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Market Survey Report On

Customer preference toward VISHAL MEGA MART in Bareilly
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE OF Bachelor OF BUSINESS ADMINISTRATION

ACADEMIC YEAR 2008-2011

Submitted by :
Gaurav Sharma BBA-VI Sem/Section B Roll No. 915492

Submitted to :
Dr. Angrish kr. Agarwal IIMS, Bareilly

TO WHOM IT MAY CONCERN

This is to certify that Mr. Gaurav Sharma student of BBA IV Semester in our institute has successfully completed his Market Survey Report entitled ³Customer preference toward RETAIL INDUSTRY in Bareilly:-VISHAL MEGA MART´ for the partial fulfillment of the Bachelor of Business Administration degree from M.J.P Rohilkhand University. This work is original and has never been submitted before.

Prof. Arpan Khastagir Director, IIMS

Dr. Angrish Kr.Agarwal Project Guide

PREFACE
The BBA program is well structured and integrated course of business studies. In every professional course training is an important factor. The main objective of practical training is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. Professors give us theoretical knowledge of various subjects in the college but we practically exposed of such subjects when we get the training in the organization. During the whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.

In todays globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in carrier activities and it is true that, ³Experience is the Best Teacher´

Angrish kr. My appreciation and gratitude also goes to the franchisee of Vishal Mega Mart of my area entire for sharing their experiences to widen my horizon and able to see real market place in the right perspective.ACKNOWLEDGEMENT A lot of gratitude and thanks are due individuals-whose continuous support and guidance was very much conducive for the fruitful completions of this Project. Agarwal for giving me a wonderful Project to work upon. Gaurav Sharma . We will be failing in our duty if we do not acknowledge the assistance given to us by various consumers whom I visited during the course of my Project and entire management. I wish to express my deep and sincere thanks to Dr.

. 6. Research methodology Introduction of retail industry Data presentation & analysis Conclusion Limitations 7 . 3. Bibliography 8 . 4 5.CONTENT 1. Synopsis Company profile 2 .

Synopsis .

Each store gives you international quality goods and prices hard to match. The Vishal stores offer affordable family fashion at prices to suit every pocket. India¶s first group had a turnover of Rs.53 million for fiscal 2007. 6026. Calcutta) is today a conglomerate encompassing 183 showrooms in 110 cities / 24 states. 1463. It is covering about 29. The cost benefit that is derived from the large central purchase of goods and services is passed on to the consumer.Ram Chandra Agarwal. in 24 states across India.INTRODUCTION Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata (erstwhile. Hyper-market has also been opened for the Indian consumer by Vishal. The group had a turnover of Rs 2884. under the dynamic leadership of Mr. Its outlets cater to almost all price ranges. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India.43 million for fiscal 2006 and Rs. 90. The group¶s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.000 products range which fulfills all your household needs and can be catered to under one roof. 146 sq. The group¶s prime focus is on retailing.12 million for fiscal 2005. The showrooms have over 70. ft. Vishal is one of fastest growing retailing groups in India. .

y To know the consumer¶s expectations from Vishal Mega Mart. y To find out the satisfaction level of the customers at Vishal mega mart RESEARCH METHODOLOGY y Type of research : Descriptive research y Sampling technique: Convenient sampling y Size of the sample : 50 y Type of data :Primary & Secondary Data y Universe of study: Vishal Mega Mart y Data collection instrument: Questionnaire y Sources & statistical analysis: Through chart .OBJECTIVES y To know the people perceptions towards retail outlets.

COMPANY PROFILE .

is a pioneer in discount retailing and is focused on tier II and III cities in the country. Departments.58cr (2007) Apparels. It has a strong presence in manufacturing and retailing of readymade garments (apparels).Introduction of Vishal Retail Ltd Type Founded Headquarters Industry Annual Turnover Project store Hypermarket 1986(Kolkata) Delhi Manufacturing & Retail Rs6026.3 mn sq ft retail space area. The co mpany has pan-India presence with 108 mid-sized hypermarket format stores as on April 28. Grocery Vishal Retail Ltd. 2008 covering about 2. Vishal is supported b y . retailing of non-apparels and a large variety of FMCG products. a leading player in the Indian retail industry.

The Vishal stores offer affordable family fashion at prices to suit every pocket. Situated in the national capital Delhi this store boasts of the single largest collectio n of goods and co mmodities sold under one roof in India The group had a turnover of Rs. Calcutta) is today a conglomerate enco mpassing 117 showroo ms in 75 cities / 20 states. India¶s first hyper-market has also been opened for the Indian consumer by Vishal. Ram Chandra Agarwal. The group had of turnover Rs 2884.strong manufacturing set-up in Gurgaon.000 garment pieces per day in each unit.53 millio n for fiscal 2007. 1463.43 million for fiscal 2006 and Rs. The group¶s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors. It also has 29 warehouses located in 8 key cities in India covering over 1. Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile. Dehradun and Manesar with a capacity of 5.1 mn sq ft area. 6026. The group¶s prime focus is on retailing. under the dyna mic leadership of Mr.12 million for fiscal 2005. .

