INTRODUCTION

Henna - plant profile

Names

Henna (English)

Mehndi, mendhi (Pakistan, Punjab)

Medi, mendi (Gujarat)

Marithondi, maruthani (Tamil)

Mohuz (Kashmir)

Mindi, bind (Mundari)

Botanical name: Lawsonia inermis

Family: Lythraceae, the loosestrife family

Lawsonia is named after Isaac Lawson, an 18th century Scottish army doctor who was a
friend of Linnaeus; inermis means unarmed without spines).

The henna plant of the family of the Lynthracee has stunned and touched so many people
since the beginning of recorded human history, and most probably been growing on earth
longer than we ever thought it has. Its primary function is the red dye it produces.

Henna grows through most of India, though it is a major commercial crop only in the north-
western states of Rajasthan, Gujarat, Madhya Pradesh & Punjab, where the climate is
relatively hot and dry and the rains are scanty. The most intensive Henna cultivation area in
India is Sojat and the surrounding areas in the Pali district of Rajasthan where up to 90
percent of India's commercial Henna production is produced.

Henna plant is a traditional herb which has been used variably worldwide since it was
discovered and now in the modern era has been transformed into various forms to suit our
hair care & colouring and body decoration needs. Use of Henna began thousands of years ago
in some parts of the world, but today Henna products have made their presence worldwide.
MAJOR PRODUCE

The product range will include Henna leaves, herbal Henna powder for hair, natural Henna
powder for body tattooing, neutral Henna powder for hair conditioning and Henna paste.

PRODUCT DESCRIPTION

Henna plant is a traditional herb which has been used variably worldwide since it was
discovered and now in the modern era also people use it as a medicine. Henna leaves have a
very pleasant fragrance and has medicinal properties.

Herbal Henna powder is a herbal hair dye & conditioner. It is a balanced mix of Herbs and
Henna which gives desired sheen, colour and softness to hair. It is completely safe to use,
chemical free product.

Henna Powder {90%} mixed with Amla

Ingredient (emblica officinalis) Shikakai (acacia
s concinna) & Soapnut (sapindus
trifoliatas) {10%}
For Application on hair to dye and
Use
condition.
Additive None , Its a 100% Herbal Natural Henna
Chemicals Powder
Packing 100 Grams & 200 Grams with
Consumer Instructions in English
Bulk 20 , 25Kgs (Jute/Paper Bags )
Color on
Natural Red (Deep Burgundy)
Application

Henna Natural finely grounded pure Henna powder made of premium quality choicest Henna
leaves that give deep red colour to your hands & feet. It also gives desired sheen, colour and
softness to your hair. It is completely safe to use, chemical free product.

It gives a dark and lasting colour with Henna’s natural characteristic fragrance.

Ingredient
100 % Pure Henna Powder
s
For Application on hand /feet to provide
stain
Use
For Application on hair to dye and
condition.
Additive None , Its a 100% Herbal Natural Henna
Chemicals Powder
Packing Consumer : 100 Grams & 200 Grams
Consumer with Instructions in English
Master Bulk : 20 , 25Kgs (Jute/Paper Bags )
Packing 10 or 20 packs in box cum display
 carton.
Color on
Natural Red (Deep Burgundy)
Application

Henna is used for making temporarily tattoos in hand, feet and other parts of body. Now days
Henna readymade paste demand is increasing in the market so to satisfy the need of customer
we will make henna paste.

Ingredient
100 % Pure Henna Powder
s
For Application on hand /feet to provide
Use
stain
Additive None , Its a 100% Herbal Natural Henna
Chemicals Powder
Packing
Consumer : 250 Grams
Consumer
Master
Bulk : 100 Kgs / 100 Dozen cones
Packing
Color on
Natural Red (Deep Burgundy)
Application

MAJOR CONSUMERS

1. Common people.
2. Herbal medicinal companies.
3. Shampoo and conditioner making companies.
4. Export to other countries like Japan, South Korea, Malaysia, Singapore, South Africa,
USA, UAE, Kuwait, Turkey & Italy.

MARKET POTENTIAL

Already big market exists in India as well as in other countries and also by making good
quality product we can attract many new customers. Some cases has been observed that
companies using chemical to make Henna products which causes to side effect. People don’t
want to use those brands which are not safe and standard product. We are going to make
Henna products which will be certified from various agencies for its quality and standard.

COMPETITION

There are already many companies existing in the market but most of them are not making
standard product which are certified or they are local to the area and no brand name and
quality is not good. Only one or two companies are there those are making standard and
certified Henna products. One company is Apex international.
MARKETING STRATEGY

Proper advertisement and distribution will be done to promote good sales of the products. In
many Henna tattoo shops we will provide some intensives to customers and will make
awareness about our product for one week at the starting of month specially before spring
session and will repeat it twice or thrice in a year for two years. With Henna paste cone we
will provide one good design for tattoo so that customer can make good design on the body
and this will increase the customer satisfaction.

MANUFACTURING PROCESS

For Henna plantation we will use 1000 acres of farm. Expert worker will do plantation of
Henna twice in a year.

The labourers must have extensive experience in the plantation of this crop and have been in
this business for several decades. These labourers should expert at picking only the ripe
leaves and stems. These leaves are sun dried before grinding, to reduce water content.

Then using machines Henna powder and paste will be prepared.

MEMBERSHIPS / AFFILIATIONS

We are committed to high standards of quality and process standardization. Our company
will registered with all leading government organizations that regulate quality and standards
in India. Our products will meet various standards of quality established by these
organizations.

We will be registered with the following associations/organizations:

Federation of Indian Export Organizations (FIEO) - FIEO is the apex association of all Indian
exporters and is a partner of the Government of India in promoting India’s exports.

Pharmaceutical Export Promotion Council (PHARMEXCIL) - PHARMEXCIL is the apex

industry association for pharmaceutical and chemical exports.