ENTREPRENEURSHIP

PROJECT: DENEYIM
ENTR 534 TEAM 5: ANNAYEVA
G.
LECTURER: YAVUZ ÇINGITAŞ ÇAKIN
I.
 About Project

Aim to increase usage

frequency of ZUBIZU

• Our team started the application with the

entrepreneurship project analysis of prototype:
analysis:
• ZUBIZU discount application Deneyim

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Team 5

Guncha Annayeva Hilal Uçar Ipek Çakın

Chief Executive Officer Chief Financial Officer Chief Technology Officer

• • In charge of an organization's
making major corporate • managing the financial actions of a
decisions technological needs and (R&D)
company
• • utilizes capital to make investments
managing the overall • tracking cash flow and financial
operations and resources of a designed to help the organization reach
planning its objectives
company
• • analyzing the company's financial •  set up the corporate strategy and fuel
acting as the main point of
communication between the strengths and weaknesses and technological infrastructure, and will
board of directors (the board) proposing corrective actions analyze target markets, and create
and corporate operations business models.
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Problem and Needs

Low Usage
Frequency Discount Trust Price Limitations
Due to low Low discount The interface High due to the Restaurant
popularity amount does not build target audience discounts
among masses trust the upper mainly
income level of
society

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 Solution
• (UGC) To consolidate the social media

platform approach to Zubizu application

where customers share their positive and

negative reviews of restaurants, and

Priorities Objective Rewards
make decisions to visit a place
• Usage • Analyze usage
frequency • Granted for written
frequency • As a gratitude for feedback,
• Discount feedback on the
• Area of • Increase it by the Zubizu application • customers get gifts/points
discounts
limited proposed solution social platform 5
 Market Size
 The size of market is
measured in terms of
young adutls

 Customers are in need

Target Market Size Customers in
of solution of the
Customer Need of
project
Percentage Solution
3-5
%5 million 17K+  Target Customers are
upper income young
adults 6
Confirmation and Return Ratio

We used Facebook to reach our customers

Ratio are as shown below

• 7827 customers have seen our advertisement on

Facebook

• 2564 customers got engaged with the ad

• 51 customers only clicked on the ad and visited our website

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 Unique Customer Profile
Competitive Advantage:
Real life Young relatively
educated high
Differentiation
experience
income 25-35 age
is real life experience
feedback from
restaurant and other
services customers
who are granted
Real Interviews Gifts/Points points/gifts from the
We conducted Rewarding application
survey from feedback with
real people gifts/points 8
Product_Prototype
• Webpage designed to
collect contact data from
prospective users and
introduce innovation
• https://takimgd5.wixsite.com/gdtakim5

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Competitors
Comfort

Expensive Unexpensive

Uncomfort
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Future Perspectives
Points to Highlight
 Increase the number of customers and the amount of time spent
on application
 Market Size increase to 5 million users
 Sustainability of the application is care about customer generated
content and promote follows of the reviewers
 Our suggestion to the investors is the update of the design, to make
it user friendly and trustworthy
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THANK YOU
TEAM 5
05397836739
tkmgd5@gd.com
https://takimgd5.wixsite.com/gdtakim5

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