000 products range which fulfills all your household needs. Its outlets cater to almost all price ranges. the company has acquired the manufacturing facilities from Vishal Fashions Private Limited and M/s Vishal Apparels. Each store gives you international quality goods and prices hard to match. It is covering about 2059292 lac sq. in 18 states across India. ft. The co mpany has acquired the business of 'M/s The Visha l Garments' and 'M/s Vishal Garments' in 2001. 2001 as Vishal Retail Private Limited as a retailer of ready-made apparels in Kolkata in 2001. Vishal is one of fastest growing retailing groups in India. .Company Background Vishal Retail was incorporated on July 23. In 2003. and can be catered to under one roof. The showrooms have over 70. The cost benefits that are derived from the large central purchase of goods and services are passed on to the consumer.

Surendra Agarwal .The Founders Mr. Uma Agarwal Mr. Ramchandra Agarwal Mrs.

crockery. it has plans to focus more on FMCG. toys. sports items. Vishal does in-house production of apparels. where organized retail is yet to make a significant mark. Procurement of goods directly procurement of goods from the small and medium size vendors and manufacturers. Efficient Logistics and distribution system along with Customized product mix at stores depending on the regional customer behavior and preferences. which will help establish and build custo mer loyalt y prior to other players. .Investment Rational Vishal Retail sells ready-made apparels (including its own Brands) and wide range of household merchandise and other Consumer goods such as footwear. grocery items. To reduce cost. toiletries. Plans of penetrating deeper into Tier 1 and Tier 2 cities to bank upo n early mover advantage. Vishal is value Retail Co mpany catering to middle and lower middle income groups. gift and novelties. watches. As Apparel segment contributes 63 percent.

Meerut commonly called Drea ms. Haridwar. Main Delhi Road.545 Sq.Higher margins of around 5-6 percent in private labels which account for 10 percent of sales in FY07. This is the company¶s first store in Haridwar spreading across an area of 9. (Approx). The company has opened a store at Shree Ra m Palace. Plot No. Surat.000 Sq. The co mpany opened a store at Nauchandi Garh Road. The company opened its store at Arcade. . Dumas Road. This is company¶s second store in Surat spreading across an area of 38.000 Sq. 56-58. The co mpany has opened a showroom at Enclave. This is the company¶s third store in Meerut covering up an area of 12.600 Sq. ft. Ft (Approx). This is the co mpany¶s second store in Meerut spreading across an area of 3. ft. Future Prospective Vishal Retail Ltd has declared that the co mpany has opened four new Showrooms at different localities. (Approx). ft. Samrat Heavens. Near BSNL Office. Ranipur More. Piplad. Opp. Meerut. Meerut.

Haryana. As of August 8. It was established in 1986. novelties and gifts.Vishal Retail Limited is an India-based retail co mpany. including toys. 2007. ft. 146 sq. watches. toiletries. and a variety of household merchandise and other consumer goods. Today. The factory occupies 80000 sq ft of covered space. including two stores that are operated by its franchisees. 90. These people work in ancillaries that supply finished goods to the company Our 10 warehouses cater to 183 showrooms in 24 states/110 cities across India. India. sports ite ms. crockery. The Vishal group indirectly gives employment to more than a 1000 people. grocery items. Vishal Retail has seen a 52-week high of 812 and low of Rs 423. footwear. The co mpany is based in New Delhi. It was formerly called Vishal Retail Private Limited and changed its na me to Vishal Retail Limited in 2006. This factory has more than 700 imported machines that have a capacity to manufacturer 150000 pieces a month. Infrastructure Vishal Retail Ltd. the company operated 53 retail stores. the stock is hovering around Rs 724 on the Bombay Stock Exchange. . has a factory in Gurgaon. It is covering about 29. It sells readymade clothes.

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bottoms.. Battery(ABT) Calculator(EEC) Flower Vase Key Chain Perfume/Deo Spray Deo VISHAL Apparels Brand Vishal Mega Mart is one of India¶s fastest growing retail chains. women and kids. Vishal manufactures majority of its own garments and out sources some under its direct quality supervision. Vishal offers high level fashion styling. Our courteous staff will ensure that consumers get a perfect fit. Our product mix represents the most current fashion trends in tops. our name has been synonymous with quality. value and fashion integrity. . The chain currently has 183 company stores in 24 states / 110 cities in India.. formals and accessories for men. women and children. The Vishal brand is known for great modern style for men.. This enables us to offer the lowest possible and most reasonable prices. The goal is to provide a range of fashion wear to suit every pocket.Ladies Wrist Watch Ladies Sun Glass Men¶s Wrist Watch Men¶s Sun Glass Men¶s Accessories Electric & Electronics Items Belts Wallets more. Since 1986. We offer an unparalleled collection of clothes for the entire family. Each garment is hand selected for quality and contemporary styling.

RESEARCH METHODOLOGY .

