AN INTERNSHIP REPORT

ON

“HINDUSTAN PROMOTERS AND DEVELOPERS PVT LTD”

SUBMITTED BY
SAYED MOHAMMED HASHIM

UNDER THE VALUABLE GUIDANCE OF

MR. DAWN PRAKASH
ASSISTANT PROFESSOR

SDM COLLEGE OF BUSINESS MANAGEMENT POST GRADUATE

CENTRE FOR MANAGEMENT STUDIES AND RESEARCH,
MANGALURU-575003

2020-2021
 DECLARATION

I hereby declare that the Internship report titled “A Study on Hindustan

Promoters And Developers Pvt Ltd” has been compiled by me during the
academic year 2021-2022 under the valuable guidance and supervision of Dawn
Prakash , Asst. Professor, SDM College of Business Management Post Graduate
Centre For Management Studies And Research, Mangaluru, affiliated to
Mangalore University during the academic year 2020-21.

Sayed Mohammed Hashim

Place: Mangaluru
Date:
 SDM COLLEGE OF BUSINESS MANAGEMENT
POST GRADUATE CENTRE FOR MANAGEMENT
STUDIES AND RESEARCH, MANGALURU
-575003

CERTIFICATE

This is to certify that Sayed Mohammed Hashim has successfully completed

the Internship titled “Hindustan Promoters and Developers PVT LTD” under
the valuable Guidance and supervision of Mr Dawn Prakash, Asst. Professor
SDM College of Business Management Post Graduate Centre for Management
Studies and Research, Mangaluru, affiliated to Mangalore University during the
academic year 2020-21.

ACCEPTED & RECOMMENDED TO THE DIRECTOR FOR

APPROVAL

PLACE: MANGALURU Mr DAWN PRAKASH

DATE: INTERNSHIP GUIDE

________________________________________________________________
___________

PLACE: MANGALURU DR. SEEMA S. SHENOY

DATE: ……… DIRECTOR

ACKNOWLEDGEMENT
“Feeling gratitude and not expressing it is like wrapping a gift and not
giving it”.

I am thankful to Mr. dawn Prakash for permitting me to take up my project

work and for guiding & encouraging me during entire course of present project.

I acknowledge my inexplicable and deep sense of gratitude to Mrs. Pooja Shetty

as a trainer at HINDUSTAN PROMOTERS AND DEVELOPERS PVT LTD.
for her benevolent guidance for being the best Mentor and Guide throughout my
internship.

I would also like to thank my Institute and my Faculty members without whom
this project would have been a distance reality.

I conclude that my association with HINDUSTAN PROMOTERS AND

DEVELOPERS PVT LTD, has been extremely stimulating, beneficial and a
truly enriching experience

Sayed Mohammed Hashim

INDEX
Chapter No. Title Page No.

1 Introduction

2 Industry Profile

3 Company Profile and

SWOT Analysis

4 Mckinsey 7’s Model

and Organisation
Structure

5 Learning Experience
and Conclusion

6 Bibliography
 CHAPTER-1: - INTRODUCTION

 Introduction about the Internship: -

Marketing refers to activities a company undertakes to promote the buying or

selling of a product or service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses. Some marketing is done
by affiliates on behalf of a company.

Professionals who work in a corporation's marketing and promotion

departments seek to get the attention of key potential audiences through
advertising. Promotions are targeted to certain audiences and may involve
celebrity endorsements, catchy phrases or slogans, memorable packaging or
graphic designs and overall media exposure.

Product

Product refers to an item or items the business plans to offer to customers. The
product should seek to fulfill an absence in the market, or fulfill consumer
demand for a greater amount of a product already available. Before they can
prepare an appropriate campaign, marketers need to understand what product is
being sold, how it stands out from its competitors, whether the product can also
be paired with a secondary product or product line, and whether there are
substitute products in the market.

Price

Price refers to how much the company will sell the product for. When
establishing a price, companies must consider the unit cost price, marketing
costs, and distribution expenses. Companies must also consider the price of
competing products in the marketplace and whether their proposed price point is
sufficient to represent a reasonable alternative for consumers.

