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  • Rural Assingment

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    ashitshekhar
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    e-Choupal is an initiative by ITC that set up internet kiosks in rural India to provide farmers information on commodity prices and weather. Rural marketing uses various channels like melas, haats, and exhibitions to reach customers in villages. Television is a suitable media for rural markets as it can broadcast agricultural information and advertisements to large rural audiences.

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    rural assingment

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    e-Choupal is an initiative by ITC that set up internet kiosks in rural India to provide farmers information on commodity prices and weather. Rural marketing uses various channels like melas, haats, and exhibitions to reach customers in villages. Television is a suitable media for rural markets as it can broadcast agricultural information and advertisements to large rural audiences.

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    3 views1 page

    Rural Assingment

    Uploaded by

    ashitshekhar
    e-Choupal is an initiative by ITC that set up internet kiosks in rural India to provide farmers information on commodity prices and weather. Rural marketing uses various channels like melas, haats, and exhibitions to reach customers in villages. Television is a suitable media for rural markets as it can broadcast agricultural information and advertisements to large rural audiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Discuss e-Choupal as a rural initiative.


    2. Rural Marketing Matrix: write a brief note and give one example to each.
    3. Write about any one of the media suitable for rural market. give an
    example

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