timely baggage delivery. American aims to serve customers of all backgrounds with professional and caring employees across its network of nearly 240 cities in over 40 countries. It provides inflight WiFi, power ports and policies regarding electronic devices to meet customers' in-flight technology needs as a concern for the company's survival.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Customer

    Uploaded by

    Yeh Ming-Wei
    American Airlines' customers expect a global route network, competitive pricing and a valuable frequent flyer program. While flying, customers rely on safe, dependable and clean travel with timely baggage delivery. American aims to serve customers of all backgrounds with professional and caring employees across its network of nearly 240 cities in over 40 countries. It provides inflight WiFi, power ports and policies regarding electronic devices to meet customers' in-flight technology needs as a concern for the company's survival.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Customer-Market：
    2. Product-Service:
    http://www.aa.com/i18n/customerService/customerCommitment/customerSe
    rvicePlan.jsp
    When purchasing our product, customers expect a global route network, competitive pricing, and a

    frequent flyer program with many opportunities to earn and redeem miles. Once onboard, customers

    count on a safe and dependable travel experience, clean aircraft, with timely bag delivery. Throughout the

    process, customers want to interact with professional and caring employees who treat them with respect

    regardless of differing cultural backgrounds, experiences, and languages

    3. Geographic domain：nearly 240 cities in over 40 countries


    4. Technology：
    http://www.aa.com/i18n/travelInformation/duringFlight/onboardTechnology.jsp#power
    ports
    Inflight Wifi
    Powerports
    Cell Phone Policy
    Electronic Equipment/Personal Devices
    5. Concern for survival

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