Neurospecters2.

0 Presentation
Since 1950_

Chitale Bandhu Mithaiwale

_formed by Shri. Raghunath Rao Chitale

a subsidiary of the Chitale Group of Industries.

 TECHNOLOGY -BOON OR BANE FOR CHITALE ?

•In the era of digitalization and automation , chitale stood up with the era by inrtoducing
automated machineriers , artifical intelligence ,digitalization in its environment .
• firstly , the machines were just used to wash and dry the crates used for transportation of
the products from factory to outlets
•almost 80% of the products like ladoos , pedhas ,namkeens , burfis ,bhakarwadis etc are
made using automated machines .
•Apart from that they use digitalization , for procurement to purchase , the entire supply
chain is monitered with data analytics and artificial intelligence to deliver freshest products
in shortest time .
•Due to the proper utilisation of technology they are able to deliver their products not only
across the state , but across the world !
 PRODUCT
LINE
•their products include -
•milk based products like cheese , lassi
• instant mixes like –medu vada mix , idly mix
•mithais like – gulabjamun , ladoos , kajukatlis
•namkeens like – chivadas , shev , bhakarwadi and so on…..
• they have come up with totally unique tastes in products like guava soanpapdi , cranberry
soanpapdi , blueberry soanpapdi , blueberry modak , cranberry modak , cornflakes
chivada , puran poli in microwable format etc.
 Sales and marketing
Marketing strategies
• They never discount, never hard sell products
• They communicate their values and technology
• The price of chitale bandhu products varies according to their products
• Chitale bandhu is one of the biggest distribution of snacks in Maharashtra state
• They has never adopted conventional methods to promote its products.
• R&D and observations are important

Business module

• Chitale Bandhu was a b2b module in the beginning.

• Now They have developed their business in a wide range from b2b and b2c.
• Chitale Bandhu bakarwadi and chitale milk is the main products of b2b and b2c
 Financial Planning
• 200cr of Turnover

• Company is limited by shares, Indian non-government company

• 10rs share price

• no shares listed on recognized Stock Exchange

• Till date Chitle Bandhu didn't face any financial crisis .

• Reinvesting the profit in business expansion

 Management Practices

Chitale’s management practices play a very significant role in the success of their business.
Management is not only important for profit maximization but it also contributes in coordinated
and systematic working of the organization. ​
During the interview, the owner also shared that Chitale’s pay a lot of attention towards the
employees. He told that the organization only believes in hiring employees who have the ability to
achieve goals, works with integrity and have the patience to sustain in a family business. ​
 “It is for sure a very tough task to run and manage a family business like Chitale”.​

On this statement Mr Chitale said that just like any family in business also communication
is the solution to major problems. When different people come together difference in
opinion is very natural. Communicating them and finding the best solution is the
responsibility of the CEO.​
He believes that being a family run organization has inherited them with a strong value
system and goodwill that always plays as a bonus point for them. It also has helped them
understand their customer behaviour and the changes they have to work on with time,
be it variety of products or price, it is always important to understand consumer needs
and expectations and work accordingly
 SWOT Analysis​
STRENGHTS ​
• Quality Products​
• Technology​
• Legacy​
• Family Value System​
OPPORTUNITES​
1. To become a National or
even an International Brand.​
WEAKNESS​
1. Lack of expertise and
Professionalism.​
2. They cannot implement
rigid rules and regulations.​
THREATS​
• Being family business, decisions are
delayed.​
• Misunderstanding and disputes in
the family can affect the business.​
 EFFECTS OF COVID-19 ON CHITALE BANDHU

Onsupply chain and manufacturing Safety of employees and customers

• No drop in business • Did not change their SOP
• High demand in distribution channel • First priority was given to hygiene
• Decrease in store business • Allowing people to shop online

Top 3 qualities that helped survive Changes in business strategy

through the pandemic . during lockdown.
• Vision to adopt • Higher demand in channel sales
• Diversification of revenue streams • Investing amidst pandemic
• Automation and system • Helped to increase market share
 Evolution, Failure & Success
Evolution
• 1970 - sale of bakarwadi.
• 1985 - the enterprise installed a computerized billing system
• 1989 - new innovations and technology

Failure
• In mid-1930s, ordinary milk businessman
• Due to an unexpected turn of events, his cattle fell prey to an
unknown disease resulting in their death.

Success
• In 1939 - started their first enterprise, Chitale Dairy.
• 1950 - Chitale Bandhu Mithaiwale.
Chitale Group subsidiaries ;

Neurospecters2.0 Presentation