Entrepreneurship Personal Branding

The Life of Reginald Yu • shin diong

 Who is Reginald Yu? • Integrity Issue
 President of Times Paint Corporation • Planning Issue
 What organizations is he a part of? • Priority Issue
 President – Junior Chamber International (JCI) • Political Issue
Senate Manila, Anvil Business Club and Alumni
Raising Funds
Association of Xavier School, Inc.
From Immediate Network:
 Member – Philippines Institute of Accountants and
• Savings
Philippine Association of Paint Manufacturers
• Partnership
 What are the benefits of joining networking
• Loans
organizations?
• Customer’s Advances – cash with order (CWO),
 How does one decide what networking organization
down payment (DP), cash on delivery (COD),
to join?
franchisee fee
 It’s not WHAT you know but WHO you know.
 How do you maximize networking opportunities? From Outsiders:
 What should people avoid doing in networking • Angel Investor – outside individual
organizations? • Super Angel – big amount of money
• Venture Capital – amount of money invested by
Chapter 2
outside investors, typically over 10 individuals with
Gate 1-Preparation: Money, Model and Mentors
none owning over 10% of the investment pool,
4-Gate Model to Prosperity
forming themselves as a venture investing company
Gate 1: Preparation
• Private Equities – amount of money invested by
Gate 2: Marketing
outside investors, typically over 10 individuals,
Gate 3: Execution
forming themselves as a private equity investing
Gate 4: Self-Leadership
company, focusing on firms that already have
What Is Your Big Idea? revenues and profits
Without a good, doable idea: • Going Public – amount of money invested via initial
• Funding or Money cannot be justified public offering (IPO) from the stock market through
• Model or business cannot be designed the Philippine Stock Exchange (PSE)
• Mentors that can add value can’t be matched Why Partners are Needed
Basic Questions in an Elevator Pitch:
Benefits of Having Great Partners
Basic Questions Importance
Provide immediate feedback
Who is your target Bigger market is preferred Help give operational and strategic directions
market? for greater scalability and
Provide additional funding
sustainability.
Spread out financial risk
What is being offered? Addresses the pain points
of the customers Narrow your knowledge gap

Why is the offer relevant Compelling to the target Offer immediate credibility to your company
and unique? market Open their network of contacts to you to lower
cost or raise revenues
How will this make money Answers how the firm can
for the firm? win in the market place Give an assurance of fairness on dealing with
and what’s in it for the valuation and stock ownership, specially after
investors recovering investment
Mentorship on a professional level
Levels of Strategy
• Corporate – type of industry to enter Mentorship on a personal level
• Business – competitive advantage
• Functional – compelling reason for consumers
EBITDA – earnings before interest, taxes, depreciation
Value chain cycle – full cycle of a product or process; and amortization
the longer the processes and barriers, the bigger the – an indicator of financial performance as earnings are
cash drain added back to net profit to create a more realistic
Consumer’s path to purchase – sales cycle; the longer comparison of profitability among companies and
the sales cycle, the bigger cash flow required industries
Endowment Effect and Loss Aversion • A mentor is a trusted and experienced adviser who
• Endowment effect – a supply-side thinking of is interested in the success of the mentee.
overvaluing the things that entrepreneurs have, • Why is a mentor important in starting up a
more than what they are actually worth in the business?
market, a reflection of emotions and cognitive blind • Mentorship is important because it helps the
spots. entrepreneur see what he/she could not see at the
• Valuation of a company – a reflection of the moment.
preparation, sensemaking skill, as well as
Different Types of Mentors Needed by Entrepreneurs
influencing skill of the entrepreneur which the
investors can use to quickly gauge, or get a hint of Types of Role of Mentor Examples of a
the interpersonal style of the entrepreneur that Mentors for the Start-Up
they may be dealing with in the future. Needed Entrepreneurs Advertising
• seeing what is valuable from the investor’s Agency
perspective
Operational Guides on Client
• ROI – Return of Investment
matters related Acquisition,
• An investment may gain substantially but unless an
to present Presentation,
investor gets dividend, the investor will not actually
operations, Execution
benefit from the gain.
especially key
Questions Investors Need to Ask factors for
success that
Market To determine if there is a the firm should
scalable and sustainable do
market. exceptionally
Product To determine if the value well
proposition is compelling Functional Guides on Accounting,
and ownable. matters related Tax, Human
People To determine if the to support Resource
entrepreneur is functional
trustworthy and areas on which
believable. the
entrepreneur
ROI To determine if beyond may need
market, product and some advice
people, it is a good
investment. Personal Guides on Work-Life
Forming your Team matters related Harmony
1. Choosing partners to personal
2. Choosing founding members growth
3. Choosing mentors Strategic Guides on Consulting,
matters related Service
Choosing Partners
to the future
• How do you choose a partner?
vision of the
• Welcome network opportunities.
entrepreneur
• Junior Chamber International (JCI)
• Rotary Club
• Christ Commission Fellowship (CCF) 8 Qualities Expected from Great Mentors
• Couples for Christ 1. Interested in the success of the mentee
2. Invest time to listen and understand the different
Choosing Founding Team Members situations of the mentees
• Preparation stage: idea person 3. Provide advice, both business and personal
• Marketing stage: communicator person 4. Help mentees by tapping into the mentor’s
• Execution stage: operations person network
• Finance 5. Open doors of opportunities
• CEO 6. Lessen risk by calling attention to such areas
• Find partners who can complement your weakness. 7. Inspire the mentee
• In the absence of qualified partners, hiring qualified 8. Sincerely desire that the entrepreneur succeeds and
people is the next step. be even better than them.

Choosing Mentors