Project Feasibilty Study and Evaluation - Meravigliosa Resort - Co, LTD

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TABLE OF CONTENT
Detail Pages
Chapter 1 Introduction ……………………………………………………..1
1.1 Background and significant of the project ……………………..2
1.2 Project Objective ………………………………………………3
1.3 Benefits of Project ………………………………………………3
1.4 Activities/TimeFrame…………………………………………..4
Chapter 2 Industry Profile ………………………………………………….5
2.1 History
2.1.1 History of resort in the world………………………….6
2.1.2 Styles of garden in Italy ……………………………….9
2.1.3 History of Gondola……………………………………15
2.2 General information of Loei…………………………………….20
2.3 Economic analysis ……………………………………………...25
2.4 Social and Environment………………………………………...27
2.5 Situation resort in Thailand……………………………………..28
2.6 Situation of Tourism in Thailand ………………………………32
2.7 Competition in Thailand ………………………………………39
2.8 Competition in Loei……………………………………………..42
2.9 Vision of our organization………………………………………43
2.10 Mission ………………………………………………………44
2.11 Strategy……………………………………………………….. 44
Chapter 3 Market Feasibility Study…………………………………………46
3.1 Marketing Analysis……………………………………………..47
3.1.1 SWOT Analysis ………………………………………47
3.1.2 PEST Analysis………………………………………...48
3.2 Competition Analysis…………………………………………...52
3.2.1 Competitor Analysis…………………………………..52
3.2.1.1 The same all of function…………………….52
3.2.1.2 Competitor same some function…………….53
3.2.2 Competitor Analysis…………………………………...55
3.2.3 Consumer Analysis……………………………………58
3.2.4 Competitive Analysis…………………………………..58
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3.3 STP Analysis……………………………………………………..60

3.4 Marketing Mix Strategy………………………………………….62
3.5 Sale Forecast/Profit Estimate…………………………………….68
3.6 Marketing Expense ……………………………………………...78
3.6.1 Expense within Meravigliosa Resort…………………..78
3.6.2 Advertising Expense……………………………………78
3.7 Concluding……………………………………………………….80
Chapter 4 Technical Feasibility Study………………………………………..81
4.1 Production and Operation Analysis………………………………82
4.1.1 Production and service provider………………………...82
4.1.1.1 Resort (Restroom)…………………………….82
4.1.1.2 Shopping Mall………………………………...85
4.1.1.3 Parking………………………………………..86
4.2 Location and Building……………………………………………87
4.2.1 Land…………………………………………………….87
4.2.2 Building………………………………………………...90
4.2.3 Resort Zone……………………………………………..91
4.2.4 Seminar Room………………………………………….100
4.2.5 Restaurant………………………………………………101
4.2.6 Shopping Mall Zone……………………………………102
4.2.7 Parking Zone…………………………………………....104
4.2.8 Canal……………………………………………………105
4.2.9 Office Building…………………………………………105
4.3 Lay out……………………………………………………………107
4.4 Total Cost for Layout……………………………………………..133
4.5 Pre-Opening Cost…………………………………………………134
4.6 Cost of Register……………………………………………………136
4.7 Service Process to Customer……………………………………...137
4.8 Logistic and Supply management………………………………...139
4.9 Organization Management………………………………………..141
- Administration cost ………………………………………...142
4.10 Team Management………………………………………………143
Chapter 5 Financial ……………………………………………………………147
5.1 Income statement ………………………………………………….148
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5.2 Balance Sheet………………………………………………………153

5.3 Statement of cashflows……………………………………………..158
Chapter 6 Risk Management …………………………………………………..163
6.1 Business Risk………………………………………………………164
6.2 The Meravigliosa Resort risk……………………………………………..164
6.2.1 Operating Risk……………………………………………….164
6.2.2 Compliance…………………………………………………..164
6.2.3 Environment Risk……………………………………………165
6.2.4 Security Risk…………………………………………………165
6.2.5 Economic Risk……………………………………………….167
6.2.6 Politic Risk…………………………………………………...167
6.2.7 Social Risk……………………………………………………168
6.2.8 Technology Risk……………………………………………...168
6.2.9 The attitude and behavior of tourist Risk ……………………..168
6.2.10 Risk of competitor…………………………………………….168
6.3 Internal Risk……………………………………………………………...169
6.3.1 Risk of price…………………………………………………..169
6.3.2 Risk of control…………………………………………………169
6.3.3 Risk of Market…………………………………………………169
6.4 Financial Risk……………………………………………………………..170
6.4.1 Scenario1………………………………………………………170
6.4.2 Scenario 2……………………………………………………...171
6.5 Conclude…………………………………………………………………..172
Chapter 7 Summary……………………………………………………………………...173
7.1Summary…………………………………………………………………….174
Reference………………………………………………………………………………...176
Appendix………………………………………………………………………………...179
Excusive summary
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This project is the study the feasibility of the Resort that will operate at Loei which
names Meravigilosa resort. This project study about the background and situation of the
resort business, the market feasibility study that analyzes on the general market, competitors,
customer and competition The technical feasibility study that including the management
analysis. The financial analysis and the risk management analysis
From analyze the market, we found that the tourism of the people in the Loei is
more. And we understand more about the customer demand .The core competency of the
Meravigilosa is can service the goods that higher than the competitor that offers the low
price of service as much as possible. We also provide the variety ways of service product to
the customer. From analyzing the financial analysis, Meravigilosa has strong in fincacial
statement which represent in the income statement, cash flow statement, and the balance
sheet statement. From study the risk management in both business and financial risk, there is
low level of risk for the Meravigliosa resort that Meravigliosa resort has already prepare for
them.
From study all about this project we confident that this project must be feasible.
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Chapter 1
Introduction
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1.1 Background and Significance of the project
Meravigliosa highlight is “walk street for comfort your life”which, the word
Meravigliosa come from the Italy language it is mean wonderful in English, established for
performance the resort and spa business, which in the mega project we would to present
about the resort and spa among the environment Venezia, which observation from Venezia
city in Italy. Around the resort include the forest touch the natural atmosphere. The reason to
select the project is the resort and spa business in this time is very popular and high of
demand but in the process of resort and spa, if the normal resort and spa is many places in
Thailand but if we develop the complete resort by use the popular city or history of the world
for the base to create and the most important this project is long-time project for develop, this
is the business to specific the main of service for relax and receive the comfort feeling.
We will specific on Phurua, Loei province because the process of Geography has
surrounded by undulating mountain ranges, the fresh air and cool Throughout the year which
the average of temperature in this province is 26.6°C in the year 2010, separate on three
season the first the summer, the temperature highest is 40.4°C and lowest is 28.3°C. The
rainy season, highest temperature is 31.5°C and lowest is 14.6°C. The winter, highest
temperature is 29.3°C and lowest is -5°C The province is rich in tourism resources, which
appropriate travel all of season and the Phurua is the necessary center about accessory of
resort include the North plant, which is highlight of flower and color of natural. The very
popular places in Loei have many places such as ChengKan, the Ancient city of Loei is
community uniquemore than 100 years, and Civilization of the Mekong River is very popular
and touches the atmosphere art of history between Civilization of Laos and Thai. Phu
Kradueng national park is the most popular of Loei, it has total area of 217,576 rai the Phu
Kradueng national park is the highest national park of Thailand by above the sea level around
1350 meters, which have the temperature in summer around 12-25°C and in the winter is
around 0-15°C. Phurua national park has the area near Laos surrounded by undulating
mountain ranges; Phurua is the largest place to produce the north plant in Thailand. And the
last is Friendship NUM HUNG Bridge Thai-Laos this bridge can to travel to Luang Prabang
in 363 kilometers. The mountain of Loei attracts tourists to the rest widespread than amount
of 200 million Baht in every year.
From the education about the resort and spa, we specific on Palio Khao Yai has the
highlight of “New walking street shopping center” Palio is step 2 of resort but the first step
before Palio is “Primo Posto”, which has a coffee shop, include The allocation of services
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and sales of various products such as decorative fashion, Jewelry design work, wine shop,
Coffee Shop, Pub & Restaurant, Bakery, Beauty Salon, Spa, pharmacy, IT more than 120
shop.
In our team opinion, we will see the opportunity to make the resort, we select the
Phurua, Loei province because Loei is many of tourism places, and it can be the top 5 popular
in Thailand. The base of Geography is surrounded by undulating mountain ranges and can
use the waterfall for develop the project, which this project can be Increase the number of
tourist population Both Thai and foreign tourists to the Loei and create much GDP economy.
Our target is specific on the teenager and family, which they want to relax after working or
learning. The number of tourism much increase in the previous year and the number of hotel
in Loei. But, we will create the difference way of resort and the way to economic growth is
increase every years.
(http://www.e-report.energy.go.th/weather.html)
1.2 Project Objective

- To study about the feasibility in business of resort.
- To analyze the feasibility of operation, and service process in the resort.
- To study the feasibility of financial about risk and return.
1.3 Benefits of Project

- More skill about marketing, strategies, operating process, and financial management.
- Understand about the risk.
- To maintain the profit from the business.
- Improve problem solving skill.
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1.4 Activities/Time Frame
18/11/53
25/11/53
30/12/53
11/11/53
16/12/53
23/12/53
2/12/53
15/1/54
4/11/53
9/12/53
20/1/54
27/1/54
10/2/54
Operating
6/1/54
3/2/54
Methods
1. Study about
establish the resort

and tourism
attraction in
Phurua, Loei.
2. Consumer
behavior studies
on select resort
service and
consumer trends.
3. Design resort to
cohere with
consumer trend
and create a
unique resort.
4. Analyze
marketing and
competitor
within the district
and province.
5. Financial

budgeting.
6. Evaluation risk

of investing.
7. Prepare project.
8. Summary of

operation
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Chapter 2
Industry Profile
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2.1 History
2.1.1 History of Resort in the World
- Roman Empire: Baths
The origin of resorts can be traced back to the second century B.C. to the public baths
of Rome. The first baths were small, modest and separated the genders. Eventually, the baths
became larger, more elaborate and were opened to both men and women. These baths were
large buildings built at the public’s expense. Some were even built by wealthy emperors who
wanted to make a statement. Most baths were free but few had small entrance fees. Baths
were much like resorts of today because of all the amenities offered at their location. After
bathing there was always plenty to do. Most baths included gyms, libraries, snack bars,
restaurants, shops, lounges, taverns, museums and theatres. The facilities were used for health
and social purposes.
- Europe: Mass Follows Class

The first noteworthy resort area was developed in Belgium in 1326 in a town now
called Spa. An ironmaster, named Colin le Loup, was cured of a long-term illness when he
bathed in the iron-rich waters near Liege. He opened a shelter there and the town surged in
popularity. Spa means fountain.
The popularity of spas and resorts in England is a result of King Charles II visiting
trendy hot spots in the 1600s. Today, royalty and superstars still seem to set trends of where
the best places to go are. Many English spas are unique because they have gambling and
dancing. Spas also became popular because of the medical benefits that were attributed to
them such as waters that were rich in certain minerals and could cure ailments.
The Swiss resort industry was developed in the 1800s to aid the need of private resort
facilities for more prosperous people. At the time, travel was not simple. People who traveled
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to resorts stayed for long periods of time – up to two months to get the best value for their
travel expenses. This led to resort facilities being built to accommodate a guest better than
your average inn. Hotel Baur au Lac, built in Zurich, was the first resort to utilize the value of
a scenic view. At first, Switzerland resorts were seen as summer places, but soon skiing
became popular as well as gambling.
- North America: Spas

Like Europe, North American hotels were
developed around spas in the late 1800s. The first
resorts were built first in the east in Virginia, New
York and West Virginia. Shortly after, seaside resorts
became popular. It was not until later that beach
resorts were built in the south and mountain-based
resorts were developed out west. The first luxury
resort was built in 1829 in Boston. It was called the
Tremont House and featured bellboys, gaslights
instead of candles and marble and private rooms with locks for each family. The first ‘big’
hotel was built by Gideon Putman in Saratoga Springs, New York centered on the hot sulfur
spa there.
- Mountain-based resorts
Mountain-based resorts are most profitable in the winter season and when snow is on
the ground. Their primary form of revenue is skiing. It is a challenge for mountain-based
resorts to keep their operations functioning in the summer. They must utilize the mountains
for hiking or down-hill biking and the rivers for white water rafting and canoeing.
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- Water-based resort
While mountain-based and golf and tennis-based resorts are geared toward people that
are relatively athletic, water-based resorts target people with all abilities. One can relax on a
beach for hours without lifting a finger. Another could swim or jet ski until they are
exhausted. Water-based resorts serve different ability levels
of people and all ages.
Many resorts design their facility around the natural
environment that surrounds them. This allows them to
frame their recreational activities to the natural land. This
enables them to create amenities unique to their property.
Often resorts use water for a variety of recreational
activities that cater to a wide range of people. These
include:
 Natural beaches that may be used for sunbathing, swimming, scuba diving,
snorkeling, sandcastle building, jet skiing, kayaking, etc.
 Trails and open spaces can be designed around lakes and wetlands. These areas can be
used as fishing or camping sites.
 Golf courses built on coast lines are growing in value and popularity. In the United
States, many resorts highlight the views to promote their golf course.
 Marinas bring tourism to resorts as sailboats, motorized crafts and wind surfing stop
to refuel or rest.
 And spas of course!
(Source: http://iml.jou.ufl.edu/projects/Spring05/Osterer/history.html)
2.1.2Styles of garden in Italy

-Italian Villa Garden Style
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Italian villa gardens have been attracting attention for centuries. Today they are
regarded as the most exquisite form of garden designing. Find out where the villa style comes
from and how it is valued amongst garden lovers today.
The long and narrow boot shaped country of Italy has an extremely rich plant
diversity which is visible in its exquisite gardens. In terms of gardening styles Italy has
contributed a great deal to the field. The long history of the country plus the climatic
conditions and the traditions has all had an influence on the sense of style in the Italian
garden. The country of Italy showcases an array of amazing architectural pieces in the form
of villas. Within these villas the specially designed gardens seem to be the highlighting
element which stands unparalleled in terms of the look and feel that they are able to generate.
The Italian sense of designing villa gardens has been handed down the generations as
the particular style was used by much of the European monasteries and convents in the
middle ages. In Italy however garden designing developed its own uniqueness as the region
had its own variation of plants and climatic conditions. The Italian villa gardens display the
kind of relaxed lifestyle the Italians are fond of living. This is not to say that the Italian
gardens are poorly maintained. Much to the contrary the Italian villa garden is maintained so
carefully that not even a single leaf will seem out of place.
Although the Italian villa garden design can be traced back to centuries ago it still
holds a very prominent and respected place in the world of garden designing. Today the
Italian villa garden style is taken as a symbol of class and aristocracy and you have people all
around the world trying to model their garden around the same theme. An Italian villa garden
however is brought to life with the use of traditional Italian plants. The expert designers take
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to the planning and laying out of the Italian garden based on the model that they have from
years ago. The trademark design of the Italian villa garden will feature geometrical patterns
and symmetrical arrangement of plants. Pathways made of gravel dissect the garden making a
place to walk through it and experience the beauty of the plants up close and personal.
When we study the history of the concept of designing gardens then we find the art to take it
roots from Arabia. From their onwards it bled into the Greek and Roman civilizations and
became quite an established practice during the Renaissance. Then it was further influenced
by European culture and France in particular to become the Italian villa garden designs that
we see today. Italy still has a number of classical gardens from the 17th and 18th century
displaying the artistry of the garden designers.
The Italian villa garden is sure to feature a seating area known as a patio. This area allows for
the house hold members to sit back and relax while enjoying the beautifully laid out garden.
The patio area is great to have a cup of coffee or dinner during the summers with the family.
(Source: http://www.kwintessential.co.uk/articles/article/Italy/Italian-Villa-Garden-
Style/1294)
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- Italian Home Garden
Italians have a long history of gardens. They were simply in love with it even during
roman times. Only the very rich or farmers could afford gardens at that time. But with the
passage of time everyone else who got a chance, also tried to make his/her own haven and
this is what makes home gardens in Italy so popular.
Classic Gardens
Classic Italian gardens were quite famous for their elegance, symmetry and un-
matched beauty. They always had evergreen plants and hedges. The hedges were trimmed
artistically to form various remarkable intricate designs that gave those gardens a stunning
look. Another quality was using plants at various levels. Well placed trees at higher levels
between hedges provided nice focal points. The introduction of several water features like
fountains and streams was considered essential.
Villa Style Gardens

Probably the best loved gardens were the villa style gardens. They were highly
functional and delightfully beautiful. They were ideally built on hill side slopes and were
made on different levels in the form of terraced gardens. They would include exquisite water
features such as ponds, streams or fountains. Tall and short hedges would be used to divide
the garden in various portions and each portion would have a landscape of its own. Beautiful
stone steps would lead from one level to the other level of the garden. Marbled patios,
orchards, flowerbeds, pergolas, well organized kitchen gardens were all some of the
wonderful qualities of the villa style gardens.
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Modern Home Gardens

Contemporary gardens however are quite different from traditional Italian home
gardens. They involve growing regional plants in their natural conditions. The garden is
allowed to grow naturally without much interference but with proper care.
Italian Home Gardens

