Presented by-:

Parvez Khan
Sunil Somkuwar
Prem Ratan
Ravindra
Rohit Rajmane
 an original company for
more than 150 years

Founded in 1853 by Bavarian immigrant Levi Strauss, Levi

Strauss & Co. is one of the world's largest brand-name apparel
marketers with sales in more than 110 countries. There is no
other company with a comparable global presence in the jeans
and casual pants markets. Our market-leading apparel products
are sold under the Levi's®, Dockers® and Levi Strauss
Signature® brands.
We employ a staff of approximately 10,000 worldwide.
STRENGtH

 Pioneer in jeans
 Location
 High employee involvement
 Well educated employee
 High business ethics
WEAKNESS
 Too many cook spoil the dish
 Poor time management
 Excess of ethics
 Drop in performance
OPPORTUNITY

 Initially no competitors
 World wide expansion
 Diversified product range
THREATS

 Price factor
 Large no. of competitors
 Local competitors In expanded market
LEVI’S
Target Customer –:
Younger generation,
Male, Female.
Women Men
Slim Boot, Straight Fit,
Mid Straight, Low Skinny,
Low Straight, Low Tight,
Low Skinny, Boot cut,
Cargo, Cargo,
Skin Fit. Tight Strait.
Sykes Sykes
Our Observation :-

•Levi’s has a 150 years experience In manufacturing the

jeans
•Situated in the Heart of the city.
•On J.M road and F.C road various outlets are situated
people come to shop there in large number.
•In pune large number of Company Outlet are situated on J.M
road.
•Levi’s is of its own kind, even in a competitive locality it doesn’t
find much trouble to attract the customers beause of the store
apperence.
 Our Observation (cont..)
•It is situated in the road side & its visibility is quite good .
•It can’t be said that Levi’s is cheep but if we will
compare the quality with price we will find no problem with
pricing .y
•As compare to the other brands like pepe
jeans,diesel,killer,
•the Quality material of levi’s is much better,
•Pricing was done by keeping in mind the pocket money
of the students and youngsters .
•From Right to left we have observed that they kept
Caps,Belt,Shoes,Slim Boot,Low skinning,Mini skinning
VISIOn -:
The story of Levi Strauss & Co. brands is filled with examples of
the key role that values we have played in meeting consumer
needs. Likewise, brands embody many of the core values that the
consumers live by. This is why the brand Levi’s have stood the test
of time.
Generations of people have worn the products as a symbol of
freedom and self-expression in the face of adversity, challenge and
social change. They forged a new territory called the American
West. They fought in wars for peace. They instigated
counterculture revolutions. They tore down the Berlin Wall.
Reverent, irreverent — they all took a stand.
Advertising

Several songs have jumped in

popularity after featuring in television
advertisements by Levi's, despite being
old songs. These include:
 Various activity running by levi’s :-

We remain engaged in the International Labor Organization’s (ILO)

Better
Factories Cambodia
project, which addresses capacity building, monitoring and
remediation, and worker rights education in Cambodian
apparel factories. In 2007, we began participating in the Better
Work program, a unique partnership between the ILO and the
International Finance Corporation that launched in February 2007.
MISSION-:

People love and trust our company.

We will market and distribute the

most appealing and widely worn
fit- out brands.

Our products define quality, style and

function.

We will clothe the world

 Staff:-
Well dressed and with in uniform (i.e.jeans & black T-shirt)

staff member have a good command over language with a

communication skill.

Most of the staff is localite & well known to local language.

Initially Levi's was poor man’s clothing.
having high ethical values, kind hearted,
social worker & right attitude.
Incorporated these values in the companies
policies and they have been followed ever
since.
Policies :
Empathy, Originality, Integrity & Courage
 Levi ‘s Strauss & Co. and the Levi Strauss Foundation
Respond to Natural Disasters

Levi ‘s Strauss & Co. (LS&CO.) has a history of supporting

communities that have fallen victim to natural disasters.

The company made a financial contribution to the city of Chicago to

assist in rebuilding after the great fire of 1871. And after the 1906
San Francisco earthquake.

After the 2004 tsunami in Southeast Asia LSF designated a

significant amount of its overall giving for the disaster for mid- to
long- term recovery.

L S&CO’s employees also get involved with disaster response

through volunteering and fundraising.
Store location photograph at
F.C.Road & J.M.Road.
brand ambassador of levi’s company
THANK YOU!!