A Mini project report submitted in partial fulfillment of the requirements for the

Award of the Degree of 4th semesters

MASTER OF BUSINESS ADMINISTRATION OF
BANGALORE UNIVERSITY

Submitted by
PRASANNA KUMAR M S
20UHCMD079
Under the Guidance of
Ms. Sudha N
Assistance professor
Department of Manager
EAST WEST COLLAGE OF MANAGEMENT
No.63,off Magadi Road, Vishwaneedam Post, Bharath Nagar,
Bangalore-560091
Bangalore University
2022-2023
 STUDENT DECLARATION

I, PRASANNA KUMAR M S hereby declare that the main project report entitled “Brand Identify Concept” with
reference to the subject “Strategic Brand Management” prepared by me under the guidance of Ms. Sudha N
faculty of MBA Department, EWCM. I also declare that this mini project work is towards the partial fulfillment of
the University regulation for the degree of master of Business Administration by collage. I further declare that this
project is based on the original study undertaken by me and has not been submitted for the award of any degree from
any other University/Institution.

Place: Bangalore Dr.D. Sandhya

Date: HOD
Prasanna Kumar M S Faculty Name: Ms. Sudha
N
Signature
 Topic: Brand Identify Concept

Introduction of Brand identify concept

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish
the brand in consumers' minds. Brand identity is distinct from brand image. The former corresponds to the intent
behind the branding and the way a company does the following all to cultivate a certain image in consumers' minds:

•Chooses its name

•Designs its logo
•Uses colors, shapes, and other visual elements in its products and promotions
•Crafts the language in its advertisements
•Trains employees to interact with customers

Brand image is the actual result of these efforts, successful or unsuccessful.

A brand concept consists of the core ideas behind a company's branding that pull together its purpose and
goals. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand
and marketing strategy.
Features of Brand Identify concept

1) Brand Position.
2) Brand Promise.
3) Brand Personality.
4) Brand Story.
5) Brand Associations.

Objective of Brand identify Concept

1) Create a strong brand identity. Brand identity, also known as brand image, is essentially a brand's personality and
the cornerstone of a brand marketing plan.
2) Raise brand awareness.
3) Establish brand positioning.
4) Tell a compelling brand story.
5) Develop customer loyalty.
Needs of Brand Identify Concept

Brand identity helps the brand develop its own unique stance and differentiate itself from others in the market.
This differentiation also helps in developing a positioning strategy and getting a loyal customer-base in the market.

Advantage and Disadvantage of Branda Identify Concept

Advantage
1) Awareness
2) Consistency in the Marketplace
3) Customer Loyalty

Disadvantage
1) Can Become Commonplace
2) Negative Attributes
3) Pigeonholes
Recent trends of Brand identify Concept

A brand identity is made up of what your brand says, what your values are, how you communicate your
product, and what you want people to feel when they interact with your company. Essentially, your brand
identity is the personality of your business and a promise to your customers.

Conclusion of Brand Identify Concept

Branding is about building consumer trust in an organization's products. Globalization and communication
mediums are making a wider target audience possible. As a result, companies are investing heavily into marketing
campaigns that can boost the value of their brand.
Bibliography

https://www.masterclass.com/articles/brand-marketing-guide
https://smallbusiness.chron.com/effect-brand-consumer-behavior-61767.html
https://www.coursehero.com/file/80124714/10-Deadly-Sins-of-Marketing-Damain-2docx/
https://www.modernpostcard.com/knowledge/articles/successful-branding-five-key-elements-and-one-mantra
Thank you