Place

Place refers to the distribution of the product. Key considerations include

whether the company will sell the product through a physical storefront, online,
or through both distribution channels. When it's sold in a storefront, what kind
of physical product placement does it get? When it's sold online, what kind of
digital product placement does it get?

Promotion

Promotion, the fourth P, is the integrated marketing communications campaign.

Promotion includes a variety of activities such as advertising, selling, sales
promotions, public relations, direct marketing, sponsorship, and guerrilla
marketing.

Advantages and disadvantages of marketing

Print Advertising

Advantages and disadvantages of print marketing are reasonably obvious.

Advantages:

* Choosing the appropriate magazine or newspaper to advertise and market your

business allows you to appeal to a specific audience and demographic.
Targeting your adverts at the right audience to maximise its effectiveness.

* Often an advantage of marketing via print media is the flexibility. The size,
placement and type of advert can be adopted and changed according to your
needs.

* Another advantage marketing this way is the repeated display of your advert
over time. Multiple appearances in various issues of the paper or magazine will
improve chances of your brand sticking with the customers and also the results
you will see in terms of sales leads.

Disadvantages:

* Cost can be prohibitive. The bigger the advert the more the cost. Magazines
and newspapers with a wider audience generally cost more to advertise in and
marketing over time in this manner may be too expensive for some businesses.

* Competition in the marketing space may be another disadvantage. You want

your advert to stand out, but unless you can afford to pay for a full page spread
you will be competing with the other businesses scrambling for attention.

* Magazines are often released on a monthly basis, meaning it can take longer
for your advert to take hold in a potential customers mind.

Television & Radio Marketing

The advantages and disadvantages of marketing via radio or television will

clearly be considerably different to those of print.
Advantages:

* There are many radio and television stations out there. You can appeal to your
local audience by using a local radio or television station. You may also run an
advert on a specific station with a genre which would suit your business. The
variety of radio and television stations makes it easy to appeal to a specific
audience.

* Your advert may well be repeated throughout the day at specific times, which
would allow you to reach the best audience for your marketing.

* Radio and television marketing allows for regular repetition of your advert,
helping satisfy the law of 29.

Disadvantages:

* Unless you are targeting a specific audience, you might have to push your
advert across a number of radio and television stations to reach everyone you
need to.

* An obvious disadvantage of radio and television marketing is the temporary

nature of the advert. Unlike print, potential customers cannot go back to look for
your contact information. So you will need to run the advert many times to get
the best effect.

* Listeners/viewers may stop paying attention during advert breaks, which are
essentially a disturbance to their enjoyment of the show.

Direct Mail Marketing

Your chosen market might benefit from a direct marketing campaign. Send your
adverts, catalogues or product samples straight through your customer’s
letterbox. You could target the right audience by using the electoral register to
find the right age, sex and demographic or acquire access to marketing mailing
lists.

Advantages:
* Direct mail marketing will allow you to target to your specific customer.
Personalising your message to have the best possible impact on them.

* Unlike other forms of advertising, your marketing will not need to stand out
on a page full of other adverts. It will just need to stand out from the pile on the
doormat. A brightly coloured, appealing envelope may be all it takes.

* This type of marketing allows you target a specific area or locality. Especially
important if your business is local.

Disadvantages:

* Direct mail is often seen as “junk” mail. So if your marketing doesn’t stand
out and appeal in just the right way it might find its way straight from the
letterbox to the bin.

* The law of 29 means you will need to do a direct mailing campaign many
times before it has an effect.

* You risk annoying your customers by plaguing them with regular “junk” mail
campaigns.

Telemarketing

Cold-calling and other telemarketing campaigns have their place in business.

They can be effective if done correctly. Like the other types of marketing, they
have their own advantages and disadvantages.

Advantages:

* Personal contact with the customer is more effective than something abstract
designed to appeal to a multitude of people. It makes the customer feel more
important if you can make them think you are only there to help them with their
needs.

