PROJECT

TOPIC:
BUSINESS PLAN
NOOR CLOTHES AND
BALOCHI DOCH
COURES
TITLE: PRINCIPAL OF
MARKETING

SAIMA MAJEED &

SADIA AMIN
Company Noor clothes balochi doch

• Head office: Kharan

• Email: Noorclothsbalochidoch@.com
• WWW: Noorclothesbalochidoch.com
• Industry: Noor clothes Balochi doch industry
Ltd
• FACTORY: Noor clothes balochi doch industry
limited,Karachi stops, Sarawan road kharan,
Vision
We strive to be a caring and well managed organization for our business
customer, and employees, and a responsible corporate citizen to our society
Mission Statement
To innovate to lead to enhance to provide best value products and services to
global customers.
Objectives
• Provide quality clothing and customer service at a reasonable price.
• To be among the top ten favorite brands.
• To achieve profit within first year.
• To add new design is every season.
• To maintain an inflation growth in earning per year at rate of 25%
• To provide women with unique and inexpensive clothing.
Introduction
• Noor clothing and Balochi doch began trading in textile in early year of
2001.
• In 2001 we decided to enter in the field of manufacturing under the name
of noor clothing and Balochi doch.
• In 2005 it was listed among the top clothing manufacturer in Baluchistan.

• we chose to do a clothing business we are clothes and embroidery

• Available new design balochi doch

• We are making our traditional Balochistan dresses and embroidery design

• Our clothes are available in Noor market and online all over Pakistan.

• Nature and size of business

• Noor clothes and balochi doch large size of business

Industry analysis
• the clothing industry is mainly rising in Baluchistan, with its multiple
opportunities, kharan district is the main gathering point for buyers and
designers in Pakistan.
• The clothing industry rivalries has brought tough situations to lead the
market
• Apart from selling in Pakistan, now products are export overseas as well.
Noor company market segmentation
• Intends to target women, kids and old ages in the tristate area, who
require competitively priced and branded clothing.
• Age has no barriers to follow fashion, trend or making a fashion
statement.
• Consumers are craving new and different products, and actively seeking
new fashions.
Our market size and growth
• The clothing company consist of 45% of the market shares.
• Most of the sales revenue in the market comes from the purchase made
by female consumers, who value quality, style and taste.
• The clothing industries are expected to rise about 5% annually.
Financial needed
• We are looking to extend our production line as the demands keep rising.
• we have plans to go for bank loan which will be pay backed in two years
from our generated revenue.

Statement of Finance

Form
Partners 30 million
From
HBL Bank 10 million
 Partners and share

Noor Saima
33% 34%
Saima
Sadia
Noor

Sadia
33%

Management philosophy
• Positive relationship with customer
• And also, friendly relationship with employs
• And positive environment
• Take care every employee
• And mutual respect for all team members
Our products
• Lawn cloths
• Balochi culture dress
• Winter and summary season dress
• Smooth cloths for old ages women
• Marina etc.
• wading dress
• Handmade dresses
Think the different
• Smooth handwork
• Pure and quality clothes
• Soft dress
• Low price
• Smooth cloths for old ages women
• The first company in kharan only for females

Analysis of competitors
• Gull Ahmed
• Meerdeal
• Shaal company
Chart Title

8%
17%
1
2
28%
3
4
34% 5
13%
Further planning
• To increase export rate
• To introduce innovative and creative ideas among consumers
• To spread the retail house chain

Distribution channel

Prices
Promotional strategy
• Model
• Pinterest
• Instagram ads This Photo by Unknown

• Video and image advertising on internet

• Active handles on social media
• Brand website
• Affordibility and differnciation
Advertising
• Print media
• Advertisement on television
• Event arrangement like
• fashion shows and photo
• shoots
• Social media (Instagram,
• FB etc)
Key to success
• Provide a Great product
• Effective training
• The dress design should be according to the emerging trends and fashions
• Designing of dresses according to the consumer tastes
• The consumers satisfaction should be given due importance, because it is
the customer satisfaction, which can increase the sales
Future Backup
After achieving the goals, Noor clothing production has plans to launch its
variety of fabrics with an excellent touch of modern-day style.
Further to expand Noor clothing production, our future plans include.
1-Noor footwear
2- Noor Fabrics