Amazon

The Era of online shopping, has played a significant role all over the world. As
internet usage is a part of day-to-day life, people were fond of doing everything
via internet. Many business are attempting to build an international sales through
internet and by creating a web portal as a value addition to their retail sales and
many organisations start and run online stores.
Amazon.com Inc. is an American based multinational corporate based on  Seattle,
Washington that acts as a hub for e-commerce business globally and it is well
known for its new innovation in large scale and it was founded by Jeff Bezos, in
July 5th 1994.The logo was designed to convey the message that it sells
everything from A to Z (the arrow which connects the two letter in the logo)
which express the smile that consumer should experience while shopping in
Amazon.com.In day-to-day’s life as we have seen a lot of technological
advancements that seek to reduce the load of overruling on human labour.
Amazon is one of the powerful examples of this enrichment. Initially Amazon
started an online market place for books, but later they expand the services to sell
software, electronics, video games, apparel, furniture, food, toys and jewellery.
Amazon is currently operating in 13 worldwide market place and launches free
shipping to 27 countries. Its mission statement is to focuses on competent and
high quality service to the customers.

Amazon is considered as one of the most innovative companies, and not without
good reasons, it changed the way of people live and shop. But when it comes to
innovation Amazon stands apart from other users because some unique cultural
elements that make it a perfect place for cultivating innovation. The Echo,
Amazon’s very impressive voice over command device, which can be used to play
songs, research your favourite sports teams. This innovative technology was a
huge investment for the e-commerce giant, which sold 22 million Echo units in
2017.The dedication and commitment towards the customer service, Amazon
developed a range of helpful tools, which help the employers to track packages
and quickly return or exchange ordered items, and convenience of their online
shopping experiences. Amazon customer service team has won many awards for
the dedication and addressing the issues of the customer then and there. Social
media is another powerful tool that Amazon employs to engage with merchandise
and to build the quality of customer service.Amazon execute the customer’s
orders in a very systematic way, and it has excellent vendor relationships that
allows them to offer customer at discounted pricing. Organising the way of work,
with the technology help the employees to work efficiently and execute the work
in correct time and place.Amazon started it off as an online bookstore, but it now
offers soup to nuts. A simple search for nuts and soup will result up endless
number of varieties. Amazon now carries products in music, electronics, health
and beauty, automotive, grocery and clothing. Business owners can contract with
Amazon’s network of pros to get IT support, furniture assembly and even A/V
services. By expanding the networks, Amazon works getting much simplifier. By
expanding into new markets and product categories, will attract new business
opportunities and to grow with the organisation. For example, Amazon currently
boasts an impressive 3.6 billion backlinks and 3.8 million referring domains. A
highly diversified link portfolio plays a pivotal role to any successful SEO
campaign. That’s why many e-commerce companies partner with us to optimize
their link building strategies. (snap, 2018)

Amazon innovations that has been adopted by other enterprises are:

1.PRIME:

Not only did amazon give people fast and free shipping on thousands items with
Prime, they also made people come to expect fast and free shipping from every
other company.

There's also the smart move by Amazon to tie its streaming video service to
Prime, which

 provides an added value for customers

 gives people incentive to adpot Amazon's streaming service, watch their
original content and set the stage for the future growth of that enterprise.
2.ONE- CLICK PURCHASES

Amazon really has streamlined the ordering process to make it as quick and easy
as possible by tending to take innovations like one click buying for granted...until
you go to another retail website and have to fill out multiple forms and click
through multiple pages to place an order.

3. ALEXA
Amazon's voice assistant , Alexa is amazing at doing Amazon things like placing
orders, finding music, etc..And she can hear and respond to voice commands at a
normal volume from a noisy room, which is pretty impressive.

4. DASH BUTTON

Amazon dash buttons are a physical manifestation of Amazon's one click ordering.
You can buy onr for $5 for major brands and then just click it when you want to
reorder that item and-presto!- your order is placed.

5.CLOUD COMPUTING

Amazon intially built its cloud computing platform to help the company's web
services run faster and smarter. But they've also built a huge business providing
these services to other companies.

6.KINDLE

Before the Kindle, e-books were stalling. Readers and content existed, but they
weren't breaking through. Then Amazon gave people a quick, conveninet and
affordable way to get books and medium surged forward. By working to put a
Kindle in the hands of many people as possible with a low price tag, Amazon took
control of the e-book market- becoming the destination for purchasing content

7. PRIME NOW

Not one to rest on its laurels, Amazon continues to work to make shipping even
faster for its customers. Prime Now, which is currently available only in a limited
number of areas but, continues expanding, enables individuals to great certain
Amaon items in two hours for free or in on e hour for $7.99.