Analysis of websites of Agri-Input

Companies

Dibya Ranajan Otta – IFFCO

Prakash Tiwari – Mahindra Tractors
Shrikant Chidrewar- Monsanto India
Samvedna Kumari- Bayer
http://www.iffco.nic.in
 Types of services provided for different stakeholders

For Farmers/Consumers
 Information in Hindi version also available
 Chemical and bio-fertilizers with nutrient
content and price information
 Media center
 Marketing network
 Farmer service centers(State,Area,District,FSC
Location Address,Phone No)
 Feed back
For supplier
 E-Procurement system
 Marketing network
 Feed back
For shareholder
 Mission
 Turnover and new activity on media center
 CSR(Empowering farmer, cooperative services)
 Tender information
 Google page rank 5/10

Traffic rank:119,318
Average no. of visitors: less than
10/day

Time spent:2min/visit

Visitors:88% from India

Bounce rate: 68%

Source:www.alexa.com
www.statbrain.com
General opinion
Content-Informative
Style-user friendly
Relevant-up-to-date information
Navigation-Horizontal and vertical

Strength of website
Product with market price
E-procurement system
National language version
Customised
Weakness of website
No information about products
Average load time very Slow (4.379 Seconds)
 New service :
• Data tool and separate section for investor like
potashcorp
• Product information