Protecting your hips as you enjoy the

comforts of life!

Roel, Robert & Coen

 Problem
Problem  > 17.000 hip fractures per year

Product  High mortality rate, low recovery rates

Market  Expected costs in 2010; 454 million Euro

Business  Existing solutions fail

model

Financial
forecast
 Product
Shockbuster®
Problem Inflatable hip protection device

Product

Market

Business
model

Financial
forecast
 Product
Problem Shockbuster®

Product  Inflates at fall

 CO2 capsule (vs. Compressed air)

Market
 iLife fall detector
Business
 Receiver needs to be developed
model
 Time to market 6 months
Financial
forecast
 Market
Problem Potential market

Product  1500 nurseries in the Netherlands

Market  170.000 clients, 10% ‘initial customers’

Business  End-user not making buy decision

model
 International problem
Financial
forecast
 Market
Problem Industry

Product  Lead-time protection

Market  Unique value proposition

Business  One strong supplier, others weak

model
 Continuous development needed
Financial
forecast
 Business Model
Problem Revenue model

Product  Subscriptions

Market  Sales through nursing homes

Business  Educate personnel

model
 Service
Financial
forecast
 Business Model
Problem

Product

Market
Value Chain
Business
model  Outsourcing

Financial  Development
forecast
 Warehousing
 Financial forecast
Problem

Product

Market

Business
model

Financial
forecast
 Recap
Problem  Growing problem

Product  Innovative product

Market  Market gap, but vulnerable

Business  Unique value proposition

model
 Cash demand, profitable relatively quick
Financial
forecast
Protecting your hips while you enjoy
the comforts of life!