In research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the content of our research study and explain why we are using a particular method and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others. Survey Method: The survey is a non-experimental. There are several ways by which secondary data can be classified. from the quality of user-system interfaces to library user reading habits. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. Basha and Harter (1980) state that "a population is any set of persons or objects that possesses at least one common characteristic.It may be under stood as a science of studying to how research is done scientifically. Secondary data are those which have been collected by someone else and which have already been passed through the statistical process." Examples of populations that might be studied are 1) all 1999 graduates of GSLIS at the University of Texas.e. descriptive research method. Since populations can be quite large. researchers directly question only a sample (i. or 2) all the users of UT General Libraries. Surveys can be useful when a researcher wants to collect data on phenomena that cannot be directly observed (such as opinions on library services). researchers sample a population.Research Methodology: Research methodology is the way to systematically solve the research problem . Surveys are used extensively in library and information science to assess attitudes and characteristics of a wide range of subjects. In a survey. a small proportion) of the population .

keeping in mind that technology is leading to rapid evolution of methods. Questionnaires are usually paper-and-pencil instruments that the respondent completes. We have automated telephone surveys that use random dialing methods. Increasingly. I'll describe the major types of questionnaires and interviews. You get a call for an interview several days after your last call to a computer company for technical assistance. There are computerized kiosks in public places that allows people to ask for input. Survey research has changed dramatically in the last ten years. We'll discuss the relative advantages and disadvantages of these different survey types in Advantages and Disadvantages of Survey Methods . Interviews are completed by the interviewer based on the respondent says. You're asked to complete a short survey when you visit a web site. But you will see questionnaires with open-ended questions (although they do tend to be shorter than in interviews) and there will often be a series of closed-ended questions asked in an interview. it's hard to tell the difference between a questionnaire and an interview. Your hotel room has a survey on the desk. Here.Types of Surveys: Surveys can be divided into two broad categories: the questionnaire and the interview. Your waiter presents a short customer satisfaction survey with your check. Sometimes. some people think that questionnaires always ask short closed-ended questions while interviews always ask broad open-ended ones. survey research is tightly integrated with the delivery of service. A whole new variation of group interview has evolved as focus group methodology. For instance.

they think of the mail survey. You can send the exact same instrument to a wide number of people. People work as a group. listening to each other's comments and answering the questions. for instance). And. All of us have. mail questionnaires are not the best vehicles for asking for detailed written responses. the interviewer facilitates the session. And. There are many advantages to mail surveys. If the respondents were unclear about the meaning of a question they could ask for clarification. Traditionally. Response rates from mail surveys are often very low. Someone takes notes for the entire group -. But there are some disadvantages as well. received a questionnaire in the mail. The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate. . In the group interview or focus group. there were often organizational settings where it was relatively easy to assemble the group (in a company or business.people don't complete an interview individually. They are relatively inexpensive to administer. A sample of respondents is brought together and asked to respond to a structured sequence of questions. questionnaires were administered in group settings for convenience. A second type is the group administered questionnaire.Questionnaires: When most people think of questionnaires. They allow the respondent to fill it out at their own convenience. at one time or another. Each respondent completes an instrument. What's the difference between a group administered questionnaire and a group interview or focus group? In the group administered questionnaire. each respondent is handed an instrument and asked to complete it while in the room.

the interviewer works directly with the respondent. they allow the interviewer to ask follow-up questions. placement -. . Unlike with mail surveys. wording. especially if what is sought is opinions or impressions.Survey Interviews: Interviews are a far more personal form of research than questionnaires. Some don't have telephones. Like personal interviews. Telephone interviews enable a researcher to gather information rapidly. Constructing the Survey: Constructing a survey instrument is an art in itself. But they also have some major disadvantages. we do have lots of advice to offer that might increase your chances of developing a better final product. telephone interviews have to be relatively short or people will feel imposed upon. The interviewer is considered a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency.that can have important consequences for your entire study. There are numerous small decisions that must be made -. Most of the major public opinion polls that are reported were based on telephone interviews. the interviewer has the opportunity to probe or ask follow-up questions. While there's no one perfect way to accomplish this job.about content. format. they allow for some personal contact between the interviewer and the respondent. In the personal interview. And. Many people don't have publicly-listed telephone numbers. interviews are generally easier for the respondent. People often don't like the intrusion of a call to their homes. And. Interviews can be very time consuming and they are resource intensive. Almost everyone is familiar with the telephone interview. And.

First of all you'll learn about the two major types of surveys that exist. You'll see that although there are many aspects of survey construction that are just common sense. once you have your questions written. there is the issue of how best to place them in your survey. if you are not careful you can make critical errors that have dramatic effects on your results. the questionnaire and the interview and the different varieties of each. scope and purpose choosing the response format that you use for collecting information from the respondent y figuring out how to word the question to get at the issue of interest Finally. There are three areas involved in writing a question: y y determining the question content. Then you'll see how to write questions for surveys. Details Of Research: Method Used: Type Of survey: Instrument used: Sample size: Data used: Survey method Interview Questionnaire 50 Both Primary & Secondary .

the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent. . Typical quantitative data gathering strategies include: y y Experiments/clinical trials. participants may be randomly assigned to different treatments.Data Collection: Data Collection is an important aspect of any type of research study. Data collection methods The Quantitative data collection methods. If the intent is to generalize from the research participants to a larger population. and generalize.g. compare. Observing and recording well-defined events (e. or outcome. They produce results that are easy to summarize. the researcher will employ probability sampling to select participants. Data collection methods for impact evaluation vary along a continuum. At the one end of this continuum are quantitative methods and at the other end of the continuum are Qualitative methods for data collection . rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. variable. y Obtaining relevant data from management information systems. If this is not feasible. Inaccurate data collection can impact the results of a study and ultimately lead to invalid results. counting the number of patients waiting in emergency at specified times of the day).. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question.

cross-sectional studies. Income Figures. unemployment figures. social conditions and lots of program information (analogous to public schools and school teachers. true experiments such as randomized controlled trials (RCTs) and other controlled trials. o Other Social and Economic Indicators. and simpler designs such as case series and single case reports or anecdotes. o o o Resource Inventories and other needs assessments Opinion Polls taken by others Budgets y The secondary data used in this project is :    through internet through books of retail company profiles of big bazaar and shopper¶s stop other prospective but uncontrolled trials. used again for a new research question. who constitute some of the most accountable of public servants). inflation indicators. etc. e. observational studies such as casecontrol. attributes. o Service District Statistics including basic client counts. These methods can be described and categorized in terms of multiple attributes or dimensions. Consumer Price Index.g.. demographics. and surveillance studies. Secondary data: Secondary data originally collected for a different study.Primary Data Collection: The considerable and diverse array of primary data methods includes. such as whether they .