Italy has no specific style of garden; instead each region forms its own style. Apart
from classic, contemporary and villa styles of gardens, many regional ones are also famous;
like the Tuscan garden style. However, the Italian home gardens do not have a specific style.
You can choose one for your garden and it need not cost you the world.
• You can choose to give your garden a classic look by the addition of a small pond or
fountain and well kept hedges. Well placed flower beds and a patio; either having marble tiles
or stone ones, is going to do the trick. Trimming plants to give them different forms and
figures is also a fine choice.
• Your garden can look like a villa style garden if you choose to have small water
features, introduce traditional stone statues, flowerbeds and well kept hedges. Italian gardens
extensively use evergreens and the garden looks delightful with them throughout the year.
• With the addition of grape wines over your garden walls, you can give your garden a
country garden look. A fine kitchen garden with tomatoes and other useful vegetables and
herbs is also going to enhance the look. For the informal country gardens, fencing can also be
done.
Whichever style you may choose for your garden, make sure it provides you
abundance of joy and relaxation, because “a thing of beauty is a joy forever”.
(Source: http://www.kwintessential.co.uk/articles/article/Italy/Italian-Home-Garden/1291)
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-Italian Garden Ponds
Looking to spice up your garden? Find out just how you can do that by incorporating
an Italian garden pond into the garden. Our guide gives you useful hints, tips and ideas on
how to make your very own Italian garden pond.
With their geometrical designs and symmetrical arrangement of plants Italian gardens
is one of kind. The tradition that has been handed down through the centuries is now
becoming a worldwide fad. The trend was popularized by the European monasteries and
convents which are also credited with collecting and classifying much of the Mediterranean
plants that are used in a typical Italian garden. Amongst the things that give the Italian garden
a distinctive look is the Italian garden pond. A true Italian garden will always feature a water
body because this is the old school tradition of Italian style gardening.
Most people would love to have a pond in their garden but the high cost of
maintaining a water body puts people off the idea. Maintenance of the water is one thing, if
you add to that some fish or plants you will have to take good care of them as well. But if you
are serious about spicing up your garden then a pond can do wonders for your garden’s
appearance. You will have to put in some time and money to build yourselves an Italian
garden pond but in the end your investment will not be wasted.
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The wonders of the pond

An Italian garden pond changes the appearance of the place from a mere garden to a
beautifully designed landscape. We have all seen garden ponds in our lives so what is so
different about Italian garden ponds. One thing that sets Italian garden ponds apart from the
ones we normally see is their shape. As it is the Italian sense of garden designing uses
geometrical shapes and symmetrical arrangements hence the Italian garden pond too is of a
geometrical shape rather than the organic ones we usually see in gardens. A long rectangular
shaped pond is characteristic of old school Italian gardens. You can however alter the size to
suite your own surroundings.
The Italian garden pond serves a number of purposes. The first and foremost of these
is the beautification of your garden. For this purpose the Italian garden pond stands
unparalleled. The other purpose is to have a full fledged living environment for fish and
plants and even the birds that visit the pond every so often. The Italian garden pond is well
apt to occupy the centre space of your garden and hence become the centre of attraction. On
the contrary it can be a side feature that compliments the whole garden space in general.
Adding a bench close to your Italian garden pond is also a good idea as it will give you and
your guests a chance to set and marvel at it. The Italian garden pond would be incomplete
without the addition of some floating algae and water plants that give the pond its look and
feel. Many times you will also find an Italian garden pond surrounded by plants that are
arranged in a systematic order in order to retain the feel of the garden at large. There is
plenty of room for personalization in the Italian garden pond and you can have one that suits
your sense of aesthetics.
(Source: http://www.kwintessential.co.uk/articles/article/Italy/Italian-Garden-Ponds/1296)
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2.1.3History of Gondola
-Gondola were born
The gondola is a "unique" and fascinating boat. Its components bring still today so
particular names that they sound fairy and misterious. The gondola could be born only in one
place with a secret charm: the "squ่ro". The squero is a sort of shipyard for the building of
crafts. Its name seems to come from the Greek "eskarion"(= shipyard, small port for the
launch); some scholar of Venetian things would make it come from "squara", the instrument
used by carpenters. But if the etymon is rather uncertain, one thing is certain: in a Venice
born on a network of islands and canals, the art of building boats was vital and the "squeri"
scattered the city like the ganglions of a lymphatic system.
There were squeri of different dimensions: from the smallest for the building or the
simple reparation of small boats, to the biggest ones, where they could take shape boats of a
certain tonnage or even ships( the ship squeri), till that huge "State Squero" that was the
Arsenal, active in Venice from the twelfth century. In the map of Venice attributed to Jacopo
de' Barbari of 1500, we can see precisely details of many squeri. In the particular aside we
can see 2 squeri of St. Moise' area. We have colored in brown the covered structures, the so
called "tese", and in yellow the external space sloping to the canal. A characteristic of all the
square is, in fact, the presence of the square inclined to the canal.
From the
half of the
fourteenth
century , the
Venetian
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government began to penalize the "squeraroli" (the entrepreneurs and workers of the squeri)
to the advantage of the "state" employees of the Arsenal (the "arsenalotti"), real specialized
workers: Marangoni(= carpenters), Calafati, Remeri. In 1607, anyway, it was allowed them to
meet in School ( that is, as in Venetian use, in a real "category association"). The oppressive
politics of Venetian government aimed to maintain the total control on the ship production,
an element of greatest vital interest for Serenissima, and finished making the squeraroli
specialized in the building of boats lagoon- Adriatic: "burci" (= burchi), "bragozzi", "peate",
(= chiatte), gondole, etc.
Nowadays there are few squeri that survive to the city decadence, earlier, and to the
technological impact later (see "THE MINOR ship BUILDING ACTIVITY IN VENICE").
We have got some, however, that continue to produce the traditional lagoon-crafts and a
small group that builds gondole.
-Frame finishes and gets stronger
Since the bottom of the gondola is normally curved

such as it allows that in navigation only the3/5 of the hull are
submerged, it is evident that
the 2 serci, in their linearity,
cannot, considering also the
limited width of the oak
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boards, cover even the highest parts of the stern and the bow. For this reason 4 wood patches
called "simonele" are prepared, that, bended as usual by water and fire, allow to finish the
cover of the above parts. These "simonele" are fixed by hard wood nails, earlier prepared, so
that the tools, that will serve to level the boards already set in site, do not be ruined.
Then the 6 "volti" of bow and the 5 of stern are set at their place: they are those V
form ordinates, destined to the support of the 2 ends of the boat. One continues to cut the
parts of the ordinates that go out above the circles.
In order that the various frames form a whole well compact and solid, later they are
applied the 2 oak "nerve", on the above endings of the "sanconi".
Then at about 13 cm under the nerve themselves, they are fixed
the 2 "corboli" and, in the places destined to the hollows of the
"forcole", for a greater stability of the same, the "sottocorboli".
The 2 superior endings of the stern and the bow are linked and
supported by 2 massive wood pieces (lime or
larch), cut in the exact form that will have to
support the 2 end "irons" suffering also the wear derived from possible
blows or knocks. These supports are called "socheti".
On the 2 "socheti" are fixed the "fiuboni" that is 4 mahogany or
cedar boards; even they folded by the usual process, that serve as cover to
the stern and bow of the gondola. They are supported by some corbels
called "catene" (=chains).
To link between them the 2 sides of the

gondola and establish definitively the opening,
then are applied the "trasti". More exactly we
remember that they are the stern and bow trasto,
(built as a corner and respectively in walnut and
cherry wood) and of the "big trasto" (at about 3/4 of
the boat to stern). Perpendicularly to the "big trasto" is set the "front piece" that is that board
that allows the gondolier to row in the utmost advanced position. And further the "medium
trasto" to which it will be leant back of the seat and linked the felze. At last between the big
trasto and the stern one there is also a "small trasto".
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It has come the moment to turn the boat upside down to give it a right bending at
"crescent moon". Even this result is got dipping the hull and drying it by the same fire of
reeds, while some supports fitted by force between the beams of the ceiling of the squero and
the 2 endings of the gondola, will give it a bending proportionate to the gondolier's weight to
whom it is destined, so that for this weight, we cannot have a draught superior to the fixed
one.
Then the 2 terminals of the board are joined, of larch that
constitutes the central part of the bottom of the gondola, called
"colomba di poppa e colomba di prua". Then, on the corners
between the "piane" and the "sanconi", are set the 2 "coppi", long
bands of larch to which they will be linked the "nomboli" that is
the tables of draught in fir wood that, with the above mentioned
circles, constitute the total cover of the sides of the hull.
To finish they are put in order the side parts of the bottom
(called "sandoli") and it is closed, with the third "colomba”, the
central part. They are also prepared the hemp "stoppe”, which are
inserted by force in the connections between the various boards to
prevent every water filtration. Made this, the gondola is newly straightened and one provides
with corrections of plane and glass-paper, to finish it outside and inside, making it completely
smooth and polished. As defence from the blows against other boats and from skimming of
the sides on the shores, the hull is protected in all its length from 2 elm fenders, called
"masse".
At last one provides to give greater comfort of rowing to the gondolier preparing a
footboard at the stern, called "soralai", formed by a "puntapiedi" "reggispinta", usable in the 2
possibilities of one- or two-oars rowing. Till the last years of the nineteenth century the hull
was not painted but tarred by Calafati. Then oils and paints began to be used, cleverly
manipulated, and the squerarolo did not give up adding something of his own, handing down
to his sons his secret.
(Source: http://www.gondolavenezia.it/history.asp?scelto=1) (Page 1-5)
-Brief History of the Gondola

1094 A boat called a gondola is mentioned in a letter from a Venetian Republic
official
1490s Gondolas appear in Italian paintings by Carpaccio and Bellini. Interestingly,
24
the manner of rowing depicted is the same as that used by gondoliers today.
1500s Gondolas are fashioned with the ornate ornamentation popular in the
Baroque period. In addition to the fanciful ironwork, gondola design also
takes on a broader stern and an increase in rocker at the boat's bottom,
improving its position in the water and the gondolier's steering position.
There are also stories of the gondola proving its seaworthiness by being
rowed into battle on the Adriatic Sea.
1600s Gondola popularity soars, with an estimated 10,000 gondolas being rowed
around Venice.
1768 A precise architectural drawing of a gondola is created by a naval artist.
From this work we know that the 18th century gondola has almost the same
dimensions as the gondolas we row today, except the design is still
symmetrical.
end of 1800s The element of asymmetry is brought to the gondola design, making the
. boat perfect in the eyes of gondoliers. Unfortunately, at the same time the
gondola reaches perfection, steam-powered boats reach the waterways of
Venice. The usage of gondolas begins to decline
2000 John Kerschbaum brings his first authentic gondola to the waters of
Stillwater, Minnesota.
2001 Gondola Romantica/Gondola on St. Croix begins to row lovers along the St.
Croix River in Stillwater.
2001+ The romantic, historic experience of a gondola cruise continues in the
Midwest, far from the Venetian waterways of Italy.
(Source: http://www.gondolaromantica.com/gondolas.php)
2.2 General information of Loei

25
“Sea Mountains Country, Most clod in Thailand, three season beautiful power"
- Location and Area

Loei province is on Northeast Region uptown of Thailand on the plateau of Korat or
people call “Ang Sakonnakhon” Mostly topography is mountains in the north under way.
And plain are among the valley is not very large in the mountain range alternately. Loei
Province has a total area of 11,424,612 square kilometers or 7,140,382 rai, or about 6.77
percent of the area in the Northeast Loei is border provinces. Away from Bangkok about 520
kilometers upper of northeast and on Mekong River side. Divided into 14 districts there are
Muang Loei, Vung Saphung, Pak Chom, Chaing Kan, Tha li, Phu Reua, Dan Sai, Phu Kra
Deung, Na Haw, Na Duang, Phu Luang, Pha Khaw, Erawan, and Nhong Hin district.
Loei province is natural country that girdle about by many mountain abound in florae and
various forest. Weather is cool, beautiful topography and culture.
26
(Source: http://www.tourthai.net/travel/loei/index.php)
- Border line
 North Contact with Siyabulee district and Wiang Chan district of Lao by Maekhong.
River boundary between them.
 Eastern contact with NongKhai. Udon Thani. And Nong Bua Lam Phu province.
 South contacts with Khon Kaen and Phetchabun province.
 WestContact with Phitsanulok province.
(Source: www.student.nu.ac.th/loei/index2.asp)
- Geography
In general terrain of Loei is mountainous surround, the town in the middle. Similar
bottom pan is a mountain outside and into the central plains. Above the sea level was about
400 meters.
Divided into three fields;

1. Mountain High in the west around Na Haeo district, Dan Sai district, Phu Rua
district, and Tha Li district inconvenient transportation. Low cultivated area and have less
27
people living.
2. Plains Mountainside area South and east. Around Phu Kra Dueng district,Phu
Luang district, Pak Chom district and Na Duang district. This area has few very high
mountains. There are plains of foothill can do less Cultivating. A moderate population
density.
3. Plains area cover Muang Loei District, Chiang Khan district, Wung Saphung
district and Erawan district is a good cultivate area with a population density more than other
fields.
(Source: www.oocities.com/suksaloei/Amazingloei.htm)
- Population
Populations in Loei there are Thai Loei, Thai Dam, Thai Tai and Thai Puan.
Total population is 616,744 people there are 304,660 male and 312,084 female 178,441
houses and Loei has 89 district 916 villages.
Phu Rua district population 20,849 people in the area consists of 627,500 square
kilometre 6 district 47 villages and 6,512 houses
Society of all people in general look like a rural society. Each village is well known
familiar. Most occupations is agriculture. Social Influence West culture has not much effect.
With strict custom. Population in the province at all major occupation was agriculture,
industry, mine, commerce and services.
Mainly Agricultural productivity is the most revenue into the province.
(Source: http://www.loei.go.th/infor.htm)
(Source: http://www.oocities.com/suksaloei/Amazingloei.htm)
2550 ( 2007 ) 2551 ( 2008 ) 2552 ( 2009 ) District and Area
Total Male Female Total Male Female Total Male Female

Total
615,53 311,51 304,02 618,423 312,94 305,481 620,78 314,015 306,76
28
8 7 1 2 0 5
156,87
96,033 47,729 48,304 95,366 47,381 47,985 2 78,378 78,494 Municipal area
519,50 263,78 255,71 265,56 463,90 228,27 Non-municipal

5 8 7 523,057 1 257,496 8 235,637 1 area
(Source: http://loei.nso.go.th/nso/project/table/files/loei/O-src-01/2552/000/loei_O-src-
01_2552_000_40000100.xls)
(Source: http://loei.nso.go.th/nso/project/table/files/loei/O-src-01/2552/000/loei_O-src-
01_2552_000_40000100.xls)
- Education
Loei province has both government school and private school 675 schools and has 6
universities. Number of student has around 117,230 students in 2010 and teacher has around
5,861 people in 2010.
University in Loei;
- Loei Rajabhat University
- Mahachulalongkornrajavidyalaya University
- Mahamakut Buddhist University
- Loei Vocational College
- Loeitech
29
- Dansai Industrial And Community Education College

(Source: http://www.loei.go.th/New%20web%20Loei/loeireport.html)
- Transportation
Car
Choice 1: from Bangkok go along the Highway No. 1 through Saraburi Province to
Highway No. 21 through Phetchabun Right on Highway No. 203 through the Lom Sak
district. Lom Kao district Into Dan Sai district Phu Rua district to Loei province all 536
kilometers.
Choice 2: from Bangkok along Highway No. 1 to Saraburi province then turn right.
To Pak Chong district then turn right on Highway 201 at Sikhio district, Dan Khun Thot
district, Muang district of Chaiyaphum province to Phu Khieo district then turn left onto
Highway No. 12 through Chum Phae district. And along the Highway No. 201 in Phu
Kradueng District. Wung Saphung District. To reach the Loei province total 540 kilometers.
Bus
Buses from Bangkok bus out of transport station northeast or Mochit 2 many
companies service. Transportation Company Limited bus service route Bangkok – Loei
everyday and regular bus and air conditioning bus.
Train
We can travel by train from the railway station. Come down in Udon Thani. Then
take the bus from Udon Thani to Loei province.
Airplane
- Nok Air and Air Andaman Bangkok has flights airline from Bangkok to Loei.
- Thai Airways International Public Company Limited has flights from Bangkok to
Udon Thani 3 flights per day and car to Loei province.
30
(Source: http://www.mettadham.ca/travel%20to%20loei.htm)
2.3 Economic analysis
Loei has many beautiful tourist destinations. A place where important Ecotourism is
widely known. Popular with tourists and travelers to experience the atmosphere in winter,
high atop the mountain. Winter flowering variety such as Royal Park Phu Rua Kradueng rock
rapids beauty curl attractions includes historical museums Ghost Dance. Phra That Si Song
Rak Phra That Luang truth, tradition, favors, games and Ghost Dance. Ban Mai Kao Khan.
There is also a significant measure of public popularity to merit such Temple Forest invent
insight Wat Si Phon Chai Temple Sutthawas and so on.
Having a variety of terrain. Cause different types of tourism include:
* Number 90 of the natural attractions.
* Number 28 of the archaeological attractions.
* Tourism, culture and traditions of the number 38.
Tourism Authority of Thailand (TAT) to require all provinces to 1 in 9 cities with the
potential of tourism And that looks like this is the charm of the province is ideal for
entrepreneurs who are investing in business services category hotels, resorts and restaurants.
 The number of tourist

