TOPIC: GROWTH OF LUXURY CAR SEGMENT IN PUNJAB

OBJECTIVE

1. Mounting demand for luxury cars in Punjab

2. Reasons and facts which influences people in Punjab to buy a
luxury car.
3. The raised standard of living of the people of Punjab.

QUESTIONNAIRE

 What is your name?

…………………………..

 What is your age?

……………………………

 What is your occupation?

Business
Service
Student
Others please specify............................

 What is your monthly family income?

Less than 20,000
20,000 -40,000
40,000-60,000
More than 60,000

 Do you own any car?

Yes
No
 If yes, then which segment of car do you own?
Small car midsize car utility car sports car
Luxury car

 Do you think that you would be buying a car in the near future?
Yes
No

 If yes, then which factors do you think would influence your

purchasing decision the most?
Price Financing
Brand name
Word of mouth
After sale service
Any other (please specify).
…………………………..

 Easy car loans help one to have a luxury car.

Strongly disagree Disagree Neither agree nor
disagree Agree Strongly agree

 Raise of GDP of Punjab help the growth of luxury car segment in

Punjab.
Strongly disagree Disagree Neither agree nor
disagree Agree Strongly agree

 Raised standard of living of the people of punjab is the reason behind

growth in luxury car segment in punjab.
Strongly disagree Disagree Neither agree nor
disagree Agree Strongly agree
 What do you look for in a luxury car’? Rank in order of preference. Use 1 for the
most encouraging factor, 2 for the next encouraging factor etc.
Characteristics Ranks
Shape
Technology
Price
Finance scheme
Brand image
Interiors
Comfort
Power
Space

 luxury cars serves the purpose of status symbol.

Strongly disagree Disagree Neither agree nor
disagree Agree Strongly agree

 What is the reason behind growth of luxury car segment in punjab.

Real estate boom
Easy availabilty of car loans
Heavy inflow of NRI money
Any other ,please specify ……………………..

 Growth of luxury car segment in punjab reflects raise in standard of

living of people in the state.
Strongly disagree Disagree Neither agree nor
disagree Agree Strongly agree