Some of these methods have alternative names. and other attributes noted below.are prospective or retrospective. controlled or uncontrolled. interventional or observational. and many studies employ nearly limitless combinations of these attributes y Primary data used in this project is mainly collected through questionnaire which has been taken with the help of sample size which has been taken and after that the entire data has been manipulated. .

INTRODUCTION OF RETAIL INDUSTRY .

In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. It stems from the belief that. Let us look at the evolution process: .Retail Industry The word 'retail' is derived from the French word 'retailer' meaning 'to cut a piece off' or 'to break bulk'. and they strongly think that one should never give Indians a corner. it has been confined for a long time to family owned corner shops. Englishmen are great soccer enthusiasts. That is how great Indians retail management skill is considered. Although retailing in its various formats has been around our country for many decades. if you give an Indian a corner he would end up setting a shop.

ITC. Retail Space is no more a constraint for growth.  Example: Pantaloon retail¶s Big Bazaar.Detailing reasons why Indian organized retail is at the brink of revolution. Retail Formats Hypermarket: It is the largest format in Indian retail so far is a one stop shop for the modern Indian shopper. and above. India is on the radar of Global Retailers and suppliers / brands worldwide are willing to partner with retailers here.  Merchandise: food grocery to clothing to spots goods to books to stationery. Murugappa & Primal Groups etc and also foreign investors and private equity players are firming up plans to identify investment opportunities in the Indian retail sector. Bombay Dyeing. RPG¶s Spencer¶s (Giant) . Further. Investments into the sector are estimated at INR 2000 .2500 Crore in the next 2-3 years.  Space occupied: 50000 Sq .000 Crore by end of 2011.ft. and over INR 20. Indian consumers are rapidly evolving and accepting modern formats overwhelmingly. Reliance. The quantum of investments is likely to skyrocket as the inherent attractiveness of the segment lures more and more investors to earn large profits.  SKUs: 20000-30000. large Indian corporate groups like Tata. Raheja. the IMAGES-KSA report says that the last few years have seen rapid transformation in many areas and the setting of scalable and profitable retail models across categories.

gifts etc. ft.Supermarket: A subdued version of a hypermarket. ft. Convenience store: A subdued version of a supermarket. Apna Bazaar. ft. .  Example: Landmark Group¶s Lifestyle.  Space occupied: Around 10000 Sq.  Space occupied: Around 500 Sq. cosmetics.  Merchandise: A variety of perishable/ non perishable goods. Trinethra. ft.  Space occupied: 5000 Sq. Reliance Retail¶s Fresh and Select. ft.¶s Westside.  Example: Nil iris.  Example: stores located at the corners of the streets. ± 30000 Sq. Department store: A retail establishment which specializes in selling a wide range of products without a single prominent merchandise line and is usually a part of a retail chain.  Merchandise: Almost similar to that of a hypermarket but in relatively smaller proposition. Trent India Ltd. to 3000 Sq. or more.  Merchandise: Apparel.  Merchandise: Groceries are predominantly sold. household accessories. Discount store: Standard merchandise sold at lower prices with lower margins and higher volumes.  SKUs: Around 10000.

all under a common roof. Kirana stores: The smallest retail formats which are the highest in number (15 million approx.) in India.  Merchandise: Mostly food and groceries.000 sq ft to 7.  Merchandise: Depends on the stores  Example: Bata store deals only with footwear. also known as Category Killers. service and entertainment. Piramal¶s TruMart. Located mainly in metro cities. Malls: The largest form of organized retailing today. Example: Viswapriya Group¶s Subiksha. Example: Pantaloon Retail¶s Central. Mumbai¶s Iorbit.  Space occupied: 50 sq ft and even smaller ones exist. Specialty store: It consists of a narrow product line with deep assortment. in proximity to urban outskirts.  Merchandise: Offers several brads across a single product category. Crossword.  Space occupied: Ranges from 60. These usually do well in busy market places and Metros.  Merchandise: They lend an ideal shopping experience with an amalgamation of product. 00. MBO¶s: Multi Brand outlets. RPG¶s Music World. Major Player of Retail Industry .000 sq ft.

