‘A comparative study on supply chain management with

reference to Himalaya and Dabur’

A report submitted in partial fulfillment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

OF

BANGALORE UNIVERSITY

Submitted By

Mr. Prasanna Kumar MS

Reg. no: 20UHCMD079

Under the Guidance of

Ms. Rohini R

Assistant Professor

Department of Management

EAST WEST COLLEGE OF MANAGEMENT

No.63, Off Magadi Road, Vishwaneedam Post, Bharath Nagar,

Bangalore- 560091

Bangalore University

2020-2022
 STUDENT DECLARATION

I hereby declare that ‘A COMPARATIVE STUDY ON SUPPLY CHAIN MANAGEMENT

WITH REFERNCE TO HIMALAYA AND DABUR’ is the 2result of the project work
carried out by me under the guidance of Assistant Professor Ms. Rohini R in partial fulfillment
for the award of Master’s Degree in Business Administration by Bangalore University.

I also declare this project is the outcome of my own efforts & that it has not been submitted to
any other University or Institution for the award of any other degree or diploma or certificate.

Place: Bangalore Name: Mr.Prasanna kumar MS

Date: Reg no: 20UHCMD079

 BANGALORE UNIVERSITY

Certificate of Originality (Plagiarism)

Name of the Student : Prasanna Kumar MS

Registration Number : 20UHCMD079

Title of Dissertation : ‘A Comparative Study on Supply

chain management with the reference of Himalaya and Dabur’

Similar Content (%) Identified : 10%

(Acceptable maximum limit of similarity (25%)

Name of Guide : Asst prof. Ms. Rohini R

Dissertation ID number(s) : 469859

Drill Bit

The dissertation report has been checked using Drill Bit anti-plagiarism software and found
within limits as per plagiarism policy and instructions issued by the UNIVERSITY/CBSMS.

We have verified the the contents of the dissertation report. As summarized above and certified
that the statement made above are true to the best of our knowledge and Belief.

Signature of Guide Signature of the

Principal/Director
 DIRECTOR DECLARATION

To,

Canara Bank School of management studies,

Jnanabharathi campus,

Bangalore University

Respected Sir / Madam.

As heads of East West collage of Management, We hereby certify that the project work of Mr.
PRASANNA KUMAR MS bearing the Reg No: 20UHCMD079 0f III semester MBA has
been periodically monitored through the interim reports and there is no plagiarism in the project
report.

DR. N. S. Nagesha Rao Dr. R. Chandra Moorthy

Principal Director
 GUIDE CERTIFICATE

This is to certify that Mr. Prasanan Kumar MS bearing Reg No. 20UHCMD079 has
completed her project titled ‘A COMPARATIVE STUDY ON SUPPLY CHAIN
MANAGEMENT WITH REFERENCE TO HIMALAYA AND DABUR’ is under my
supervision & guidance, is submitting for the award of the degree of Master of Business
Administration of Bangalore University, during the year 2022. To the best of my knowledge, the
work reported in the dissertation has not been submitted elsewhere wholly or in part for the
award of any other degree.

Guide Name: Ms. Rohini R

Signature:
 ACKNOWLEDGEMENT

Words are indeed inadequate to convey my profound gratitude & heartiest thanks to all those
who have helped me in making this project report. I take this opportunity to thank our beloved
Dr. R. Chandra Moorthy, Director of EWCM, for his motivational support & encouragement.

I also express my profound sense of gratitude Dr. N.S. Nagesha Rao, Principal, EWCM for his
encouragement & co-operation in all matters pertaining to my project work & doing the
academic year.

I will take this opportunity to thank Dr. D Sandhya (HOD), Department of Management, for her
constant support, encouragement & guidance.

I would also like to thank the internal guide Ms. Rohini R, Assistant Professor, EWCM, for the
valuable inputs provided to this project, which was immensely helpful in applying various frame
works to a practical situation.

Im express my deep sense of gratitude & sincere thanks to place on record the almighty, the
parental care & concern of my friends who were also a source of strength & support behind the
project.

Thank you

Prasanna Kumar MS

20UHCMD079

Third semester

MBA
 TABLE OF CONTENTS

CHAPTER CONTENT PAGE NO

1 Supply chain management Industry
1.1 Macro Scenario 1-3
1.2 Micro scenario 4-7
1.3 Theoretical background 7-8
2 2.1 Himalaya Company Profile 9
2.2 Inception and background 9-10
2.3 Nature of Business 10
2.4 Ownership Pattern 11
2.5 Ares of operation 12
2.6 Products 12-15
2.7 Vision, Mission & Goals 15
2.8 Competitors Profile 16-19
2.9 Market Share 20
2.10 Awards and achievements 20
2.11 Organization suture 21
2.12 Dabur Company Profile 22
2.13 Inception and background 22
2.14 Nature of Business 23
2.15 Ownership Pattern 23
2.16 Ares of operation 24
2.17 Products 25-26
2.18 Vision, Mission & Goals 27
2.19 Competitors Profile 28-29
2.20 Market Share 29
2.21 Awards and achievements 29
2.22 Organization suture 30
3 Key functional areas
Himalaya Company
3.1 Sales Department 31

