MARKETING REPORT

ON
EAST INDIA
CHEMICALS

SUBMITTED BY :-

GROUP-09

ANJANEYA SAHU
BARUNENDRA NANDA
BASU SUMAN
SAWAN KUMAR ACHARY
ANKUSH AGRAWAL
ANNADA SAHOO
 SWOT Analysis
Helpful Harmful
Strength Weakness
• Low Cost competitive pricing
Internal

• Lack of robust Production facilities

• Experience and Reputation • Unsustainable dealer distribution
• Close ties among institutions problem and supply chain
• Good Quality Products • Reach in a specific region
• Insufficient budget allocation

Opportunities SWOT Threat

External

• Capitalize on govt. E-tendering • Competition from Big players like

• Make use of govt. loans being an Tata Chemicals
MSME • Lack of diverse portfolio of products
• Leverage on digital marketing and
social media platforms
• Start production of highly
differentiated chemicals
 • Maintain Long term relationship with
dealers

Increase • Increase spending in promotions and

advertisements
• Penetration into diverse segment of
Visibility business
• Leveraging on E-Tendering Platform

• Lead Generation: Hiring students from

colleges for unpaid internship,
dedicated database, Emphasize on
Enhance brand image
• Brand Recall: Quality, consistency,
Communicatio consultancy, price, logo, T-shirts
• Digital Communication: Advertise and
n make presence, Probing is easier,
Search engine optimisation, Youtube
Videos
 • Step into new avenues and target high-net

Generate worth customers

• Participate or organize trade fairs & shows
to attract local industries

more • Outsource their sales activity to new &

effective local sales teams to build
partnership with local bodies
Leads • EIC should look forward to market
demands in untapped areas like North-East
India, Bhutan, Bangladesh, Myanmar

• Targeting laboratories of medical college

and science institutions
• Entering into technical collaboration with

Expansion any high tech start up/company

• Supplying chemicals like formalin to the

around
seafood industry
• Targeting all pharma company in eastern
India providing them all type of specialized
East India chemicals
 • e-tendering process helps reduce the general and

Capitalizing
administrative expenses
• e-procurement forum helps EIC by providing
information and details about its potential

E- •
clients, their projects and the intricacies involved
Online Procurement expands the marketplace for
buyers, hence, increasing contract opportunities
Tendering •
for EIC
e-procurement can open EIC’s access to other

Platforms sectors such as hospitals, fertilizer companies and

water treatment plants
Marketing Strategies
• Developing website
Digital • Using B2B platforms
Marketing • Blogs and vlogs

Events • Speciality Products

• Trade Expo or
Marketing Industrial fair

Face to Face • Knowledge products

by experienced sales
Marketing force
Recommendations
Partnering with local Chemical B2B MSMEs and suppliers
under EIC name

use the medium of e-mails to maintain a connect

with old and existing customers like schools and
colleges

Marketing strategy should be three pronged,

differentiated for each portfolio of products

EIC should be compliant of all packaging and

industrial regulations that should keep it in good
stead for Government contracts