AMAZON.

COM
Presented by-
Group 1-
Abhishek Sharma- 27
Prashant Saste- 29
Piyush Jain- 30
Sanjeev Roy- 31
Savitha Rajan- 32
Smita Sahu- 34
Pinaki Das- 35
ABOUT AMAZON.COM
 Amazon.com, is a US-based multinational electronic
commerce company.
 Jeff Bezos founded Amazon.com, Inc. in 1994 and
launched it online in 1995.
 It is the largest online retailer in the United States.

 Amazon.com started as an online bookstore, but soon

diversified into different product categories.
 Headquartered in Seattle, Washington
CASE
 Since its start, amazon.com has expanded rapidly not
only geographically but also in terms of product range.
 One of the few .com companies to survive new
millennium.
 Focused on slow expansion to built a base to capitalize
on later.
 One of the most customer- centric companies.
SERVICES TO THE CUSTOMERS
 Online search for a book
 Assistance for ordering a book.

 Personalized Experience
THE REAL CROWN JEWELS
 Technology(spent 1.1 billion on technology)
 Emphasis on in-house software development

 Employed skilled programmers.

FUNDS INVESTED
 Technology- $1.1 billion
 Brand and Customer Aquision- $700 million

 Infrastructure- $300 million

STRATEGIC PARTNERSHIP
 Signed a 10 year agreement with U.S based retailor Toys
R Us to set up co-branded toy and video game store.
 Amazons e-commerce technology began empowering
website of discount Target.
 In 2001, signed agreement with borders group.
THE NEXT STEP
 By 2003, third party sales counted 23% of its total sales.
 In June 2003, amazon created Amazon Services Inc.

 Amazon Service Inc. offered complete e-commerce

services or part of it and access to amazons 30 million
customers.
 Now retailors could get fully personal website according
to their needs.

CONCERN
 By offering services to other retailors amazon would be
giving away its ‘crown jewels’.
THANK YOU