The Indian retail sector has been euphoria over the last five years. Other metros such as Kolkata. Hyderabad and Bangalore have caught the sight of investors but their fortunes are yet to be illuminated. According to geographical expansion. Reliance. India topped the A. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010. Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. have shown the way for other to enter. The idea was pioneered by entrepreneur Kishore Biyani.T. Big Bazaar had to shut its outlets in Mumbai as the . the CEO of Future Group. currently with 75 outlets. Bharti-Walmart. The real estate fund management company promoted by the Future Group expects to develop more than 50 projects across India covering a combined area of more than 16 million sq. Kearney's Global Retail Development Index for two consecutive years and this has infatuated Indian as well as foreign retail players to go gaga on the merchandising track. fashion products etc. DLF etc. Chennai. Currently Big Bazaar stores are located only in India. It has a grocery department and vegetable section known as the Food Bazaar and its online shopping site is known as FutureBazaar. Companies like the Future Group.com. It is owned by the Pantaloon Retail India Ltd. The countries are expecting a surge in the growth sprint and let¶s hope for the best. Top Companies Big Bazaar is a chain of department stores in India. Delhi/NCR and Mumbai are the felicitated regions as the top companies have rated the spending potential of consumers in the vicinity of the national capital and the financial capital as excellent. On April 1 2007. It offers all types of household items such as home furnishing. ft. utensils.

music. Later the management agreed to reinstate the sacked workers Pantaloon Retail India Ltd. a supermarket chain. Etailing and leisure and entertainment. Pantaloon Retail forayed into modern retail in 1997 with the opening up of a chain of department stores. communication products. futurebazaar.000 people. as a garment manufacturing company. a first of its kind. general merchandise. In 2001. Headquartered in Mumbai (Bombay). Some of its other formats include. And now that he's set himself the task of retaining control of the largest retail space in the country. It went on to launch Central. Kishore Biyani is the unchallenged king of retail. He has the knack of catching rivals off-guard and striking where it hurts most. seamless mall located in the heart of major Indian cities. gifts and stationeries). is India¶s leading retail company with presence across food. Pantaloon founded by Mr. books and music. Collection I (home improvement products). health.com. all (fashion apparel for plus-size individuals). has over 450 stores across 30 cities in India and employs over 18.suppliers or international promoters included - . followed by Food Bazaar. The company owns and manages multiple retail formats catering to a wide crosssection of the Indian society and its width and depth of merchandise helps it capture almost the entire consumption basket of the Indian consumer.120 retrenched employees called a strike with the support of Bhatia Kamgar Sena (the trade Union wing of Shiv Sena). Pantaloons. wellness and beauty. In India's chaotic markets. E-Zone (consumer electronics). it launched Big Bazaar. fashion. a hypermarket chain. home solutions and consumer electronics. Shoe Factory (footwear) and Blue Sky (fashion accessories). Founded in 1987. Kishore Biyani. he won't let anyone . It has recently launched its retailing venture. Depot (books.

The company also has plans to train students and housewives in customer care and quality services for part-time jobs. Mumbai. 2007) opened several "Fresh" outlets in Chennai. staples. Reliance Fresh recently (24th Jan. The Reliance Fresh supermarket chain is RIL¶s Rs 25. Reliance plans to invest Rs 25000 cores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. The latest to face the wrath of the 43-year-old is South African hypermarket Shop rite. which opened shop in Mumbai last month through a franchise agreement with local company Normal Lifestyle. according to the company. New Delhi. lower than even Biyani's purchase prices in his Big Bazaar and Food Bazaar stores. Besides. Unilever and Procter & Gamble at consumer discounts of 20-30 per cent. groceries. the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people. Chandigarh.Mukesh Ambani.catch him slacking.000 crore venture and it plans to add more stores across different g. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance is still testing its retail concepts by controlled entry beginning in the southern states . and eventually have a pan-India footprint by year 2011. fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mr. Jaipur. The super marts will sell fresh fruits and vegetables. Ludhiana increasing its total store count to 40. The hypermarket began retailing products from big boys Nestle. Hyderabad.

without any compromise on quality of goods purchased. AP. UP. Punjab. . Vision to deliver consistently better value to Indian consumers. Subramaniam. You can now locate the nearest Subhiksha store in your area with the Store Locators. Derived from the Sanskrit word. has guided Subhiksha to deliver savings to all consumers on each and every item that they need in their daily lives. Subhiksha now has the pan Indian presence with stores across Delhi. Maharashtra. fruits. IIM Ahmedabad alumni. It is also dubbed as India's largest retail chain. Haryana. Today.500 crore to increase the number of outlets to 2000 across the country by 2009. He also plans to invest Rs. It has recently commenced operation in Kerala also. The retail chain has seen a considerable growth by offering goods at cheaper rates and thereby increasing its customer base. 5 lakh. It was started and is managed by Mr. Karnataka and TN.Subhiksha is an Indian retail chain with more than 760 outlets selling groceries. It opened its first store in Thiruvanmiyur in Chennai in March. medicines and mobile phones. vegetables. Gujarat. it is now present nationally across 1000 outlets and spread across more than 90 cities. Subhiksha now has even opened Specialized Mobile shops called Subhiksha Mobile where mobiles are sold at a discounted price Subhiksha is India's largest supermarket. it is a multi-location. professionally managed and vibrant organization. 365 days a year. R. Started in 1997 as a single store entity in South Chennai. pharmacy and telecom chain. 1997 with an investment of about Rs. Subhiksham or "giver of all things good". ICICI Venture Capital has a 24% stake in Subhiksha.

