R BHARATH

LinkedIn: https://www.linkedin.com/in/bharath-raghupathy-156b14165 | Ph.: +91- 9840231008 |

Email: bharathr2017@email.iimcal.ac.in

QUALIFICATIONS SUMMARY
Business Product Management, Risk Analytics & Management, Business Intelligence, Analytics, Metrics
Software Jira, Invision, Hotjar, Google Analytics, Kibana, MS Office Suite, MoEngage
Tech & Design MySQL, SAS, HTML, C, C++, Figma, Miro, Design Thinking
Strategy Product Roadmap, Product Life cycle, Product Discovery, Sprint Planning, Product Feature Release,
Cross-Functional Team Alignment, A/B Testing

EDUCATION
Degree Institute Specialization Passing Year
MBA (PGDM) IIM Calcutta Finance 2017
B.Tech NIT Trichy Chemical Engineering 2014

PROFESSIONAL EXERIENCE
HOUSING.COM (https://housing.com/) Dec’22 – Till Present
Senior Product Manager
• Leading retention charter & improving app sessions through product initiatives – 2 million+ MAU, 12.5M+ monthly sessions
• Launched Housing Community from 0-1 for Mumbai, a platform to post neighborhood related queries; created 100K sessions
• Led web to app downloads through app exclusive features like chat, map; improved app downloads by 200%+ (37k-80k)
• Introduced Celebrity home stories to improve user engagement on app; increased organic sessions on app by 30k
• Improved search output efficiency by handling semantic search queries, integrated new API; improved lead drop by 3%
• Improved engagement in whatsapp channel via contextual messaging & 1 click recommendation; created 100k+ sessions

GAANA (https://gaana.com/) Dec’20 – Dec’22

Product Manager
Search
• Spearheaded search functionality in Gaana, serving more than 90 million monthly discoveries, 40 million billable playouts
• Introduced 1 click to play in search by enhancing autosuggest feature to show upfront results; improved conversion by 10%
• Introduced ‘Recency’ attribute in autosuggest to improve discoverability of new releases; improved billable playouts by 1.5%
• Conducted A/B tests to deduce best possible search layouts for generic searches, zeroed in on Top Playlist & Radio section
• Teamed with engineering to improve spell-suggest by featuring Soundex algorithm in autosuggest; improved coverage by 6%
Social Features
• Revamped playlist creation flow, removed clutter & introduced upfront song suggestions; improved playlist creation by 35%
• Launched Gaana Lounge, platform to host live events & interactive sessions with users; improved overall MAU by 5%
Distinction
• Awarded ‘Top Performer of Q3 FY21’ for implementing new search autosuggest features & improving conversion

CREDITMANTRI FINSERVE (https://www.creditmantri.com/) May’19 – Dec’20

Product Manager, Lending Marketplace
• Managed enhancements/new initiatives, product requirements, API integrations & key KPIs of web-based customer journey
• Devised customizable product pop-ups to improve product interest by 10% & conversion rate by 2% across product categories
• Introduced contextual cross-sell offers and design to address rejected users to increase reject to checkout to an overall 10%
• Revamped the credit report for customers with personalized content, page & pre-approved offers to increase subscription
• Introduced IVR as a part of customer engagement for drop-off customers in journey; Improved offers to checkout by 10%
• Introduced taps over radio buttons, ensured effective use of real estate across all forms; reduced form drop-off rate by 5%
Distinction
• Awarded ‘Coach of the month’ for driving multiple stakeholders to work towards revamping form pages across products

AMERICAN EXPRESS Apr’17 – Feb’19

Risk Analyst, India Consumer Acquisition
• Maintained credit risk portfolio of newly acquired consumers in India market - containing 7 cards spanning across 20+ cities
• Recommended risk strategies to stakeholders (Sales, Digital Marketing, Product) by tracking KPIs like delinquency, balances

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 • Improved approval rate by 4% by partnering with Yodlee to compute real time ability to pay, income & employment
• Increased good quality applications by analyzing leads from Zomato, Amazon thereby creating campaigns in similar apps

AMERICAN EXPRESS Apr’16 – May’16

Summer Internship, Corporate Underwriting
• Surveyed data sources for loss avoidance, prospecting & on-boarding corporate clients; led partnership with a fintech
• Using alternate data provided by the fintech we could estimate loss savings to 600K USD – 20% of defaulted dollars
• Proposed fintech partnership is now used across risk divisions to evaluate a company before on-boarding with Amex

EXTRA CURRICULAR ACHIEVEMENTS

1. Represented IIM Calcutta cricket playing team in Inter IIM tournament held in Ranchi
Cricket 2. Represented Chennai Team against districts team in the lead up to TamilNadu State selection in U-13 category
3. Selected in TamilNadu State team as a probable (substitute), among top 18 from the state in 2005

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