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  • Styline Collection

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    Faysal Ahmed
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    The document provides an analysis of the PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) factors for a fashion and cosmetics company in Bangladesh. Some key political factors include import charges and VAT policies. Economic factors include issues with raw materials, labor shortages, and impacts on supply and demand chains. Social factors focus on the company's modest, halal products and their online and offline customer base. The SWOT analysis identifies strengths like a strong team but also weaknesses in areas like low pay and threats from the pandemic's market impacts.

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    Styline collection

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    The document provides an analysis of the PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) factors for a fashion and cosmetics company in Bangladesh. Some key political factors include import charges and VAT policies. Economic factors include issues with raw materials, labor shortages, and impacts on supply and demand chains. Social factors focus on the company's modest, halal products and their online and offline customer base. The SWOT analysis identifies strengths like a strong team but also weaknesses in areas like low pay and threats from the pandemic's market impacts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views3 pages

    Styline Collection

    Uploaded by

    Faysal Ahmed
    The document provides an analysis of the PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) factors for a fashion and cosmetics company in Bangladesh. Some key political factors include import charges and VAT policies. Economic factors include issues with raw materials, labor shortages, and impacts on supply and demand chains. Social factors focus on the company's modest, halal products and their online and offline customer base. The SWOT analysis identifies strengths like a strong team but also weaknesses in areas like low pay and threats from the pandemic's market impacts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    PESTLE ANALYSIS

    Political Economic Social


    • Follow hygienic rules in logistics • Lack of raw matrial • Online and offline outlet
    and delivery system. • Cancell order • Not popular with male customer
    • Yarn import charge 15% higher • Labour shortage • Social media platform keeps
    from india • Impact supply and demand chain reguler customer
    • Stable political condition • Not to sell expected amount • Focus only modest and halal
    • Adding VAT with every product cosmetics products
    • Govt announcing a stimulus
    package of BDT 5000 crore

    Technological Environment Legal


    • Using website, social media and • Stopped whole activity during • Bangladesh company act
    apps. pandemic • Improved team member quality
    • New way to engaging with • Closed different brand store • Equal opportunities
    distributor and customer • Unfavorable situation for product • Minimum wage
    • Online business model to delivery • Manufacture must adhere to
    compliment bricks and morter
    • Vertical operation
    SWOT ANALYSIS
    Strength Weakness
    • Top modest fashion marketplace • Don’t popular with male customer
    • Strong Team bonding • Shortage of manpower
    • Built a culture of learning and innovation • Too much work pressure on employee
    • Started in a niche • No separate HR department
    • Friendly work environment • Lack of training programme
    • So many dedicated employee in the team • Employees are less paid comparison with other
    • Scope of sharing own ideas and having implementing companies
    power • Reaching customer rate is low
    • Employee can show their creativity

    Opportunity Threat

    • Talented fresh graduates are willing to join styline • Huge market loss during pandemic
    • Increasing more offline outlet • Overcome the loss
    • Need advertising for engaging more customer • Sells more than before pandemic
    • Arranging different types of campaign • Cancelling Order
    • Giving special discount and offer on different • Raw Material sourcing and pricing challenge
    occasion • Price hike of foreign brand products
    • Getting huge response from internship program • Giving monthly Salary to whole team member
    • Planning for more employee development program

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