Year No. of tourist Income Length of stay Cost of per day
(million bath)
2543 614,908 621.96 2.58 478.53
2544 643,213 672.14 2.61 488.46
2545 661,553 713.61 2.63 497.23
2546 724,156 819.98 2.64 511.75
2547 768,854 892.52 2.64 523.61
31
2548 772,707 1,001.69 2.54 612.65

2549 870,071 1,113.22 1.24 685.32
2550 914,837 1,184.52 1.28 707.44
2551 842,382 1,279.28 1.84 764.04
2552 705,510 1,254.20 1.29 840.44
http://loei.mots.go.th/index.php?lay=show&ac=article&Id=538741649
GDP of Loei come from the tourist becaucse in this province have many festival almost
in the year include:
1) Red Cross cotton flowers bloom tamarind sweet city. An annual event of the
province during February 1 to 9 at the front of city hall at all.
2) Worship Phra That Si Song Rak. Held at Wat Phra That Si Song Rak. Dan Sai
district 13-15, during the lunar month every year, which falls on 6th Day of Vesak.
3) Bun Luang Festival and plays Ghost Dance. Dan Sai district, held on the 8th lunar
month, if 2-3 years which has eight twice. After the eight count.
4) Show flowers winter. Held during December 31 to January 2 each year.
Page Phu Rua, at that. Plant a winter show. Flowers.
5) End of Buddhist Lent Festival. Period of 5 days before the end of Buddhist Lent
period for the area.
6) Work Winter Saphung District. Held in December. Which is the province it is cold
at the function that the District Saphung.
Network (GPP) at current prices the annual production value of 33,942 million.
Tourism and culture are a part of one of the resort, we have sales of more room.
Because the statistics collected by tourists, Tourism and Sport Loei Province, shows that if
our business to continue in the province it is a good idea especially because of tourism and a
growing number of tourists. Continuing a tradition, and also in the provinces where it was
held throughout the year, making it attractive to visitors and tourists to stay absolutely. The
Continues to attract visitors into the area, lots of addition of a resort, we have further
encourage tourists to enjoy the beauty of nature. And want to experience the cold weather
arrived, safe and popular tourist ฃ n rest more in all provinces the nature of stay night trips.
http://www.loei.go.th/Loei_Data/loei_data2552.pdf
2.4 Social and Environment

- Social structure
32
The social structure of Loei is one big family where most people are Buddhist. The
ratio of religious belief is 99.60% Buddhist 0.01% Muslim and 0.35% Christian. This not
affects more about decision to resort business. Loei is the traditional social structure. Most in
igneous peoples from northeast tern common people. Thai tribe to which line Buta Thai
Laetrile of Lan Chang and Luang Prabang. Like indigenous people of Lom Sak district.
Phetchabun province. And some of the district, farmhouseUthai Thani Province.
Most people have a habit of peaceful Diligence in the wealth in the ir performance.
Committed to Buddhism and kings. Culture and traditions as their own such as the West,
which favors the Phi Ta Khon procession.
Social structure analysis
affects more about decision to resort business. Loei is the traditional social structure. Most in
digenous peoples from northeast earn common people. Thai tribe to which line Buta ThaiLue
tribe of Lan Chang and Luang Prabang. Like in digenous people of Lom Sak district.
Phetchabun province. And some of the district,farm house Uthai Thani Province.
Most peoplehave a habit of peaceful Diligence in the wealth in their performance. Committed
to Buddhism and kings. Culture and traditions as their own such as theWest, which favors the
Phi Ta Khon procession.
From the information in the Loei province have big family and close relationship. So,
these information have effect for the our resort for sure because the life of people in the
province have many fun and happy family for attract the tourist come to the province that is
effect for our resort too because these tourists do not have the home stay and some of tourist
not have relative in this province or they come from the far, that our resort is one choice of
home stay and one alternative of them. Our resorts have a good relationship like your family
because our resort want to give the more satisfy for the customer and first impression. In the
our resort, if the tourist come from the provincial or international, they will learn about the
traditional and culture of Loei province because the our resort can give them more such as the
food and the identity of Loei people which it make them to like and stay in the long time. Our
resort use the identity of Loei province for attract the customer to choose stay in resort but the
resort still give more because even though we use the identity of Loie but we also have the
our identity too. So, the social of Loei is good both of people and culture, these make many
33
tourist want to tour in the province and make our resort have the outcome and profit from
them.
- Climate
Province I have been influenced Loei province is called winter in the country. Have a
minimum temperature of about -1.3 degrees Celsius (2 January 2517) the maximum
temperature around 43.5 degrees Celsius (25 April 2517) year-round average temperature is
around 26.1 degrees Celsius and the temperature at cold during the months from December to
January with the last 12 years, the minimum temperature about 2.7 degrees C (2542), the
maximum temperature of about 42.5 C, a Sierra Estate (2541) in October but During the
rainy season and summer is quite a problem with the arrival of customers.
This is quite affecting decisions to stay or to visit the customer, if it is very hot and
store rooms is not supported in the heat by dressing for the season or if the rainy season. Rain
it damp weather affects the demand for tourist or a guest of the customer. As a result, we
want to choose to eliminate this problem.
(http://loei.nso.go.th/nso/project/table/files/loei/S-migra/2552/000/loei_S-
migra_2552_000_00000100.xls)
2.5 Situation resort in Thailand

Now, the resort in Thailand has increase demand in ever year by the customer want to
relax after working in festival holiday or travel season. Thailand Tourism (TAT) has
improved the tourism support travel place in Thailand, which increase the economic average
in tourism on positive way. In Thailand have a 5 basic province for big travel and very
popular specific on 1.Chiang Rai, 2.Chiang Mai, 3. Phetchabun, 4.Nakhon Ratchasima,
5.Nakhon Nayok, 6.Saraburi, and 7.Kanchanaburi, which all of its have the 5 stars of resort
,spa and extreme activity, So In the current economic resort business have more important, all
of resort have support by ThailandTourism(TAT)
(Source: http://www.kwintessential.co.uk/articles/article/Italy/Italian-Garden-Ponds/1296)
-Integrated resort popular in Thailand

The Thailand Tourism (TAT) joint in the economics of the tourism to increase the
range of travel demand to promote the tourism industry to be an important instrument in
tackling the country’s economic problem, creating jobs for people as well as increasing
34
income for the country. Moreover, promotion

should be done to make tourism play a vital role in
the development of the quality of life in all
regions of Thailand as per the policy of the
government. Promote and develop the operation
on proactive marketing strategies for increasing
the new markets in quality tourists to visit
Thailand and specific on vision “TAT Is an
organization that has excelled in marketing
tourism and play an important role in driving the Thai economy”
When they want to build the resort in service process, the first important of process is
tourism growth, which the average of growth rate in Thailand is very important and specific
on Loei province of average growth rate, it can be show the effect economic of resort in
tourism process.
-Kao YaiBONANZA
Enjoy one of Khao Yai’s Finest place on a 3000 rai plot og land adjacent to the
ASEAN heritage Khao Yai national park.
Activity
Flying Fox, Horse Riding, Canoe, BB gun, Bow, Bumper Boat, Motocross, Animals
Show, Canopy walk, Rappelling, SWING, ATV riders, Rock climbing, Roller ball and
Swimming pool.
Spa
Thai traditional massage, body massage, foot massage and skin scrub.
(Source: www.bonanza-khaoyai.com)
-Kirimaya Resort (Nakorn Ratchasima)

Kirimaya gives you the lifestyle experiences you naturally prefer. Stargaze, watch
wildlife up close, traverse nature trails or relish the challenge of a Jack Nicklaus golf course.
Discover new culinary adventures with a vineyard tour. Enhance your wellness at the Spa,
seek mental quietude through our Asian therapies or simply laze by the pool.
Golf, Our exclusive 18-hole championship golf course – designed by Jack Nicklaus –
is set within natural surroundings with panoramic views of Khao Yai’s lush greenery and
35
mountains. The course ranges from 4,875 yards (ladies) to an incredible 7,115 yards
(tournament) and with its single-track layout, golfers feel as if they are the only ones on the
entire course for memorable golf experience.
SPA, whether your desire is therapeutic, to beautify or just relax, our massage
services and body & beauty treatments will make a difference to your health and overall
sense of well being.
(Source: www.kirimaya.com)
-Sida Resort & Hotel (Nakhon Natok)

Various elegant styles of room and cottages lining along the bank of stream
origination from the Nang Rong Waterfall in the refreshing embrace of mountains, evergreen
forests, rock gardens, bird park and orchards. Sida Resort has mini-golf course, larges
swimming pool, Thai massage, sauna, health garden, snooker takes, karaoke room, etc.
include trip in Kao Yai Nation Park, rafting and kayak along the Nang Rong Waterfall and
riding mountains bike for enjoy.
(Source: www.sida-resort.com)
- The Spa Resort in Chaing Mai
The Spa Resort Chiang Mai, our flagship location, is spread over 80,000 sq. meters of
spectacular gently sloped hillside property. A veritable feast for the eyes – magical mango
36
groves, lush rice paddies, exotic garden landscaping and the Spa’s own organic farm. The
majestic architecture is inspired by the northern Thai Lanna style rooflines.
The Spa Resort has Spa therapies there are Thai Massage Oil Massage, Classical Thai
Massage, Back, Neck, Shoulder & Stomach Massage, Ampuka, Reflexology, The works,
Hand & Arm Massage, Aloe vera body wrap,
Also have Yoga, Pilates, Qi Gong, Thi Cho, Running, Swimming, Tennis, Outdoor
Training, Power Plate & Turbo Sonic, Meditation & deep relaxation, Meditation, Walking
Meditation, Meditation Retreats, Reiki, and And Our Organic Farm.
(Source: www.thesparesorts.net)
- Xenhideaway Resort Kanchanaburi

Service Dining with breathtaking views overlooking the Kwai Yai River, Services &
Facilities. There are 2 large swimming pools, 5 private swimming pools, Hi-speed wireless
internet, Babysitting (upon request), Banqueting, Meeting rooms, Camp fires, Riverside
walking trail, ATV and bicycle riding, Bamboo rafting, Various other outdoor activities,
Meeting rooms
With five meeting rooms and professional support and service, you can assure to meet
your expectation. The meeting rooms,
featuring state-of-the-art audio-visual
equipment, can accommodate up to 150
guests.
(Source:www.xenhideawayresortkanchanaburi
.com)
2.6 Situation of Tourism in Thailand

- Historic of tourism of Thailand.
Domestic and International statistic of Thailand
International
37
1998 7.76 + 7.53 8.40 3,712.93 + 1.12 242,177 + 9.70

1999 8.58 + 10.50 7.96 3,704.54 - 0.23 253,018 + 4.48
2000 9.51 + 10.82 7.77 3,861.19 + 4.23 285,272 + 12.75
2001 10.06 + 5.82 7.93 3,748.00 - 2.93 299,047 + 4.83
2002 10.80 + 7.33 7.98 3,753.74 + 0.15 323,484 + 8.17
2003 10.00 - 7.36 8.19 3,774.50 + 0.55 309,269 - 4.39
2004 11.65 + 16.46 8.13 4,057.85 + 7.51 384,360 + 24.28
2005 11.52 - 1.51 8.20 3,890.13 - 4.13 367,380 - 4.42
2006 13.82 + 20.01 8.62 4,048.22 + 4.06 482,319 + 31.29
/P /P
2007 14.46 + 4.65 9.19 4,120.95 + 1.80 547,782/P + 13.57
(Source: http://www2.tat.or.th/stat/web/static_index.php)
This show the statistic International tourism, when foreign visit in Thailand about
around the province and support by Thailand Tourism (TAT) in year 1998-2007 on average
total domestic revenue.
Domestic
Thai Visitor Average Revenue
Average
Expenditure
Year
Trip Change Length /person/day Change Million Change
of Stay
(Million) (%) (Days) (Baht) (%) (Baht) (%)
1998 51.68 - 0.72 2.37 1,512.70 + 3.19 187,897.82 + 4.16
1999 53.62 + 3.02 2.43 1,523.55 + 2.29 203,179.00 + 7.42
2000 54.74 + 2.08 2.48 1,717.77 + 12.75 210,516.15 + 3.61
2001 58.62 + 7.09 2.51 1,702.70 - 0.88 223,732.14 + 6.28
2002 61.82 + 5.45 2.55 1,689.52 - 0.77 235,337.15 + 5.19
2003 69.36 + 12.20 2.61 1,824.38 + 7.98 289,986.81 + 23.22
2004 74.80 + 7.84 2.60 1,852.33 + 1.53 317,224.62 + 9.39
2005 79.53 + 6.33 2.73 1,768.87 - 4.51 334,716.79 + 5.51
2006 81.49 + 2.46 2.65 1,795.09 + 1.48 365,276.28 + 9.13
2007 83.23 + 2.14 2.63 1,767.35 - 1.55 380,417.10 + 4.15
(Source: http://www2.tat.or.th/stat/web/static_index.php)
38
This show the statistic Domestic tourism, when people of Thailand visit in Thailand
about around the province and support by Thailand Tourism (TAT) in year 1998-2007 on
average total domestic revenue.
International Tourist Arrivals to Thailand

By Nationality
2009 2010
Month 2008 % %
(Click) (Click)
January 1,437,686 1,269,978 -11.67 1,604,179 26.32
February 1,481,458 1,138,220 -23.17 1,614,844 41.87
March 1,407,649 1,237,132 -12.11 1,439,401 16.35
April 1,222,253 1,085,293 -11.21 1,108,209 2.11
May 1,172,310 923,918 -21.19 804,492 -12.93
June 1,155,004 954,772 -17.34 943,900 -1.14
July 1,275,557 1,094,658 -14.18 1,250,355 14.22
August 1,214,678 1,149,288 -5.38 1,251,556 8.90
September 890,066 1,040,538 16.91 1,191,755 14.53
October 1,094,452 1,209,473 10.51 1,313,577 8.61
November 1,076,156 1,361,574 26.52 1,472,752 8.17
December 1,156,951 1,684,997 45.64 1,802,160 6.95
Total 14,584,220 14,149,841 -2.98
(Source: http://secretary.mots.go.th/main.php?filename=graph1)
- Expect Domestic tourism growth Thailand

39
In the recent past, both SARS in early 2003, and the Tsunami of December 2004, had
significant effects on the number of international arrivals. Bird flu also emerged at the
beginning of 2004 in Thailand and probably with the Tsunami, caused a decreased number of
visitors in the 2004-2005 periods. The chart otherwise shows the number of arrivals steadily
increasing to more than 14 million in 2008. This may seem a lot, but quite a few countries in
Europe (and also China) receive many more visitors.
(Source: http://www.thaiwebsites.com/tourism.asp)
 The number of tourist in Loei

(million bath)
2543 614,908 621.96 2.58 478.53
2544 643,213 672.14 2.61 488.46
2545 661,553 713.61 2.63 497.23
2546 724,156 819.98 2.64 511.75
2547 768,854 892.52 2.64 523.61
2548 772,707 1,001.69 2.54 612.65
2549 870,071 1,113.22 1.24 685.32
2550 914,837 1,184.52 1.28 707.44
2551 842,382 1,279.28 1.84 764.04
2552 705,510 1,254.20 1.29 840.44
migra_2552_000_00000100.xls)
40
- Internal Tourism in Loei
All of graph can see the average growth rate of Loei province from 1998-2007, which
increase every year and each of year is very perfect of tourism,
41
(Source: http://www2.tat.or.th/stat/web/static_tst.php)
Travel situation of Loei provinces in 2550 showed that growth in the number of
visitors including 5.15 percent for Thai visitors were increased 4.91 percent and the
proportion of visitors stay over accrued traveler The nature of travel will be traveling within
the same region most Followed by the Central Region. The popular traveling in a group
format is intended to family, friends, travel and convention business the most. Is a popular
tourist destination Phu Rua National Park and beautiful rock gardens Kradueng Phra That Si
Song Rak. Including Bun Luang Festival, Phi Ta Khon, and plays at Dan Sai district of Sci
safe together with Loei provinces held during June Continue to receive attention from tourists
both Thais and foreigners. For foreign visitors it is found that the growth rate of foreign
tourists is the top 3 of the Northeast increased by 23.07 per cent of tourists that stay open
from France Laos and the United Kingdom has the highest proportion, and the rate of
increase of all groups. However, the increases in tourists only stay open. The expanded to
45.73 percent with an average 2.04 days, and stay on traveler popularity -9.86 percent
decrease their own travel arrangements.
(Source: http://www2.tat.or.th/stat/web/static_tst.php)
- Expect the internal Tourism in Loei province

42
In year 2007 have the number of tourist about 914,837 people, which from the graph
it can be increase every year in some province can be both of 2 effects in the number of
tourist ,So if specific graph in the domestic tourist in Loei must be increase every year.
(Source:
http://www2.tat.or.th/stat/web/static_tst.php)

(million bath)
2543 614,908 621.96 2.58 478.53
2544 643,213 672.14 2.61 488.46
2545 661,553 713.61 2.63 497.23
2546 724,156 819.98 2.64 511.75
2547 768,854 892.52 2.64 523.61
2548 772,707 1,001.69 2.54 612.65
2549 870,071 1,113.22 1.24 685.32
2550 914,837 1,184.52 1.28 707.44
2551 842,382 1,279.28 1.84 764.04
2552 705,510 1,254.20 1.29 840.44
- Expectation of Income and Number of tourism
2007 2012
Number tourism 914,837 1,000,000
Income (million bath) 1,184.50 1,200.00
migra_2552_000_00000100.xls)
43
44
2.7 Competition in Thailand

