Strategic management

Presented by:
Bhumika Jindal
 Strategy
 Strategy is the determination of the long-term goals
and objectives of an enterprise and the adoption of
the courses of action and the allocation of resources
necessary for carrying out these goals.
 Activities concerned with formulation and
implementation of strategies to achieve
organizational objectives
 Strategic management

Strategic management is a level of managerial activity

under setting goals and over Tactics. Strategic
management provides overall direction to the
enterprise and is closely related to the field of
Organization Studies.
 Nature
 Ongoing process
 Evaluates and controls the business
Assesses its competitors and sets goals and strategies
to meet all existing and potential competitors
Reassesses each strategy annually or quarterly [i.e.
regularly]
 Importance
• Increase effectiveness
• Increase efficiency
• Improved understanding and better learning
• Better decision making
• Enhanced organizational capabilities
• Improved communications and public relations
 Strategic Decision Making
Mintzberg’s Model

Entrepreneurial Adaptive Planning

mode mode mode
 Strategic management process

Strategic Strategy formulation Strategy

Strategy evaluation
intent implementation
Environmental Organizational
Vision Appraisal Appraisal Project
Mission SWOT analysis Procedural
Defination CLS Resource allocation
SBU Structural
Objective
Strategic analysis and choice Behavioral
Strategic plan Operational

Strategy control
THANK
YOU