is one of the troikas of the DLF Group. Coimbatore.000 sq ft. France¶s Carrefour SA and Britain¶s Tesco too were recently in news for their future plans to explore the Indian retail market Bharti Retail. DLF is also of the leaders in innovating shopping malls in India. Chennai. Pondicherry. Local players like ITC. 50. Salem. Trivandrum and Vellore DLF Retail Developers Ltd. 2000-3000 crore in all the emerging areas from metros to class cities in the next two years. a part of the RPG Group. Currently it operates 89 stores in Bangalore. Secunderabad. Hyderabad. shopping mall in Gurgaon. Has announced two joint ventures (JV)with the international retailing behemoth. Besides being India's largest real estate developer. It was started in May 1996 as a division of Spencer & Co. Till last year the company was involved in building 18 malls out of which 10 were in the NCR region. Kodai. Pune. DLF has plans to invest Rs. It caught public eye when it launched the 2. Future plans of DLF involve opening up of 100 malls (specialty malls.V.Food world is a chain of supermarket stores. a wholly owned subsidiary of Bharti Enterprises. Wal-Mart. It has brought a dramatic change in the lifestyles and entertainment with its City Centers and DT Cinemas. In August 1999 it became a separate company. Birla Group and Tata¶s have given the hints to enter organized retail. They are slowly transforming into 'lease' and 'revenue share' models. Erode. big box retailing and integrated malls) across 60 cities in next 8-10 years. The first JV ensures cash and carry . the A.

Lifestyle began operations in 1998 with its first store in Chennai in 1999 and now has 13 Lifestyle stores. supermarkets and hypermarkets spread over an aggregate 10 million sq. The second JV concerns the franchise arrangement. Sunil Mittal. Chairman of the Bharti Group assured that the ventures will use ³low prices every day´ and ³best practices for the satisfaction of the customer´. It has plans to come up with an investment of more than $2 billion in convenience stores. Bharti Retail aims to foray every city with a population exceeding 1 million.business. the Group has become the foremost retailer in the Gulf. in which 100 percent FDI is permitted and it can sell only to retailers and distributors. Hyderabad. youthful and vibrant brand that offers customers a wide variety of merchandise at exceptional value for money. 5 Home Centers and 1 Baby shop store across Chennai.. Positioned as a trendy. The expansion drive looks ambitious but analysts are worried that Bharti may face stiff competition from Pantaloon and Reliance as they too have sanguine plans to flood the markets with thousands of retail outlets in the coming five years.. Mumbai and Ahmedabad. Business World-IMRB Most Respected Company Awards Survey has rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004. Bharti Telecom also has plans to offer all its fixed and mobile telecom products and services from a single window to the SMB (Small and Medium Business) enterprises under the Bharti Infotel division. ft. Lifestyle has also been awarded the ICICI-KSA Technopak Award for Retail . With over 30 years¶ experience in retailing. Processed foods and vegetables will be delivered by Bharti Field Fresh. Bangalore. a Dubaibased retail chain. Lifestyle is part of the Landmark Group. Bharti's JV with Rothschild. Gurgaon. Delhi.

Kashish. The company intends to bring the world¶s best retail technology. the Reid & Taylor Retailer of the Year Award for 2006 and more recently. Le Teint Ricci etc. Levi¶s. Chambor. retail practices and sales to India. Shopper's Stop has become the highest benchmark for the Indian retail industry Shopper's Stop in the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). the Lycra Images Fashion Award for the Most Admired Large Format Retailer of the Year in 2006 The foundation of Shopper's Stop was laid on October 27. From apparel brands like Provogue. The stores offer a complete range of apparel and lifestyle accessories for the entire family. Raheja Corp.. Zodiac to cosmetic brands like Lakme. 1991 by the K. Life. they are adding 4 to 5 new stores every year with an immense amount of expertise and credibility. Color Plus.Excellence in 2005. Currently. Shoppers¶ Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. The merchandise at Shoppers¶ Stop is sold at a quality and price . exclusive shop-in-shop counters of international brands and world-class customer service. group of companies Shoppers¶ Stop aims to position itself as a global retailer. Shoppers' Stop retails its own line of clothing namely Stop. Vettorio Fratini and DIY. Shoppers¶ Stop caters to every lifestyle need. Arrow. Scullers. With its wide range of merchandise.

The turnover of the Retail division stands at 100 crore.43 million for fiscal 2006 and Rs.assurance backed by its guarantee stamp on every bill.R. Wels pun Retail Limited (W. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer the group had a turnover of Rs. Its outlets cater to almost all price ranges.L. and can be catered to less than one roof.) was established in 2003 as a part of Wels pun Group. Our International Home Textiles Company. 6026.000 products range which fulfills all your household needs. into diverse businesses. Ram Chandra Aggarwal.53 million for fiscal 2007.S. Wels pun is a U. It is covering about 1996592 lace sq. The Retail brands. Their motto: ³We are responsible for the goods we sell´. industries. Each store gives you international quality goods and prices hard to match. Vishal Mega Mart is one of fastest growing retailing groups in India. The Vishal stores offer affordable family fashion at prices to suit every pocket. The group had of turnover Rs 2884. regions and has six companies under the umbrella brand. SPACES. in 18 states across India.the group¶s prime focus is on retailing. one of the fastest growing business conglomerates in India. ft. expected to double in the next 5 years . 1463.Home & Beyond has carved its niche with its fashion driven model in the country's major metros. under the dynamic leadership of Mr. $1 billion group. Wels pun India Limited (W I L) launched its Indian retail division.12 million for fiscal 2005. while Welhome targets a larger audience with its value for money model. The showrooms have over 70. WRL with an aim to capture the Home Textiles market in 2003.

which invested in retail relatively early. the aspiration clientele and the value for money conscious clientele.  Design Studio ranks amongst the best in the country.L. 79 and Curtains starting at Rs. is the first Retailer of soft furnishing for "Home" in India.R.  Panel of International Designers for the new collections.  Launched Spaces -Home & Beyond and Welhome (Wels pun Factory Outlet) in the same year. Trent operates Westside. 199. is paying high dividends as retail is one of the booming .L. one of the many growing retail chains in India. Bed sheets starting at Rs.  Offer specialized products at affordable prices. Started in 1998. has two models that cater to both. 99 Trent is the retail arm of the TATA group.  Phenomenal growth anticipated in FY 2007-08.Key Differentiating Attributes  W. The foresight of the TATA Group.  W.R. towels starting at Rs.