- Palio Khao Yai
The first of competition in Thailand is very important because it is the inspired to
create the absolute resort and walk street.
PALIO KHAO YAIConsists of small shops. The Cute walking-

style is Italian, In addition to unique structures beautiful. The
project to only have the garden at the front row of Thailand is that
you power composer whose works depict the architecture. And the
interior is much like your house WTO Ambassador in Geneva,
Switzerland. Sukhothai Palace gardens, River Forest home and
responsibility to invent such as Tong Ut gardens surrounding the building to store the project
more beautiful.
Project Description Architectural Group 1 and 2 storey buildings located on Thanarat
17 km adjacent to Juldis Khao Yai Resort & Spa in a variety of activities such as shops,
banks, restaurant Fusion Italian, restaurant, coffee selection, then, Home Decoration, wine
shop, organic vegetable bad, jewelry stores, Apparel, gift shop, food court selection that
really delicious and all visitors to the area of 7 rai.
In addition to shops and stores. There are zones that will be generated for a room
Boutique Hotel service in a Bed & Breakfast (which will be available soon) and a parking lot
that can accommodate a car over three hundred cars.
(Source: http://www.palio-khaoyai.com/?page=profile)
- La Toscana Resort
PhaPok Village, a small village that has beautiful landscape and rich artistic legacy
which is similar to Tuscany, a small town in Italy, the concept of our resort. We redesigned
some of outstanding characteristics of Tuscany style for the exterior. For interior, we aimed
for country Italian style which focuses on bathroom usage area and classic style bathtub.
Each house is differently designed and made of handmade bricks and roof tiles that we made
them ourselves here at La Toscana Resort. Including all the decorations and most of the
furniture are made by our skilled and talented local villagers whom you cannot find it
anywhere else.
45
La Toscana is the place where you will enjoy beautiful scenery of the green
mountains, or mountains covered with white fog blanket, and morning mist that comes visit
every rainy and winter season. Barbeque party with friends or candle light dinner under starry
sky with someone special for memorable time also can be arranged on your courtyard garden
or on your private rooftop.
Each villa offers you either a classic European style bathtub or big rounded tub either
indoor or outdoor for you to set out your own getaway and enjoy yourself with different
atmosphere of peaceful Tuscany country style.
Watching sunset on the hill of your front yard, be surrounded by cool mist in the
morning of spring and winter, the priceless experience for you to share with your love ones at
La Toscana.
(Source: http://www.latoscana-resort.com/en)
-Villa Maroc
Moroccan culture is one of the most exotic in the world and has provided design
inspiration for centuries. Villa Maroc Pranburi is the first resort to bring this luxurious décor
to the coast of Thailand, offering a truly unique experience.
The marriage of Thailand's balmy weather and idyllic beaches with the luxury of the
Maghreb has enabled us to pick the best elements from each culture to create a truly stunning
resort. Villa Maroc is the first luxury resort in the area so our guests can enjoy a natural
landscape and unspoiled surroundings.
46
Far enough from the bustling resort town of Hua Hin to make it seem remote yet close
enough to all major infrastructure to ensure that getting here is a breeze, Villa Maroc sits on a
153-metre stretch of coastline on Pranburi Beach. The buildings have all been created in the
dramatic Moroccan style with dazzling colours and attention to detail.
The resort is equipped with all the facilities to ensure that your stay is a pleasant one,
including the fitness room to keep in shape, a well stocked library, fantastic dining options
and our sensuous spa and very luxurious in which to wind down. You may never want to
leave.
(Source: http://www.villamarocresort.com/default-en.html)
2.8 Competition in Loei

2.8.1PhuNaCome ResortAward your life with
the unique experience of comfortably staying
beyond our refined luxury Northeastern (Isan) style
boutique resort. Located in the midst of the
sparkling 360 degree natural Mountain View of the
cool and unspoiled Dansai valley, Phunacome
Resort is surely the peaceful place for your
getaway break and relaxation in the midst of a cool
wind while you stay in Northeastern of Thailand.
47
Once in your lifetime, staying at Phunacome Boutique Resort is a simply unforgettable
experience.
(Source: http://www.phunacomeresort.com/)
2.8.2 Rungyen Resort is situated a

comfortable 6 hours drive from
Bangkok. It's mountain location, cool
climate and the scenic beauty of the
surrounding countryside. Discover a
range of dinning at Saranjit Restaurant serves all Thai
food using fresh vegetable from our Hydroponics and local farm. Enjoy with Chateau de
Loei white or red wines Thai's first premium wine, both indoor & outdoor seating offer
spectacular views of the sunset and over the surrounding countryside.
(Source: http://www.rungyenresort.com/eng/about_us.html)
2.8.3 Aga Ka Lin Garden is built on fallow farm by

composer Aumnat Keetpanna descriptive power designer,
architect and author of the famous garden. This garden is
a garden ornamental style
garden in the UK, which
collected a variety of ways
such as color orange
garden, white garden,
garden maze, and more
together. Divided by the proportion of total farm area 30 is
entirely hidden in the area along the Mekong River and
approximately 10 rai along the water as a male field crops such as corn, eggplant, tobacco
and various vegetable crops are seasonal garden. Is another major tourist attraction.
48
AgaKaLin was created to as a private holiday. House here has many styles.Each has
a different personality. Lao Song from house to Villa a Ska Metal Company, and with an
unlimited area. Every accommodation has a private garden in addition to building the tower
and still has to write a large hall. Used as places of entertainment, dining and shows from
time to time. The Ka Lin perfect for those wanting to relax find true peace. Even so, it also
has attractions that could be as excursions to waterfalls, Than Thong, Wat Hin Mak Peng,
Nong Khai, Tha His Majesty, King Phu, Phu Rua National Park, or simply explore the
countryside on the road along the Mekong
(Source: http://www.agalin.com/)
2.9 Vision of our organization

Our company wanted tourists when arrive our resort, the first feel tourists will be
excited and impressed in Thailand has to see the city like Venice, good looking, luxury,
comfortable, many style room for tourists to choose Accommodation suitable product,
whethersouvenir, eat or convenience store that sold not expensive. Our resort is also unique
because in Thailand who do not have anyone to do this. And our resort good service
employees who have knowledge and experience in service. Upon returning to the resort, we
will feel happy and want to return.
“Living as Venezia, Living with Us”
2.10 Mission
Our company, see that Thai people prefer to travel abroad to sightseeing the beautiful
natural, building beautiful and luxury good. Our organization decide to build resort style
Venice to attract the people of Thailand trip in Thailand and attract foreigners interested in
travel in Thailand and Loei province will make it more tourists and Thai people also
increases with income countries increase too. Eventually our resort has all amenities because
the resort is a small town, the resort will be able to create both a happy and exciting
impression for tourists.
2.11 Strategy
They are 3 level of strategy of organization which is
- Corporate level
49
According to the status of our organization that are the new one in the market,and the
vision of company “Resort style Venice” so Meravigliosa need to concentrate more about the
market. Trust, our organization use coordinate with Phu Rua that effort to increase the market
share and increase tourists.
We focus on market penetration strategy for seeking to increase market shareby
attempting tour work fair at Queen Sirikit National Convention Center activity. Particularly
Meravigliosa create building style Venice and cost appropriate with style that you choose.
Meravigliosa has variety ofpurchasing to customer, and communication mix, sale promotion.
- Business Strategy
For Meravigliosa resort, we designed to be a resort and attractions simulating in
Venezia, Italy. Meravigliosa aims this thing can be a differentiation strategy of our resort
because the resorts in Phu Rua, Loei province or Loei province not have any model that same
like Meravigliosa resort
- Function level
Meravigliosais a big resort as well as has many departments within our resortsuch as
finance department, purchasing department, marketing department, accounting department,
HR department and convenience already. So controlling within resort have to high
responsibility. Our resort has policy by manager will call line manager of each department to
conservation every week to inform work of each week about what work of each department
do with in week for each depart will get and allocate time for to do next activities of each
department continue.
50
Chapter 3
51
Market Feasibility Study

52
3.1 Marketing Analysis
3.1.1SWOT Analysis
3.1.1.1Strengths (S)
1. Loei a landscape beautiful and famous tourist resources of the natural variety of cultures
and traditions.
2. The terrain and climate suitable for agricultural, livestock and fisheries director.
3. Is an area adjacent to the border provinces of Laos. 2, Laos (Vientiane Road, China san
Buri Road) can challenge trade, investment and tourism between the countries.
3.1.1.2 Weaknesses (W)

1. The invasion of natural resources and environmental design challenge.
2. Lack of easily accessible attractions in some of
3. People still lack knowledge and awareness of care, tourism and environmental resources.
4. Production and post-harvest processing of agricultural products, chemicals than necessary.
5. The processing products are not standardized.
6. Lack of marketing management at the process of agricultural production.
7. People lack awareness of their health care.
8. Characteristics of nuclear families, increasing divorce and violence were increasing.
Activities of family members are involved, less
9. Some people had no ownership in the housing and the challenge to eat.
10. Children and young people's risk of behavioral and social problems.
11. Workers lack skills and low remuneration of non-agricultural unemployment and
migration during the dry season.
12. Most degraded watershed pose a risk to the threat Corporate Contact bugs flood and
landslides.
3.1.1.3 Opportunities (O)

1. The government's policy to promote tourism to bring money into the country.
2. Current government policy and the world needs to conserve and restore natural resources
and environment.
3. The area adjacent to Laos. Lao 2, door to potential trade, investment and tourism with
neighboring countries.
4. The nature tourism. Regularly whip the world to attention.
53
3.1.1.4 Threats (T)

1. Is an area with numerous natural disasters each year. Challenge due to the pattern of
natural resources such as flood As well as current problems in the Mekong River and
riverbank erosion at all. The area of the province each year are lost in volume.
2. The volatility and uncertainty of the price of agricultural products.
3. A competitive agricultural products from foreign countries such as China.
3.1.2 PEST Analysis
3.1.2.1 Political
Politics affects us directly here because of tourism. This is a multi-core businesses to

come back throughout the country. And when political turmoil like the last 2 years ago, it
would affect people in the country and abroad in the country is not out to visit. Foreigners do
not come to see in Thailand If our politics is still in this. It will negatively vastly People in
our country is not going out. Foreigners, he will see that our country is not peaceful. Did not
dare to come to see in Thailand and did not dare invest in Thailand. But on the other
hand. After them came the events. The government was trying to restore the tourism
clearly. Such as measures for investment promotion. And promote tourism. To restore to
come back to see the same.The data clearly show that Tourists to visit more
International income
International Rate of Rate of change
year GDP (%)
tourist change(%) (%)
(ล้านบาท)
2546 10.8 7.36 309,269 -4.39 5.23
2547 11.65 7.87 384,360 24.28 5.92
2548 11.52 -1.12 367,380 -4.42 5.18
2549 13.82 19.97 482,319 31.29 6.16

54
6.53
2550 14.50 4.92 547,500 13.51
2551e 15.70 8.27 602,000 9.95 7.14

http://www.tourism.go.th/2010/th/board/view.php?id=120
3.1.2.2 Economic
Loei has many beautiful tourist destinations. A place where important Ecotourism is
widely known.Popular with tourists and travelers to experience the atmosphere in winter,
high atop the mountain. Winter flowering variety such as Royal Park PhuRuaKradueng rock
rapids beauty curl attractions include historical museums Ghost Dance. Phra That Si Song
RakPhra That Luang truth, tradition, favors, games and Ghost Dance.Ban Mai Kao
Khan.There is also a significant measure of public popularity to merit such Temple Forest
invent insight Wat Si Phon Chai Temple Sutthawas and so on.
Having a variety of terrain. Cause different types of tourism include:
* Number 90 of the natural attractions.
* Number 28 of the archaeological attractions.
* Tourism, culture and traditions of the number 38.
Tourism Authority of Thailand (TAT) to require all provinces to 1 in 9 cities with the
potential of tourism And that looks like this is the charm of the province is ideal for
entrepreneurs who are investing in business services category hotels, resorts and restaurants.
 The number of tourist

(million bath)
2543 614,908 621.96 2.58 478.53
55
2544 643,213 672.14 2.61 488.46

2545 661,553 713.61 2.63 497.23
2546 724,156 819.98 2.64 511.75
2547 768,854 892.52 2.64 523.61
2548 772,707 1,001.69 2.54 612.65
2549 870,071 1,113.22 1.24 685.32
2550 914,837 1,184.52 1.28 707.44
2551 842,382 1,279.28 1.84 764.04
2552 705,510 1,254.20 1.29 840.44
GDP of Loei come from the tourist becaucse in this province have many festival almost
in the year include:
1) Red Cross cotton flowers bloom tamarind sweet city. An annual event of the
province during February 1 to 9 at the front of city hall at all.
2) Worship Phra That Si Song Rak. Held at WatPhra That Si Song Rak. Dan Sai
district 13-15, during the lunar month every year, which falls on 6th Day of Vesak.
3) Bun Luang Festival and plays Ghost Dance. Dan Sai district, held on the 8th lunar
month, if 2-3 years which has eight twice. After the eight count.
4) Show flowers winter. Held during December 31 to January 2 each year.
Page PhuRua, at that. Plant a winter show. Flowers.
5) End of Buddhist Lent Festival. Period of 5 days before the end of Buddhist Lent
period for the area.
6) Work Winter SaphungDistrict.Held in December. Which is the province it is cold
at the function that the District Saphung.
Network (GPP) at current prices the annual production value of 33,942 million.
3.1.2.3 Social and Environment Analysis
3.1.2.3.1 Social structure

affects more about decision to resort business. Loeiisthetraditionalsocial structure.
56
Mostindigenous peoplesfromnortheasterncommonpeople. ThaitribetowhichlineBeta

ThaiLaetrileofLANChangandLungPrabang.Likeindigenous peopleofLomSakdistrict.
Phetchabunprovince.Andsome ofthe district. FarmhouseUthaiThaniProvince.
most peoplehave a habit
ofpeacefulDiligenceinthewealthintheirperformance.CommittedtoBuddhismandkings.Culturea
ndtraditionsastheir ownsuch astheWest, which favorsthePhi Ta Khonprocession.
From the information in the Loei province have big family and close relationship. So,
these information have effect for the our resort for sure because the life of people in the
province have many fun and happy family for attract the tourist come to the province that is
effect for our resort too because these tourists do not have the home stay and some of tourist
not have relative in this province or they come from the far, that our resort is one choice of
home stay and one alternative of them. The our resort have a good relationship like your
family because our resort want to give the more satisfy for the customer and first impression.
In the our resort, if the tourist come from the provincial or international, they will learn about
the traditional and culture of Loei province because the our resort can give them more such as
the food and the identity of Loei people which it make them to like and stay in the long time.
The our resort use the identity of Loei province for attract the customer to choose stay in
resort but the our resort still give more because even though we use the identity of Loie but
we also have the our identity too. So, the social of Loei is good both of people and culture,
these make many tourist want to tour in the province and make the our resort have the
outcome and profit from them.
3.1.2.4 Technology
Technology today is very important. Because the more high-tech or more modern and
of a strange features. These are able to attract people as well. Thus, we see a resort to this
point. We therefore thought to be a resort. Within the resort are shopping in quaint this is a
very modern building we built out along a death in Venice. In Thailand now. And the resort
has a boat Canberra locations run around the pie shop. All of this design. Simulation comes
57
from all the death in Venice. In Thailand, the modern novel has not received the attention of
more tourists.
3.2Competition Analysis
3.2.1 Competitor Analysis
Competitor Information
According to the surveying by networking and interviewing the resort in Thailand
specific on the resort, when they have the same of function of all or some function such as
spa, walking street, activity. And the next which prepare is the resort competitive specific on
mountain on waterfall resort. It can be divide 2 part of competitive.
3.2.1.1 The same all of function
PALIO KHAO YAIConsists of small shops. The Cute walking-style is Italian, In addition
to unique structures beautiful. The project to only have the garden at the front row of
Thailand is that you power composer whose works depict the architecture. And the interior is
much like your house WTO Ambassador in Geneva, Switzerland. Sukhothai Palace gardens,
River Forest home and responsibility to invent such as Tong Ut gardens surrounding the
building to store the project more beautiful.
Project Description Architectural Group 1 and 2 storey buildings located on Thanarat
17 km adjacent to JuldisKhaoYai Resort & Spa in a variety of activities such as shops, banks,
restaurant Fusion Italian, restaurant, coffee selection, then, Home Decoration, wine shop,
organic vegetable bad, jewelry stores, Apparel, gift shop, food court selection that really
delicious and all visitors to the area of 7 rai.
In addition to shops and stores. There are zones that will be generated for a room
Boutique Hotel service in a Bed & Breakfast (which will be available soon) and a parking lot
that can accommodate a car over three hundred cars.
- Product or service is the new generation of resort have the work street shopping
center, which high quality of traveling and look for in trend about new resort from
foreign country
- Price is higher than other but have the other for discount for create the customer
- Place the KHAO YAI has a highest mountain in the center of Thailand, it make to the
high quality and number of tourism to visit.
58
- Promotion has the many of event or celebration in resort and promote each off all
chanal of advertising
3.2.1.2 Competitor same some of function
3.2.1.2.1 La Toscana Resort

