PAKISTAN

The Cotton Country

 Textile Industry of Pakistan
• 4th largest grower of cotton.

• 3rd largest consumer of cotton.

• 3rd largest exporter of cotton textile.

• 2nd largest supplier of cotton yarn.

 Pakistan Textiles & Apparel Industry

• Generates about 64% of total exports.

• Constitutes 46% of manufacturing industry.

• Employs 55% of country’s working population.

• Contributes 11% of the total GDP.

• Pakistani clothing exports growth slowed to 8% in 2007 however in last

three years shows double digit increase.
Pakistan Textile Exports - Major
Categories 2010
 Pakistan’s Textile & Apparel Industry SWOT
Strengths
•4th largest Cotton producer
•64% of country’s export volume
•1.4 Mn people employed with 50% in apparel
•Low labor cost at US$0.40 per hour
Opportunities
•Better laid down factories on ‘best practices’
•Potential of improving confidence in buyer by
working directly & closely
• Home furnishing from Pakistan have made a
big name worldwide
•Women’s wear has huge potential
Weakness
•Low price Image
•Lower marketing initiatives
•Limited use of modern technology
•Confusion in political/religious scenario
•Low levels of managerial capabilities
Threats
•Rising cotton prices
•China & India being considered as countries
for high value added garments
•Price pressures
 Needs to be done….
Improve Capabilities in Key Performance Areas

Collaboration in Product Use of Technology

Development

Increase Efficiency & Consistent Manufacturing

Productivity Standards
Buyer are looking for complete Solutions
 Redefining Supplier’s Responsibilities

Present share of services & responsibilities

Design Sampling Manufacturing Shipping Ware Distribution Retailing

Housing

Supplier’s Responsibilities Client’s Responsibilities

Design Sampling Manufacturing Shipping Ware Distribution Retailing

Housing

…. and for the future

 Successful suppliers would need to build new competencies

In addition to price & quality buyers would increasingly evaluate their suppliers on;

• Innovation

• Cycle of time reduction

• Product design & development

• Supply chain optimization

• Service levels

• Strategic partnership with Buyers

Thank You

Prepared by Rahim Jiva