Chennai. is an American public corporation that runs a chain of large. a perception of values. according to the 2007 Fortune Global 500.S. Noida. has created a loyal following for West side¶s own brand of merchandise.6 corers (FY 2005-2006) and currently operates 22 stores in the major metros and mini metros of India. and in Japan as Seiyu. Lucknow. as well as the largest toy seller in the U. Puerto Rico. and offering the latest styles. with an estimated 22% share of the toy market. Inc. Wal-Mart's investments outside North America have had mixed results: its . in the UK as ASDA. Wal-Mart operates in Mexico as Walmex. It is the world's largest public corporation by revenue. Wal-Mart Stores.500 employees and sales of $44. Jaipur. Mysore. 1969. Wal-Mart is the largest private user of electricity in the US. An international shopping experience. discount department stores. Surat. Pune. It opened its home office and first distribution center in Bentonville. with an estimated 20% of the retail grocery and consumables business.Westside operates stores in Mumbai. Gurgaon. Hyderabad. and will possibly move into the power business. Vadodara.Wal-Mart is the largest grocery retailer in the United States. Nagpur. It had 38 stores operating with 1.. Kolkata. Brazil. 357. it was incorporated on October 31. The company has a turnover of Rs. Bangalore.2 million . It is also undertaking a number of environmentally conscious initiatives to reduce energy usage and waste. Canada. Ahmedabad. and the UK. Indore. Founded by Sam Walton in 1962. Arkansas.sectors in India. Owns a subsidiary electric company in Texas. Ghaziabad. Westside was named the 'Most Admired Large Format Retail Chain of the Year' by the Lycra Images Fashion Awards 2005. It has wholly-owned operations in Argentina. Delhi.

Discount Store. but it sold its retail operations in South Korea and Germany in 2006 after sustained losses. 2007. Brazil. Always" slogan. Recently The $130 billion French retail Carrefour has set up a 100 .500 per household Carrefour SA is a French international hypermarket chain. Cosmetics. The group was created by Marcel Fournier and Denis Deffore in 1957. Carrefour is active in many types of retail distribution: hypermarkets. Grocery Stores. It is the second largest retail group in the world in terms of revenue after WalMart. Carrefour means crossroad in French. which equated to $957 per person or $2." replacing the "Always Low Prices. but also has shops in North Africa and Asia. Wal-Mart introduced new advertising with the slogan. Dominican Republic and Colombia. found that Wal-Mart's price level reduction resulted in savings for consumers of $287 billion in 2006. and Cash & Carry.operations in South America and China are highly successful. which it had used for the previous 19 years. "Save Money Live Better. which conducted the research that supported the ads. Argentina. Global Insight. Carrefour operates mainly in Europe. On September 12. supermarkets. with a global network of outlets.

Kroger operated. It reported over US$66 billion in sales during fiscal year 2007 and is currently the second-largest grocery retailer in the country by volume and third-place general retailer in the country. The Kroger Co. and 42 manufacturing facilities in 32 states. beer. with Wal-Mart and The Home Depot filling slots one and two. founded by Bernard Henry Kroger in 1883 in Cincinnati. Right Place´. either directly or through its subsidiaries. Carrefour WC&C India will also enter these areas where the Indian franchisee can get the same technical expertise that go into running the retail trade stores of the French company across the globally. 2. Banking. The slogan of Kroger co. Kroger¶s goal is to donate 50 million pounds of nutritious. Ohio. Kroger¶s recently launched Perishable Donations Partnership will bring critically needed perishable food items into the food bank process. fresh food across the country. wine etc«. nearly 800 convenience stores. 579 of which had fuel centers.500 grocery stores. dairy. we employ a growing family of more than 290. respectively. The company-wide program will increase the number of stores in the Kroger family that donate safe. 400-plus jewelry stores. .000 associates coast-to-coast and presently Kroger is active in many other Retail Distribution like Bakery. is an American retail supermarket chain and parent company.percent-owned arm to enter the wholesale merchandise business in India and will opt for the franchising route to open multi-brand retail stores in the country. is ³Right Store. perishable food to Second Harvest food banks that are equipped to safely handle and distribute fresh food.

Data presentation & Data analysis .

Q1.. Do you know about organize retail?. . 15 Yes No 35 RESULT.From the survey it is concluded that more than 70% of the total respondent does not know about retail industry.

. Do you know about vishal mega mart in Bareilly? 3 Yes No 47 RESULT.- From the survey it is concluded that maximum number of respondent know about vishal mega mart in Bareilly.Q2.

Quse3. Currently from where do you purchase daily need of items?
30

25

20

15

10

5

0 Local Kirana Store Vishal Mega Mart Others

RESULT;- from the survey it is concluded that most of the respondent purchase daily need of items from other sources.