PhaPok Village, a small village that has beautiful landscape and rich artistic legacy
which is similar to Tuscany, a small town in Italy, the concept of our resort. We redesigned
some of outstanding characteristics of Tuscany style for the exterior. For interior, we aimed
for country Italian style which focuses on bathroom usage area and classic style bathtub.
Each house is differently designed and made of handmade bricks and roof tiles that we made
them ourselves here at La Toscana Resort. Including all the decorations and most of the
furniture are made by our skilled and talented local villagers whom you cannot find it
anywhere else.
La Toscana is the place where you will enjoy beautiful scenery of the green
mountains, or mountains covered with white fog blanket, and morning mist that comes visit
every rainy and winter season. Barbeque party with friends or candle light dinner under starry
sky with someone special for memorable time also can be arranged on your courtyard garden
or on your private rooftop.
Each villa offers you either a classic European style bathtub or big rounded tub either
indoor or outdoor for you to set out your own getaway and enjoy yourself with different
atmosphere of peaceful Tuscany country style.
Watching sunset on the hill of your front yard, be surrounded by cool mist in the
morning of spring and winter, the priceless experience for you to share with your love ones at
La Toscana.
3.2.1.2.2 Villa Maroc

59
Moroccan culture is one of the most exotic in the world and has provided design
inspiration for centuries. Villa MarocPranburi is the first resort to bring this luxurious décor
to the coast of Thailand, offering a truly unique experience.
The marriage of Thailand's balmy weather and idyllic beaches with the luxury of the
Maghreb has enabled us to pick the best elements from each culture to create a truly stunning
resort. Villa Maroc is the first luxury resort in the area so our guests can enjoy a natural
landscape and unspoiled surroundings.
Far enough from the bustling resort town of HuaHin to make it seem remote yet close
enough to all major infrastructure to ensure that getting here is a breeze, Villa Maroc sits on a
153-metre stretch of coastline on Pranburi Beach. The buildings have all been created in the
dramatic Moroccan style with dazzling colours and attention to detail.
The resort is equipped with all the facilities to ensure that your stay is a pleasant one,
including the fitness room to keep in shape, a well stocked library, fantastic dining options
and our sensuous spa and very luxurious in which to wind down. You may never want to
leave.
3.2.2 Competitor Analysis
Meravigliosafocus model for competitive on the beginning to create the resort

business is “PALIO KHAO YAI” in SaraBuri in term of same all function. And we select
the” La Toscana Resort and Villa Maroc” in term of same of function. In Thailand has hotel
and resort more than 2,500 unit for submit in website, All of Thailand in the area of
geography plateau zone has many of resort more than 1,000 resort and the high quality
60
absolute resort more than 100 resort, which mostly the resort has been resort, spa and activity,
that common in today. We use the SWOT strategy to analysis of the competitive analysis.
3.2.2.1 PALIO KHAO YAI RESORT

4P
Product or service is the new generation of resort have the work street shopping
center, which high quality of traveling and look for in trend about new resort from
foreign country
Price is higher than other but have the other for discount for create the customer
Place the KHAO YAI has a highest mountain in the center of Thailand, it make to the
high quality and number of tourism to visit.
Promotion has the many of event or celebration in resort and promote each off all
channel of advertising
SWOT
- Strengths of PALIO KHAO YAI RESORT are the atmosphere of Italy among the
forest of KHAO YAI and the Walk Street, which is number one in Thailand. Include
the small store, which this is the small city of shopping everything is very
comfortable. PALIO KHAO YAI RESORT is the area on Saraburi near the capital, so
the people can to comfort transport to travel.
- Weaknesses from this our group visit to palio in the summer is very hot because in the
palio have a small plant but in the Walk Street is make by cement, which out of
cooling, so it can’t travel to fine in summer season.
3.2.2.2 La Toscana Resort.

4P
Product or service is the new generation of resort have the work to Italy style which
high quality of traveling and look for in trend about new resort from foreign country
and good view same among the Holland
61
- Price is higher than other but have the other for discount for create the customer in
term of high season and low season
- Place this resort in Suanpong, Rachaburi , which very boom in Thailand about resort
and travel season since 2009
Promotion has the many of event or celebration in resort and promote each off all
chanal of advertising in this time has the service of love”” trip photo of married for
free”
SWOT
- Strengths of La Toscana Resort is the resort in Italy style among the nature field and
the rest is make by stone, which very strength in long time and cooling inside the rest
La Toscana resort is the area on Rachaburi near the capital, so the people can comfort
transport to travel. And the most important is the La Toscana Resort is biggest in
Rachaburi province
- Weaknesses of La Toscana Resort is used the many of area because this resort specific
on the field same foreign country, which if stay rest in this resort you can see the view
of 360° so use the high cost to maintain the field place every day.
3.2.2.3 Villa Maroc Resort

4P
- Product or Service aspired by the distinctive architecture of Morocco style, combines
Thai beach side living and warm hospitality with luxurious furnishings from North
Africa. Villa Maroc luxury resort hotel Pranburi is a unique addition to Southeast
Asia's accommodation scene
- Price very high of price but specific on service and viewer lowest price is 6500 but
highest is 27800
- Place resort town of HuaHin to make it seem remote yet close enough to all major
infrastructure to ensure that getting here is a breeze, Villa Maroc sits on a 153-metre
stretch of coastline on Pranburi Beach, area in which the resort is situated, has
avoided the massive building
- Promotion has some event for support the consumer
SWOT
62
- Strengthsof Villa Maroc Resort are the difference design in other two resorts specific
on Morocco styles. This resort is the absolute service of resort include Spa, sauna, rest
room many styles for serves the consumer, this is everything in resort near the sea.
- Weaknesses of Villa Maroc Resort is the very high price of rest room, because
specific in the rich person and if compare in the area of place, the high season of Villa
Maroc Resort is summer but in other season is little visitor for travel
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3.2.3 Consumer Analysis

We emphasized on is the customers in Loei, all of them Loei has the basic travel
support in economics of province to pull the visitor, which Loei has the area easy to visit
Laos, that is the most important point to increase the tourism or visitor and support the
traveling by the resort for specific the customer, which traveling must specific the 2 main
include the main and secondary group.
The consumer require difference thing in traveling include the mew experience of
traveling, relaxing, shopping and other Becausetheconsumers needs has many require and
many thing, we will support about the resort and hotel and service among the traveling by
divide 2 group have main target group we focus on the comsumer that come to stay in to our
resort.and divide 3 style of room, which have Cabana Room price will start at 4,500 Bath for
support the customer that have income more than 20,000 Bath, Second Suites Room price
will start at 3,500 Bath for support the customers that have income around 12,000 to 20,000
Bath. And third Superior Room price will start at 2,200 Bath for support the customers that
have income around 8,000 to 12,000 Bath. And customer in secondary target group is
traveling that only come to visit not stay.
3.2.4 Competitive Analysis

Meravigliosafocus model for competitive on the beginning to create the resort
business is “PALIO KHAO YAI” in SaraBuri. In Thailand has hotel and resort more than
2,500 unit for submit in website, All of Thailand in the area of geography plateau zone has
many of resort more than 1,000 resort and the high quality absolute resort more than 100
resort, which mostly the resort has been resort ,spa and activity, that common in today.
HOTELS AND GUEST HOUSES BY SIZE OF ESTABLISHMENT AND REGION
(Source : http://service.nso.go.th/nso/nso_center/project/table/files/S-hotel/2551/000/00_S-
hotel_2550_000_000000_00100.xls)
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According the schedule to divided in 3 types in number Hotels and guest house,
which include the first one less than 60 rooms have 1,669 units or 65.4% in place and 42,059
rooms or 22.8%., the second one is 60-149 rooms have 543 units or 21.3% in place and
49,851 rooms or 27.1% and the last one is 150 room or more have 338 units or 13.3% in
place and 92,337 rooms or 50.1%.
HOTELS AND GUEST HOUSES BY TYPE OF FACILITY PROVIDED, SIZE OF

ESTABLISHMENT
(Source http://service.nso.go.th/nso/nso_center/project/table/files/S-hotel/2551/000/00_S-
hotel_2550_000_000000_01500.xls)
According the schedule we will specific in healthy center and swimming pool in the 3
type’s number of rooms.
According our business in service the comfortable and relaxing in the business resort,
which require get customer to know and feel good for ready come back to our service support
in Loei province and next to whole kingdom and around the country. In the competition on
some group according from survey can see the main of competitor include PALIO KHAO
YAI, La Toscana Resort,VillaMaroc, (detail on chapter 2) have a shame some point are 1.
The shopping center in resort and walk street in term of PALIO KHAO YAI, which this is the
new distribution for pull the customer and create the quality of Customer retention in long
time. 2. The atmosphere of foreign country this is the next point to pull the consumer. The
next competitor is competitor in Loei province include PhuNaCome Resort, Rungyen, Aga
Ka Lin Garden (detail on chapter 2), which in this has some of function to service to
consumer such as spa. However our resort is medium size, which invests lower than big size
resort in term of resource and investment. In term of competitors in Palio has the high of
investment, but our resort is the one in Loei , so this resort has the increase the service and
pull the many consumer and choose our business to high quality service more than
competitors.
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3.3 STP Analysis
3.3.1 Market Segmentation

Demographic Segmentation
Meravigliosa resort mention about salary of population on demographic segmentation,
we focus on people who have income rate at 10,000 to 15,000 Bath, 15,000 to 30,000 Bath
and more than 45,000 Bath without concentrate the gender or age. Because we want to have
the customer that have demand for buy our service. So, we will focus on salary of population.
3.3.2 Target
The target groups of Meravigliosa resort have two group of target; main target and
secondary target.
1.Main target group
In main target group we focus on the comsumer that come to stay in to our resort.
Because this group will make many money to our resort. These are room target;
- Cabana Room price will start at 3,100 Bath for support the customer that have
income more than 45,000 Bath
- Suites Room price will start at 2,500 Bath for support the customers that have
income around 15,000 to 30,000 Bath.
- Standard Room price will start at 1,700 Bath for support the customers that have
income around 10,000 to 15,000 Bath.
2. Secondary target group
The customer in secondary target group is traveling that only come to visit not stay.
3.3.3 Positioning
“Living as Venezia, Living with us” this is slogan of our resort, the Meravigliosa
resort stay on the place among the forest in Loei Province, new feeling of travle in every
season f Loei whether summer season we have cooling by component garden and water in
canal, or high season of Loei in winter season, every season can travel in Meravigliosa resort,
rich flavor of Venezia in special of walking street as you walk in Venezia and increase the
atmosphere by Gondola or the famous of boat in Veneziafor cruise service willtakeyouto
thecanal. AsyoutravelinVenezia, which you can cruise the Gondola ship around the resort and
service for longtime relax by accommodation from resort in the restroom in Italy style.
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Function
Villa Macro
Meravigilosa Palio
La Toscana
Price
67
3.4Marketing Mix Strategy
The Marketing Mix model (also known as the 4 P’s). There are Product, Price, Place
(distribution), and Promotion. These four P's are the parameters that the marketing manager
can control the process about internal and external constraints of the marketing environment.
The goal is to make decisions that center the four P's on the customers in the target market in
order to create perceived value and generate a positive response.
Product or Service
According to the customer requirement the quality of product or service for supports
the customer satisfaction. Meravigliosa will serve the perfect service the free breakfast on
local food such as LarbTow,Meangtoon, SomKo Kea, Sour HedPruk, bamboo shoot firer,
Larbped but have other breakfast for customer. Service resort will serve the atmosphere
among the Venezia city and forest Loei province
The Meravigliosa include the 2 main of product or service, that are the absolute
Resort among forest and walking street in small Venezia city
3.4.1 Product Strategy

3.4.1.1 Resort
The resort is the high quality among the atmosphere walk-street of Venezia, Is a room
focused on luxury. Can be seen modeling the atmosphere of the Venezia city, Meravigliosa
have 3 class of restroom style.
3.3 Standards or Superior Rooms
Single bed or twin bed, include mini bar, wardrobe, Luggage rack, TV, Desk, and
bathtub worm or normal water. If Atmosphere that you look out the window, it make feel as
though the Venezia. The Superior Rooms is the room for comfortable to ease the way will to
choose.
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1.2 Suites Rooms
Have the 5 base rooms include bed room, living room, bath, kitchen, and dressing
arena, we will be present the high quality luxury room for receive the relaxing among
Venezia. This room is the high class and many other service for sever to consumer, which
specific on kitchen can serve in cooking.
1.3 Cabana Rooms
The special room among the Venezia the room can see the atmosphere of canal and
smile to receive the sun in the morning every morning can see the boat in the canal to pass
near the window, which is the symbol of Venezia.
3.4.1.2 Walking Street

Walking street shopping center is the important of the organization because it is
center it can see all of the city of Venezia. The high point is center of walking street have
many shop such as which has a coffee shop, include The allocation of services and sales of
various products such as decorative fashion, Jewelry design work, wine shop, Coffee Shop,
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Pub & Restaurant, Bakery, Beauty Salon, Spa, pharmacy, IT. In this place have the service
tour on the boat doe serve the service to consumer.
3.4.2. Price strategy

According to the vision ofMeravigliosa focus to be the discount rate for customer, this
is the strategy for relationship form consumer and increase the tourist in long year.
- The discount for competitive other resort for receive the income in long-time of year
Average of
Average of
other resort
Meravigliosa Meravigliosa other resort
Product cost(Price)
(high season) (lows season) cost(Price)
(lows
(high season)
season)
Standards or
Superior 2,100 1,700 2,714 2,478
Rooms
Suites
3,000 2,500 4,366 3,776
Rooms
Cabana
3,800 3,100 - -
Rooms
This schedule show about the discount rate between the high season and low season
for traveling when high season has many visitors for travel in place must to visit the resort
and walk street shopping. It makes the high profit from season, which specific on November
to February. When low season creates the strategy of lower price than high season because in
low season has low number of tourism so discount the price for increase the profit for
increase in between March to October in the low season of travel.
Number of room Discount

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rate
3 rooms 3%
4 rooms 4%
More than 5 rooms 5%
 Specific on lows season
The lower season have low number of tourism, if think the price lower than high
season so if want to create the higher profit, we will create the discount of price on percent
depend on the number check in to the resort.
3.4.3 Place strategy

The distribution channel for service of comfort check in and see all of information in
Meravigliosa resort include first is gallery about the atmosphere of resort such as canal,
restroom for service, walking street shopping zone, Gondola Ship, event in celebration and
other. The second is service check in the third is information of resort such as map or
telephone contact.
The first way is Face book of Meravigliosa resort this is no one for see the picture but
this is the way to see the comment form customer to develop the resort, this is the one of the
way to contact with customer because in Thailand has the people play the face book more
than 5 million people and people around the world more than 500 million people.
(Source:http://www.pattayadailynews.com/th/2010/08/23/%E0%B9%84%E0%B8%97%E0%
B8%A2%E0%B9%80%E0%B8%A5%E0%B9%88%E0%B8%99-facebook-
%E0%B8%95%E0%B8%B4%E0%B8%94%E0%B8%AD
%E0%B8%B1%E0%B8%99%E0%B8%94%E0%B8%B1%E0%B8%9A
%E0%B9%82%E0%B8%A5%E0%B8%81/)
The second way is contact with the agent of check in pass in website or promote in
website such as (http://www.relaxzy.com), which the people who want to relax by travel in
province is much more everyday and the way to promote in comment about relax or resort
website, which pay the money pass the agent for the comfort way.
The third way is direct call to check the restroom or check in by counter information
of lobby, which this way must has been recognize from customer.
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The last way is create the Meravigliosa resort and service everything in website
include News, letter, history, gallery, shopping directory, event and activity, contact us. From
idea depend on http://www.palio-khaoyai.com/
3.4.4. Promotion strategy

Those using the strategy that focus on discount for relationship with consumer and
increase the consumer awareness and receive feeling of relax before hard working in the
future
Advertising
WebsiteMeravigliosa Resort has website because this way can contact with other people,
which more than 500 million around the world using internet and can specific the information
all of function in website, comfort for read and simply to contact and check in, involve can
register to other website for promote the resort.
Event and ActivityMeravigliosa Resort using this way involves support the activity
about social, when support the event, the resort logo may stay on the sponsor
Sponsor to other website Meravigliosa Resort using by contact with traveling website
such as “http://thai.tourismthailand.org/home/” for specific on the map of Thailand and
promote on traveling.
MagazineMeravigliosa Resort using to improve the travelof Loei by Magazine, such as
อ.ส.ท. Magazine, Voyage, Tropical
3.4.4.1 Sale price promotion

Focus on the discount when consumer require one or more rooms in resort for support the
big family for funny in Meravigliosa, which include the tourism in long-times. If prepare
more 2 rooms we will have the discount rate on 3%-5%
3.4.4.2 Register promotion

Focus on the promotion of register, if register with us, in the new years and
anniversary have the gift for return reward to consumer.
3.4.4.3 Event Promotion

Focus on the celebration in year because in Thailand have many celebration for
specific target customer group. Include
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Wedding event or Valentine have the promotion if you check in restroom more than 2
days, we have service free photo of wedding and free take a photo by professional of camera
among Meravigilosa resort
New Year event we have the New Year celebration in Italy style for improve the
traveling by bonfire in the central square where villagers will congregate into the early
morning. ถ้าคุณใกล้ชายฝั่งทะเลสาบหรื อแม่น ้ำที่คุณจะได้ยนิ เสี ยงเรื อและเรื อของพวกเขาเป่ าเขาสัตว์If you're near the coast,
lake, or river you will hear boats and ships blowing their horns
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Sales Forecast/Profit Estimation
Year 1
Year2
74
Year 3
75
Year4
76
Year5
77
Year6
78
Year7
79
Year8
80
Year9
81
Year 10
82
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3.6 Marketing Expense