* Results are easy to measure and often a potential customer can be easily led to
a sale over the phone. In other words the call to action will be more effective.

Disadvantages:
* Cold-calling, like junk mail, can have an unwanted effect as it has negative
connotations. Unwanted calls are often dealt with harshly and you might risk
damaging your reputation.

* Technology is out there which is being used to block unwanted telemarketing

calls. There is also legislation that needs to be abided by (Privacy and Electronic
(EC Directive) Regulations 2003.)

* Costs may be more expensive than other forms of marketing, depending on

your plan.
CHAPTER-2: - INDUSTRY PROFILE

An Introduction

The first huts and shelters were constructed using hands or with simple tools. As
cities grew during the Bronze Age, a class of professional craftsmen, like
bricklayers and carpenters, started to appear. Later on slaves were used for
construction work. In the Middle Ages, the artisan craftsmen were sorted into
societies. In the nineteenth century, steam-powered machinery appeared, and,
later, diesel- and electric-powered vehicles such as cranes, excavators and
bulldozers.

Traditional construction, might be considered as having properly started

between 4000 & 2000 BC in Ancient Egypt and Mesopotamia when humans
started to give up a nomadic life style there started the construction of shelter.
The construction of Pyramids in Egypt (2700-2500 BC) can be considered as
the first instance of huge structure construction. Other ancient historic
constructions include the Apian Way by Roman engineers (312 BC), the
Parthenon by Iktinos in Ancient Greece (447-438 BC), and the Great Wall of
China by General Ming T'ien under orders from Ch'in Emperor Shih Huang Ti
(c. 220 BC). After that the Romans developed civil structures throughout their
empire including bridges, aqueducts, harbours, insulae, roads and dams.

Urbanization and population growth led to an increasing need for shelter

developments, and focused attention on the importance of local building
techniques and materials. As a result, the construction industry in many parts of
the world started to grow with an increasing demand. Simultaneously
construction companies are growing at a fast pace all over the world. With this
growth of the construction industry and simultaneous growth of construction
companies, contractual relationships related to construction are increasing.
Thus, there is a dire need for a efficient and coherent law to deal with such
contractual relationships.

Coming to India, the increasing demand and growth of the construction industry
has followed a similar pattern as observed in the trend of the world. Currently,
construction is one of the sectors leading the way towards modernization and
industrialization in India. The construction sector in India, generally in the
world, contributes to the realization of about fifty percent of the total capital.
It’s also an opportunity for technology, innovation and overall development.

Fast-track construction has been increasingly popular in the twenty first century.
Some estimates suggest that forty percent of construction projects are now fast-
track construction.

Construction Industry in India

The Construction industry of India Construction is an important sector that
contributes greatly to economic growth of a country. The Construction Industry
is an investment-led sector where government shows a great interest.
Government contracts with Construction companies to develop infrastructure
related to health, transport and also education sector. For prosperity of any
nation, Construction Industry is very essential. is an important indicator of the
development in India as it creates investment opportunities across various
related sectors in whole country. The construction industry has contributed an
estimated US$3000 billion to the national GDP(PPP)in 2011-12 (a share of
around nineteen percent). The industry is shattered into many companies
involved in the construction activities across all segments. Medium-sized
companies/organizations specializing in particular activities. Small and medium
contractors who work on the subcontractor basis and carry out the work in the
field/site. In 2011, there were slightly over 500 construction equipment
manufacturing companies in whole India. This sector is labor intensive. It
includes direct & indirect jobs, provides employment to more than 35 million
people. The construction sector is visualized to plays a vital role in economic
growth, more than just producing structures that adds to productivity and quality
of life. Economic development is a term that is frequently used by both
politicians and others in the 20th century, industrialization, westernization and
modernization are other terms that people have used while discussing economic
development. It has a direct relationship with the environment Government
undertaking to meet go abroad economic objectives such as price stability, high
employment and sustainable growth, such efforts include financial policies
economic policies, regulations of financial industry trade and tax policies.

