INDEX

Preface…………………………………………………..………………………………………………………………………………………I
Acknowledgement………………………………………………………………………………………………………………………..II

SR.NO PARTICULTAR PAGE.NO

1. History of cotton 1
1.1 Cotton overview 1
1.2 Discovery and study 3
1.3 Health and safety 4
1.4Insect resistance 5
2. Company profile 6
2.1Cotton corporation of India 6
2.2 vikram seeds history 7
2.3 Research work 8
2.4 Marketing 10
2.5 Greenhouse 11
2.6 Management committee 12
2.7Product of vikram seeds 13
2.8 Variety of cotton 16
3. Consumer buying behaviour 18
3.1 Factor influence of buying behaviour 20
3.2 Maslow’s hierarchy of need 21
3.3 Types of consumer buying behaviour 21
4. Research Design 22
5. Data Interpretation and analysis 24
6. Limitation to the study 35
7. Recommendations and conclusion 36
7.1 Finding 37
8. Appendices 38
8.1 Questionnaire 38
8.2 Bibliography 41

List of table and chart

Sr.n Particular Page
no
o
1. Land/Area Holding under cotton crops: 24
2. Have you used vikram seeds products. 25
3. From above which one variety you use? 26
4. Are you satisfied with existing products? 27
5. How do you get information about the vikram seed Products. 28
6. From where you are purchasing product 29
7. Do you know about our new product? 30
8. We are launching new product are you willing to take trial on your field. 31
9. What are the factors affecting your purchasing decision? 32
10. Who contributes most in your decision-making? 33
11. What are the main sources of information? 34