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  • Unwind: Anushree Sen (9030241309) Rajashree B (9030241318) Swapnil Gadre (9030241328) Tushar Dharurkar (9030241329)

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    rajshrib
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    The document proposes developing coiled earphones with a spring-loaded mechanism to prevent tangling. It would be compatible with multiple devices, have adjustable wire length and controls for volume, track changing, and calling. Manufacturing costs are estimated at Rs. 110-140. The target market is mobile, laptop, and MP3 player users in India. Strengths include being tangle-free and compatible with various devices, while weaknesses may be the spring mechanism not lasting and difficulty matching sound quality of brands. Opportunities include radio and Bluetooth, while threats include resistance to switching and competition from major brands. The proposed strategy is competitive pricing and a phased launch with promotions through online and physical sales channels

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    Original Title

    Unwind

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    The document proposes developing coiled earphones with a spring-loaded mechanism to prevent tangling. It would be compatible with multiple devices, have adjustable wire length and controls for volume, track changing, and calling. Manufacturing costs are estimated at Rs. 110-140. The target market is mobile, laptop, and MP3 player users in India. Strengths include being tangle-free and compatible with various devices, while weaknesses may be the spring mechanism not lasting and difficulty matching sound quality of brands. Opportunities include radio and Bluetooth, while threats include resistance to switching and competition from major brands. The proposed strategy is competitive pricing and a phased launch with promotions through online and physical sales channels

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    27 views9 pages

    Unwind: Anushree Sen (9030241309) Rajashree B (9030241318) Swapnil Gadre (9030241328) Tushar Dharurkar (9030241329)

    Uploaded by

    rajshrib
    The document proposes developing coiled earphones with a spring-loaded mechanism to prevent tangling. It would be compatible with multiple devices, have adjustable wire length and controls for volume, track changing, and calling. Manufacturing costs are estimated at Rs. 110-140. The target market is mobile, laptop, and MP3 player users in India. Strengths include being tangle-free and compatible with various devices, while weaknesses may be the spring mechanism not lasting and difficulty matching sound quality of brands. Opportunities include radio and Bluetooth, while threats include resistance to switching and competition from major brands. The proposed strategy is competitive pricing and a phased launch with promotions through online and physical sales channels

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Unwind

    Anushree Sen(9030241309)
    Rajashree B(9030241318)
    Swapnil Gadre(9030241328)
    Tushar Dharurkar(9030241329)
    Problem areas
    Our Idea
    • Coiled Earphones with a spring loaded
    Mechanism.
    Product description
    • Tangle-free earphones compatible with multiple
    devices
    • “Unwind… and let the music play”
    • Pricing
    Cost break-ups
    - Jack - 20 - 25 rs
    - headphones - 60-80 rs
    - case(volume control,track changeger,microphone)-
    30 - 40 rs
    Total manufacturing cost 110 - 140rs
    Features

    – Spring-loaded and manual coiling facility


    – Adjustable wire length with locking mechanism
    – Microphone with volume control and track
    changer
    – Multiple Adapters(3.5mm and 2.5mm)
    – Detachable earphone heads
    – Small and lightweight
    – Available in vibrant colors and skins
    – 6 months warranty
    Target audience
    • ppl with
    mobiles
    pc\laptop
    mp3 players
    • Devices with multipronged,mini jacks
    • More than 710 million mobile user
    • 155 millions of mobiles were sold(nokia - 31.5%)
    Competitor Analysis
    • Five forces
    • SWOT
    Strengths Weakness
    • Tangle free earphones • Spring loaded functionality might
    • Compatible with multiple not last for a long time
    devices • Difficulty in matching sound
    • Competitive price quality with existing branded
    headphones

    Opportunities
    • Radio
    Threats
    • Bluetooth • Resistance in switching to our
    product
    • Technology: wireless, Bluetooth
    • Competition from big players
    like Sony, Philips
    Strategy for success
    • Competitive pricing
    • Phased launch
    – Promotional activities
    • Click and mortar

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