History

The period from 1970 to mid-1960’s government played an active role in the
development of services and most of construction activities during this period
were carried out by government-owned corporations and supported by
government departments. In the first 5- year plan, construction of civil works
was allotted nearly half of the total capital outlay.The 1st professional
consultancy company, National Industrial Development Corporation (NIDC),
was started in the public sector in 1954. Eventually , many other architectural,
design engineering and construction companies were also started in the public
sector (National Buildings Construction Corporation (NBCC), Engineers India
Limited (EIL), Rail India Transportation and Engineering Services (RITES),
Indian Railways Construction Limited (IRCON), etc.) and also in private sector
(Hindustan Construction Company (HCC), M N Dastur and Co., Ansals, etc.).
In India Construction has accounted for around 40% of the development
investment during the past 50 years. Around 16% of the country's working
population is dependent upon construction for its livelihood. Construction
industry in India employs more than 30 million people and creates assets worth
over ₹ 200 billion.

It contributes more than 5%to country's GDP and 78%to the gross capital
formation.

Overview of Construction Industry in India

The construction industry is 2nd largest industry in India after agriculture. It

contributes for about 11% of India as GDP. It makes significant contribution to
the national economy and provides employment to a very large number of
people.

There are three segments in the construction industry mainly, like infrastructure
building which includes roads, railways, power etc.; real estate construction
which includes residential and commercial construction; and third one is
industrial construction that consists of gas and oil refineries, pipelines, textiles
etc.

According to a study by ASSOCHAM, the burgeoning Indian construction

industry, currently worth $70 billion, will rise to US$120 billion by 2021.

Construction is most important part of any country infrastructure and industrial

development. Construction industry, with its forward and backward linkages
with many other industries like bricks, steel, cement, tmt, paints etc., generates
employment opportunity in the country. Construction is the second largest
economic activity where first one is agriculture. Broadly construction can be
classified into three segments. They are: - Industrial, Real Estate and
Infrastructure. Infrastructure segments involve construction projects in different
sectors like ports, irrigation, roads, power, railway etc. Industrial construction is
contributed by expansion projects from different manufacturing sectors. Real
estate constructions are again sub-divided into:Residential Commercial
Malls/multiplexes etc.

The construction activity involved in different segments differs from sector to

sector. Construction of roads and houses involves about 60% and 75% of civil
construction respectively. Building of ports and airports has construction
activity in the range of 40-50%. For industrial projects, construction component
ranges between 15-20%. Within a particular segment also construction
component varies from project to project.

Construction sector contributed about 11.5% to the country’s GDP in Financial

Year 18. Over last few years, growth of the construction industry has followed
the trend of economic growth rate of the country. The multiplier factor between
growth rates of construction and Gross Domestic Product has been about 1.5X-
1.6X. Over last 3 years, construction as a percentage of Gross Domestic Product
has increased from 8.0% in Financial Year 16 to 8.5% in Financial Year 18.
Construction activity being labor intensive has generated employment for more
than 33 million people in the country.

The construction industry in India is highly diverged. There are many number of
unorganized players in the industry who work on the sub-contracting basis. To
execute more critical projects, nowadays auctions are increasingly placed in
consortium. But the profitability of the construction projects varies across
different segments and sectors. Complex technology savvy projects can get
higher profit margins for construction companies, whereas compared to low
technology projects like road construction. Various projects in Construction
industrial working capital intensive. Working capital requirement for any
company depends on the order mix of their companies.

Despite the way that at the lower end, Indian industry has built up a toll
grandstand. It builds up not actually a major part of a percent of the overall
market, in volume. As Indian passages are ascending at an animating
advancement consistently, this reality could change.

The construction industry usually operates on the basis of contractual

agreements. Over the year’s people have developed different types of contracts.
It mainly depends on the nature and magnitude of work, special design needs,
annual requirements of funds and complexities of job. Construction projects can
be materialized through number of smaller contracts, which are mainly
dependent upon diversified nature of activities to be carried out in the project
and size of the project. As a result, Subcontracting is a common phenomenon,
which takes place in the construction industry.
CHAPTER-3: - COMPANY PROFILE

HINDUSTAN PROMOTERS AND DEVELOPERS PVT LTD

Hindustan builders one of the most trusted and popular builders, developers and
promoters in South India, that owns and manages a premium property portfolio
of residential apartments, Commercial complex, rental malls in Karnataka and
Kerala.