3.2 Marketing Department 32

3.3 Finance Department 33

3.4 Production Department 34

3.5 Research and developed Department 35

Dabur Company
3.6 Human Resources Department 36

3.7 Finance Department 37

3.8 Manufacturing Department 38

3.9 Purchases Department 39

3.10 Quality Department 40

4 Research and Methodology

4.1 Statement of the Problem 41
4.2 Objective of study 41
4.3 Scope of Study 41
4.4 Limitation of study 41
4.5 Methodology 41
4.6 Tools of Data Collection 42
5 SWOC Analysis
Himalaya Company
5.1 Strength 43

5.2 Weakness 43

5.3 Opportunities 44

5.4 Challenges 44

Dabur Company
5.5 Strength 45

5.6 Weakness 45

5.7 Opportunities 46
 5.8 Challenges 46
` 6 Discussion 47
7 Findings 48
8 Suggestions and recommendations 49
9 Conclusion 50
10 Bibliography
 LIST OF TABLE

SL NO TOPIC PAGE NO
Table 2.1 Table showing about the company 10
Table 2.2 Table showing ownership pattern 11
Table 2.3 Table showing Dabur Company background 22
Table 2.4 Table showing Dabur Company ownership pattern 23
 LIST OF IMAGES

SI NO TOPIC PAGE NO

Image 1.1 Image showing supply chain management 5

Image 2.1 Image showing Himalaya Company logo 9

Image 2.2 Image showing Himalaya product 12

Image 2.3 Image showing Himalaya product 13

Image 2.4 Image showing Himalaya product 13

Image 2.5 Image showing Himalaya product 14

Image 2.6 Image showing Himalaya product 14

Image 2.7 Image showing Himalaya company competitors Dabur 16

Image 2.8 Image showing Himalaya company competitors Dabur product 16

Image 2.9 Image showing Himalaya company competitors Patanjali 17

Image 2.10 Image showing Himalaya company competitors Patanjali product 17

Image 2.11 Image showing Himalaya company competitors Charaka 18

Image 2.12 Image showing Himalaya company competitors Charaka product 18

Image 2.13 Image showing Himalaya company competitors Jiva Arurveda 19

Image 2.14 Image showing Himalaya company competitors Jiva Aruveda 19

product
Image 2.15 Image showing Dabur Company profile 22

Image 2.16 Image showing Dabur Company product 25

Image 2.17 Image showing Dabur Company product 25

Image 2.18 Image showing Dabur Company product 26

Image 2.19 Image showing Dabur Company product 26

Image 2.20 Image showing Dabur Company competitors profile Colgate 28

Image 2.21 Image showing Dabur Company competitors profile Emami ltd. 28

Image 2.22 Image showing Dabur Company competitors profile Ador multi 29
products ltd.
 LIST OF CHARTS

SI NO TOPIC PAGE NO
Chart 2.1 Chart showing organization structure Himalaya 21
Chart 2.2 Chart showing organization structure Dabur 30
Chart 3.1 Chart showing Himalaya company Sales Department 31
Chart 3.2 Chart showing Himalaya company Marketing Department 32
Chart 3.3 Chart showing Himalaya company Finance Department 33
Chart 3.4 Chart showing Himalaya company Production 34
Department
Chart 3.5 Chart showing Himalaya company R&D Department 35
Chart 3.6 Chart showing Dabur Company R&D Department 36
Chart 3.7 Chart showing Dabur Company Finance department 37
Chart 3.8 Chart showing Dabur Company Manufacturing 38
Department
Chart 3.9 Chart showing Dabur Company Purchases Department 39
Chart 3.10 Chart showing Dabur Company Quality Department 40
 EXECUTIVE SUMMARHY

A study on entitled “A comparative study on supply chain management with the reference to
Himalaya and Dabar” was conducted with the purpose of getting some knowledge about the
application of company,

The study was done through examining on industry Himalaya and Dabur Company. The study is
mainly using secondary data collection method for Supply chain management such as websites.
The studied data are presented through chart representation,

The main purpose of the study is to understand the Himalaya and Dabur Company Supply chain
management analysis of their product. Marketing structure. Technology, And company
competitors which are identified in this supply chain management,

Himalaya and Dabur both company have adopted good of supply chain management Himalaya
adopted very good supply chain management then Dabur like Giving more
Discount.Coupon.Distubuter margin more than Dabur so Himalaya have more sales and more
profit
 Bibliography

Himalayawellness.com

https://www.ukessays.com/essays/marketing/the-himalaya-company.php
https://www.emerald.com 

 https://en.wikipedia.org

 https://www.fairobserver.com

https://www.marketing91.com

https://www.projects4mba.com


 https://www.emerald.com

https://www.tradeready.ca

https://www.youtube.com

Research paper

Bangalore university student project refer

 CHAPTER 1
INDUSTRY PROFILE
 CHAPTER 2
COMPANY PROFILE
 CHAPTER 3
KEY FUNCATIONAL AREAS
 CHAPTER 4
RESAERCH METHODOLOGY
 CHAPTER 5
SWOC ANALYSIS
CHAPTER 6
DISCUSSION
CHAPTER 7

FINDINGS
 CHAPTER 8
SUGGESTIONS AND RECOMMENDATIONS
CHAPTER 9
CONCLUSION