Men’s

Ethnic a profile
Wear
 Manyavar is the pioneer
in reinventing
Men’s Ethnic Wear.
In vogue Kurtas, Sherwani statements...
are echoes of its impact.

Today,
Manyavar is an
A decade ago,
Men’s Ethnic Wear was a fading segment in fashion.
Today, it’s a genre - emerging globally.
abbreviation for
The difference is: Manyavar Men’s Ethnic Wear.
 In 1999, men’s ethnic wear was antique.
Mr. Ravi Modi (Founder, Manyavar) saw it differently.
As distinct, graceful and Indian.
As an opportunity of a lifetime.
To not just build a business but to change a country’s fashion.
Manyavar was born at a 1000 square feet workplace in Kolkata.

Today, it retails from Enabled by a state-of-the-art

over 400 production capacity of

Couture par time. Exclusive Stores

across 160 cities
in India & abroad.
3 Million Pieces Per
Annum
and a team of 1800+ direct
employees.

Across indian television, weddings,

occasions and national ceremonies -
men’s ethnic couture
is alive and shimmering.
The meaning of
leadership. After 450,000 The Manyavar Emerging global India’s only
square feet retail store at Karol presence with 12 brand in
space, 1 Manyavar Bagh, New Delhi international fashion with no
store open every with 21000 square stores across UAE, End of Season
week. feet - is India’s Bangladesh, Nepal Sale!
A compounded largest EBO. and USA.
annual growth rate
of 50% across 5
years is pushing
the sector!

Leadership is not a position at Manyavar.

It’s a journey where benchmarks become
milestones.
Earning your 2015 Mr. Ravi Modi awarded Emerging Leader

Respect.
by CMA Management Excellence Awards.
Bravery and Entrepreneur Award
presented by Parwaz Media Group to Mr. Ravi Modi.
National Retailer of the Year at Indian Retail Awards.
The Best Brand of the year
Manyavar has been admired across sectors, Men’s Ethnic Wear by CMAI, Apex.
Images Award for Excellence in Supply Chain
forums and geographies: Management & Fulfillment
by Images Retail Tech Awards.
2009 Critic’s Choice for Pioneering Effort in Category Creation
at India Fashion Forum (IFF), Mumbai. Highest Job Creator
2016
by ET Bengal Corporate Awards.

Power Brand listed Manyavar as one among the best 100 Effective retail through Supply Chain
2011 by Asia Retail Congress.
brands in India
(across all categories) at an event held by Planman Marcom, an Mr. Ravi Modi listed among the 100 most influential
Organisation led by Prof. Arindam Chaudhuri. retail leaders
by Asia Retail Congress.
2012 Most Admired Men’s Indian Wear Brand of the Year Signed Virat Kohli as Brand Ambassador
at India Fashion Forum (IFF), Mumbai.

2015 Highest Job Creator and Best Financial Performance Youngest Jewel of Rajasthan
at ET Bengal Corporate Awards, Kolkata. to Mr. Ravi Modi among 65 pioneering leaders from Rajasthan across the globe
National Retailer of the Year including Mr. Anil Agarwal (Vedanta Group), Mr. Sanjeev Goenka (RP Sanjeev
at Indian Retail Awards. Goenka Group) and Mr. HM Bangur (Shree Cement).
 Products
Kurtas, sherwanis, indo westerns, suits, children wear and
accessories.

100% I.T. Enabled Operations

A seamless back end system facilitates low turnaround
time and enhanced service qualities. An integrated,
technology-led distribution and logistic network including
Warehouse Management System and Merchandise Management
System ensure optimum utilization of resources. Internal control
systems supervise inventory management, sourcing, store
management, and logistics.

Branding
Largest spenders in the category across 360-degree media;
empowering a strong recall countrywide. It has collaborated with
India’s largest sporting franchise - Indian Premier League -
partnering teams of Kolkata, Hyderabad and Delhi. Some of the
world’s greatest cricketing icons - now carry the brand’s logo on the

The life field. Additionally, Manyavar sponsors Indian Super League.

Retention
beneath. Highest retention across consumers, employees & vendors -
validating business policy and setting new standards.
Excellence is a Unique Merchandise Ownership
ownership of stock. Sale only means sold to the final
consumer. Any other transaction is inter-store transfer.

Practice. 85% Customer Conversions

with an average stock turnover of 3.5 times P.A.

Single Order Deliveries

made within 7 days.

Stock replenished on an auto mode

no manual intervention. Inter store transfers mean each store
can access any store’s stock.

Scientific precision in consumer

insights/product development
has led to less than 4% dead stock and no need for EOSS.
Leadership Men’s ethnic wear is a unique category
- dependent on manual skill across the
unorganised sector.

decoded.
Manyavar has built an expertise and a
powerful relationship with the
artisans.
Based in Kolkata, the brand has a local
connect in their hub! The bond is
difficult to replicate - resulting in the
unmatched Manyavar finish.

There is simply no
competition -
local or global.
Ethics is the Transparency, Fair Play & Social
Responsibility

fabric in every
are in the DNA of the enterprise - visible across levels of the team and
its operations. Values are central to the brand and Mr. Ravi Modi’s
vision; and now a case-study for the sector.

piece of Operations managed via ERP since inception.

Manyavar Three levels of audit monitor the business.

Statutory audit is carried by Ernst & Young.
Attitude Mr. Ravi Modi has founded Manas,
a social enterprise that funds 500

beyond Fashion heart surgeries annually for the

needy across the country.
Additionally, Manyavar strongly supports
 Friends of Tribals Society for the financial and social growth
of our tribal brethren
 Parivar, West Bengal’s largest free residential institution, for the
development of underprivileged children.
 Rural Health Care Foundation for providing health care
facilities to the lowest strata of the society.

Beyond corporate-deliverance,

Manyavar is an
active commitment
for human respect.
 At Manyavar, 2020 is the next milestone.
The picture is crisp:

600 Exclusive Stores with

The profile of 1 million square feet of retail space

including 100 flagship stores and 50 global stores;
spread across 200 cities in India/Abroad.

Men’s Ethnic Serviced with a production capacity of

Wear tomorrow.
6 million pieces per annum
from a facility of 600, 000 square feet of warehouse & workplace
And Now,
Defining Women’s Ethnic Wear Too!
Mohey!

It’s not just a brand, it’s a mandate. Each piece of

Ghaghra, Gown, Saree and Salwar is handpicked for its
unmatched signature.

Reaching out to India with 100,000 square feet of

retail space across 50+ Live Mohey stores in India and 3
stores Internationally. Set to evolve to 100 Mohey Stores
in India and abroad by March 2018.

Whatever the occasion, culture or geography – now

Mohey too, shall join the celebrations.
Manyavar is a
mission.
You are invited
to share it !
 Vedant Fashions Private Limited
A501-A502, SDF-1, 4th Floor
Paridhan Garment Park
19 Canal South Road
Kolkata-700 015
Phone : +91 33 3190 5454, 09038045353
Fax : +91 33 2323 2069
Email : info@manyavar.com