Hindustan Promoters and Developers Pt Ltd in

Kankanady, Mangalore is known to satisfactorily cater to the demands of its

customer base. The business came into existence in 2016 and has, since then,
been a known name in its field. It stands located at 3rd Floor, Opposite
Kankanady Bus Stand, Shalimar Complex, Kankanady- 575002. Opposite
Kankanady Bus Stand is a prominent

landmark in the area and this establishment is in close proximity to the same.
The business strives to make for a positive experience through its offerings. The
accepted modes of payment such as Cash, Cheques make every

business transaction easy and seamless, contributing to making the entire

process even more effective. Customer centricity is at the core of Hindustan
Promoters And Developers Pt Ltd in Kankanady, Mangalore and it is this belief
that has led the business to build long-term relationships. Ensuring a positive
customer experience, making available goods and/or services that are of top-
notch quality is given prime importance. India's leading B2B market place, Jd
Mart ensures engaging in business activities is a seamless process for small and
medium enterprises as well as large businesses. In a wake to enable these
businesses to reach their audience, this portal lets them showcase their offerings
in terms of the products and/or services through a digital catalogue. This
business has a wide brange of product offerings and the product/catalogue list
includes Builders & Developers, builders &, Construction Company,
Construction Companies, Construction Firms etc. The company was established
in Saudi on 1984. Then extended business to India. Our vision and approach
towards organized and well-planned development, technical expertise, global
exposure has led to our growth.

Hindustan Developers is an integrated real estate developer focused on premium

developments across South India with its headquarters in Mangalore. More than
15 years of a strong, customer-focused approach and the continuous quest for
world-class quality have enabled it to attain and sustain leadership in business.

At Hindustan Developers, every building project is important. This attitude is

adhered to at all levels of the company. Hindustan Developers is dedicated in
providing superior building and remodelling services for our clients.

We are Customer-intimate company and have specialized in satisfying the

unique needs of individual customers and provide them with the best total
solution. With zealous effort, relentless and vigorous team work and un-stinted
support and patronage of our beloved clients, they could forge a well known
global brand name for themselves. It helps them discover themselves and their
growth and redefine their business profile. It also propels them forward to
conquer newer and newer heights in the business endeavor. Growth is the
outcome of reciprocal relations based on mutual benefit and they will try their
best to see that we win only when their clients win. Spreading the smiles of
satisfaction throughout the globe is the motto behind their overseas expansion.
They cater the demands of all classes of people.

Hindustan Promoters and developer’s Guidelines:

* Purpose of Business –Growth to employees, profit to partners and assurance
of satisfaction.

* Driving Sprit of Business –Winning with wisdom, progress with unity, pursuit
after excellence and innovation.

* Soul of Business – Pragmatism, optimism and confidence.

Hindustan Promoters and developer’s mode of Business Enhancement

Hindustan Promoters and developer add to the value of their services and
transactions through the delivery of quality, reliable, simple, desirable and easy
to use customized products at affordable prices. Their customers trust them
because:

* •They understand their needs and try to do maximum justice to them.

* • The products they trade are innovative and attractive.

* • They insist on honesty in transactions and earnestness in keeping promises.

* • Their transactions are transparent and trust worthy.

* • They offer great products and services at affordable prices.

* • They maintain corporate but humane business Culture.

Completed Projects

- • Total- 63

- • Commercial – 18

- • Residential (apartments) – 20
- • Commercial cum residential - 25

Ongoing Projects – 16 Upcoming Projects – 08

SWOT Analysis
 Strength Weakness Opportunity and Threat, all these four types of
analysis are pronounced as one word which is known as SWOT Analysis. For
going to Multi Brand from Single Brand, the SWOT analysis is given below.

