GUESS

nt
Enterprises
Ltd
VISHNUBHATLA NAGA BHARGAVI
CAMU ID- 9092
REASON FOR SELECTING THIS
COMPANY
• FAVOURITE CHANNEL
• LIKED SHOWS LIKE MAYA DWEEPAM,
ALLADIN AND TARZAN.
 COMPANY
PROFILE
• NAME OF COMPANY - Zee Entertainment Enterprises Ltd
• DATE OF ESTABLISHMENT – 15TH DECEMBER 1991
• SECTOR- ENTERTAINEMENT
• TRADED IN –NSC (ZEE ENTERTAINMENT ENTERPRISES LTD) & BSC (505537)
• REGISTERED AND CORPORATE OFFICE- 18TH FLOOR, A-WING, MARATHON
FUTUREX, N.M.JOSHI MARG, LOWER PAREL, MUMBAI – 400013
• WEBSITE- WWW.ZEE.COM
• AUDITED BY DELOITTE HASKINS & SELLS
 History of zee
• ZEE TV, NATIONS 1ST HINDI CHANNEL BY A PRIVATE ORGANIZATION
WAS LAUNCHED IN 1991 DECEMBER.
• ZEE'S MASS APPEAL WAS IN DIRECT CONTACT TO STAR (LAUNCHED
IN FEB 1991) WHICH SIRED PROGRAMMES EXCLLUSIVELY IN ENGLISH.
• BY 1994, ZEES PRIME TIME AUDIENCE SHARE WAS 37%
• IN OCTOBER 1995, SONY ENTERTAINMENT TELEVISION HAS MADE
ITS ENTEY INTO INDIA.
• ZEE TO TACLE THE COMPETITION WITH STAR AND SONY WANTED TO
LAUNCH 2 CHANNELS BUT HAD NO FUNDS, IT ENTERED PARTNERSHIP
WITH MURDACH(STRAR) AND LAUNCHED ZEE NEWS AND ZEE CINEMA.
• ZEE VENTURED INTO THE OVERSEA MARKET TO CAPTURE NRI AUDIENCE IN 1995.
• IN 2000S, COMPETITION FROM STAR AND SONY BEGAN TO INTENCIFY AND ZEE
RECORDED THE LOWEST SHARE OF 5.9%, SO TO OVERCOME THAT ZEE ADOPTED
NEW STRATEGIES SUCH AS BRAND EXTENTION, BRAND RE-POSITIONING AND RE-
BRANDING.
• GADAR: EK PREM KATHA, RELEASED IN 2001, WAS ONE OF THE FIRST FILMS
PRODUCED BY ZEE TELEFILMS.
•BY 2004, ZEE WAS A FULLY INTEGRATED MEDIA
CORPORATE WITH A MAJOR PRESENCE IN AREAS OF TV
PROGRAMMING, INTERNET AND CABLE
DISTRIBUTION. AND IT HAD A VIEWER BASE OF 250
MILLION ACROSS GLOBE. IT OPERATED ACROSS 5
CONTINENTS I 120 COUNTRIES. ​
•IN 2005 IT AGAIN RE-BRANDED A HOST OF ITS
CHANNELS TO BRING THEM UNDER THE ZEE BRAND. ​
•ON 22 SEPTEMBER 2021, THE COMPANY ANNOUNCED
ITS INTENT TO MERGE WITH SONY PICTURES NETWORK
INDIA.​
mission
• To become the world's leading global media
company from the emerging markets. As a
Corporation, we will be driven by innovation and
creativity and would focus on growth while
delivering exceptional value to our customers, our
viewers and all our stakeholders.
 VISION
Focus
Creativity
Our Company's strategies are driven by the Key to our value system is Growth Driven
innovation and We are committed to delivering
needs of the customer. Our success can be measured
originality. We recognize and consistent
by the satisfaction achieved by our customer.
have a high revenue and cash flow growth in
regard for individual expression order to
Excellence provide our shareholders a good
We accord a high premium to and creative
freedom in our quest to provide return. Our
maintaining objective is to grow our people,
superlative standards customer satisfaction.
IIntegrity market and
throughout our Company. We observe strict ethical standards through businesses around the world
We encourage our employees editorial independence and creative expression,
to come up in order to earn the trust of our viewers and
with smarter ideas within the subscribers.
fastest possible time.
Zee
organizati
onal
chart
 CORPORATE SOCIAL
RESPONSIBILITY
• Eternal Care Foundation- Disaster Relief & Recovery (Rajasthan)
• Asha Kiran Project- Integrated Rural Development (Integrated Rural Development)
• Utkal Gaurav Foundation- Integrated Rural Development (Odisha)
• Anahad Foundation- Protection and Preservation of our Arts, Crafts, Culture, National Heritage & Monuments
(Uttar Pradesh, Assam, Punjab, Rajasthan, Andhra Pradesh, Telangana, West Bengal, Madhya Pradesh)
• Child Prodigy Project- Girl Child and Women Empowerment (PAN India)
• Breach Candy Hospital Trust- Disaster Relief & Recovery (Maharashtra)
• Jan Jagrati Sevarth Sansthan- Women Empowerment (Rajasthan)
• ImpactGuru Foundation- Women Empowerment (Karnataka, Maharashtra, Andhra Pradesh, Kerala, West Bengal,
Uttar Pradesh)
Csr during lockdown
 • "The Emerging Company Of The Year" -1998 The Economic Times
• The Dun & Bradstreet - Rolta Corporate Award 2011
• The Businessworld Infocom ICT Award 2012
• Recognized As One Of Indias Business Super Brand
• The Promax Bad India 2011 Award
• Titan Business Award- 2022
• Gold Steve Award-2019