For the marketing expense of Meravigliosa Resort can separate into 2 group that are
expense activities within Meravigliosa Resort and advertising
3.6.1 Expense within Meravigliosa Resort

Expense within Meravigliosa Resort is activities expense within Meravigliosa Resort
such as sit on the boat or car for rent.
Tourists sit in the boat and our boat will tourist go around Meravigliosa Resort, this is
activities the tourists very like because tourist will see around Meravigliosa Resort and what
is in Meravigliosa Resort. One round about 80,000B
3.6.2 Advertising expense

Advertising expense is expense for advertise to communicate with tourists so,
this expense will so much because if don’t have advertise tourists will don’t know about
Meravigliosa Resort so that Meravigliosa Resort is a new resort and have to advertise many
ways.
3.6.2.1 Website
Meravigliosa Resort has website our resort. Meravigliosa Resort choose this way
because this way can see easy and very quickly for tourists must information about our resort
then this way can influence with foreign tourist too because this web has English. The way is
the best for our resort. Our website link with web thai.tourismthailand.org so the expense
about 5000/ month and other web two to three web that about 2000/ month so all of web
about 10000/ month.
- 3.6.2.2 Tour Affair
Queen Sirikit National Convention Center – QSNCC is the place show about tour in
Thialand so this tour affair will held every year. Meravigliosa Resort will attach with work
because this work will have many people or tourists go to this here. It can be affected
Meravigliosa Resort many tourists come to our resort. Meravigliosa Resort use capital to
attach this work about 20000/ day this work have 10 days.
- 3.6.2.3 Radio
Meravigliosa Resort use radio to distribute about our resort by our resort use FM97.5
Mhz and FM 105.5 Mhz to distribute. Because of our resort use this way, in Bangkok many
people listen radio so that in the work place he/she cannot use internet and watch TV so this
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way our company will see this point so our resort use radio is communicating with people in
Bangkok. About 20000/month/Chanel 3 months
- 3.6.2.4 Television
Meravigliosa Resort uses TV to advertising because this way can show picture about
resort and this way use many budget. But this way can show view within Meravigliosa Resort
and can absorb tourist easy. When tourists see view in the television it can be effect tourists
want to go this here. This advertising uses the budget about 2 million per month. This very
expensive because use long time.
- 3.6.2.5 Leaflet/Paper
Meravigliosa Resort use leaflet put in the airport or bus station or the place that
people can walk pass. This way use budget a little bit if compare other way. And this way
tourists or people can see the picture in paper too. Our resort use budget for to make paper
about 10000B/ month, use 3 month Jan, June, October
- 3.6.2.6 Board
Meravigliosa Resort use board to advertise. This way use with in Bangkok only
because in Bangkok use many car and appropriate in this province. So budget to use make a
board very expensive because board very big use budget about 2 million/board.
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3.7 Concluding
Meravigliosa entry to the Loei market because we know exactly and convince to
access the data with this market the in the term of general environment and traveling. From
analyzing the general information by using the PES analysis represent that there are many
factors that support to be the feasible and sum of average to analysis the economic growth in
Loei has increase every year and the tourist to visit Loei has same increase. The main to
specific the new style of absolute resort same Meravigliosa is not invest in Loei, so it can be
opportunity of invest the project for increase the profit. Form the base of data from the Loei
Statistical Office of resort have 3 types in number Hotels and guest house which include the
first one less than 60 rooms have 1,669 units or 65.4% in place and 42,059 rooms or 22.8%.,
the second one is 60-149 rooms have 543 units or 21.3% in place and 49,851 rooms or 27.1%
and the last one is 150 room or more have 338 units or 13.3% in place and 92,337 rooms or
50.1%. In the Loei market that Meravigliosa segment market in the income from people
include income rate at 10,000 to 30,000 Bath, 30,000 to 45,000 Bath and more than 45,000
Bath without concentrate the gender or age which sum of all has divide the rate of consumer
in Cabana Room price will support the customer that have income more than 30,000 Bath,
Suites Room price will for support the customers that have income around 30,000 to 45,000
Bath.And Superior Room price will support the customers that have income around 10,000 to
30,000 Bath.Meravigliosa focus on discount rate for pull the customer between high season
and low season. And specific on discount rate depend on the number of summit the rooms
has a discount rate include 3-5% at all
From the expense all of marketing expense includes expense within Meravigliosa
Resort and Advertising expense, which include Website, Tour Affair, Radio, Television,
Leaflet/Paper, and Board, which sum of expense is 24,080,000.00 in 100% for expense.
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Chapter 4
Technical Feasibility Study
87
4.1 Production and Operations Analysis

This chapter to show about the cost of investment, which include the Product or
service provider, location and building, the product and service process thought
themanagement analysis as well as the overall about cost.
4.1.1 Product and service provider

There are provide the service for customer on the Meravigliosa resort, which include
the 3main area in the service to serve with customer that are resort zone, Shopping mall zone
and camping
4.1.1.1 Resort (restroom)

There have 3 types of restroom for serve customer to relax in the long time.
4.1.1.1.1 Standard or superior rooms
S i n g l e b e d o r
worm or normal water. If Atmosphere that you look out the window, it make feel as though
the Venezia by rooms size 42m2 support 20 rooms. All of room can see the garden style Italy
in the center of the Superior Rooms zone, the room for comfortable to ease the way will to
choose.
4.1.1.1.2 Suit Rooms

88
Have the 5 base rooms include bed room, living room, bath, kitchen, and dressing
arena, we will be present the high quality luxury room for receive the relaxing among
Venezia by room size 81m2 support 10 rooms. This room is the high class and many other
service for sever to consumer, which specific on kitchen can serve in cooking.
4.1.1.1.3 Cabana Room…ขาดรู ปแปลนห้ อง
The special room among the Venezia the room can see the atmosphere of canal and
receive smile the sun in the morning every morning can see the boat in the canal to pass near
the window, which is the symbol of Venezia. This room service is 2 floors the first floors
have the bed room, living room, bath, and kitchen the second floors include bed room and the
area of using approximately 120m2 in the second floor can see all of around the resort.
4.1.1.1.4 Seminar Room

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The seminar room builds for service the tour or the business to seminar by the size
of using 196m2, comfortable by area near the restaurant and can shopping in shopping mall or
relax by the view of resort.
4.1.1.1.5 Restaurant
The restaurant, service the local food and general food but in special service we have
the Italy food in some menu, which this restaurant using the material of food in the Loei area,
so we guarantee the fresh vegetable and food by the service area size 300m2, it for large and
delicious food.
4.1.1.2 Shopping Mall

90
4.1.1.2.1 The walking Street Shopping

The walking street shopping include the many of shop, which the simply of product is
theimplementationmodelof Venice. Attributedtothedesigntoattractcustomersspecificallyto
thepleasantatmosphere and combined withthefeelof Venice. Thatwillenjoyawalkin ashopping
mall. This is a shopping mall our resort. A highlight of resort is shopping mall because this
area every building build style Venice, around building will water and have boat round
shopping mall. This point will receive interesting from many tourists because style of
building and have water around. This area is a biggest in our resort
4.1.1.2.2 Service ship
Gondolas
The gondola originated in Venice, Italy – a city on a series of six islands at the edge
of the Adriatic Sea. The “streets” of Venice are actually waterways for boat traffic, making
this city one of the most interesting in the world.
Of all the differing watercrafts in Venice, the gondola is the most well-known. It is an
ancient row boat, evolving over the last 1,000 years to become the sleek, graceful shape you
91
see today. Its unique, asymmetrical design allows just one oarsman to navigate the narrow
Venetian waterways using a single oar.
(Source: http://www.gondolaromantica.com/gondolas.php)
The ship of service
Ship service
Detail price
For 1 person 200
Chater 500
Detail Cost
ship 80,000
4.1.1.3 Parking
The parking for service customer, which service for comfortable by area size 3150m2
support the car about 50 unit and bus about 5 unit by service in and out in 1 was simply to see
the point.
4.2 The Location and Building
4.2.1 Land
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Phu Rua district is located on high mountains. Stretching like waves and the nickname
"City of the sea mountain. Last winter in Siam Beautiful flowers three seasons, the terrain
makes Phu Rua is cold all year round. The winter since December to February is very cold
every year. Some years the temperature minus 2 degrees Celsius as a phenomenon, "Mae Kha
Ning" air cold to Phu Rua is planting flowers winter such as Christmas Sun Vietnam Pictures
Two Mania, etc. In addition to crop planting. All kinds of flowers all years round. Phu Rua
space to 880 square kilometers, population about 20,000 people.
The way in site the land area

93
This the one viewpoint of the land
National Highways 203

(Source: http://www.teedinphurua.com/detail_teedin_01.php?ID=32&&TypeNews=2)
This land has area in Phu Rur 16 Rai, this land is on the beautiful hill can see the hill
around the land in front of the land has Eucalyptus tree. In the areas are big forests and 2
pools in the land some of land is field. This land has the area the national high way 203 about
600 meters, away from the Phu Rua district 2.1 Km and away from Filling station and Ban
RungGunnisa resort about 800 meters, it that near the center of traveling. The lands can
transfer in deeds per Rai 160,000Baht.
94
This picture is
the map of the land, which our team choosing to build the resort, have area in Phu Rur 16
95
4.2.2 Building
Feathers and Dimension of Resort
The Meravigliosa resort creates the building in the Italy styles and the areas build about
the venezia style. The Meravigliosa resorts have 3 main of the zone include resort zone,
walking street zone and parking zone.
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This all about the Meravigliosa resort include 3 main of the zone include resort zone,
walking street zone and parking zone. The resort zone can divide by 3 zone include Standard
room zone, Suit room zone and Cabana room zone. The resort has other buildings for service
include office building, Restaurant, Seminar and the canal, which can move around the resort.
Total Meravigliosa resort area is 165m * 146m = 24,090 m2 = 15.05625 Rai
4.2.3Resort zone
The resort zone can divide by 3 zone include Standard room zone, Suit room zone
and Cabana room zone
4.2.3.1Standart room zone
97
That is the sample room picture but adapt the free between the room same the feather
of map, that the smallest and lowest price of the Meravigilosa resort.
The standard room is the first of restroom in our resort, which small smallest and
lowest price and most of number to support the consumer that have 20 rooms for service the
visitor, the area of standard room has the canal pass the zone for increase the view for relax
and goof feeling, these zone have 62m * 48m = 2,976 m2 = 1.86 Rai include the room 20
rooms, which 1 room has the size is 7m * 6m = 42m2 and the resort increase more
atmosphere service by corridor size 6m * 2m = 12m2 stay in front of the room and the factor
to show atmosphere is canal wide 16m. this zone support the customer by lowest price.
98
per room per 20 room

m2 m2
Room 42.00 840.00
corridor 12.00 240.00
total area 54.00 1,080.00
cost 6,000.00 6,000.00
total 324,000.00 6,480,000.00
According from the commercial building in the
http://www.thaiappraisal.org/thai/value/value.php in term of 6,000 baht to 1 m2
4.2.3.2Suit room zone
That is the sample room picture

but adapt the plan between the room same the feather of map, that the medium size and
medium price of the Meravigilosa resort.
99
100
This room is the second styles room for service visitor that the medium size and
medium price, that have 10 rooms for service to customer, service Suite room area per room
is 81m2 include kitchen room, bed room, living room, bathroom and the area around the Suit
room zone is 39m * 55.5m = 2,164.5 m2 = 1.35 Rai
Cost of building
per room per 10 room

m2 m2
Room Area 81.00 810.00
cost/m2 8,500.00 8,500.00
total 688,500.00 6,885,000.00
101
4.2.3.3Cabana Room zone
That is the sample room picture but adapt the plan between the room same the feather
of map, that the high class the styles rooms, high price and high service.
102
This room is high class styles room for service visitor that the largest size and that are
2 floors, that have 5 villa for service to customer, service Cabana room area per room is 10m
* 6m = 60m2 but it have 2 floors so all of area for service is 120m2 and the area around the
Cabana room zone 28m * 46m = 1,288 m2 = 0.81 Rai
103
The first floor include kitchen room, bed room, living room bathroom and ladder for
service in the third floor
The second floors include bedroom and bathroom, service more atmosphere by
corridor for service.
104
Building cost
per room per 5 room

m2 m2
Room Area 60 300.00
cost/m2 9,900 9,900
total 594,000.00 2,970,000.00
105
4.2.4Seminar Room
The seminar room of our resort build for service to tour or business seminar. Seminar
room has 14m * 14m = 196m2 = 0.12 Rai.
Cost of building
per room

m2
Room Area 300
cost/m2 6,000
total 1,800,000.00
106
4.2.5Restaurant
The restaurant of our resort service for visitor to travel and consumer of check in in
restroom, the staff in restaurant service in the seminar room Restaurant area has 15m * 20m =
300 m2 = 0.19 Rai.
Cost of building
per room

m2
Room Area 196
cost/m2 6,000
total 1,176,000.00
107
4.2.6Shopping Mall zone
This is a shopping mall our resort. This is a highlight of resort because this area every
building build style Venice, around building will water and have boat round shopping mall.
This point will receive interesting from many tourists because style of building and have
water around. This area is a biggest in our resort and has shops, in the night time the shopping
walking zone service to open the light to all the resort, which this is the one point interest of
the resort. The shopping shop has the area for use by 7m * 12m = 84m2 per shop and the zone
all of shopping area has 57m * 78.5m = 4,474.50 m2 = 2.8 Rai and the canal pass the center
of shopping walking zone.
108
The shopping area has 57m * 78.5m = 4,474.50 m2 = 2.8 Rai and the canal pass the
center of shopping walking zone.
ค่าสร ้างห ้อง
per room 14 building

m2 m2
Room Area 84.00 1,176.00
cost/m2 6,000.00 6,000.00
total 504,000.00 7,056,000.00
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4.2.7Parking Zone
The parking for service customer, which service for comfortable by area size 3150m2
support the car about 50 unit and bus about 5 unit by service in and out in 1 was simply to see
the point.
110
This area is parking for customers come to shopping mall or rest in the resort. The area
of the parking has 52.5m * 60m = 3,150 m2 = 1.97 Rai that is 2 zone of parking include bus
and car the car about 50 unit and bus about 5 unit, that is one way to move the car for the
easy process.
4.2.8Canal
The canal is wide 16m include the walking both of 2 way, in one way has 3m and
the wide of water is 8m. That can increase the atmosphere to customer.
4.2.9Office Building
111
This is the office building for working and support the consumer that size = 12m *
15m = 180m2 = 0.11 Rai that have the Accountant, Marketing, HRM, Meeting room, toilet
for customer, GM, living room, kitchen, toilet for employee and the last one is receptionist.
ค่าสร ้างตึก
per room

m2
area 180.00
cost 6,000.00
total 1,080,000.00
112
4.3 Lay out

Our resort will separate 3 zones for customers can easy understand and easy to walk. The first
zone is Resort in 3 types of room includes Standard, Suit and Cabana room and 2 other for
service are the restaurant and Seminar.
Resort (rooms)
In the resort can separate 3 zones that is standard, suit and cabana room so, each level of
room will different prize and uses different equipment.
4.3.1Standard room
Uni
Product Name Price Total
t
Indy One
13,900 20 278,000
Price2
Wood sofa
6,900 20 138,000
dt92
Zero Show
4,500 20 90,000
case
113
Uni
t
LG 29sf4
3,990 20 79,800
BL
SAMSUNG
5,990 20 119,800
RA21FASS
Toshiba Zen 14,500 20 290,000
DN 509 wall
123.20 60 7,392
lamp
R-039/32 W
184 40 7,360
lantern
114
Uni
t
K-15821X-CP
450 20 9,000
TREVIO shower
PANASONICDH-
3FT1T 4,250 20 85,000
water heater
PIXO
200 20 4,000
M03-BE mirror
KARAT wash
500 20 10,000
basin
PIXO set 600 20 12,000
Per room 56,518
Total 1,130,352
Source (www.maxhousefurniture.com, www.hdbusinesscenter.tarad.com,

www.boonthavorn.com)
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4.3.2Suite room
Product Name Price Unit Total
Indy One
13,900 10 139,000
Price2
sofa 7,900 10 79,000
Zero Show
4,500 10 45,000
case
Toshiba -
LCD 16,900 10 169,000
40AV700
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ToshibaGR-
8,190 10 81,900
M22KPD
Toshiba Zen 14500 20 290,000
DN 509 wall
123.20 30 3696
lamp
R-039/32
184 20 3680
Wlantern
K-15821X-
CP TREVIO 450 10 4,500
shower
117
PANASONICDH-
3FT1T 4,250 10 42,500
water heater
AQUAFLEX
6,850 10 68,500
wash basin
PIXO set 600 10 6,000
Per room 93,276.6
Total 932,776

4.3.3Cabana room
118
Indy One
13900 5 69500
Price2
sofa 7900 5 39500
Zero Show
4500 5 22500
case
Toshiba -
LCD 16900 5 84500
40AV700
119
Toshiba Zen
14500 15 217,500
ToshibaGR-
8190 5 40950
M22KPD
DN 509 wall
123.20 15 1848
lamp
R-039/32
184 10 1840
Wlantern
NVB-
16500 5 82500
BT001bathtub
Mogen wash
14000 5 70000
basin
120
PIXO set 600 5 3000
Per room 97,728
Total 633,638