Strength

* Highly experienced

* Very confident

* Honest and trustworthy

* Friendly atmosphere

* Ease of communication

Weakness

* Poor timings

* No fixed salaries

* Not given much importance to everyone

Opportunity

* Research related to constructions as well as contracts

* To gain more knowledge

* To learn about visiting multiple people and to communicate

Threat
* Competition from other builders and developers

* Lack of healthcare

* Government policies
CHAPTER-4:- McKINSEY 7S MODEL

 McKinsey 7’s:-
McKinsey’s 7S FRAME WORK MODEL The 7s model is better known as
McKinsey’s 7s. This is because the two persons who developed this model. It is
developed by Tom Peters and Robert
Waterman. They published their 7s model in their article “structure is not
organization” (1980) and in their books “the art of Japanese management”
(1981) and in search of excellence (1982).
The 7s model is a tool for managerial analysis and action that provides a
structure with which to consider a company as whole. So that the organization
problems may be diagnosed and a strategy may be developed and implemented.

The 7s of McKinsey’s Model

• Strategy structure

• System

• Style

• Staff

• Skill

• Shared values

The main strategy of Hindustan promoters and developers is that it considers

specific aspects of the design that may affect the buildability or logistics of
constructing a project, or may affect health and safety aspects. The Construction
Strategy comprises items such as cranage, site access and accommodation
locations, reviews of the supply chain and sources of materials, and specific
buildability items, such as the choice of frame (steel or concrete) or the
installation of larger items of plant. On a smaller project, the strategy may be
restricted to the location of site cabins and storage, and the ability to transport
materials up an existing staircase.'

Using technology at its optimum potential Hindustan promoters and developers

inspires to be the finest Hi-Tech builders. Although they are available 24x7 and
they quickly reach out to for those who are ready to give contracts or any
construction facility. They relate the firm to its environment in a way which will
ensure its continued success and make it secure from surprises.

STAFF:

The employees are the true assets of an organization. They are the ones who
contribute effectively towards the successful functioning of an organization.
They strive hard to deliver their level best and achieve the assigned targets
within the stipulated time frame. Employees are the base of a strong and long-
running organization. Employees run the organization, no matter what level.
This means their strength, commitment and dedication, and their emotional
connection with the organization can't be judged as assets in monetary value.

Here in Hindustan promoters and developers I have noticed that the staff give
their high potential to help the customers. They help them throughout their
entire needs. They make sure that they are satisfied with their contract work or
any verbally agreements. The data of each and every customers details are
stored in computers to make sure they is no fraud or misleading. The staff are
appropriately dealing with each customer.

STRUCTURE:

The structure of Hindustan promoters and developers consists of chief executive

officer who takes the ultimate responsibility and decisions and then the
chairman and managing director who takes the primary Decisions. The
decisions are approved the CEO and below are the structure of Hindustan
promoters and developers PVT LTD.

SHARED VALUES:

* Trust based on responsibility

* Leadership core

* Confidentiality

* Espirit de crops

* Better operating methods and management approaches.

STYLE:

I have analysed that my work style or leadership style in the organisation has
big impact . The organisation has all the strength, confidence, ethics and
integrity. Although The top management takes the final decisions and important
decisions the authorities and responsibilities is still in the hands of each and
every staff in the organisation. I have realised that in this organisation the
decisions taken by each and every staff matters and not just the top
management, which is actually great. The importance given to every staff is
absolutely satisfactory. Sometimes the decisions taken quickly by ceo is
beneficial because unnecessary delay can cause unwanted consequences/ loss.

The leadership qualities improves a lot in here because they look into our
decisions wether we are taking it lightly or seriously. There are some minor
errors but they are just very rarely happening.

The staff in here are very much focused on teamwork because a team work
makes the work smarter and easy. The teamwork helps to be on top among other
competitors. The staff does their own work and helps others when necessary.

SKILLS

Since this is a field which contains constructions field work and also office
work, skills are highly taken into consideration. There are plenty of work in
construction side and that requires set of workers who are highly experienced
and confident. When it comes to other departments like accounting, HR, sale
staff and not takers . The skill is not that much considered. I have seen many
freshers doing their own job and they’re quite good at what they do.