Awards
• Top-25 Brands In Interbrand's Best Indian Brands 2019 List
• Indian Brand In The Satellite Tv Category By The World Branding Awards (WBA)
• 'India's Best Companies To Work For – 2018'
• Four Gold Awards Under The 'Brand Building And Communications' Categories.
• Zee5 Won The Gold Medal At Goafest 2019 For 'Best Innovative Use Of Digital Search'.
• Zee5 Won The Gold Medal At Neons Ooh Conference Awards For 'Creative Awards, Entertainment And
Media, Rangbaaz
• Broadcaster Of The Year Award At The Abby One Show Awards
COMPETITORS IN CHANNELS
Competito
rs in ott
STOCK PRICE
face value Rs 1
SHAREHOLDING
SUMMARY

•FII-33.4%​
•MF-30%​
•PUBLIC-21.84%​
•OTHERS-10.8%​
•PROMOTERS-3.99%
INCOME
STATEMENT
•SOURCE – MONEY
CONTROL
RATIO ANALYSIS
RATIO ANALYSIS
 SWOT ANALYSIS
• Strengths of Zee Entertainment
• Talent management
• High margins
• Brands catering to different customers
segments within Broadcasting & Cable TV
segment
• Track record of innovation
• First mover advantage
• Diverse Revenue models
Weaknesses of Zee Entertainment​
• Extra cost of building new supply chain and
logistics network​
• Declining per unit revenue for Zee
Entertainment​
• High cost of replacing existing experts ​
• Gross Margins and Operating Margins​
• Loyalty among suppliers​
• Low investments into Zee Entertainment's
customer oriented services
 Swot analysis
Opportunities for Zee Entertainment
• Local Collaboration
• Lower inflation rate
• Increasing customer base in lower segments
• Rapid Expansion of Economy
• Lowering of the cost of new product launches
• Opportunities in Online Space
Threats to Zee Entertainment​
• Changing political environment​
• Commoditization of the product segment​
• Shortage of skilled human resources​
• Competitive pressures​
• Trade Relation between US and China ​
• Saturation in urban market and stagnation in
the rural markets