4.3.4Seminar
Item Name Price Unit Total

121
Panasonic LCD Projector 46,900 1 46,900

PT-LB51EA
Razr Screen 100" 3,500 1 3,500
DM-1100 Microphone
1,090 1 1,090
MIXER YAMAHA MG102C 5,800 1 5,800

122
Modify SP-52B Speaker 1,000 6 6,000
Wireless Vocal microphone orse 12,900 5 64,500

H-111 HSHURE
PG24E/PG58hlight Pen
Samsung Blu-Ray
Player BD-C5500 1,590 1 7,590
Acer Notebook Aspire 15,900 1 15,900

4738Z
Samsung Camcorder 7,900 1 7,900

SMX-F30
123
SMPD-001 Podium 6,500 1 6,500
Toshiba Zen
14500 8 116,000
Linksys Wireless- 3,490 1 3,490

Router (WRT320N)
Chair 50 450 22,500
Table 35 730 25,550
Total 349,720
http://www.priceza.com/r/redirect?id=139852
http://www.pssmart.com/product.detail_449106_th_769416
http://www.pssmart.com/product.detail_625675_th_2926994
124
http://sraudiocenter.com/product.php?id_product=833
4.3.5Restaurant
Item Name Price Unit Total
Built-in Lit 59,000 1 59,000

Kitchen
Smeg cooler hood 45,000 1 45,000
Smeng cooking
48,900 1 48,900
oven
125
Smeng gas stove

36,000 1 36,000
Smeng Microwave
47,000 1 47,000
Toshiba Zen
14500 10 145,000
SAMDORIA 6,300 45 238,500

dining table
Total 664,400
http://www.kssfurniture.com/Products-finex ฟิ นิกซ์-S2-โต๊ะอาหารไม้-C40-FINEXSAMDORIA-
P3149.html
http://www.forfur.com/blog/detail/162/homeprokitchenpromotion
126
4.3.6Office Equipment
Price per
Item Unit Price
unit
17, 17,
Counter 1
900 900
Two twin A30 4, 8,

2
Reserve sofa 290 580
Acer EZ1711 18, 36,

2
Computer 083 166
Toshiba - 16,
LCD 16, 900
40AV700 1 900
1, 2,
Chair 2
160 320

127
28,
Office desk 8
400
3,550
1, 23,
Chair 20
160 200
Acer EZ1711 18, 144,

8
Computer 083 664
5, 10,
Locker 2
350 700
14,60 14,
Meeting table 1
0 600

128
2,
Vega Urinal 5
405 025
Modana Flush 1, 13,

9
toilet 549 941
PIXO M03- 6,
6 800 400
BE mirror
4,
Washbasin 8
500 000
59 5
Kettle 1 0 90
129
1, 1,
Microwave 1
700 700
6, 6,
Refrigerator 1
590 590
Washbasin 1
500 500
6, 6,
Table 1
990 990
Toshiba Zen
14500 5 72500
418,666
130
4.3.7Office supply
Price per
Image Item Unit Price
unit
Horse brand
sewing
3 38 114
machine HD-
10
131
Stapled Max 10 13.50 135
Board Max
2 185 370
Cut punch 2 44 88
Scissors 4 19 76
Cutter 4 26 104
Rubber sheet
cut 1 132 132
Total
1,019
Foot steel 3 84 252
Plug wire 10 8.50 85

132
Clip black 5 17 85
Book store
business 3 59 177
cards
Type INK
Oil Oil 10 105 1,050
Based
Platform
5 75 375
stamps
Rubber
stamp in the 4 105 420
ink
Pen 50 3.75 187.50
Total
2,631.50
Highlight
10 26 260
pen
133
Whiteboard
3 59 177
refill
Water color
pen 3 59 177
.
Liquid Pen 10 49 490
Pencil/box 10 31 310
Eraser 10 15 150
Machine
pencil 2 249 498
sharpener
Total
2,062
Yu Hu glue
5 28 140
stick
134
Scotch tape
5 99 495
cloudy
Universal
7 30 210
cassette tape
Base type 2 45 90
TAPE OP P 5 25 125
A4
3 545 1,635
Fax paper 5 42 210
Book corner 10 77 770
Total
3,675
File/set 3 339 1,017

135
document
tray 3 123 369
Document
4 85 340
box
Coffee/set 3 285 855
paper
cups/set 1 1,230 1,230
(5000 cups)
Scott tissue 5 49 245
Fork 2 46 92
Total
4,148
136
Glass 12 90 1,080
Towel 12 65 780
Drinking
2 11 22
straw
The second
glass of 12 145 1,750
water
Injection
3 92 276
insecticide
Cup of Tea 12 115 1,380
Total
5,288
http://www.officemate.co.th/b2cv4/SubCat.aspx?Operation=ChangeQueryType&SearchParams=pCatID^22^3pSubCatID^242
4.4Total cost for layout

137
total Cost
total cost of standard room 1,130,352
total cost of Suit room 787,776
total cost of Cabana room 488,638
total cost of Seminar 104,670
total cost of Restaurant 361,900
total cost of Office Equipment 340,966
total cost of office supply 18823.5
total cost of equipment 3,233,126
4.5Pre opening cost

4.5.1Electricity expense
The calculation from Electricity expense

KW KW/Hr
On Peak 600 16,000
Off Peak 280 25,000
Total of Electricity expense 15,2891.17+37,945.5+13,358.75 204,195.24
Calculate expense come from cal electric excel file from

http://www.pea.co.th/th/rates/rates_tou_tod_ft.htm using the types 5.2 type for specific
company in TOU calculating
Total of Electricity expense is 204195.24
4.5.2Water expense per month
1,000 liter = 1 Cubic meters

138
1,215 cubic per month * 24.00 BTH = 29,160.00 BTH

General Service 30.00 BTH
VAT 7 % 2,041.20 BTH
TOTAL 31,231.20 BTH
USER TYPES
State
Level of water Connection Official and Small
Enterprise,Industrial and
used Business
large Business
Cum./month
baht/cum. satang/litre baht/cum. satang/litre baht/cum. satang/litre
Low Level Rate 50 Low Level Rate 100
Low Level Rate 200 Baht
Baht Baht
0 - 10 10.20 1.020 11.45 1.145 12.50 1.250
11 - 20 10.95 1.095 14.20 1.420 15.50 1.550
21 - 30 13.20 1.320 15.45 1.545 18.50 1.850
31 - 50 15.20 1.520 16.45 1.645 21.50 2.150
51 - 80 16.45 1.645 16.85 1.685 23.50 2.350
81 - 100 16.95 1.695 16.95 1.695 23.75 2.375
101 - 300 - - 17.05 1.705 24.00 2.400
301 - 1,000 - - 17.15 1.715 24.25 2.425
1,001 - 2,000 - - 17.25 1.725 24.00 2.400
2001 - 3,000 - - 17.35 1.735 23.75 2.375
>3,000 - - 17.45 1.745 23.50 2.350
4.5.3 Telephone and Triple T internet expense

- Telephone expense 1,200.00 THB
- Internet expense 590.00 THB
- Maintenance cost 100.00 THB
- Fee (7%) 41.30 THB
TOTAL 1,931.30 THB
139
4.6.1 Cost of Register

License Company limited. Meravigliosa need to have a Memorandum in first step.
Memorandum 1 baths per invest 2000 baths, but we invest 24,080,000.00so, we pay free
12,040 baht. Revenue stamp 200 bath per petition.
4.6.2 Facial Tax

Facial tax will pay tax follows the size and model of word. In the code of laws said
thatcalculate by size of facia is 500 Square centimeter or low than 500 Square centimeterwe
will be calculate is 500 Square centimeter. And facia with has the Thai mixalphabet letters
overseas or a picture. And / or other marks we will calculate in rate 20baht per 500 square
centimeters.
4.6.3 fire Insurance

Meravigliosa resort does fire Insurance with Muang Thai Insurance with limits
protection is 1,000,000 Baht and insurance rate is 2,525.20 BTH per years, it is a fix cost.
Muang Thai Insurance is protecting everything in the shop and protection for year by year.
(http://www.muangthai.co.th/webmtl/Default.aspx?tabid=140)
4.6.4 House and land tax

House and land tax: Tax assessment recipient as annual
Cost of the property 12.5 percent per year.
4.6.5Tax payment
Beneficiary assessment tax payment per year as annual fees.
12.5 percent of the annual fee.
Tax payment = annual cost x 12.5%.
4.6.6 Calculation of tax valuation and annual tax rate

Meravigliosa has 35 rooms in 3 price so Meravigliosa has to pay tax
2,200 x 20 x 365 = 16,060,000 x 8% = 1,284,800
3,500 x 10 x 365 = 12,775,000 x 8% = 1,020,000
4,500 x 5 x3 65 = 8,212,500 x 8% = 657,000
140
Annual cost = 2,961,800 x 12.5% = 370,225 tax payment
4.7 Service process to customer

Meravigliosa Resort is suitable for any tourists follow all the needs of tourists that
guests who stay at this Meravigliosa Resort. They can ensure that them receive andrecreation
comfortable and most of the services that Meravigliosa also located in areas convenient to
travel to different locationsall other provinces as well.
Meravigliosa Resort is equipped with qualified employees that love the service. This
will be on hand to help and advice to the guests who come to full capacity whether it is
recommended that places of the province to be at all or where you can savor dinner at the
luxurious end of the day relaxing romantic.
Meravigliosa Resort is Modern resort with a perfectly natural as possible. So you can
experience the natural environmentand comfort will make you more relaxed and you will
truly experience the beauty of nature vividly also, you can relax more with our leading spa as
well.
4.7.1 The reception and selling process
When the customers come to the counter releases of resort, the employee will receipt
in good mood and smile face for them and have developed the personality and polite service
to the customer to provide good and reliable for In order to attract customers into our resort.
For the selling process sale person will provide real information to customer and tell
comprehensive information about products within the resort to all interested customers to
build trust in the sale and to high benefit for customers. Our resort has 2 channels in payment
include pay on cash process and pay on credit card.
Pay on cash process
The accountant will issue the cash bill payment for the customer who wants to
pay in cash in all of transaction.Cash, the customer who want to pay on cash is allow the
discount about 5% ofthe price on cash.
Pay on credit card process
Credit card, the customer who want to pay on the credit card need to pay and1.5% on
service charge for the bank that our resort also gives the discountabout 3% on price.
4.7.2 The after sale service process

141
Meravigliosa Resort is probably one of the ideal tourist resort in both a

businessman and tourists that want to relax. Because the services and facilities has been
known for the service to ensure utmost satisfaction and customer sat at the service many
facilities that services be furnished and the resortis to complement the beauty of the resort's
luxurious roomsbe prepared and furnished with amenities facilities such as Air-Conditioning,
Baby Cot, Balcony, Bathrobe, Hair Dryer, Hot / Cold Shower, IDD Telephone, In-room Safe,
Mini Bar, Refrigerator, Satellite / Cable TV, Tea /. Coffee Maker, Video / CD / DVD Player.
Also in the meeting room. It is one of the important facilities of the Meravigliosa
Resort proud to serve business customers, such as the Business Centre meeting room or
banquet room includes equipment necessary for meetings, seminars or parties.
Within Meravigliosa Resort also offers entertainment for clients such as restaurants and
room service. The Restaurant serves both local and international cuisine, Bar and lounge
located on the hotel job basket line with Rit function fine drink. We also have shuttle service
to customers who stay at the resort in order to provide our customers with experience and a
lasting impression.
142
4.7.3 The processing for asking financial institution support and credit card bank
Our resort is a installment payment is not paid, but we can give customers a credit
card in order to use the card instead of cash.
4.7.4 The requirement for the credit card

The critical requirement for asking the credit card service from the bankwhich is Bangkok
Bank
1. Copy of Certificate of in cooperation Minimum 6 months registered
2. Certification Document not over 9 months and Minimum 6 months registered
3. Room and kind of room
By those requirements our resort need wait bout 6 month after registered as juristic person
4.8. Logistic and suppler management
4.8.1 Logistic management

It is the management transportation from suppliers to Meravigliosa is logistic from
Loei province only.
Suppliers from Loei standby for transport between airport and resort, between
transport station and resort we choose the HIACE can on 12 people that has the size of car
about, Long 4.15 meters, Wide 1.68 meters, and, high 1.89 meters.
143
[Source: http://www.yopi.co.th/offer/876043]
TOYOTA HIACE 2.5 D4D MT, 2005 Diesel 2500cc in the price 499,000 baht
4.8.2 Supplier
Meravigliosa used the strategy that low cost and flexibility for flexible time and flexible way
transportation for many suppliers so Meravigliosa hire local transporter for suitable.
4.8.2.1 The general product

Raw food for cooking to customersthe example of the some raw food is fresh
vegetable, meat etc.
4.8.3 Inventory management

Meravigliosa need to customers consume delicious food, fresh and sanitarian. Meravigliosa
select best raw food in Loei province for cooking to customers so Meravigliosa order twice a
week for keeps fresh of raw food in commercial refrigerator.
4.9 Organization Management

Meravigliosa resort’s management focus on the relationship between boss and
employee like family for employee consult with boss without fear then we will solve there
problem immedately. Our resort support employee’s activity such as let them have lunce
together, make annual sports event, etc. The organization culture; we set uniform to every
employee in our resort to make the unique. For the benefit of our employee we provide the
social security to every employee.
Organization Chart
144
Board of director
Accounting and Human Resource

Marketing officer Receptionist
Financial office Manager
House keeper
Security guards
Driver
General Management
145
Administration cost
146
4.10 Team management

4.10.1 - General Manager (1 Position)
Job description:
- Responsibility for managing all areas of the hotel including staff and directly
supporting the Sales effort. Responsible for achieving the overall operation
performance standards of the Hotel in areas including a strong focus on guest
satisfaction, occupancy, cleanliness and sanitation.
Qualifications:
- Male/Female, Thai nationality
- Age over 30 years old.
- Bachelor’s Degree or higher in Business Administration or related field
- Have experience at least 3 years in management working.
- Good command of English and computer literacy
- More knowledge about paper packaging business will be advantage
4.10.2 - Accounting and financial officer (1 Position)

Job description:
- Account payable related to transaction process
- Preparation TAX forms, social security payment, keep record and clear all account
documents, monthly end closing and reporting
- Preparation for monthly financial statement.
- Control cash and budget
- Good at computer literacy
Qualifications:
- Male/Female, Thai nationality
- Age between 25-35 years old
- Bachelor’s Degree in Accounting or Financial with some accounting background
- At least 1-3 experience in Accounting
- Good command of English and computer literacy
147
- Computer skill in Microsoft Office and accounting program

- Can work under pressure
4.10.3 - Marketing officer (1 Position)

Job description:
- Responsible to promote and publicize total hotel product and facilities including
special program/event/promotions
- Develop meaningful partnerships and maintaining very close
- Good communication with selected media both local and international markets.
Qualifications:
- Male/Female
- Hospitality/ Service Industrial background
- Minimum age 30 years old
- B.A in Marketing/Communication/Public Relation or equivalent
- More than 5 years experience leading communication or media projects
- Experience in leadership and management of Communication/Public Relation
- Demonstrated capacity to assist in development of communication strategy
- Excellent writing, editorial expertise and communication skills both Indonesian and
English
- Local candidate
4.10.4 - Receptionist (4 Positions)

Job description:
- Answer telephone and provide information to customers
- Greet persons entering organization, taking care of visitor
- General administrative and clerical support
- Maintain appointment diary either manually or electronically
- Communicate and coordinate with internal and external related departments
- Coordinate between related departments
Qualifications:
- Female, 22 years old up
- Need to have service mind and good human relations, good characteristic and
interpersonal
- Bachelor degree
148
- Good computer literacy

- Good command in English will be advantage
4.10.5 - Human Resource Manager (1 Position)

Job description:
- To produce monthly Training report in order to target areas for improvement.
- Develop and maintain systematic skills and quality service training in all departments
in accordance with the identified training needs and skill requirements.
- Manage and where appropriate enhance the management trainee programmers so that
it will provide the company with a supply of appropriately skilled employees to full
junior management positions.
- Ensure that all employees receive a formal orientation in the Resort.
- Carry out individual or group training sessions as required / outlined in the hotel
training plan.
- Maintain the training room to a high standard and to manage its availability in
accordance with requirements.
- Deputise for HR Manager during his absence from Resort.
Qualifications:
-Graduate in HR and/or Learning & Develpment degree -
- Experienced in Training within a HR team
- At least 3-5 years of experience in Training/ Learning/ Development
- Must have Management level experience.
- Must have worked in a reputable Hotel / Resort.
- Able to conduct Training Needs Analysis thoroughout Resort.
4.10.6 - House keeper (12 Positions)

Job description:
- Prepare rooms for consumer, and arrange decorations.
- Replenish supplies and such as drinking glasses, bathroom items, etc.
- Clean hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker
rooms and other areas in the resort.
Qualifications:
- Female
- Good relationship and high responsibility
149
4.10.7 - Security guards (4 Positions)

Job description:
- A person who has integrity.
- Patient
- Assiduous
- Have good human relations.
Qualifications:
- Male, age between 28-35 years old.
- At least 3-5 years of experience
- Driver (1 Position)
Job description:
- Know the route well Loei Province.
- Politely
- Orderly
- Sedate
Qualifications:
- Male, age 27-35 years.
- Experience of driving 2 years up.
150
Chapter5
Financial
151
Income statement of year 1
Chapter 6

152

153

154

155

156
Balance Sheet of year 1

157

158

159

160

161
Cash Flow Statement year 1

162

163

164
165

166
Chapter 6
Risk Management
Risk management
167
In the business have many risks. No matter how we do business is risky in itself already, so
we need to learn about such risks. When the risk occurs be able to fix them. Our resort is
divided. Risk into internal and externaland internal risk
6.1 Business risk
The most business has problem about risk. So, many owner of business find to the best way
for reduce risk in Meravigliosa Resort. It is clear that risk management is now a core business process
and should be planned accordingly and on a continuing basis so as to reduce and protect risk and
instability and improve returns.
6.2 The Meravigliosa Resort risk
Our company divided by 2 risks which internal and external risk as follow:
External Risk include:
6.2.1 Operating Risk
- Risk of purchasing the furniture for building.

