OUR AUDIENCE

Primary: Indians in the US avidly

looking for traditional wear for
occasion or otherwise.
Secondary: Americans who are
disposed to checking out special
attires of a different ethnicity,
especially for an occasion (friend’s
ceremony, etc.).

Core TG

INDIAN DIASPORA
Secondary TG

AMERICANS WHO HAVE

INTEREST IN BOLLYWOOD,
INDIAN POLITICS,
WHAT INTERESTS OUR USERS
- - NAVRATRI

- WEDDINGS
 - DIWALI

- SANGEET - DURGA PUJA

- GANESHOTSAV
OCCASIONS FESTIVALS

BOLLYWOOD
- MOVIES/MUSIC
THE IMPRESSIONABLE VIDEOS

INDIAN MAN/WOMAN IN - DESIGNERS

THE US - TV
WHO ARE THE USERS WE ARE TALKING TO?
DEMOGRAPHICS

TARGETING

POTENTIAL AUDIENCE
WHAT OUR AUDIENCE LIKES
FASHION

BOLLYWOOD

INDIAN POLITICS

FOOD

TRAVEL & LEISURE

USER TRUTH

THE INDIAN DIASPORA IN THE US STRONGLY REMINISCE THEIR INDIAN ROOTS. INDIAN
ETHNIC WEAR FOR THEM IS NOT JUST FOR CELEBRATION, BUT SOMETHING EMOTIONAL, A
MATTER OF PRIDE EVEN.
CAMPAIGN IDEA
AFTER ALL,
#NOTHINGLIKEADESITYOHAR
CAMPAIGN LAUNCH
MARKETING OBJECTIVES
ONLINE TO ONLINE
1.ESTABLISH MANYAVAR AS A GO-TO ETHNIC FASHION DESTINATION
2.ENGAGE WITH BUILT COMMUNITY
3.DRIVE TRAFFIC TO THE WEBSITE
ONLINE TO OFFLINE
1.INCREASE STORE WALK-INS
OUR APPROACH
 #NOTHINGLIKEADESITYOHAR

ONLINE TO ONLINE ONLINE TO OFFLINE BRAND PROPERTIES

#DESITYOHAR AV MANYAVAR STYLISTS THE MANYAVAR
WEDDING SHOW
COCKTAILS & HOR D’OEUVRES IN-STORE EVENTS
MANYAVAR DIWALI
FESTIVE LOOKBOOK BASH

VIRTUAL TRAIL ROOM

INFLUENCER MARKETING &

UGC

GET THE LOOK

DRIVING CONSUMERS FROM
SOCIAL MEDIA TO WEBSITE
ONLINE TO ONLINE
THE CAMPAIGN LAUNCH WOULD BE DONE ONLINE WITH A VIDEO, AND OFFLINE
WITH COCKTAILS & HORS D’OEUVRE NIGHT
THE #DESITYOHAAR AV
1.ESTABLISH MANYAVAR AS A GO-TO ETHNIC FASHION DESTINATION

TO ESTABLISH #DESITYOHAAR AND SHOWCASE THE COLLECTION,

WE CREATE A BRAND VIDEO FOR THE WEBSITE AND PROMOTE THE
SAME VIA SOCIAL MEDIA. THIS, IN EFFECT, WILL HELP IN
CREATING ASPIRATION IN A VISUALLY APPEALING FORMAT.

REFERENCE VIDEO LINK

https://www.youtube.com/watch?v=D_Y4nib-TTk
COCKTAILS AND HORS D'OEUVRE NIGHTS
- A CLOSED DOOR EVENT FOR THE SOCIALITES, INFLUENCERS, BLOGGERS AND PROMINENT INDIAN PERSONALITIES
- AN EXCLUSIVE PREVIEW OF THE NEW COLLECTION
- PROMINENT SOCIALITES ATTENDING THE EVENT TO BE STYLED BY MANYAVAR
THE MANYAVAR LOOKBOOK
1.ESTABLISH MANYAVAR AS A GO-TO ETHNIC FASHION DESTINATION

‣ IT WILL FUNCTION AS A STYLE

GUIDE TO CONSUMERS BY
PROVIDING A COMPLETELY
ASSEMBLED LOOK FROM HEAD-
TO-TOE
‣ IT WILL SERVE THE DUAL PURPOSE
OF INFORMATION AND INSPIRATION
‣ IT WILL EXPRESS THE DESI
TYOHAAR/ LIFESTYLE OF THE
BRAND TO THE BUYER
INFLUENTIAL MARKETING
1.ESTABLISH MANYAVAR AS A GO-TO ETHNIC FASHION DESTINATION
2.ENGAGE WITH THIS COMMUNITY

COLLABORATION WITH POPULAR FASHION

BLOGGERS TO REVIEW AND PROMOTE THE
COLLECTION

ASKING USERS WHO HAVE BOUGHT MANYAVAR

OUTFITS TO POST THEIR IMAGES ON SOCIAL MEDIA
AND TAG THE BRAND
‣ UPLOAD PHOTOS IN MANYAVAR OUTFIT

‣ FEW LUCKY WINNERS WILL GET FEATURED ON THE

WEBSITE #MYDESILOOK TAB

‣ THIS UGC WILL BE USED ON SOCIAL MEDIA ALSO

‣ MANYAVAR.COM/USA/USERSTORIES
‘MANYAVAR EXPERT’ BLOGS, INSTAGRAM PROFILE
TAKEOVERS, TWITTER CONVERSATIONS
1.ESTABLISH MANYAVAR AS A GO-TO ETHNIC FASHION DESTINATION
2.ENGAGE WITH THIS COMMUNITY

MANYAVAR STYLIST
WILL BE TAKING OVER
OUR PROFILE FOR THE
WEEKEND.
SO, STAY TUNED
GET THE LOOK
1.ENGAGE WITH THIS COMMUNITY
2.DRIVE TRAFFIC TO THE WEBSITE

- CURATED LOOK AS PER THE USER PREFERENCES

- WHAT TO WEAR AS PER OCCASIONS AND CREATE A LOOK

- USERS CAN SHOP FOR EACH PRODUCT FROM THE

LOOK THEY LIKE
CELEB STYLE CHECK

- CURATED LOOK AS PER THE USER PREFERENCES

- WHAT TO WEAR AS PER OCCASIONS AND CREATE A LOOK

- USERS CAN SHOP FOR EACH PRODUCT FROM THE

LOOK THEY LIKE

THIS IS JUST THE SCREENSHOT, SENDING THE VIDEO THROUGH

WETRANSFER
DRIVING CONSUMERS FROM WEBSITE
& SOCIAL TO THE STORE
ONLINE TO OFFLINE
#EXPERIENCEMANYAVAR

1. IN-STORE STYLISTS (BOOK YOUR APPOINTMENT)

2. IN-STORE EVENTS
- FESTIVE EVENTS
- COCKTAIL NIGHTS (BLOGGERS, STYLISTS, DESIGNERS, INFLUENCERS, SOCIALITES)