SYSTEM:

The whole organisation system is managed very efficiently. All departments are
working together as a teamwork and stays unity. Each member are
interconnected to the ceo and the middle management for any service.
everything is managed systematically.
CHAPTER-5:- LEARNING
EXPERIENCE AND CONCLUSION

LEARNING EXPERIENCE
 The internship at Hindustan promoters and developers PVT LTD has made a
huge impact on getting a pragmatic experience for my career. I have been part
of marketing department for about 15 days from 17-10-2021 to 31-10-2021.
During this internship I have got to experience a lot about how practical work is
adapted from the management theories and how they are related to the function
the organisation of Hindus promoters and developers. I had my own reviews
about how this would be but after being part of this organisation I have been
able to realise how these are been systematically done.I could myself experience
the marketing department on how we convinced the customers and how we use
to show them the site work etc. it was great experience to interract with the
customers .I’m lucky that I got to do my internship here and happy that I got to
do it in Hindustan promoters and developers. Here I have experienced the
interaction I had with multiple customers and that has changed my
communication skills towards the customers. It showed me how to
communicate in the corporate world . It has thought me how to behave in the
workplace and I have met many types of customers. I have learnt to have the
mindset when it comes to workplace and how to deal with different people in
order to have healthy relationship . Working in this marketing department and
been part of the policies of this organisation has prepared me to be on my
highest potential for the next experience when I get into a new workplace .I
have observed many situations in this organisation and I have learnt that to be
motivated , have teamwork, and help to complete the task accordingly. I have
also learnt that to stay motivated and be strong enough to deal with the negative
results , and how to overcome the negative situation. But whatever marketing
role you go for in the end, you can expect your job to give you a varied
workday, a great work-life balance, good pay and plenty of opportunities to be
creative. Marketing can spark your inner artist. There are always new designs to
craft, tools to use, and ideas to come up with. Creating visually appealing
content is a great way to entice people to want to learn more. More importantly
it doesn’t matter how skilled you are because marketing explores your creativity
. Before joining the internship I had no idea this is how it would be . I thought
the workplace will be very hectic and staff will be unhelpful and also rude. But
once I got into this , it is really something to be experienced before joining any
work. I have seen that the department respects the employees very much
regardless of their status. Even though the employees have incompleted the
work , the managers have motivated them and made them do the work . It is a
lesson to learn for every marketing people . The data’s wer systematically
arranged and stored in each device so that they don’t misplace. That is
important thing which I’ve noticed. They have many computers to store each
documents under specific department. That has reduced the wasteage of time for
searching file or anything. The systems are not easily accessible, they have their
own passcodes to access and it’s all safe to proceed in this organisation. I had
to do the file work only thrice and that was a little bit difficult as I was a
fresher , but over all I enjoyed having this experience.

CONCLUSION
An internship is a temporary position with an emphasis on on-the-job training
rather than merely employment, and it can be paid or unpaid. It is a professional
learning experience that offers meaningful, practical work related to a student's
field of study or career interest. However, this internship has given me the
opportunity for my career exploration and development. I have gained a lot of
knowledge about marketing and the functions implemented to an organisation.

I am grateful for the opportunity to be a part of this successful organization. It

has indeed helped me in the development of skills and abilities. It has surely
helped me to think clearly, act wisely, take my decisions carefully and develop
interpersonal skills.

Hindustan Promoters And Developers Pvt Ltd is one of the best places to get
good practical experience, good communication skills , and improve behaviour.
They are committed to provide good quality service and also respect everyone
equally. Each staff are highly motivated and that has helped the others to do the
work on time.

This internship has given me a great experience and has helped Me in many
ways.
 BIBLIOGRAPHY

 Books:-
 https://www.justdial.com/Mangalore/Hindustan-Promoters-And-Developers-Pvt-Ltd-
Opposite-Kankanady-Bus-Stand-Kankanady/0824PX824-X824-160215111627-
C9R5_BZDET