APRATIM SAHU apratimsahu24@gmail.

com
Blog: bit.ly/apratim-blog contact no: 7501379542
linkedin.com/in/apratim24

EDUCATION
Degree/Course Institution/School CGPA/% Completion
B.Tech & M.Tech in Indian Institute of Technology 7.19 2010-2015
Industrial Eng. & Mgmt. (IIT) Kharagpur, West Bengal
CBSE(XII) M.V.M. Sitapur 91.4 % 2009
EXPERIENCES
• Built a flask API for Independent Chip Model for Poker tournaments in Python.
Growth & Retention • Created interactive visualizations & impactful infographics in Plotly, Tableau & Flourish
Lead - Baazi Games • Responsible for end to end analytics of customer segments, cash game & tournaments
(1 Year) for activation, resurrection. Monitored funnel drop-offs & retention cohort.
• Created funnel journeys for non-depositors & depositors, analyzed their persistency.
• Worked with Spotify API to redesign the feed of ‘What’s the Song' App. Read my blog.
Growth & Analytics • Managed & optimized Ad campaigns with a monthly budget of INR 30 Lakh on
- Appyhigh Google, FB & TikTok for 10+ apps including Messenger Pro (50 million+ downloads).
(1 Year) • Defined App Events for clevertap to analyze user behavior across lifecycle funnel.
• Designed the analytics dashboard and created the data visualizations.
• Identified Instagram influencers using Web-scraping for Kyral App.
• Created optimized image/video creatives and HTML5 banners for Ad campaigns.
• Launched a 3-day New Year Sale retention/reactivation/upsell campaign, resulted
in best all-time daily revenue & overall daily pass sales with revenue crossing 1.2Cr.
• Built churn prediction model to identify the probability that a user is going to churn.
• Created insightful automated CRM dashboard using Google sheet API in python.
Assistant Manager • Created city wise customer segmentation visualization in Python to estimate the
Growth & CRM userbase & cashback budget allocation across segments.
- SHUTTL (1 Year) • Developed CRM strategy & executed retention/reactivation campaigns via SMS, Push,
Typeform surveys, In-App, Homecard, Email, WhatsApp, Webhooks & Influence (call).
• Executed partnership campaigns for Paytm, PayPal, AmazonPay, MobiKwik & Grofers.
• Implemented customer-funnels to improve conversion and retention in CleverTap.
Social Media • Handled V3Cars Social Media & created content marketing strategies via Hootsuite.
Marketing Manager • Managed V3cars website, published SEO optimized content regularly in Umbraco.
- Intellect Ads • Engaged with the social media community of 1,10,000 on V3Cars Facebook page.
(1 Year 6 Months) • Owned Email Marketing campaigns for Bank Bazaar, Credit Mantri & PaisaBazaar.
Business Analyst • Executed sales and marketing analytics projects including sales force sizing, promotion
- ZS Associates (1 Yr) response modeling, call planning, territory alignment for Pfizer, Sanofi & Amgen.

ACCOMPLISHMENTS
• Author for towardsdatascience.com and opendatascience.com
• Chegg Verified Expert in Probability & Statistics, answered 6938 questions & evaluated 1201 answers.
• Udacity Computer Vision Nanodegree, check my projects on linkedin
• Scored AIR-123 in GATE 2015 in the Production and Industrial Engineering stream.
• Secured district 3rd rank & recipient of Amul Vidya Bhushan for highest marks in class XII with 95.3% in PCM.
• Received Best Secretary award as a photography secretary in my college. Member of gold-winning ad-design team.

SKILLS
• Analytical: Web-scraping, NLP, Computer Vision, Deep Learning, Machine Learning, Python, SQL, Excel
• Growth: CleverTap, WebEngage, Optimove, Firebase, AdWords, Google Analytics, Admob
• Data Visualization: Tableau, Plotly, Matplotlib, Seaborn, Flourish