Ques4.How often do you buy product from vishal mega mart?

25

20

15

10

5

0 Daily Fortnight Weekly Monthly

Result: From the survey it is concluded that maximum visit of respondents are twice in a month.

Q5.

Why do you purchase you material from here?

If kirana -----------Because of Rate «««...Because of Quality «««...Because of Service If retail store -----------Because of Rate «««...Because of Quality «««...Because of Service

30 25 20 15 Kirana 10 5 0 Rate Quality Service Retali Store

Would like to purchase from retail store? 11 Yes No 39 RESULT. Q6.. .From the survey it is concluded that most of the respondent like to purchase from retail store.-it is concluded from the survey that most of the respondent like to purchase from retail store because of quality and from local krianas because of rates.RESULT.

7.-From the survey it is concluded that maximum number of respondents are assuming that the customer service of vishal mega mart is to an extent.Ques. . are you satisfied with the customer service offered in vishal mega mart? 25 20 15 10 5 0 Good Average To an extent Need to be improved Result.

.13 likes to purchase grocery and 6 likes to purchase accessories. .-From the survey it is concluded that 17 of total respondent purchase cosmetics mostly.what do you purchase mostly from vishal mega mart? 18 16 14 12 10 17 8 14 13 6 4 6 2 0 Cloth Grossery Cosmetic Accessories RESULT.Ques8.14 likes to purchase cloths.

Q9. . What sort of services would you will like the most in different retails stores? 45 40 35 30 25 20 15 10 5 0 More Variety Discount on branded Discount on FMCG products Better customer service Result: From the survey it is concluded that 39 respondents preferred more variety in vishal mega mart while purchasing.

.Q10.How much rating will you give to retails store? 25 20 15 10 5 0 Highly satisfied Satisfied Can't say Dissatisfied Highly Dissatisfied Result: As per responses about 46% respondents are Satisfied wit h retail store.

y Vishal Mega Mart will be very beneficial for customers. y There is also a fast food corner where customer can also enjoy. Cloths. Big Bazaar has been the pioneer of retail in India. He will be free from all kind of traps of mediators and commission agents. There is a learning to be learnt from this case. Retail is taking a centre stage. y Customers will get right quality product at right price. y Vishal is the one of the biggest and the most popular company. utensils. The document discusses the research done to see what the psyche of consumer is and how to harness it for future business opportunities. Gift items etc. which has come in Retail business. and price of the entire product will be reasonable. y `By the cause of introducing Retail stores. farmers Retailer & Whole seller. y Vishal is introducing its Retail Store named³ Vishal Mega Mart´ y Vishal Mega Mart are selling all daily needs item. Foods items. . the Competitions will increase and it will be beneficial for the customers. Having more options of purchasing will benefit him.Conclusion Indian economy is going through huge change.

maybe beneficial to create brand image of its product.  Make frequent advertisements in both print and electronic media. .  Provide more discounts on FMCG.  Need to include varieties of similar item.  Making stalls in corporate meals like trade fair.  Provide better customer service.  Better if we provide filtered information about Vishal.SUGGESTIONS:  Company need to spend a lot on advertising and promotion to create brand image of its product.  Need to provide additional offers and discounts as per customer require ments.

 All the responses taken are personal opinions & perception of the respondents that are subjective. .So it might not be a true Representation of the views of the insured of other places.  The staff of the Vishal only provides/ co mmunicates the merits of its products.LIMITATIONS OF THE STUDY:  Sometime respondents are not taking interest in such type of surveys therefore there is chance that they might be giving wrong information.  The project is based on survey of population related to Vishal Mega Mart only.  The respondents are free from all barriers so he/she can give his/her opinion which may not be true in many occasions. For a better & magnified picture Competitor¶s similar study should be undertaken.  Project was undertaken in the Bareilly region only .

I have gone through these books & magazines:  Philip Kotler  News Papers  Business Today  www.altavista.vishalmegamart.google.com  www.com  www.com  www.com : Marketing Management  Retail management .BIBLIOGRAPHY In order to prepare my project report.retail.

Monthly a. Do you know about organize retail?. No Q3. Daily b. Yes b. Do you know about vishal mega mart in Bareilly? a. a.QUESTIONNAIRE Customer preference toward Vishal mega mart Name:Gender:Age:Occupation Q1. Local Kirana store c. others Q4. Yes b. Weekly . How often do you buy product from vishal mega mart? b. No Q2. Fortnight d. Currently from where do you purchase? b .Vishal Mega Mart a.

Yes b. Are you satisfied with the customer service offered in vishal mega mart? a. Good. Why do you purchase you material from here? If kirana -----------Because of Rate «««. Average. No Q7.. Cosmetic d.. Q8. Would like to purchase from retail store? a.. c. b.... To an extent. Accessories .Because of Quality «««.Because of Quality «««.Q5.Because of Service If retail store -----------Because of Rate «««... Grocery c. need to be improved. What do you purchase mostly from vishal mega mart? a. d. Cloth b.Because of Service Q6.

Better Custo mer service. Average.How much rating will you give to retails store? a. Discount on FMCG. c. d. Q10. More variety. Discount on branded products. Can¶t Say . b. Excellent d. Very Good c. b.Q9. What sort of services would you will like the most in different retails stores? a.

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