The our company need to build in more furniture and low cost when purchase
because in the building that so beautiful and it is face of resort is attract the customer
come here. So, our company find the other company that can sale the furniture in the a lot
of low price and discount product and this furniture also beautiful.
- Risk of accident by work

In the work, the accident can always occur in the both of intended and
unintended because the word of accident whoever may want to happen. Some time,
the hirer cannot respond to some satisfy customer. The company
6.2.2 Compliance
- Risk of safety and health of employee

It derives from the necessity to ensure compliance with laws, regulations and other
less formal social expectations which, if infringed, can damage a company. Health and
safety risks are sometimes straightforward and can be considered as a subset of
168
compliance or operational risk, but in many industries health and safety are key areas
which require major resources and concentration so, this risk is key of our company too.
6.2.3 Environment Risk

- Risk of fire
It can be relatively routines and covered under compliance but in manybusinesses
(and in an increasingly large number) they are a major area requiringseparate
consideration. The most risk environmental south of Thailand is season so natural
disasters caused by humans and most were burnt by forest fire to burn slash weeding.
Partially caused by the friction of the tree of late February - early May cause more air
pollution in the dirt, smoke spread in the general climate. So, our company need have
closely relative with the population around resort that give cooperation are not burn.
6.2.4 Security Risk
- Risk of robber
We can reduce it by hire security for inspect around the company in night time
and set up FUJIKO cameras inside our company. However our company doesn’t worry
about robber because we have more security for reliability of customer.
- Security
We hire security from Thai Group International Co. Ltd.
Address: 88/125Moo7, Talingchun-Supanburi, Bangwuy, Nonthaburi
Tel : 024592020 Fax:024592011-2
Security: 5 person
169
Gender : Male
Time work :Monday - Sunday
(4 persons at 6 pm. - 6 am. And 1 person at 6 am.- 6 pm.)
Salary : 7,000 Baht/person
- FUJIKO cameras
We use FUJIKO CCTV cameras and we use be packaging as follow:
Name of Package: FK-608.NET
Component:
- FUJIKO CCTV cameras 15 pieces

- Speed recording 50 Fleming
- Epson's hardware can support 2 pieces
- Freedom to adjust the camera to the camera Fleming

- High definition recording on a MJPEG system
- Display Popup system when unusual events occur
- Free hard disk 500 GB
- Monitor and remote control
Price: 58,000 Baht
Cameras in packages :and place set up
Upstairs (used Infrared series)
FK-515B 3 pieces
Downstairs (used Box camera series)

170
FK-5524 pieces
Office (used Dome series)
FK-4421 pieces
Source http://www.mediasearch.co.th/Standard-camera-fujiko.html
6.2.5 Economic Risk
- Rate exchange
The business environment and competitiveness in the current interest rate changes
based on liquidity and interest rate changes in the international direct impact on interest
rates, the primary cost of the business and the interest rate for the income from loans.
The baht will fluctuate due to the impact of the weakening of the euro and the yuan
has increased flexibility. Pressures of the Asian currency appreciation is a fine up to 31.5
per US Dollar of tourists are likely to decrease. Therefore, our company is to enrich the
satisfaction and attract tourists to come stay in our resort.
6.2.6 Political Risk
Thai politics today is so uncertain, that does not allow tourists to travel to ensure that
e visit or depart from your hotel. Therefore, our company has added new Pro Jean Co.
specifically to attract tourists to come stay at the resort. We give guests the stress of political
news or associated tasks have been peace and greater comfort.
6.2.7 Social Risk
It is a social society of the province's largest and openness about the relative. A social
relationship is very strong and people with high sociability. So the risk is very rarely due to
171
housing relatives will find the risk of a stranger, which is why it makes one, cause less crime
and society of people who are also attracted to tourists visiting the beautiful nature.
6.2.8 Technology Risk
Now, technology is continuous growing. It is make the beautiful natural that

slowdown from the thinking of tourist because whoever do not want to see the new thing in
the world. So, the our resort have the beautiful natural that make the tourist imposingness for
sure.
6.2.9 The attitude and behavior of tourist Risk
Now, most of tourists are concern about decrease in the expenditure in each tourist
because of the economic down. They want to tour with in both the beautiful natural and save
money location.
So, our resort can change the fixed rate of room and add more items for this tourist by
use the low profit but can buy strategy because if we do not interest in attitude of them it may
be business cannot continuous to be.
6.2.10 Risk of competitors
Today, banks and financial institutions to turn to for support of small and medium-
sized industries (SME.) more with a variety of services result in competitive services and
increased credit.
In terms of its addition to the executive with long experience on the resort business
and good relationships with customers, the company also has been adjusted, providing a
source of loan capital and to find low-cost more to apply. to extend credit to adjust interest
rates according to market conditions and cost of the company to compete against them and
focus on service and maintain good relationship with customers and provide a range of
services to facilitate and motivate customers services from continuing.
6.3 Internal Risk
6.3.1 Risk of price

172
Today, Price is very important because if we set the price too
expensive. Customer or surfer, it will ignore the rest of us because they rest on the divers He
can choose to go to another room if he sees that the rest of us really too expensive, but when
we set up cost and price. We have features or points that are different from other resort. To
attract the customers or to stay in our resort should find such activities or promotions like or
to attract people to stay in our resort.
6.3.2 Risk of control
Our resort is large. Therefore, the problem of internal controls that are not
thoroughly resort might be some in our resort has many activities. Whether ships within
walking around the resort or in a place that cool shopping and accommodation in the three
parts of the resort. Some may be offensive to some visitors may therefore our resort. We
divided into three parties to work as a quantity control problems, especially the resort and
reduce the problem to occur within the resort as much as possible.
6.3.3 Risk of market
Risk in the market about our resort, it is the same as other resort he marketed
the same or similar events, such as tourism. We are into a Booth. He had to Booth as we do
Brochure, he is like, so we will reduce the risk of the market, we must pull out or highlight
the differences from the competition. We are already that competition in this business, it is
already high. What we are taken to the market and to make him see the advantage to have or
to draw attention to us.
6.4 Financial risk
For financial risk of Meravigliosa show the risk can accept in the form scenario that explain
the volume of sale and expense that might be changed.
For sale increase or decrease can change all the time. Our resort supposes sale increase and
decrease to 5%, 10% and 15% within five years
173
Scenario
1
Increase sale 5%, 10%, 15%
Decrease sale 5%, 10%, 15%
Increase sale
Year Total sale 105% 110% 115%
1 18,857,500.00 19,800,375.00 20,743,250.00 21,686,125.00
2 18,857,500.00 19,800,375.00 20,743,250.00 21,686,125.00
3 20,103,400.00 21,108,570.00 22,113,740.00 23,118,910.00
4 23,658,000.00 24,840,900.00 26,023,800.00 27,206,700.00
5 42,585,000.00 44,714,250.00 46,843,500.00 48,972,750.00
Decrease sale
95% 90% 85%
17,914,625.00 16,971,750.00 16,028,875.00
17,914,625.00 16,971,750.00 16,028,875.00
19,098,230.00 18,093,060.00 17,087,890.00
22,475,100.00 21,292,200.00 20,109,300.00
40,455,750.00 38,326,500.00 36,197,250.00
For expense increase or decrease can change all the time. Our resort supposes sale increase
and decrease to 5%, 10% and 15% within five years
Scenario
2
Increase expense 5%, 10%, 15%
Decrease expense 5%, 10%, 15%

174
Increase expense
Year Total sale 105% 110% 115%
10,654,584.1 11,161,945.3 11,669,306.4

1
10,147,223.03 8 3 8
10,654,584.1 11,161,945.3 11,669,306.4

2
10,147,223.03 8 3 8
10,654,584.1 11,161,945.3 11,669,306.4

3
10,147,223.03 8 3 8
10,654,584.1 11,161,945.3 11,669,306.4

4
10,147,223.03 8 3 8
10,654,584.1 11,161,945.3 11,669,306.4

5
10,147,223.03 8 3 8
Decrease expense
95% 90% 85%
9,639,861.8 9,132,500.7 8,625,139.5

8 3 8
9,639,861.8 9,132,500.7 8,625,139.5

8 3 8
9,639,861.8 9,132,500.7 8,625,139.5

8 3 8
9,639,861.8 9,132,500.7 8,625,139.5

8 3 8
9,639,861.8 9,132,500.7 8,625,139.5

8 3 8
6.5 concluding
The overall level of the risk Meravigliosa in the term of both business and financial
risk. The level of risk in the term of operating business is quite low but Meravigilosa resort
also have the risk management for those risk, and in the financial risk Meravigliosa resort
also prepare for this risk.
175
176
Chapter 7
Summary
Meravigliosa is resort has walking street, shopping zone, spa and especially Gondola
both among the environment Venezia, which observation from Venezia city in Italy. Around
the resort include the forest touch the natural atmosphere
We will see the opportunity to make the resort, we select the Phurua, Loei province because
Loei is many of tourism places, and it can be the top 5 popular in Thailand. The base of
Geography is surrounded by undulating mountain ranges.
Now, the resort in Thailand has increase demand in ever year by the customer want to
relax after working in festival holiday or travel season. Thailand Tourism (TAT) has
improved the tourism support travel place in Thailand, which increase the economic average
in tourism on positive way and The Thailand Tourism (TAT) joint in the economics of the
tourism to increase the range of travel demand to promote the tourism industry to be an
177
important instrument in tackling the country’s economic problem, creating jobs for people as
well as increasing income for the country so it is opportunity for our resort
Competition has three main competitors there are Palio Khao Yai is the first of
competition in Thailand is very important because it is the inspired to create the absolute
resort and walk street. La Toscana Resort PhaPok Village, a small village that has beautiful
landscape and rich artistic legacy which is similar to Tuscany, a small town in Italy, the
concept of our resort. Villa Maroc Moroccan culture is one of the most exotic in the world
and has provided design inspiration for centuries. Villa Maroc Pranburi is the first resort to
bring this luxurious décor to the coast of Thailand, offering a truly unique experience.
Vision of our organization wanted tourists when arrive our resort, the first feel tourists
will be excited and impressed in Thailand has to see the city like Venice, good looking,
luxury, comfortable, many style room for tourists to choose and experience in “Living as
Venezia, Living with Us”
Mission of Our company, see that Thai people prefer to travel abroad to sightseeing
the beautiful natural, building beautiful and luxury good. Our organization decide to build
resort style Venice to attract the people of Thailand trip in Thailand and attract foreigners
interested in travel in Thailand
Market Segmentation Meravigliosa resort mention about salary of population on
demographic segmentation, The target groups of Meravigliosa resort have two group of
target; main target and secondary target, Positioning we are high function and low price
The distribution channel for service of comfort check in and see all of information in
Meravigliosa resort include first is gallery about the atmosphere of resort such as canal,
restroom for service, walking street shopping zone, Gondola Ship, event in celebration and
other. The second is service check in the third is information of resort such as map or
telephone contact.
In financial In 5 years our resort can make money more than fund the net income
increase every year net increase in cash in cash flow every year and the interest rate of return
and net present value is to be good situation
The overall level of the risk Meravigliosa in the term of both business and financial
risk. The level of risk in the term of operating business is quite low but Meravigilosa resort
also have the risk management for those risk, and in the financial risk Meravigliosa resort
also prepare for this risk.
178
179
Reference
http://www.e-report.energy.go.th/weather.html
http://iml.jou.ufl.edu/projects/Spring05/Osterer/history.html
http://www.kwintessential.co.uk/articles/article/Italy/Italian-Villa-Garden-Style/1294
http://www.kwintessential.co.uk/articles/article/Italy/Italian-Home-Garden/1291
http://www.gondolavenezia.it/history.asp?scelto=1 (Page 1-5)
http://www.student.nu.ac.th/loei/index2.asp
http://www.oocities.com/suksaloei/Amazingloei.htm
http://www.muangthai.co.th/webmtl/Default.aspx?tabid=140)
http://www.loei.go.th/infor.htm
http://www.oocities.com/suksaloei/Amazingloei.htm
http://loei.nso.go.th/nso/project/table/files/loei/O-src-01/2552/000/loei_O-src-
01_2552_000_40000100.xls
http://www.loei.go.th/New%20web%20Loei/loeireport.html
http://www.mettadham.ca/travel%20to%20loei.htm
180
http://loei.nso.go.th/nso/project/table/files/loei/S-migra/2552/000/loei_S-
migra_2552_000_00000100.xls
http://www.bonanza-khaoyai.com
http://www.kirimaya.com
http://www.thesparesorts.net
http://www.xenhideawayresortkanchanaburi.com
http://www2.tat.or.th/stat/web/static_index.php
http://secretary.mots.go.th/main.php?filename=graph1
http://www.thaiwebsites.com/tourism.asp
http://loei.nso.go.th/nso/project/table/files/loei/S-migra/2552/000/loei_S-
migra_2552_000_00000100.xls
http://www.palio-khaoyai.com/?page=profile
http://www.villamarocresort.com/default-en.html
http://www.phunacomeresort.com
http://www.rungyenresort.com/eng/about_us.html
http://www.agalin.com
181
Appendix
182
Member
1 Krit Kajonboon ID 5131203001

Tel. 087-9773505 E-mail krit_kajonboon@hotmail.com
2. Tawatchai Sapankaew ID 5131203024

Tel.081-6023913 E-mail specialliiez@hotmail.com
3Chidchanook Sirichantarapornchai ID 5131203090

Tel 080-5957077 E-mail my_little_buff@hotmail.com
183
4.Warrakit Jansuwan ID 5131203130

Tel 089-6337727 E-mail pele_ball@hotmail.com
5. Suratsawadee Polmek ID 51312030152

Tel 081-2358699 E-mail beaw_zobzab@hotmail.com
 The bill of electric expense for calculate the electric expense

184
 The sample of creative in Meravigilosa resort in term of walking street.

 Inspiration of the Meravigliosa resort from Macau
185

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1

3.3 STP Analysis……………………………………………………..60

5.2 Balance Sheet………………………………………………………153

1.1 Background and Significance of the project

1.2 Project Objective

- To analyze the feasibility of operation, and service process in the resort.

- To study the feasibility of financial about risk and return.

1.3 Benefits of Project

1.4 Activities/Time Frame

- Europe: Mass Follows Class

- North America: Spas

2.1.2Styles of garden in Italy

- Italian Home Garden

Villa Style Gardens

Modern Home Gardens

Italian Home Gardens

-Italian Garden Ponds

The wonders of the pond

-Frame finishes and gets stronger

Since the bottom of the gondola is normally curved

To link between them the 2 sides of the

-Brief History of the Gondola

2.2 General information of Loei

- Location and Area

Divided into three fields;

2550 ( 2007 ) 2551 ( 2008 ) 2552 ( 2009 ) District and Area

Total Male Female Total Male Female Total Male Female

519,50 263,78 255,71 265,56 463,90 228,27 Non-municipal

- Dansai Industrial And Community Education College

2.3 Economic analysis

 The number of tourist

2548 772,707 1,001.69 2.54 612.65

2.4 Social and Environment

Social structure analysis

2.5 Situation resort in Thailand

-Integrated resort popular in Thailand

income for the country. Moreover, promotion

-Kirimaya Resort (Nakorn Ratchasima)

-Sida Resort & Hotel (Nakhon Natok)

- Xenhideaway Resort Kanchanaburi

2.6 Situation of Tourism in Thailand

1998 7.76 + 7.53 8.40 3,712.93 + 1.12 242,177 + 9.70

International Tourist Arrivals to Thailand

- Expect Domestic tourism growth Thailand

 The number of tourist in Loei

- Internal Tourism in Loei

- Expect the internal Tourism in Loei province

Year No. of tourist Income Length of stay Cost of per day

2.7 Competition in Thailand

PALIO KHAO YAIConsists of small shops. The Cute walking-

2.8 Competition in Loei

2.8.2 Rungyen Resort is situated a

2.8.3 Aga Ka Lin Garden is built on fallow farm by

2.9 Vision of our organization

“Living as Venezia, Living with Us”

Market Feasibility Study

3.1 Marketing Analysis

3.1.1.2 Weaknesses (W)

3.1.1.3 Opportunities (O)

3.1.1.4 Threats (T)

3.1.2 PEST Analysis

Politics affects us directly here because of tourism. This is a multi-core businesses to

2546 10.8 7.36 309,269 -4.39 5.23